Growe Talents

Performance Marketing

• Plan, launch, optimize, and scale Google Ads Search campaigns in the iGaming vertical (Casino, Betting)
• Work with anti-detect browsers, proxies, and account providers (Google Ads agents) to ensure smooth campaign delivery
• Manage and maintain cloaking systems (e.g., Palladium or similar) and set up White Pages
• Conduct campaign warm-ups, manage budgets efficiently, and analyze traffic performance
• Continuously test new creatives, funnels, and ad angles, using A/B testing to maximize ROI
• Automate campaign processes using scripts, rules, and tracking integrations
• Analyze performance metrics (CTR, CPC, CPM, CPA, ROI) and provide regular performance reports
• Collaborate with the team to identify growth opportunities, new acquisition sources, and scaling strategies

Senior PPC Media Buyer

Brand Manager

• Develop and manage VIP activations such as events and gifting campaigns
• Build creative briefs and ensure that each activity reflects the VIP brand positioning and strategy
• Prepare quarterly brand activation calendars
• Oversee full project lifecycle: concept → brief → approval → production → execution
• Coordinate external agencies, suppliers, and internal stakeholders
• Ensure timely delivery of all elements according to brief and budget
• Prepare and manage project budgets
• Collect reports, photos, and video materials after each activation
• Track performance indicators (ROI, engagement, retention impact)
• Ensure all activities meet brand guidelines, tone, and style
• Supervise design, gifting, and merchandise outputs
• Work closely with VIP Account Managers, SMM Managers, Procurement, and Legal & Finance teams.

Solutions Engineer

• Design, develop, and maintain system and data integrations;
• Build and optimize data transformation pipelines;
• Develop and maintain RESTful APIs and integration services;
• Work with SQL databases to extract, transform, and load data;
• Create and maintain dashboards and monitoring solutions in Grafana or Tableau;
• Integrate multiple data sources into unified reporting and monitoring solutions;
• Deploy and manage services in AWS environments;
• Collaborate and communicate effectively with business and technical stakeholders to gather requirements and deliver solutions;
• Work closely with cross-functional teams to support business needs;
• Ensure reliability, performance, and scalability of integration solutions;
• Monitor pipelines and troubleshoot production issues.

Python Integration Engineer

Product Manager

• Own end-to-end product ownership of a performance-driven digital brand;
• Work hands-on with product and marketing funnels, identifying growth opportunities;
• Analyze and optimize conversion, retention, and monetization funnels;
• Initiate, run, and analyze A/B tests to validate product and growth hypotheses;
• Make data-driven product decisions with a strong focus on business impact;
• Coordinate cross-functionally with CRM, Marketing, Content, and Gamification teams;
• Initiate and launch new features and continuous product improvements;
• Define product priorities and contribute to roadmap and backlog management.

Customer Success Manager

• Plan and execute CRM campaigns across Casino and Sportsbook verticals (email, SMS, push notifications, etc.)
• Manage promotional calendars including bonus campaigns, free bets, tournaments, gamification mechanics, and seasonal offers
• Support full player lifecycle activities (acquisition activation, retention, reactivation)
• Build and maintain advanced customer segmentation strategies based on behavioral and transactional data (casino activity, betting behavior, deposit patterns)
• Design and execute A/B tests to optimize engagement, conversion, and retention metrics
• Monitor daily campaign performance and conduct regular auditing of CRM activities
• Track and analyze key CRM KPIs (GGR impact, retention, ARPU, engagement metrics)
• Generate reports and provide actionable insights to improve CRM performance across both verticals
• Process and prioritize requests from internal stakeholders
• Collaborate closely with Product teams during new GEO launches and feature rollouts
• Formulate requirements for CRM enhancements and refine existing processes
• Work hands-on with CRM automation tools (Optimove, Smartico, Customer.io or similar)

Senior CRM Manager

Product Analyst

• Define key metrics and methodologies for Marketing and CRM analytics, align them with overall business goals, and assist in efficient decision-making;
• Identify opportunities and issues through data analysis, bring insights, and present them in an easy, actionable way;
• Work independently and autonomously, collaborating closely across Marketing, Finance, and Product to provide regular updates on the effectiveness of all marketing channels on the acquisition pipeline;
• Maintain data integrity from various sources, actively challenge and improve existing data flows;
• Contribute to the enhancement of accuracy, reliability, and overall data quality;
• Develop user-friendly Tableau dashboards to monitor primary Marketing and CRM KPIs, both existing and new;
• Recommend innovative ideas for optimizing marketing performance and efficiency;
• Lead automated reporting for timely and accurate information delivery.

Marketing/Product Analyst

Data Analyst

• Analyze partner traffic, user behavior, payments, and promo campaign performance;
• Build and automate reporting in Tableau, SQL, and Google Sheets — from daily dashboards to monthly summaries;
• Work with data from multiple sources, validate and clean it, and prepare it for analysis;
• Help affiliate and brand teams find answers: which sources perform best, what needs fixing, which creatives convert;
• Monitor data quality, identify anomalies and inconsistencies, and ensure metric accuracy across reports;
• Participate in hypothesis testing and suggest improvements across traffic, bonuses, and partner engagement;
• Translate complex data into clear visuals and actionable recommendations for different stakeholders.

