Cogna Educação

Operations

• People Management: Lead and develop a multidisciplinary team of analysts and apprentices, fostering a collaborative environment and consistent performance.
• Production Management: Oversee end-to-end processes for text production and video lessons, ensuring compliance with quality standards and delivery deadlines.
• Cross-functional Liaison: Act as the central point of alignment between operations and partner areas such as academic coordination, editorial/publishing, internal studios, marketing, and external vendors.
• Control and Organization: Manage work structures in SharePoint and keep production tracking up to date, ensuring integrity and easy access to materials.
• Third-Party Management: Coordinate the workflow of freelance professionals (video editors, validators), including reviewing deliverables and requesting payment from the responsible department.
• KPI Monitoring: Analyze the progress of initiatives through operational reports, identify risks of delay, and propose immediate solutions.

Academic Operations Coordinator

Pricing Analyst

• Develop and oversee the commercial team’s onboarding; prepare reports for leadership
• Lead projects using AI for sales enablement and training for the commercial team
• Plan, develop and deliver training to sales teams
• Design the consultant and commercial manager journey
• Monitor the development of commercial teams and create strategies to maximize results through training, knowledge management, onboarding, support materials, and knowledge bites (microlearning)
• Collaborate with EMME’s capabilities team to create content
• Support the organization of the commercial team’s live sessions and the cascading of information

Commercial Development Analyst

Human Resources

• Lead the evolution and rollout of the new cultural architecture, ensuring it is anchored in the organization’s rituals, behaviors, and daily practices;
• Design and pilot the strategy for climate and pulse surveys, conducting deep organizational diagnostics based on behavioral insights and close collaboration with business areas;
• Analyze results, cross-reference people and business metrics, and measure the real impact of each engagement action implemented;
• Establish continuous governance. Ensure disciplined follow-up so all areas execute their experience and engagement action plans;
• Operate with strong political traction to influence senior leadership and key stakeholders across the organization, supporting arguments with data and a demonstrated ability to deliver.

Employee Experience Manager

Marketing

• Manage paid campaigns: plan, set up and optimize lead-generation campaigns in Meta Ads (Facebook and Instagram) and Google Ads.
• Manage media budget with a focus on CPL and volume of qualified leads.
• Run A/B tests for creatives, audiences and bidding strategies.
• Monitor and adjust campaigns in real time to ensure performance meets targets.
• Analysis and reporting: track key funnel metrics — impressions, clicks, CPL, conversion rate, cost per enrollment.
• Prepare periodic reports with results analysis and optimization recommendations.
• Work with attribution models to understand the contribution of each channel.
• Team integration: collaborate with the CRM and automation teams to align acquisition and lead nurturing.
• Work with web designers and motion designers to brief and evaluate creatives.
• Participate in planning launches of new courses in partnership with academic institutions.

Mid-level Marketing Analyst, Paid Media

Manager

• Management of the sales team, ensuring the achievement of established targets;
• Negotiation of commercial contracts with clients and suppliers;
• Development and execution of the company’s commercial strategic plan;
• Market analysis to identify business opportunities;
• Monitoring and management of the commercial team’s performance indicators;
• Monitoring, creation and continuous improvement of Inbound and Outbound commercial processes;
• Experience with HubSpot CRM;
• Availability to travel for relationship-building and prospecting activities for key accounts.

Commercial Manager

Analyst

• Utilizar ferramentas do pacote Office, com foco em Excel, para manipulação e organização de informações.
• Analisar dados para suporte à tomada de decisão acadêmica.
• Manter a organização das demandas e prazos, assegurando as entregas.
• Aplicar metodologias ágeis na execução de projetos e atividades.
• Colaborar efetivamente com a equipe, garantindo comunicação clara, organizada e eficaz.

Analista Acadêmico, Junior

• Assist data analysis and prepare reports to support decision-making
• Perform administrative routines and work with academic management systems
• Use intermediate-level Excel to manipulate data
• Communicate clearly and objectively with the team
• Work collaboratively with the team to achieve objectives
• Be proactive in identifying opportunities for improvement
• Demonstrate adaptability to change and new demands
• Organize and manage administrative processes

Administrative Analyst, Junior

Public Relations

• Coordinate the data team, ensuring the quality and integrity of information
• Develop and implement Business Intelligence strategies to optimize processes
• Perform statistical data analysis to generate insights for decision-making
• Lead data analysis projects using SQL and other database tools
• Foster communication and collaboration among team members
• Troubleshoot and resolve issues related to data management and organization

Academic Data Coordinator

Financial Planning and Analysis

• Perform administrative routines related to financial operations.
• Manage projects using tools such as Jira and Trello, applying Agile methodologies.
• Analyze requirements and model processes to optimize operations.
• Develop schedules and perform risk management for financial projects.
• Use databases (SQL, Oracle) for analysis and report generation.
• Apply BI tools (Power BI, Tableau) to support decision-making.
• Collaborate with the team, ensuring effective communication and teamwork.

