Grupo Boticário

Machine Learning Engineer

• Construção de pipelines de Machine Learning de ponta a ponta: incluindo preparação de dados, otimização de código, automatização de rotinas de treino e predição de modelos;
• Monitoramento de métricas de qualidade, eficiência, custo e uso de produtos de dados;
• Liderança técnica no processo de MLOps do time, definindo boas práticas de desenvolvimento e sustentação de soluções;
• Desenvolvimento de arquiteturas em nuvem para soluções de dados e IA (GCP, AWS, Azure);
• Construção de pipelines de dados com modelos de Gen AI embarcados (ex: preparação de dados não estruturados para estruturados);
• Desenvolvimento de pilotos junto à área para prototipação de conceitos e prova de valor.

Machine Learning Engineer, Especialista II – Dados, Consumidor

Marketing

• Define and lead the Trade Marketing strategy for the Direct Food Channel, aligning commercial plans, marketing and in‑store execution
• Analyze performance indicators (sell‑in, sell‑out, turnover, distribution, productivity, out‑of‑stock, ROI of activities) and turn data into action plans
• Ensure excellence of execution (planograms, materials, campaigns, visibility, product launches and activations)
• Develop and implement Joint Business Plans (JBPs) with strategic partners, aiming to grow sell‑out, profitability and market share
• Drive the channel go‑to‑market: launches, promotional calendars, regional and national activations
• Ensure adherence to brand, shopper and consumer‑journey guidelines in the direct channel
• Identify opportunities for innovation in execution, tools and processes

B2B Trade Marketing Manager – Food Channel

Product Manager

• **Strategic Vision and Product Roadmap:** Define the long-term vision and development roadmap for core and highly transactional products (Portfolio Management, Pricing Engines, and RGM Automation), shaping the future of digital solutions;
• **Product Discovery and Requirements Translation:** Work closely with stakeholders to translate complex pain points from commercial and operational teams into technical requirements and functional product solutions;
• **End-to-End Lifecycle Management:** Lead the technology strategy for portfolio and product lifecycle management across channels, removing overlaps and fragmentation to deliver a seamless, integrated product and portfolio journey across the value chain;
• **User Experience (UX) Excellence:** Drive the technological transition from manual, fragmented processes to digital solutions and data products, ensuring an optimized user experience (UX) for business teams;
• **Solution Orchestration and Commercial Levers:** Design products that optimize pricing strategy, large-scale promotions, offer personalization, and price pass-through, strategically structuring the commercial levers that drive the business;
• **Agile Leadership and Product Culture:** Manage and develop multidisciplinary teams, promoting technical excellence under agile methodologies and fostering continuous experimentation with new development flows empowered by AI adoption;
• **Technical Governance:** Ensure that created products and system integration architecture are 100% compliant with the corporation's data ecosystem.

Senior Digital Product Manager, Portfolio & Assortment - RGM

Communications

• Conectar e direcionar o time e as áreas de interface internas para desdobrar planos de campanha robustos e integrados;
• Garantir a amarração completa de prazos, entregas e controle financeiro dentro do nosso ecossistema de alta cadência;
• Atuar como o principal ponto de contato com nossas agências parceiras, demonstrando senioridade para validar briefings, corrigir rotas de forma ágil e garantir a qualidade das entregas;
• Garantir o desdobramento tático dos três movimentos de ciclo: Foco (lançamentos), Subfoco (promocional) e Tático;
• Apoiar na construção e olhar de longo prazo da marca, com abertura para absorver novos desafios dinâmicos do negócio.

Gerente de Branding e Comunicação

Analyst

• Gestão de Campanhas em Sistema: Criar e acompanhar no sistema interno os ajustes de campanhas e motores promocionais de curto prazo.
• Comunicação com a Rede: Criar, abrir e acompanhar comunicados oficiais direcionados à rede de franqueados, garantindo o alinhamento das ações.
• Validação de Materiais: Validar os materiais de comunicação e as mecânicas das campanhas promocionais que serão enviados para as lojas.
• Análise e Acompanhamento de Resultados: Monitorar a performance diária de vendas e volumes, realizando análises comparativas (realizado vs. projetado) de movimentos específicos do ciclo (como lançamentos e dinâmicas comerciais).
• Interface entre Áreas: Atuar em sinergia com parceiros estratégicos como RGM, Execução de Campanha, Comunicação e Categorias para garantir a virada de ciclo na ponta.

