KnowBe4

Product Manager

• Champion the integration of gamification frameworks (achievements, badges, leaderboards, or narrative-driven learning) to increase user motivation and retention across the entire product suite.
• Deep empathy of our users pain points and goals, mapping out their security awareness journey and identifying key moments where our learning experiences can make the most impact.
• Leverage your data analysis skills to uncover insights that will shape our product strategy, ensuring we're always one step ahead of emerging security threats.
• Balance the delicate ecosystem of marketing goals, business objectives, and user needs to create learning experiences that are both effective and engaging.
• Work across engineering and design teams to ensure all end user facing experiences feel like a single, unified ecosystem rather than disparate tools.
• Be a capable manager and leader of people, with the potential for two or more direct reports.
• Be a thought leader in the industry, presenting at our KB4CON, authoring roadmaps, and conducting webcasts that position KnowBe4 as the go-to expert in security awareness.
• Manage the ideation process for new product features and enhancements ensuring what we produce is valuable, viable, feasible, and usable.
• Gather requirements through multiple sources, such as feature requests, customer surveys, and interviews.
• Communicate product details with stakeholders, including executive, marketing, and sales teams.
• Maintain respective product delivery roadmap and ensure desirable product operation.
• Build and maintain business cases for KnowBe4 products by collecting, analyzing, and transforming product metrics such as ROI and adoption by feature.
• Provide genuine recommendations as to the hiring, firing, promotion, and discipline of subordinate employees to which the Company gives significant weight

Senior Product Manager, End User

Account Executive

• Acquire Enterprise-sized accounts within assigned territory to meet and exceed monthly new logo sales quota.
• Promote and sell KnowBe4’s range of products to existing customers to meet and exceed Enterprise monthly cross sale and expansion sales quota.
• Build and maintain a pipeline of Enterprise opportunities by various prospecting methods, following lead cadence best practices and conducting demos of our suite of products.
• Follow up on new and existing customer SDR, marketing and channel leads to generate revenue opportunities and pipeline.
• Articulate the value proposition of KnowBe4’s full suite of products and educate the customer how each product will improve their business’s human firewall.
• Understand an organization’s buying needs, key decision makers, potential roadblocks and next steps to shorten sales cycles and acquire a high volume of new logo and upselling existing customer accounts.
• Act strategically in offering subscription levels, multi-year deals and/or negotiating discounted pricing to increase ARR.
• Maintain accurate and thorough records of daily sales statistics via Salesforce.
• Collaborate with the assigned Channel sales representative to seamlessly close new logos through our Partner business channels.
• Collaborate with the assigned Customer Success Managers and Renewal Specialists to understand the account’s organizational structure, gaps in cybersecurity and ultimately increase their commitment and use of the KnowBe4 Product Suite.
• Support in the renewal process where there is an opportunity to grow the account.

Regional Account Executive – ENT, Spanish Speaking

Sales Development Rep

• Reach out via phone and/or email to cold prospects and get them interested in a KnowBe4 product
• Gauge the interest of prospects to qualify them as potential customers
• Pass the qualified and interested prospects to their assigned Territory/Account Executive(s)

Sales Development Representative

Product Marketing

• Create product and feature positioning and messaging that attracts and converts prospects and leads
• Collaborate with Product Management on new product ideas and free tools
• Collaborate with Marketing teams to create communication and marketing plan for the launch of new products
• Manage product launch deliverables across Marketing team
• Collaborate cross functionally to develop and/or support marketing plans to drive demand
• Articulate the value proposition of the products to end users
• Support competitive research and help position us to win more customers
• Partner with the members of the Marketing team to design and launch campaigns