Junior Financial Operations Analyst

• Manage the processes for opening, updating and closing Municipal Registration (IM) and State Registration (IE) across different federal units, ensuring cadastral and fiscal compliance;
• Monitor municipal and state tax audits/inspections, organize documentation, gather evidence and support responses to requests from the competent authorities;
• Manage and monitor negative debt certificates (CNDs), ensuring the company's fiscal regularity and acting proactively on outstanding issues;
• Control deadlines, protocols and requirements related to tax registrations and ancillary obligations, ensuring organization and traceability of processes;
• Work collaboratively with internal departments to request, validate and consolidate documents required for tax processes;
• Support analyses of state and municipal tax legislation applicable to registration routines and fiscal regularity;
• Contribute to structuring and continuous improvement of the audit and registration compliance team's workflows;
• Provide technical support to junior team members, contributing to the organization and progress of team tasks.

Fiscal Analyst

• Execute media plans
• Produce estimates for new campaigns (reach, frequency, targeting)
• Implement campaigns on platforms (Meta Ads, Google Ads)
• Create, adjust, and monitor targeting, creatives, optimization rules, and budgets.
• Validate that tags, pixels, and events are correctly configured.
• Monitor daily delivery and make adjustments to improve performance.
• Handle media requests from internal stakeholders, prioritizing tasks according to criticality and defined SLAs, with proper logging and traceability of requests.
• Analyze performance metrics and interpret data to produce actionable optimizations for campaigns.
• Perform ongoing optimizations (CPC, CPA, ROAS, frequency, conversion rate).
• Monitor the full funnel (impression → click → conversion).
• Propose and run A/B tests (audiences, creatives, formats).
• Prepare periodic performance reports (daily, weekly, or monthly).
• Present actionable insights and strategic recommendations.
• Lead touchpoints with business units and present media performance results.

Paid Media Marketing Analyst, Mid-level (Pleno)

• Support tax audit and inspection processes, ensuring organization, document control, and compliance with deadlines;
• Monitor and update municipal and state Certificates of Tax Clearance (CNDs), ensuring the company's tax compliance;
• Assist with the opening, modification, and cancellation of Municipal (IM) and State (IE) tax registrations across different states;
• Request, verify, and organize fiscal documents from internal departments to respond to tax inspections;
• Support the initial review of tax documentation prior to escalation to the strategic tax team;
• Track protocols, requirements, and outstanding issues with the relevant authorities;
• Contribute to organizing and improving the controls of the tax unit, ensuring timely and reliable information;
• Collaborate with other teams within the tax area, supporting operational and administrative day-to-day tasks.

Junior Tax Analyst

Inside Sales

• Manage and lead the commercial team, ensuring targets are met.
• Plan and execute sales strategies aligned with the company’s strategic plan.
• Use CRM tools to monitor and analyze sales and market data.
• Develop and implement customer communication and experience journeys.
• Prepare reports and forecasts to support decision-making.
• Apply negotiation techniques and digital marketing to optimize results.
• Promote automation of commercial processes and continuous improvement of sales journeys.
• Analyze KPIs and metrics for efficient control of commercial operations.

Commercial Manager – Inside Sales

• Liderar o planejamento financeiro plurianual da área de Tecnologia, projetando a evolução de custos, despesas e investimentos estratégicos da companhia;
• Conduzir o processo mensal de Forecast da vertical de Tecnologia, consolidando projeções financeiras com base em cronogramas de projetos, contratos, consumo orçamentário e direcionadores operacionais;
• Atuar como principal parceiro financeiro das áreas de Tecnologia, apoiando lideranças na tomada de decisão, construção de business cases e identificação de oportunidades de eficiência operacional e otimização de recursos;
• Garantir a correta classificação contábil e financeira dos gastos, assegurando aderência aos centros de custo, contas contábeis e políticas corporativas;
• Suportar os processos de fechamento financeiro da área, incluindo provisões (accruals), lançamentos e acompanhamento das normas contábeis aplicáveis ao ambiente de Tecnologia;
• Realizar análises de variações (Realizado x Orçado x Forecast), investigando causas raiz, avaliando impactos financeiros e propondo planos de ação junto às áreas parceiras;
• Elaborar dashboards executivos, relatórios gerenciais e apresentações de alto impacto para diretoria e stakeholders estratégicos, traduzindo dados financeiros complexos em insights acionáveis;
• Ser o principal ponto de conexão entre Tecnologia e FP&A Corporativo, garantindo acuracidade das informações financeiras, governança dos processos e cumprimento dos prazos corporativos.

Especialista de Planejamento Financeiro – Tecnologia

Account Executive

• Actively prospect clients to expand the commercial portfolio.
• Manage the sales process, ensuring achievement of established targets.
• Use CRM tools to track the pipeline and record customer interactions.
• Develop commercial strategies focused on results and sustainable growth.
• Maintain clear and effective communication with customers and the internal team to ensure alignment of expectations.
• Demonstrate agility and dynamism in resolving commercial challenges and adapting to change.