Analista II – Grade Lojas

Procurement

• Responsible for the ESG pillar within Procurement;
• Direct interface with suppliers and procurement management points of contact;
• Lead projects related to ESG within Procurement and the Supply Chain;
• Active participation in PADP - Partner Evaluation and Development Program (ESG pillar);
• Support and follow-up on actions coming from the Corporate ESG team;
• Support the Hong Kong office for ESG-related activities with Asian suppliers;
• Conduct meetings with suppliers to provide guidance and roll out actions related to Grupo Boticário’s 2030 commitments;
• Implement and lead agendas and live sessions with suppliers aimed at socio-environmental leverage.

Procurement Specialist II – ESG

Events

• Prepare budget projections by performing historical and forward-looking comparisons to ensure cost efficiency for the Directorate's events;
• Structure agency selection processes and develop detailed briefings for Logistics, Production and Operations;
• Act as a strategic point of contact with key company stakeholders;
• Serve as the focal point to ensure that all procedural, contractual and safety requirements are followed at every stage, in coordination with the responsible teams;
• Conduct on-site inspections with a keen eye for logistical, technical and operational feasibility;
• Directly coordinate suppliers and staff teams during events;
• Manage attendee flow and transportation/accommodation logistics for guests;
• Oversee event setup and takedown (installation and dismantling);
• Oversee Food & Beverage (F&B) service providers during events;
• Ensure accurate budget closeout and that payment flows meet operational deadlines;
• Consolidate results analysis, measuring success through event NPS metrics and operational efficiency.

Event Specialist I – FVC, CEx

Sales

• Lead, in partnership with the CRM team, the strategy for all outbound active communications via WhatsApp to Grupo Boticário's customer base.
• Define the scope of outbound sends for each sales cycle, coordinating with partner teams to structure the main promotional mechanics and commercial terms to be communicated.
• Continuously analyze results to identify the most profitable message types. Reprioritize and rebalance message volume by category (e.g., Repurchase, Loyalty, Cashback, Launches, etc.).
• In partnership with the Technology team, design efficient, engaging, and profitable customer journeys originating from WhatsApp outbound sends. Ensure the technological evolution of templates to maximize the channel's performance.
• Closely monitor market changes and Meta policies. Evaluate the optimal mix of message types and target audiences to optimize investment vs. return (with focus on future operations under the new Max Price model).
• Develop new mission types and purchase journeys. Define send cadences together with CRM, identifying the best customer segmentations required to maximize conversion.
• Conduct deep-dive analyses of results, design A/B tests with partner teams, and implement continuous improvement processes in the operation.
• Prepare reports and deliver clear, concise results presentations, interacting with and directly influencing the Executive Board in decision-making.

Digital Sales Analyst III

• Participate in the development and evolution of a portfolio of digital products, from conception through post-launch.
• Become an expert in users' pain points and market trends, leading alignment sessions, problem exploration, and ideation with squads, stakeholders, partners, and users.
• Lead experiments to validate hypotheses, document and share learnings to inform product evolution.
• Define and manage product metrics and objectives (OKRs) as well as the roadmap.
• Conduct prioritization ceremonies for cycles (such as PI planning, release planning, etc.) with the team and stakeholders.
• Lead refinement sessions and agile routines with the engineering team.
• Inspire the development team around the product purpose, demonstrating value to Grupo Boticário's ecosystem (customers, employees, consultants, resellers, partners, and society).
• Support digital transformation and product management culture within the area.

Product Manager Specialist I – Stores, Sales and Levers

• Participate in the development and evolution of a portfolio of digital products, from conception through post-launch.
• Become an expert in users' pain points and market trends, facilitating alignment, problem exploration, and ideation sessions with squads, stakeholders, partners, and users.
• Lead experiments to validate hypotheses, document and share learnings for product improvement.
• Define and manage product metrics and objectives (OKRs) as well as the roadmap.
• Facilitate prioritization ceremonies for cycles (such as PI planning, release planning, etc.) with the team and stakeholders.
• Lead refinement and agile routines with the engineering team.
• Inspire the development team around the product purpose, demonstrating value to the GB ecosystem (customers, employees, consultants, resellers, partners, and society).
• Support digital transformation and product management culture within the area.