Product Marketing Manager

Customer Success Manager

• Forge relationships with new customers, including management and executive stakeholders, and understand their objectives
• From a consultative approach, develop a strategy and plan for achieving customer objectives
• Leverage KnowBe4 assessments
• Manage the steps of the onboarding process with the customer including but not limited to account configuration, product and best practice training, initial end-user phishing and training campaigns, and other change management activities
• Coordinate with technical support for technically complex questions
• Monitor customer usage, adoption, and customer health metrics
• Continually work with customers, including management and executive stakeholders, per prescribed engagement model to support ongoing successful adoption of KnowBe4’s products and to drive additional value throughout the lifetime of the subscription term
• Perform periodic business reviews with customers to confirm satisfaction, resolve technical issues, and continually drive successful product adoption
• Conduct periodic strategic engagement reviews with management and executive stakeholders to ensure alignment on customer objectives, industry trends, benchmarking, value delivered, opportunities for additional value, KnowBe4 product updates and overall level of satisfaction
• Drive cross-functional initiatives that will improve the overall customer experience and lead to greater satisfaction and loyalty among customers.
• Leverage new and existing tools, processes and best practices to ensure customers are realizing the greatest possible value from KnowBe4
• Coordinate and assist your Renewal Specialist with customer renewals within your portfolio.
• Coordinate with Account Managers on the Cross-Sell team to ensure add-on/upgrade scenarios are followed up on, as well as referrals for new KnowBe4 products.
• Meet and exceed bookings targets and quotas
• Maintain impeccable administration of your accounts in the Company’s CRM

Customer Success Manager, SMB

• Ensure Salesforce is clean, accurate, and up-to-date
• Implement automated data enrichment workflows using tools like ZoomInfo, 6sense, or Clay
• Collaborate with D&A to establish data standards
• Design "sales plays" tailored to specific segments
• Push enriched data directly into sales engagement tools

Manager, Data Enrichment and GTM Plays

• Own the Insights Roadmap: Define the product strategy for Reporting, Analytics, and Risk Scoring capabilities
• Turn Data into Outcomes: Design customer-facing dashboards that highlight "Risk Areas"
• Enterprise Extensibility: Define how our platform "hooks" into the broader enterprise ecosystem
• Master the Customer Data Lifecycle: Ensure customer-facing data pipelines are performant and accurate
• Executive Storytelling: Build reporting features for C-Suite and Board of Directors
• Customer Intelligence: Conduct deep-dive research to identify customer needs

Senior Product Manager, Data and Platform Insights

Account Manager

• Promote and sell KnowBe4’s range of products and services
• Build and maintain a pipeline of potential cross sale, add-on, and upgrade opportunities
• Identify key decision makers while developing and qualifying cross sale, add-on and upgrade opportunities
• Articulate the value proposition of KnowBe4’s full suite of products and help the customer understand how it will improve their business’s security awareness training
• Achieve or exceed monthly quotas and/or targets
• Be well versed in KnowBe4’s product offerings and promote at trade shows as requested
• Follow up on marketing leads to generate sales opportunities and pipeline
• Act strategically in offering or negotiating discounted pricing
• Maintain accurate and thorough records for customer calls, emails, notes, tasks, demos and other relevant information
• Support in the renewal process where there is an opportunity to grow the account
• Work with those Customer Success Managers and Renewal Specialists assigned to your customer accounts

Account Manager – ENT/Strategic

Sales

• Team Leadership & Growth: Manage and mentor a team of Regional Account Executives and Partner Managers
• Active Deal Participation: Tag into key opportunities with partners and accounts to help navigate obstacles and secure revenue
• Pipeline Mastery: Conduct rigorous weekly pipeline reviews and business updates
• Channel Strategy: Drive and guide partner activities, building relationships with distributors and resellers
• Operational Excellence: Analyze sales statistics to refine prospecting methods
• Regional Ambassadorship: Represent the brand at industry events and trade shows across countries like Mexico and Colombia
• Cross-Functional Collaboration: Partner with Legal, Finance, and Customer Success

Senior Sales Manager – LATAM

Database Administrator

• Oversee day-to-day operations of all databases and data stores, ensuring availability, integrity, and security.
• Perform routine database maintenance tasks, including backups, patching, and upgrades.
• Identify and address database and query performance issues to ensure optimal system responsiveness.
• Collaborate with development teams to optimize database design and query performance.
• Implement and maintain database security measures, including access controls, encryption, and auditing.
• Respond promptly to database-related incidents, troubleshoot issues, and provide timely resolutions.
• Work closely with the Principal Database Architect to implement and execute database strategies aligned with business objectives.
• Maintain comprehensive documentation of database configurations, procedures, and best practices.
• Conduct capacity planning to ensure that the database infrastructure meets current and future performance and storage requirements.

