Digital Sales Analyst III

Grupo Boticário

Digital Sales Analyst managing all active WhatsApp communications for Grupo Boticário. Collaborating with CRM and Technology teams to optimize customer journey and campaign profitability.

Posted 7/16/2026full-timeRemote • 🇧🇷 BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Digital Sales and E-commerce, with a strong focus on data analysis and customer journey optimization through WhatsApp communications. Proven ability to influence decision-making and align multidisciplinary teams towards common goals.

Highest-signal resume keywords

Digital Sales ExperienceData Analysis SkillsCRM Strategy DevelopmentProficiency in Google SheetsBasic SQL Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisConversion MetricsA/B TestingCustomer SegmentationPromotional Mechanics

Soft Skills

Interpersonal SkillsNegotiationInfluencing AbilityProject OrchestrationClear Communication

Tools & Technologies

Google SheetsExcelSQLLookerData Studio

Industry Keywords

E-commerceCRMGrowth MarketingPerformance MarketingWhatsApp Communications

Tech Stack

Tools & technologies

Google Cloud PlatformSQL

About the role

Key responsibilities & impact

Lead, in partnership with the CRM team, the strategy for all outbound active communications via WhatsApp to Grupo Boticário's customer base.
Define the scope of outbound sends for each sales cycle, coordinating with partner teams to structure the main promotional mechanics and commercial terms to be communicated.
Continuously analyze results to identify the most profitable message types. Reprioritize and rebalance message volume by category (e.g., Repurchase, Loyalty, Cashback, Launches, etc.).
In partnership with the Technology team, design efficient, engaging, and profitable customer journeys originating from WhatsApp outbound sends. Ensure the technological evolution of templates to maximize the channel's performance.
Closely monitor market changes and Meta policies. Evaluate the optimal mix of message types and target audiences to optimize investment vs. return (with focus on future operations under the new Max Price model).
Develop new mission types and purchase journeys. Define send cadences together with CRM, identifying the best customer segmentations required to maximize conversion.
Conduct deep-dive analyses of results, design A/B tests with partner teams, and implement continuous improvement processes in the operation.
Prepare reports and deliver clear, concise results presentations, interacting with and directly influencing the Executive Board in decision-making.

Requirements

What you’ll need

Previous experience in Digital Sales, E-commerce, CRM, Growth, Performance Marketing, or related areas.
Strong data analysis skills, able to cross conversion and cost metrics and extract actionable insights.
Excellent interpersonal skills, negotiation, and influencing ability. Proven experience orchestrating multidisciplinary projects and aligning expectations with multiple business areas.
Ability to translate complex results into clear, concise narratives for leadership.
Proficiency in Google Sheets or Excel for routine data analysis.
Basic SQL knowledge (GCP) and familiarity with data visualization tools (such as Looker/Data Studio).

Benefits

Comp & perks

Medical and dental plans
Medication assistance
Health allowance for family members
Free psychotherapy sessions
Telemedicine and second medical opinion
Free flu vaccination
Health and wellness programs
Meal voucher or local restaurant card (depending on work model)
Grocery voucher
Christmas grocery voucher
Gym and fitness studio membership plan
Home office allowance (for hybrid and remote work models)
Pet health plan
Birthday day off
Up to 40% discount on our products
Employee membership benefits (partnerships and discounts with multibrand stores, gyms such as TotalPass, courses, and more!)
Travel and accommodation program
Childcare assistance
Child nutrition credit
Babysitter allowance
School supplies assistance
Legal, psychological, and social counseling
Support for non-traditional parents
Extended parental leave (180 days for mothers and 120 days for fathers)
Transportation voucher and parking (hybrid and onsite models)
Life insurance
Bereavement support for the loss of parents
Private pension plan
Payroll-deductible loans