National Channel Account Manager

KnowBe4

National Channel Account Manager developing partnerships and sales strategies with CDW at KnowBe4. Building relationships and driving business growth while providing training and support to CDW sellers.

Posted 7/10/2026full-timeChicago • Illinois • 🇺🇸 United StatesMid-LevelSenior💰 $175,000 - $200,000 per yearWebsite

About the role

Key responsibilities & impact

Build and maintain strong relationships with sellers, sales leadership, and executives across the CDW organization
Serve as a primary local point of contact for CDW, maintaining a consistent in-person presence at CDW offices in the Chicago metro area
Execute the CDW account strategy under the direction of the Senior National Channel Account Manager – CDW
Engage with CDW executives onsite to strengthen executive-level relationships, gain buy-in and commitment, and advance strategic initiatives
Conduct deep discovery to understand CDW's organizational structure, segmentation, goals and objectives, and the motivators for CDW sellers
Develop and execute joint strategic business plans with CDW, including agreed-upon sales, marketing, enablement, and certification goals
Deliver on-site sales trainings, enablement sessions, and floor days to equip CDW sellers with positioning, product knowledge, and selling best practices
Create and execute custom partner events (lunch-and-learns, executive briefings, joint customer events) that generate demand and deal registrations
Drive deal registrations and partner-sourced pipeline; meet and exceed targets for partner-sourced pipeline and closed-won business
Monitor partner performance and track key performance indicators (KPIs); provide regular updates including forecasts, competitive analysis, and partner trends
Ensure partner compliance with partner agreements and rules of engagement
Travel as required to CDW offices, events, and KnowBe4 meetings (up to 50%, including regular local travel within the Chicago metro area)

Requirements

What you’ll need

Bachelor's Degree in a relevant field a plus
Familiarity with standard concepts, practices and procedures within the IT Security field
Minimum 5 years of sales experience, Channel Sales required
Experience working with large national partners (e.g., CDW, SHI, Insight, Connection) required; direct experience with CDW strongly preferred
Must be able to demonstrate sales aptitude while being assertive, persistent, consultative, and comfortable working in a highly results oriented company
Strong understanding of partner ecosystems and channel sales, including national partner structures and segmentation
Experience driving partner results through incentive, SPIFF, and rebate programs
Excellent verbal and written communication
Excellent presentation and training delivery skills
Excellent time management and organization skills
Strong collaborative and teamwork skills
Strong analytical, strategic mindset, and negotiation skills
Ability and willingness to travel up to 50%

Benefits

Comp & perks

Health insurance
401(k) matching
Employee referral bonuses
Adoption assistance
Tuition reimbursement
Certification reimbursement
Certification completion bonuses

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Sales ExperienceChannel SalesIT Security FamiliaritySales AptitudePartner Performance MonitoringKPI TrackingIncentive Program ManagementSales Strategy ExecutionDeal Registration ManagementPresentation Skills

Soft Skills

Excellent CommunicationTime ManagementOrganizational SkillsCollaborative TeamworkStrategic Mindset

Certifications

Bachelor's Degree