CGWS - COME GROW WITH US

Marketing Operations

• Own Google Tag Manager (GTM) architecture, governance, and deployment across all production environments.
• Design, implement, and maintain consent management solutions in partnership with Legal and Engineering, ensuring compliance with evolving privacy regulations and industry standards.
• Establish and maintain marketing attribution standards, including UTM governance, click ID capture (GCLID, MSCLKID), and tracking consistency across digital properties.
• