Justrite Safety Group

Marketing

• Develop and implement a long-term business unit marketing and action plan, including identification of target audiences and industries, key value propositions and distribution on relevant channels and measurement of the results that will build brand awareness, generate leads and drive engagement with customers, channel partners and employees.
• Understand where marketing and sales professionals are getting their information today and build partnerships, co-marketing, and programs that generate demand.
• Set annual and quarterly marketing goals and monitor performance of brand visibility, lead generation, funnel performance and engagement.
• Design & execute 1:1, 1: few, and broad-based marketing initiatives to meet pipeline requirements of varied account segments.
• Plan the development of all brand publications, stellar short and long-form marketing content including digital and social media, web and video content webinars, articles and whitepapers.
• Partner with corporate marketing, communications, events and marketing operations through creative briefs for external messages and collateral, including press releases, attributed quotes, event scripts, talking points, prepared remarks, social media posts, marketing collateral, website content and other communications and marketing materials.to design impactful, content-rich, multichannel nurture programs that drive demand and coordinate with sales to facilitate customer pipeline.
• Establish intimate knowledge or our database of marketing leads to uncover where opportunities for engagement exist.
• Work closely with product management to develop the product content roadmap detailing campaigns, product launches and events.
• Lead the development and execution of content strategies across business units and campaigns and create best-in-class written content for marketing communications including application notes, case studies, white papers, thought leadership articles, webinars, and more.
• Provide support for all launches of new products and releases for both internal and external markets and maintain knowledge of all competitor activities and ensure adherence to customer requirements.
• Build and maintain solid partnerships with assigned internal stakeholders better develop, coordinate, direct, and facilitate strategic communications designed to meet business goals.
• Regularly drive meetings with virtual global key execution stakeholders across Field Marketing, Digital, Sales Development, Communications, Customer Marketing, Content and Design to ensure activities are being executed and provide updates on assets being delivered, and in planned.
• Engage with VP of Strategic Marketing and sister business units marketing managers across the global organization to build out a center of excellence, share best practices, leverage marketing technology, and develop key skills.
• Contribute ideas for new programs through research of innovative branding techniques.
• Assist the VP of Strategic Marketing in the implementation of corporate strategic marketing roadmaps.
• Develop short- and long-term plans and budgets for the communications and marketing program and its activities, monitor progress, and evaluate performance.
• Establish goals and KPIs for campaigns based on historical or projected results, and tie back actual performance and revenue impact.
• Establish and allocate a marketing budget and resources to different channels based on performance metrics.

Marketing Manager

Performance Marketing

• manage paid advertising channels, including Google, Bing, LinkedIn, Meta, etc
• oversee retail media network spend
• control and optimize a six-figure monthly paid media budget
• translate marketing goals into actionable media strategies
• optimize conversion funnel KPIs by analyzing the entire funnel
• conduct analysis to identify opportunities & trends
• create dashboards and reports for visibility
• collaborate closely with creative, content, web, and video marketing partners
• leverage AI to craft and optimize copy and content
• develop a monthly experimentation roadmap
• hands-on campaign setup and troubleshooting
• partner with analytics to implement effective tagging

Paid Media Manager

Business Development Rep

• Drive outbound sales campaigns to targeted customers.
• Optimize impact of existing and new outbound sales campaigns.
• Pursue qualified end-user leads.
• Create custom quotes and identify appropriate distributors to collaborate with.
• Collaborate with Marketing, Product Management, and Customer Service.

