Cogna Educação

Digital Marketing

• Liderar estratégia de mídia e performance, alinhando objetivos de negócio, marketing e aquisição/conversão
• Planejar, distribuir e monitorar investimentos de mídia conforme as prioridades do negócio
• Gerir canais digitais e offline na jornada do consumidor
• Otimizar campanhas de performance, incluindo segmentação, criativos, canais, formatos, jornadas e conversão
• Atuar diretamente em Google Ads, Search Ads, DV360 e Meta Ads
• Estruturar e acompanhar testes A/B, transformando hipóteses em ações e aprendizados
• Analisar indicadores além das plataformas e avaliar impacto na jornada e nos resultados do negócio
• Gerar análises e recomendações estratégicas para otimização de investimento e performance
• Trabalhar em parceria com dados, CRM, conteúdo, tecnologia, comunicação e demais áreas
• Gerenciar operação de mídia in-house e coordenar parceiros, agências e fornecedores
• Liderar e desenvolver o time, fomentando autonomia, visão analítica e cultura de testes
• Monitorar tendências, novas tecnologias e formatos com potencial impacto no negócio

Coordenador de Marketing Digital

Administrative Assistant

• Realizar controle e organização de documentos e arquivos administrativos
• Atender clientes internos e externos com comunicação eficaz
• Executar rotinas administrativas diárias, incluindo emissão de relatórios e lançamento de dados
• Gerenciar controle de agenda e suporte na gestão de contratos
• Apoiar processos financeiros com noções básicas de contabilidade
• Colaborar com a equipe promovendo ambiente de trabalho organizado e flexível

Assistente Administrativo

General

• Develop, implement, and manage alternative student recruitment channels to expand revenue-generating opportunities
• Prospect, negotiate, and strengthen strategic partnerships with companies, associations, communities, influencers, and other commercial partners
• Design and oversee referral programs, agreements, affiliate partnerships, and other student acquisition initiatives
• Work cross-functionally with Marketing, Sales, and RevOps to ensure the generation, distribution, and conversion of leads from new channels
• Monitor performance, profitability, and growth metrics for channels, recommending actions for continuous optimization and expansion
• Identify market trends and opportunities to diversify acquisition channels and support sustainable business growth

Commercial Coordinator, New Channels

Robotics

• Develop, test, and maintain process automations using Python, Power Automate, and Power Automate Desktop
• Implement integrations between systems via APIs, databases, spreadsheets, email, and legacy applications
• Fix defects, perform enhancements, and support continuous improvement of existing automations
• Create and maintain technical documentation for automated processes
• Monitor executions, handle exceptions, and support the stability of automated processes
• Participate in requirements gathering with business areas and assist in validating deliveries
• Apply development best practices, including code versioning, error handling, logging, and testing
• Support deployments to staging and production environments according to team standards
• Participate in agile ceremonies, sharing progress and collaborating with the team

RPA Developer (Mid/Senior)

• Manage and organize administrative documents and files
• Serve internal and external clients with effective communication
• Perform daily administrative tasks, including generating reports and entering data
• Manage calendar/agenda control and support contract administration
• Support financial processes with basic accounting knowledge
• Collaborate with the team, fostering an organized and flexible work environment

Attorney

• Manage a legal team
• Handle judicial and administrative litigation
• Work with Civil Law and Civil Procedure
• Handle labor litigation
• Provide leadership, negotiation, and decision-making

Senior Legal Manager (Litigation)

Growth Marketing

• Responsible for acquiring new students per cycle, managing CPI (cost per enrollment), funnel conversion and the business budget, with financial interpretation of results
• Build and maintain the business forecast, identify gaps versus targets and develop action plans with owners and deadlines
• Lead the acquisition cycle, including planning, launch, acceleration and closing
• Prioritize and set the cadence for technical capability agendas, remove impediments and maintain squad rituals
• Align commercial, operational, marketing and partner teams toward a unified direction
• Work with CVM (Customer Value Management) on cross-sell and upsell opportunities for students and alumni
• Present results at the weekly Revenue Forum and in executive rituals, supporting analyses with data and method
• Manage the internal portfolio, balancing attention and investment between scale and premium businesses
• Lead and develop a generalist team of 3 to 5 people
• Coordinate specialists in design, copywriting, CRO, media and CRM, providing context, priorities and feedback
• Decide budget allocation across levers based on marginal return

