Justrite Safety Group

Performance Marketing

• Manage paid advertising channels, including Google, Bing, LinkedIn, Meta, etc
• Conduct and own detailed analytics in order to optimize spend leveraging modern analytic tools
• Oversee retail media network spend in key retailers including Amazon
• Control and optimize a six-figure monthly paid media budget with ROAS and CAC discipline
• Translate marketing goals into actionable media strategies and campaigns that connect directly to revenue and lead outcomes
• Optimize Conversion Funnel KPIs by analyzing the entire funnel, formulating hypothesis and running testing to improve CVR, AOV, Market Basket and other relevant funnel KPIs
• Conduct thorough and on-going analysis to identify opportunities & trends, optimize performance, create actionable insights, and refine targeting
• Create dashboards, reports and scorecards to provide visibility and regular updates to key stakeholders
• Collaborate closely with creative, content, web, and video marketing partners to align messaging, landing page, and audience strategies
• Leverage AI to craft and optimize copy, content and iterative tests
• Develop a monthly experimentation roadmap, and conduct analytics on experiment run, results and learnings
• Hands-on campaign setup and troubleshooting
• Partner with analytics and Martech to implement effective tagging, tracking, and measurement
• Identify new digital advertising platforms, audiences and creative formats to fuel experimentation and performance growth
• Collaborate with members of the digital team for optimal performance across all Justrite Safety Group campaigns

Senior Manager, Digital Ads

Sales

• Account Management / Customer Contact: Visits, execute day-to-day call cycle management
• New Account Acquisition: Initiates and coordinates development of action plans to penetrate new markets
• Sales and Regional Planning: Complete and execute against a regional sales plan
• New Product Roll-out: Visit key accounts, representatives, and others to market new products
• Pricing / Account Administration: Provides timely, accurate, competitive pricing
• Trade Shows: Participates in marketing events such as seminars, trade shows and telemarketing events

Sales Manager

Manager

• Develop and execute the commercial training strategy aligned with business priorities
• Design and maintain onboarding, continuing education, certification, and new product training programs
• Create engaging learning content, including instructor-led materials, eLearning, videos, job aids, presentations, and sales enablement resources
• Deliver training through a blend of classroom, virtual, and self-paced learning formats
• Develop training focused on Justrite Safety Group's value proposition, go-to-market strategy, product portfolio, STUD-E, and commercial capabilities
• Create sales enablement tools that reinforce learning and support effective customer engagement
• Manage the company's learning management system and learning technologies
• Measure training effectiveness through learner feedback, completion metrics, and business results, and continuously improve programs based on insights
• Partner across Product Management, Marketing, Sales, and other business functions to identify learning needs and support product launches and commercial initiatives

Commercial Learning & Enablement Manager

Ecommerce

• Develop and implement strategies to drive brand visibility, sales, margin, and conversion across Amazon
• Drive marketplace growth through product listing management, brand store experience, pricing strategies, content, advertising, and performance optimization
• Lead vendor management relationships and oversee operational performance and account health
• Monitor and improve digital shelf performance with the Ecomm Content Manager
• Build promotional calendars to maximize ROI and partner engagement
• Troubleshoot operational issues with Vendor Central
• Conduct competitive research and category analysis
• Collaborate with marketing to develop content enhancements and paid media campaigns

Ecommerce Account Manager

Business Development Rep

• Develop and implement a North American strategy for capturing data center market share
• Identify and engage directly with key data center end users, design engineers, and engineering firms
• Build a centralized database of data center projects and actively track their lifecycle stages
• Serve as the internal market expert for the data center industry
• Expand Basic Concepts’ product relevance and offerings within data centers
• Drive end-user specification through direct engagement with engineering consultants

Business Development Manager, Data Center Market

• Deliver on-site training sessions, acting as a “train the trainer” resource for IMRs and end users.
• Conduct safety walk-throughs at customer facilities, identifying hazards, compliance gaps, and opportunities for improvement.
• Educate clients on OSHA and EPA compliance requirements, delivering clear, actionable recommendations.
• Champion the STUD-E platform and mobile app to drive effective adoption and usage.
• Support sales teams with customer visits, presentations, and live tool demonstrations.
• Document findings and deliver easy-to-understand compliance reports.
• Collaborate with internal teams to recommend and support product enhancements.
• Promote safety improvements that reduce risks, prevent fines, and support business outcomes.

Safety Product Sales Specialist

• Assist in the coordination and development of action plans for expansion and deeper penetration in the restaurant/food service, hospitality and grocery/retail markets
• Compile database of prospective customers for use as sales leads based on information from your market knowledge, trade shows, website inquiries, direct mail responses and other sources
• Market analysis to better understand and penetrate these markets and expand the customer base
• Research and analyze current competition and their market share, and work with Marketing and Sales on opportunities to increase market share
• Create and manage L2 KPI’s and be prepared to present and discuss in monthly L2 KPI reviews with VP Sales
• Continuous education on product knowledge on the JSG portfolio, rules and regulations, and system capabilities
• Develop training tools for JSG teammates and local sellers and present and train as needed
• Prepare and present training data on market and JSG product solutions to targeted end users
• All other duties as assigned

Business Development Manager, Food Service – Hospitality

• Own the inside sales revenue target for assigned digital lead and quote activity, and be accountable for improving lead response, quote conversion, pipeline contribution, customer follow-up, and repeat customer growth through stronger workflows, rep adoption, and digital selling discipline.
• Manage, coach, and develop one digital inside sales representative and three customer service agents who support customer inquiries, order-related needs, and small quote opportunities.
• Spend approximately 10% of time directly working inbound leads, quote follow-up, customer conversations, and select sales opportunities to stay close to the customer, product questions, and process friction.
• Cultivate and maintain a strong pipeline across assigned digital lead, quote, prospecting, and customer growth activity to support attainment of revenue targets.
• Build, improve, and drive adoption of the digital lead-to-order process, including lead routing, needs assessment, digital quoting, Salesforce tracking, follow-up standards, email templates, automation-supported outreach, and conversion reporting.
• Partner with business-unit and distribution-focused inside sales teams to improve digital lead handling, quote-to-order conversion, Salesforce activity standards, structured follow-up, and intent-informed outreach.
• Use first-party data, third-party data, ZoomInfo or similar sales intelligence tools, customer history, quote activity, site behavior, Salesforce activity, and intent signals to support targeted outreach, prospecting lists, and pipeline creation.
• Partner with Sales Operations and cross-functional teams to reduce manual process gaps and define business requirements for Salesforce visibility, reporting, automation, quote tracking, call activity, and workflow improvements.
• Support retain-and-grow programs by identifying first-time buyers, lapsed customers, repeat purchase opportunities, high-potential accounts, and cross-sell opportunities, while sharing voice-of-customer insights to improve content, follow-up materials, FAQs, and buying guidance.
• Identify practical ways to use AI tools to improve prospect research, account prioritization, personalization, follow-up quality, workflow efficiency, documentation, and reporting.