Product Manager, Stores – Sales and Levers

• Demand Forecast Management (Forecast): Build, review and refine sell-in and sell-out demand plans by SKU, incorporating market intelligence (promotions, campaign launches, seasonality).
• Ensure alignment of the plan with key stakeholders (Sales, Finance, Trade Marketing, Marketing, RGM and Supply).
• Support S&OP and S&OE processes by providing alignment and analyses that contribute to results, including risk and opportunity assessments.
• KPI monitoring: Track and report critical metrics for the area, such as Demand Accuracy (WAPE), MAPE, BIAS, FORECAST ACCURACY, Fill Rate (Service Level) and Inventory Coverage, and create action plans for deviations.
• Perform post-mortem analyses and prepare presentations.
• Data Analysis and Insights: Develop scenarios (What-If) and predictive analyses to support decision-making in stock-out or product overstock situations.
• Continuous Improvement: Lead small projects to optimize processes, automate routines and create management dashboards to increase the area’s visibility and speed.
• Portfolio: Actively participate in the product lifecycle (launches and phase-outs/discontinuations), ensuring transitions are executed effectively.

Analyst III – Demand Planning

Growth Marketing

• Strategic design of the B2B channel: Develop and implement the investment strategy for indirect sales, ensuring alignment and joint growth with our distributor partners.
• Sell-out and lifecycle management: Value and monitor the financial impact of investments in price markdowns and stock clearance actions, ensuring the channel's financial health.
• Budget governance and control: Manage the B2B channel budget, ensuring efficient and strategic allocation of resources according to the calendar and promotional schedules for each category.
• Performance and ROI analysis: Monitor, measure and report the results and performance of investments made, identify optimization opportunities and ensure return on invested capital.
• Partnership with category teams (Trade/Marketing): Collaborate cross-functionally with category teams to synchronize promotional campaigns with the distributor channel’s realities and targets.

Specialist I, Revenue Growth Management – B2B

• Strategic Reputation Index Management: Monitor, analyze and take responsibility for changes in brand perception, diagnose the root causes of fluctuations in depth, and design complex preventive and corrective action plans.
• 360° Reputational Analysis: Lead the cross-referencing and integrated reading of image, sentiment and mention-volume data (press, social media and customer service channels), translating these data into intelligence to anticipate risks and identify opportunities to strengthen the institution.
• Internal Consultancy: Act as a partner to the company’s various business areas (such as Consumer, People (HR) and Legal), providing strategic guidance, identifying topics of interest and structuring integrated communication plans that protect the company’s image.
• High-Complexity Content and Positioning: Draft and validate official positions, reactive statements for acute crises and communications for critical stakeholders, ensuring technical accuracy, appropriate tone of voice and institutional alignment.
• Governance of KPIs and Performance: Consolidate, monitor and present the area’s performance indicators, raising the quality of reports so they serve as direct strategic input for decision-making.
• Leadership in Budgetary and Administrative Control: Ensure the planning, strict control and efficiency of the area’s budget, acting directly as the interface with Finance, optimizing investments, and supervising contract management and the flow of invoices.

Communications Specialist II — Corporate Communications & Reputation

• Operational organization of Retail Onboarding (management of weekly schedules, participant lists, surveys, materials, communications, mailings, etc.)
• Sending communications to mentors/sponsors, updating WhatsApp groups (new hires and occasional departures)
• Control and management of onboarding kits (operational handling)
• Delivery of retail onboarding sessions during the monthly windows (classroom facilitation)
• Updating onboarding materials (when necessary)
• Monitoring new hire satisfaction surveys
• Management and organization of suppliers and invoice payments
• Delivery of in-person training sessions

Training and Development Analyst I – T&D B2C

Network Engineer

• Desenvolver e implementar estratégias de conteúdo para as redes sociais, definindo objetivos, público-alvo e KPIs;
• Desenvolver e implementar estratégias de conteúdo (*always-on* e campanhas), definindo KPIs, público-alvo e calendários editorais, sempre otimizando a presença nas plataformas para alcançar os objetivos de marca.
• Monitorar tendências e realizar pesquisas de mercado/concorrência para identificar *insights* e oportunidades, utilizando ferramentas de *social listening*.
• Gerenciar o relacionamento estratégico com influenciadores e celebridades (e seus empresários), garantindo entregas autênticas que conectem com o DNA da marca.
• Brifar e liderar agências parceiras, garantindo o alinhamento estratégico, a qualidade das entregas e a performance das ações junto aos stakeholders.
• Monitorar, analisar e otimizar a performance das redes sociais, gerando relatórios periódicos com análises críticas de KPIs e recomendações estratégicas para melhoria contínua.
• Participar ativamente de comitês de comunicação, trazendo *insights* baseados em dados para o alinhamento da estratégia global.
• Gerenciar o orçamento de marketing (*budget*) das redes sociais, buscando sempre o melhor custo-benefício para as iniciativas.