B2B Trade Marketing Manager – Food Channel

Grupo Boticário

Gerente de Trade Marketing B2B no Grupo Boticário, lidando com estratégias e execução em trade marketing no canal alimentar direto. Conectando planos comerciais e marketing com a excelência de execução.

Posted 7/20/2026full-timeRemote • 🇧🇷 BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Trade Marketing strategy development and execution within the Direct Food Channel, focusing on performance analysis, Joint Business Plans, and innovative in-store activations. Proven ability to lead teams and drive market growth through data-driven decision-making.

Highest-signal resume keywords

Trade Marketing StrategyJoint Business PlansKPI AnalysisProject ManagementTeam Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance AnalysisSell-In and Sell-Out MetricsProduct LaunchesIn-Store ActivationsMarket Share Growth

Soft Skills

LeadershipDecision-MakingCollaboration

Industry Keywords

Direct Food ChannelHygiene and Beauty MarketPerfumeryDepartment Store Channels

About the role

Key responsibilities & impact

Define and lead the Trade Marketing strategy for the Direct Food Channel, aligning commercial plans, marketing and in‑store execution
Analyze performance indicators (sell‑in, sell‑out, turnover, distribution, productivity, out‑of‑stock, ROI of activities) and turn data into action plans
Ensure excellence of execution (planograms, materials, campaigns, visibility, product launches and activations)
Develop and implement Joint Business Plans (JBPs) with strategic partners, aiming to grow sell‑out, profitability and market share
Drive the channel go‑to‑market: launches, promotional calendars, regional and national activations
Ensure adherence to brand, shopper and consumer‑journey guidelines in the direct channel
Identify opportunities for innovation in execution, tools and processes

Requirements

What you’ll need

Solid experience in Trade Marketing, with experience in the Direct Food Channel, preferably within the hygiene and beauty market
Knowledge of perfumery and department store channels is a plus
Proven experience in managing and developing teams
Experience building and executing Joint Business Plans with strategic partners
KPI‑driven approach with focus on analysis and decision‑making
Experience in project management, product launches and in‑store activations

Benefits

Comp & perks

Medical and dental plan
Medication assistance
Health allowance for family members
Free psychotherapy sessions
Telemedicine and second medical opinion
Free flu vaccination
Health care programs
Meal voucher or local restaurant card (depending on work model)
Grocery (food) voucher
Christmas food allowance
Gym and fitness studio plan
Home office allowance (for hybrid and remote work models)
Pet health plan
Birthday day off
Up to 40% discount on our products
Employee membership program (partnerships and discounts: multi‑brand stores, TotalPass gyms, courses and more)
Travel and accommodation program
Childcare subsidy
Child nutrition credit
Babysitter allowance
School supplies allowance
Legal, psychological and social counseling
Support for non‑traditional parents
Extended parental leave (180 days for mothers and 120 days for fathers)
Commuter voucher and parking (for hybrid and on‑site models)
Life insurance
Bereavement support for loss of parents
Private pension plan
Payroll‑deductible loans