Staff Database Administrator

Executive Assistant

• Provide general administrative support to the CCO
• Manage the calendar and schedule meetings for the CCO
• Handle meeting logistics including the set up and /or clean up (when necessary)
• Complete monthly expense reconciliation for the CCO, corporate credit card and out of pocket expenses.
• Receive incoming mail (directed to CCO Office) Send out-going mail as needed
• Coordinate CCO’s travel itineraries, flights, hotel accommodation, rental car and other travel needs; and handle travel arrangements guests as needed
• Work to support customer requests and serve as customer ambassador Create presentations/ reports as directed by the CCO
• Perform research for special projects as directed by the CCO
• Effectively manage time, prioritize work, anticipate needs, and multitask across many assignments & projects
• Errands, such as getting lunch, beverages or items as needed for the CCO
• Greet and direct visitors and team members.
• Secure appropriate signatures and track documents through the approval process on behalf of the CCO
• Maintain the highest level of professionalism and confidentiality

Executive Assistant – CCO

• Conduct a team meeting daily to outline expectations
• Draft new material for emails to be sent to prospective customers
• Monitor and respond accordingly to the What’s Working emails
• Maintain reporting with teams passes and other relevant details
• Maintain and analyze sub-statistics in order to obtain pass goals for SDRs
• Identify areas of improvement for the SDR team, and coach those employees in need when appropriate
• Meet and/or exceed individual goals to contribute to the team’s success

SDR Team Manager

Full-stack Engineer

• Develop new and exciting products for KnowBe4’s customers, alongside other engineers in a fast-paced, agile development environment.
• Own the evolution of major subsystems, including GraphQL APIs, event-driven service communication, and data scaling.
• Deliver primary technical contributions across Ruby/Rails APIs, SvelteKit frontends, and AWS serverless infrastructure.
• Optimize serverless background processing framework, currently supporting 400+ Lambda-backed workers.
• Architect multi-tenant patterns across various databases while ensuring strict tenant isolation and compliance.

Staff Software Engineer

• Manage a team of Regional Account Executives, and Partner/Channel Account Managers to execute revenue strategies, and exceed KPIs and ARR targets.
• Manage day-to-day activities through close analysis of sales statistics and pipeline reviews to help construct deals, account and lead follow up and prospecting methods.
• Conduct pipeline reviews to help construct deals, ensure meticulous pipeline management, forecasting, and CRM optimization.
• Develop, drive and guide our partner activities to foster excellent relationships with new and existing ideal partners in the Latam Region to grow net new revenue.
• Conduct weekly rhythm of the business reviews with VP and other sales enablement teams to identify trends and provide feedback on areas of opportunity and improvement.
• Validate sales representative staging and Area pipeline health to ensure accurate forecasting.
• Collaborate with the Director, VP and/or EVP to discuss Area specific sales strategies, review KPI performance and refine processes and programs to achieve operational excellence.
• Understand assigned Area market demands to anticipate customer needs and ultimately increase new logo acquisition.
• Collaborate with Area Customer Success Leader to ensure the teams are aligned with all sales strategies and goals.
• Tag into deals with key partners and accounts to generate and close-won revenue opportunities.
• Conduct interviews with potential sales candidates to build a world class sales team.
• Manage Area sales budget requests for events, trade shows etc.
• Cooperate with People Operations to manage all HR-related issues within your team e.g. interviewing new candidates, helping with career development for high potential employees, and managing average and low performers.

Senior Product Manager, End User

Regional Account Executive – ENT, Spanish Speaking

Sales Development Representative

Product Marketing Manager

Customer Success Manager, SMB

Manager, Data Enrichment and GTM Plays

Senior Product Manager, Data and Platform Insights

Account Manager – ENT/Strategic

Senior Sales Manager – LATAM

Staff Database Administrator

Sales Development Representative

Executive Assistant – CCO

SDR Team Manager

Staff Software Engineer

Director of Sales, LATAM, Fluent in Spanish