Genius Agency

SEO Marketing

• Responsible for optimizing our website and content to enhance search engine rankings and drive organic traffic.
• Collaborating with cross-functional teams to implement innovative SEO strategies.
• Conducting keyword research, optimizing existing content, and developing original content.
• Analyzing performance metrics and making data-driven recommendations.

SEO Expert/Specialist

Manager

• Responsible for building and maintaining relationships with podcast hosts, industry influencers, and event organizers.
• Secure speaking engagements and podcast guest opportunities for the team and clients.
• Represent Genius Agency AI and its clients with authenticity and enthusiasm.

Podcast & Speaking Outreach Manager

Marketing

• Develop and execute content calendars, manage posts, and monitor engagement across platforms.
• Update and optimize website content to improve user experience, accessibility, and SEO performance.
• Write, design, and deliver compelling content (blogs, graphics, newsletters, and videos) aligned with brand voice and goals.
• Implement and manage marketing automation systems to streamline lead generation and nurture campaigns.
• Track performance metrics, analyze trends, and adjust strategies for continuous improvement.
• Work closely with leadership and care teams to ensure marketing aligns with organizational priorities.

Marketing Specialist – Home Care

Executive Assistant

• **Responsibilities:**
• - Verify patient insurance coverage for medical services and procedures
• - Obtain and follow up on prior authorizations and referrals
• - Communicate with insurance companies, provider offices, and patients as needed
• - Accurately document all verification and authorization activity in our EMR/EHR system
• - Resolve insurance-related issues before they impact scheduling or billing
• - Maintain confidentiality and comply with HIPAA regulations

Virtual Assistant – Insurance Verification, Authorization

• Design, implement, and manage marketing automation workflows in GoHighLevel.
• Build and optimize funnels, landing pages, and lead generation strategies.
• Analyze campaign data to improve performance, engagement, and ROI.
• Train and support team members in leveraging GoHighLevel effectively.
• Collaborate with the marketing team to execute multi-channel campaigns (email, SMS, social, and more).
• Stay ahead of platform updates and digital marketing trends to apply best practices.
• Document processes and maintain organized workflows within the platform.

Marketing Specialist, Go High Level Experience

Billing Specialist

• Process and manage **U.S. payroll** (multi-state experience strongly preferred)
• Administer and track **U.S. employee benefits** (health, 401k, PTO, etc.)
• Prepare, send, and track **client billing and invoices**
• Reconcile payroll reports, benefits deductions, and billing statements
• Maintain accurate payroll and billing records for compliance
• Liaise with employees, vendors, and clients on payroll and billing questions
• Provide administrative support to HR and finance teams as needed

Virtual Assistant – Payroll & Billing Specialist

Social Media Manager

• Manage complex calendars, inboxes, travel, meeting prep, and follow-ups
• Make targeted cold calls using provided scripts; qualify prospects and book meetings; keep clean CRM notes
• Plan a simple content calendar, draft/schedule posts (primarily LinkedIn; some IG/X), monitor DMs, track basic analytics
• Create concise briefs, slides, and one-pagers; coordinate with vendors/partners

Executive Assistant, Social Media, Cold Calling

• Develop, execute, and manage social media accounts.
• Create engaging content to boost brand awareness and community engagement.
• Monitor analytics, track KPIs, and adjust strategies for maximum impact.
• Oversee the credentialing process, including initial applications, verifications, re-credentialing, and compliance with federal/state/industry standards.
• Maintain accurate credentialing files and serve as liaison with payers, committees, and regulatory bodies.

Social Media Manager, Credentialing Experience

• Manage and schedule content across social media platforms.
• Monitor engagement, respond to comments/messages, and track social performance.
• Assist with updating and optimizing website content to support campaigns and brand messaging.
• Support outreach efforts, including email campaigns, partnerships, and community engagement.
• Conduct market research to identify trends, audience preferences, and competitor activities.
• Collaborate with the marketing team to brainstorm, plan, and execute campaigns.
• Provide general support for day-to-day marketing operations.

Marketing Assistant

Communications

• Draft and distribute clear, engaging internal communications (announcements, policy updates, scheduling reminders, etc.).
• Coordinate and track employee time-off requests, ensuring adequate coverage and compliance with policies.
• Communicate and enforce scheduling guidelines such as blackout dates or no-time-off periods.
• Collaborate with HR and Operations teams to ensure timely, consistent communication of changes and updates.
• Serve as the first point of contact for employees with questions related to internal announcements or scheduling.
• Assist with special HR and People Ops projects as needed.

Communications Coordinator

Graphics Designer

• Create visually compelling graphics and layouts for a variety of media, including websites, social media, and print materials.
• Develop and maintain brand consistency across all marketing materials by adhering to established brand guidelines.
• Work collaboratively with team members to brainstorm and execute design projects that meet client needs and objectives.
• Manage multiple projects simultaneously while meeting deadlines without sacrificing quality.
• Keep up-to-date with design trends, tools, and technologies to ensure our designs remain fresh and innovative.
• Present design concepts and rationale to stakeholders for feedback and approval.

Graphic Designer

Collections

• Schedule, confirm, and follow up on patient appointments.
• Assist with payment collection through secure online systems.
• Update patient records and handle data entry with accuracy.
• Provide reliable administrative support to the healthcare team.

Medical Virtual Assistant, Billing and Collections Experience

Lead Generation

• **Responsibilities**
• - Research and identify new leads and target markets for our client’s services.
• - Use outreach methods such as email campaigns, phone calls, and social media engagement to connect with potential clients.
• - Qualify leads by conducting needs assessments and determining suitability.
• - Collaborate with marketing and sales teams to craft targeted strategies and campaigns.
• - Keep meticulous records of leads and engagements in the CRM.
• - Track performance metrics and continuously refine strategies for better results.