Senior Manager, Digital Ads

Justrite Safety Group

Senior Manager, Digital Ads driving measurable growth across Justrite Safety Group's brands. Managing paid media investment and optimizing performance to influence revenue and lead generation.

Posted 7/11/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Manage paid advertising channels, including Google, Bing, LinkedIn, Meta, etc
Conduct and own detailed analytics in order to optimize spend leveraging modern analytic tools
Oversee retail media network spend in key retailers including Amazon
Control and optimize a six-figure monthly paid media budget with ROAS and CAC discipline
Translate marketing goals into actionable media strategies and campaigns that connect directly to revenue and lead outcomes
Optimize Conversion Funnel KPIs by analyzing the entire funnel, formulating hypothesis and running testing to improve CVR, AOV, Market Basket and other relevant funnel KPIs
Conduct thorough and on-going analysis to identify opportunities & trends, optimize performance, create actionable insights, and refine targeting
Create dashboards, reports and scorecards to provide visibility and regular updates to key stakeholders
Collaborate closely with creative, content, web, and video marketing partners to align messaging, landing page, and audience strategies
Leverage AI to craft and optimize copy, content and iterative tests
Develop a monthly experimentation roadmap, and conduct analytics on experiment run, results and learnings
Hands-on campaign setup and troubleshooting
Partner with analytics and Martech to implement effective tagging, tracking, and measurement
Identify new digital advertising platforms, audiences and creative formats to fuel experimentation and performance growth
Collaborate with members of the digital team for optimal performance across all Justrite Safety Group campaigns

Requirements

What you’ll need

5-7+ years of experience in paid media/performance marketing
3-5+ years of experience in ads and commercial analytics
Experience owning the paid media approach and execution for an ecommerce brand
Experience driving successful lead generation in a B2B environment
Extensive experience with Google Ads, Microsoft Ads, Meta Ads, LinkedIn Advertising, and YouTube ads

Benefits

Comp & perks

Comprehensive medical, dental, and vision coverage
Flexible hours and alternative work arrangements
401K plan with company match
Company-paid short and long-term disability insurance
Generous paid time off
Personal days
Employee wellness program

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

AnalyticsConversion Rate OptimizationReturn on Ad SpendCustomer Acquisition CostA/B TestingDashboard CreationTagging and Tracking ImplementationLead GenerationFunnel AnalysisBudget Management

Soft Skills

CollaborationCommunicationProblem-SolvingCreativityStrategic Thinking