Marketing and Growth Manager

• Receive, analyze, verify and record invoices for goods and services
• Validate tax documents and the application of ICMS, ICMS-ST, IPI, ISS, IRRF, PIS and COFINS
• Analyze and handle tax withholdings, identifying cases of withholding, non-withholding or incorrect withholding
• Identify tax inconsistencies and follow up on corrections and reprocessing
• Work on billing, issuance of invoices, returns and receipt of goods
• Prepare operation reports and controls, analyze data and monitor KPIs
• Provide support and clarifications to internal and external clients regarding tax processes and treatments
• Interact with finance, accounting, commercial and logistics teams
• Use SAP for tax routines and contribute to process improvements
• Support other financial operations when necessary

Tax Analyst

• Perform administrative routines, such as organizing files and managing calendars;
• Use Microsoft Office to prepare documents and spreadsheets;
• Work collaboratively with the team to ensure smooth department operations;
• Be proactive in identifying issues and seeking solutions;
• Maintain an organized work environment;
• Perform internal data entry for products and customers.

Administrative Assistant – Position Reserved for People with Disabilities

Financial Planning and Analysis

• Realizar conferência e recebimento de notas fiscais de Serviços e DANFE.
• Realizar conferências fiscais relacionadas à prestação de serviços e materiais.
• Elaborar métricas, indicadores e relatórios de desempenho do Recebimento Fiscal e faturamento.
• Realizar conferência de impostos retidos de entrada
• Validações sobre adequações fiscais voltadas ao Simples Nacional e reforma Tributária

Analista Operações Financeiras Sênior

Analyst

• Perform regulatory data entries in the company's academic systems
• Perform data entries on government websites
• Execute SQL queries on a specific database
• Download, organize, and store information from internal systems and external websites
• Perform basic data analysis
• Prepare and present data analysis reports using Excel, PowerPoint, and Word
• Merge and analyze data from multiple Excel spreadsheets
• Update dashboards in Power BI
• Stay up to date with current educational legislation
• Prepare reports
• Provide support to internal stakeholders on topics within the area's responsibility

Junior Student Management Analyst – Affirmative Action for People with Disabilities

• Participate in the preparation of the annual budget for all directorates within the vice-presidency.
• Prepare monthly forecasts.
• Analyze variances: Actual vs. Budget vs. Forecast.
• Prepare studies and management reports.
• Prepare executive presentations.
• Verify information and perform routine checks in systems.
• Perform management activities and payment processing.
• Work collaboratively and communicatively within a team to achieve objectives.

Junior Financial Analyst – Affirmative Action for Black Candidates

Project Manager

• Work cross-functionally across Change Management pillars, supporting initiatives according to program needs.
• Conduct organizational impact analyses, identifying risks, dependencies and mitigation opportunities.
• Consolidate metrics, dashboards and executive analyses, turning data into insights to support decision-making.
• Support the area's budget management, performing financial monitoring, forecasting and investment control.
• Prepare executive presentations, reports and governance and leadership materials.
• Support the definition and execution of communication, engagement and change adoption strategies.
• Contribute to the evolution of Change Management methodologies, processes and metrics.

Senior Project Analyst – Affirmative Action for People with Disabilities

• Provide customer service both in person and via phone, chat, and email
• Resolve customer problems and questions, always seeking the best solution
• Use customer service systems to log requests and track case progress
• Apply knowledge of consumer law to advise customers and ensure their rights
• Work as part of a team to achieve department and company objectives
• Be proactive in seeking solutions and improvements for customer service
• Demonstrate empathy and strong communication skills to handle customers in various situations
• Organize requests and prioritize activities according to urgency and importance

Junior Customer Service Analyst

• Realizar atendimento ao cliente de forma clara e objetiva, buscando a resolução de problemas e gestão de reclamações;
• Utilizar sistemas de CRM para registro e acompanhamento dos atendimentos;
• Lidar com conflitos e negociações de forma empática e proativa;
• Trabalhar em equipe, mantendo a organização e adaptabilidade em relação aos processos da empresa;
• Utilizar o pacote Office para elaboração de relatórios e comunicação interna;
• Aplicar técnicas de vendas e gestão de processos para melhorar o atendimento ao cliente.
• Manter a fluência verbal e escrita em todas as atividades realizadas.