Business Development Manager, Parking Safety

Ecommerce

• Execute a defined capstone project addressing a real business problem or opportunity
• Create leverageable digital & ecomm centric vertical content.
• Collect VOC data through digital sources (owned & partner) to identify potential engagement & CVR boosting opportunities.
• Create custom GPTs across DigEcomm that will increase efficiency
• Participate in Intern Week, professional development sessions, and networking events
• Present final project outcomes and recommendations during Capstone Presentations to leadership

Digital and Ecommerce Intern

• Assist in the coordination and development of action plans for expansion in the restaurant/food service, hospitality and grocery/retail markets
• Compile database of prospective customers for use as sales leads
• Market analysis to understand and penetrate these markets
• Research and analyze current competition and their market share
• Create and manage L2 KPI’s and present in monthly L2 KPI reviews with VP Sales
• Continuous education on product knowledge and system capabilities
• Develop training tools for JSG teammates and present as needed

Business Development Manager, Food Service – Hospitality

Sales

• Develop and execute national channel sales strategies aligned with company goals and product lines.
• Lead, coach, and support a team focused on distributor growth and performance.
• Manage key distributor and IMR relationships and serve as a senior point of contact.
• Establish distributor account plans and growth strategies that meet or exceed revenue targets.
• Drive end-user demand through joint sales calls, ride-alongs, and targeted account planning.
• Collaborate with inside sales and marketing on lead generation, campaigns, promotions, and new product launches.
• Monitor pipeline, forecasts, inventory health, and key performance metrics.
• Conduct regular business reviews and provide accurate reporting and forecasts to leadership.
• Stay current on industrial safety market trends and competitive activity to inform strategy.

National Channel Sales Manager

• Drive profitable growth in the US and exceed assigned sales targets
• Drive end-user specification at large end-users in our targeted verticals
• Create, plan and implement a strategy in alignment with global sales strategy that ensures short-, medium- and long-term success
• Educate Independent Manufacturing Sales Teams and distributor partners on how to sell Motion Safety products
• Conduct joint ride along to end-users with manufacturing sales reps, account managers and regional sales managers to educate them on our products and to help them improve their end-user engagements
• Partner with Inside Sales to gain entry to new accounts, but to also service long tail customers
• Drive new product introductions into your assigned region by leveraging Independent Manufacturing Sales Teams and focused channel partners
• Identify and partner with specialized or regional channel partners in your region to assist with reaching new areas in the market
• Drive growth of New Products into US and Canadian markets
• Identify key end-users in targeted verticals and establish meetings for Marketing to conduct Voice of Customer interviews for future product development
• Provide competitive feedback on products, channel, pricing to assist with business strategies

Business Development Manager

• Reporting directly to the VP/GM Safety Identification, lead and manage all sales and business development for safety identification products
• Build and manage a growing sales team
• Design and implement profitable programs and customer service efficiencies
• Review performance against operating plans and standards and advise on needed changes
• Collaborate with CFO on cost estimates and manpower forecasts
• Define and coordinate sales training programs for staff development

VP Sales, Safety Identification

• Develop and execute sales strategies for end-users in the construction industry to achieve company targets and revenue goals.
• Drive brand preference and/or end-user specification at large end-users in targeted verticals – construction companies, general contractors, sub-contractors, etc.
• Establish and execute account plans at targeted end-user accounts
• Create, plan, and implement a strategy in alignment with global sales strategy that ensures short-, medium- and long-term success.
• Partner with product management on end-user targets and the value prop for the offerings in target verticals
• Create and help execute cold calling/call campaigns for target end-users to create new demand
• Partner with inside sales to penetrate to new accounts and expand within existing accounts
• Be the subject matter expert for the construction vertical – including industry trends, customer needs, portfolio relevance/expansion opportunities, megatrends driving outsized growth in construction sub-segments (i.e., data centers, oil and gas, etc.)
• Conduct training with manufacturing sales reps to guide them to the targeted end-users/sub-segments, identify go-to products, and uncover sales opportunities
• Identify and partner with specialized or regional channel partners that focus on the construction vertical to assist with reaching new areas in the market

Business Development Manager, Construction

• Develop and oversee the implementation of the business marketing strategy
• Compose relevant messaging that highlights product value propositions
• Collaborate with corporate communications, events, and marketing operations teams
• Direct and manage broad-based marketing initiatives
• Work with product management team to develop product content roadmap
• Manage budget for headcount, hiring and overall department resources
• Establish goals and KPIs for campaigns based on historical or projected results