Marketing

• Procure of traffic from advertising networks;
• Test, optimize, and scale advertising campaigns;
• Develop and test new creative and technical hypotheses;
• Analyze campaigns,and ROI results & devise strategies to move forward;
• Make media buying monthly/quarterly plans and provide reports.

Media Buyer

Account Manager

• Focus on building strong relationships with high-value customers by understanding their needs, preferences, and gaming habits to offer personalized services;
• Serve as the primary contact for VIP customers, ensuring timely and effective communication, and providing regular feedback, updates, and information on personalized offers and promotions;
• Implement data-driven strategies to retain VIP customers, enhance their experience, and ensure brand loyalty through personalized promotional offers;
• Accurately and effectively address customer issues, collaborating with internal departments to ensure quick problem resolution;
• Use tools to monitor VIP activity, analyze trends, and identify opportunities for personalized engagement based on data-driven insights;
• Work with various internal teams (VIP CRM, BI, Customer Support) to align VIP strategies with overall business objectives and provide feedback on product improvements;
• Ensure all interactions with VIP customers comply with gaming regulations and company policies;
• Track and maintain KPIs on a monthly and quarterly basis to ensure consistent personal and departmental performance.

VIP Account Manager

Content Manager

• Make the player experience more dynamic, rewarding, and enjoyable while aligning gamification with business goals;
• Develop and manage gamification mechanics such as missions, challenges, loyalty features, progress systems, achievements, and seasonal events;
• Work closely with Product and Promotions teams to integrate gamification into ongoing campaigns and player journeys;
• Collaborate with Product to ensure accurate implementation, placement, and user experience of gamification elements;
• Analyze player behavior and engagement data to optimize mechanics and increase retention;
• Identify new engagement opportunities and propose innovative mechanics tailored to different player segments;
• Ensure clear documentation, feature specifications, promo logic, and reward structures;
• Monitor live gamification features for errors, edge cases, or unexpected player behavior and escalate quickly;
• Align gamification initiatives with broader marketing, retention, and product strategies.

Gamification Content Manager

Content Marketing Manager

• Add sliders, promotional banners, and other types of content to the website;
• Check proper content display across all devices and resolve issues promptly;
• Write content in English and make translations with AI tools when needed;
• Monitor content performance;
• Collaborate closely with CRM, Casino, and Sports teams on adding content and making updates;
• Handle other tasks related to content creation and updating.

Casino Content Specialist

• Drive, develop, and continuously improve the Gamification System in close collaboration with the CRM team;
• Design, launch, and optimize Missions, Tournaments, Loyalty Stores, and Achievement Progression mechanics;
• Lead R&D initiatives for new interactive and engagement-driven features;
• Create hypotheses, run A/B tests, and validate new mechanics using data-driven insights;
• Ensure flawless functionality and stability of all product features;
• Act as the first line of defense in identifying, documenting, and resolving technical issues before they affect the player experience;
• Serve as a technical bridge between CRM, engineering, and product teams;
• Ensure marketing initiatives are scalable, feasible, and aligned with system architecture;
• Monitor, analyze, and optimize core product KPIs, including Retention, Churn Rate, Engagement, and player lifecycle metrics;
• Maintain high product quality across releases and system updates.

• Manage casino content: game releases, content updates, and maintenance;
• Sort games, categorize them, and create new game categories;
• Place casino content across the website;
• Manage royalty discounts and content-related promotions;
• Manage and configure casino tournaments;
• Configure website layout: funnels, key pages, content-driven pages;
• Launch and analyze A/B tests for website and content configurations;
• Monitor the performance of casino content and sections.

Product Content Manager

• Lead and scale media buying across digital channels while maintaining competitive CPA;
• Test and launch new traffic sources and alternative ad solutions;
• Own the strategic partnership with the Affiliate Department, ensuring high-quality traffic (NGR, LTV, ROI);
• Drive regional brand growth through digital and offline initiatives aligned with local culture;
• Implement and optimize SEO strategies to drive sustainable traffic growth.

Marketing Lead

Influencer Marketing

• Develop and execute local influencer marketing strategies to drive deposits, revenue growth, and ROI
• Identify, attract, and onboard relevant streamers, tipsters, and micro-influencers across LatAm region
• Build and scale long-term partnerships with local influencers in performance-driven environments
• Manage influencer campaigns end-to-end: brief creation, negotiation, technical task preparation, content approval, publishing control, and performance tracking
• Monitor and optimize campaign results based on key metrics such as deposits, reach, CPA, engagement, and ROI
• Conduct ongoing market and competitor research to stay ahead of local trends and identify new growth opportunities
• Manage allocated budgets and ensure efficient spending aligned with performance goals

Senior PPC Media Buyer

Brand Manager

Python Integration Engineer

Product Manager

Senior CRM Manager

Marketing/Product Analyst

Data Analyst

Media Buyer

VIP Account Manager

Gamification Content Manager

Casino Content Specialist

Product Manager

Product Content Manager

Marketing Lead

Influencer Marketing Manager