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Communications Specialist II — Corporate Communications & Reputation
Grupo BoticárioCorporate Communications Specialist at Grupo Boticário managing brand reputation and crisis communication response. Fostering strategic consulting across different business areas.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in strategic reputation management, including proficiency in reputational analysis and crisis communication. Capable of leading cross-functional collaborations and managing budgetary controls while producing high-quality, strategic content under pressure.
Highest-signal resume keywords
Reputational AnalysisCrisis ManagementCorporate CommunicationsBudget Planning and ControlStrong Writing Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
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Hard Skills
Reputational AnalysisCrisis ManagementCorporate CommunicationsBudget PlanningContent DraftingData TranslationPerformance MonitoringKPI GovernanceContract ManagementInvoice Handling
Soft Skills
Consultative ProfileNegotiation SkillsAutonomyResilienceInterpersonal Skills
Tools & Technologies
Reputation Measurement ToolsSocial Media PlatformsMedia RelationsInfluencer Marketing Tools
Certifications & Qualifications
Bachelor’s Degree in Public RelationsPostgraduate Degree in Crisis Management
Industry Keywords
Brand PerceptionImage AnalysisSentiment MeasurementIntegrated Communication PlansStakeholder Communication
Tech Stack
Tools & technologiesNFS
About the role
Key responsibilities & impact- Strategic Reputation Index Management: Monitor, analyze and take responsibility for changes in brand perception, diagnose the root causes of fluctuations in depth, and design complex preventive and corrective action plans.
- 360° Reputational Analysis: Lead the cross-referencing and integrated reading of image, sentiment and mention-volume data (press, social media and customer service channels), translating these data into intelligence to anticipate risks and identify opportunities to strengthen the institution.
- Internal Consultancy: Act as a partner to the company’s various business areas (such as Consumer, People (HR) and Legal), providing strategic guidance, identifying topics of interest and structuring integrated communication plans that protect the company’s image.
- High-Complexity Content and Positioning: Draft and validate official positions, reactive statements for acute crises and communications for critical stakeholders, ensuring technical accuracy, appropriate tone of voice and institutional alignment.
- Governance of KPIs and Performance: Consolidate, monitor and present the area’s performance indicators, raising the quality of reports so they serve as direct strategic input for decision-making.
- Leadership in Budgetary and Administrative Control: Ensure the planning, strict control and efficiency of the area’s budget, acting directly as the interface with Finance, optimizing investments, and supervising contract management and the flow of invoices.
Requirements
What you’ll need- Education: Bachelor’s degree in Public Relations, Journalism or Social Communication.
- Solid Experience in the Role: Proven track record in corporate communications, with hands-on experience managing high-complexity acute crises and responding to image incidents.
- Proficiency in Reputational Analysis: Demonstrated experience using monitoring tools and methodologies for measuring image/sentiment (360° view), with the ability to translate data and charts into action plans.
- Strong Writing Skills Under Pressure: Flawless writing and the ability to produce rapid, strategic drafts of complex materials (official positions and reactive statements).
- Budgetary and Administrative Management: Practical experience with budget planning and control, managing contracts with suppliers/agencies and handling invoice flows.
- Technical Knowledge: Proficiency with reputation measurement tools, social media, media relations and influencer marketing.
- Specialization or postgraduate degree in Crisis Management, Corporate Communications or Branding.
- Differentiator:
- Consultative Profile and Maturity: Ease and agility to interact across different business areas, defend technical viewpoints and negotiate solutions.
- Autonomy and Resilience: Ability to make quick decisions under pressure and manage the area’s routines in a multitasking way without the need for micromanagement.
Benefits
Comp & perks- Here, your Health is a priority
- Medical and dental plans
- Medication assistance
- Health allowance for family members
- Free psychotherapy sessions
- Telemedicine and second medical opinion
- Free flu vaccine
- Health care programs
- For your Nutrition
- Meal allowance or local restaurant card (according to work model)
- Food allowance
- Christmas food allowance
- Ensuring Well-being and Quality of Life in all aspects
- Gym and fitness studio plans
- Home office allowance (for hybrid and remote work models)
- Pet health plan
- Birthday day off
- Up to 40% discount on our products
- Employee association (partnerships and discounts: multi-brand store, gyms with total pass, courses and more)
- Travel and accommodation program
- For the Family, our most precious asset
- Childcare assistance
- Child nutrition credit
- Nanny allowance
- School supply assistance
- Legal, psychological and social counseling
- Support for non-traditional parents
- Extended parental leave (180 days for mothers and 120 days for fathers)
- Mobility for your on-site journey
- Transport allowance and parking (hybrid and on-site models)
- Security for protection and financial peace of mind
- Life insurance
- Assistance for the death of parents
- Private pension
- Payroll-deductible loans