Marketing and Growth Manager

Cogna Educação

Gerente de marketing e growth responsável pela captação de alunos na Cogna, maior empresa brasileira de serviços educacionais. Liderando squads, forecast, funil, orçamento e otimização de investimentos.

Posted 8/17/2026full-timeSão Paulo • 🇧🇷 BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates strong analytical capability and strategic knowledge of digital marketing platforms, with a focus on funnel conversion, financial interpretation, and investment trade-offs. Proven ability to lead multidisciplinary teams and manage business results in cycle-based environments.

Highest-signal resume keywords

Business Results AccountabilityFunnel Conversion AnalysisDigital Marketing StrategyTeam LeadershipFinancial Interpretation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Analytical CapabilityFunnel ManagementFinancial Return AnalysisDigital Marketing PlatformsCustomer Value ManagementCROMeasurement Plan DesignInvestment Trade-offsAcquisition StrategyLifecycle Management

Soft Skills

Organizational SkillsResilience Under PressureCross-functional CollaborationCommunication SkillsFollow-up and Status Visibility

Tools & Technologies

CRMMedia PlatformsAnalytics ToolsAI for AnalysisContent Management Systems

Industry Keywords

Cycle-based BusinessesHigh-volume B2CEducation SectorMultidisciplinary TeamsExecutive Forums

About the role

Key responsibilities & impact

Responsible for acquiring new students per cycle, managing CPI (cost per enrollment), funnel conversion and the business budget, with financial interpretation of results
Build and maintain the business forecast, identify gaps versus targets and develop action plans with owners and deadlines
Lead the acquisition cycle, including planning, launch, acceleration and closing
Prioritize and set the cadence for technical capability agendas, remove impediments and maintain squad rituals
Align commercial, operational, marketing and partner teams toward a unified direction
Work with CVM (Customer Value Management) on cross-sell and upsell opportunities for students and alumni
Present results at the weekly Revenue Forum and in executive rituals, supporting analyses with data and method
Manage the internal portfolio, balancing attention and investment between scale and premium businesses
Lead and develop a generalist team of 3 to 5 people
Coordinate specialists in design, copywriting, CRO, media and CRM, providing context, priorities and feedback
Decide budget allocation across levers based on marginal return

Requirements

What you’ll need

Senior experience accountable for business results, ideally in cycle-based businesses, long-funnel models or high-volume B2C
Generalist business profile, able to diagnose root causes and define actions
Experience in the education sector is a plus, but not required
Proven track record of mobilizing multidisciplinary teams and unblocking cross-functional decisions
Strong analytical capability, fluent in funnel, media and financial concepts
Ability to measure and validate results, formulating testable hypotheses and designing measurement plans
Mastery of investment trade-offs, marginal return and financial return of the mix
Strategic knowledge of digital marketing platforms, including media, CRM and analytics
Fluency in positioning, value proposition, pricing, elasticity, acquisition, conversion, lifecycle, CRM, automation, CRO, journey, content, creative, brand, experimentation and incrementality
Proficiency in using AI as a lever for analysis and productivity
Exemplary organization, with cadence, follow-up and status visibility
Comfortable working with different organizational levels, from analysts to VPs and directors
Resilience to maintain positions under pressure in executive forums

Benefits

Comp & perks

Profit sharing
Meal or grocery allowance on a flexible benefits card
Medical insurance with dependent coverage and co-pay
Dental insurance
Undergraduate and postgraduate tuition scholarships for you and your dependents
Birthday day off
Partnership with SESC
Univers pharmacy partnership with discounts on medications
Corporate university with learning paths and free courses
Wellhub (Gympass membership)
Ninho program for families expecting a new baby
Valoriza – Internal Recruitment Program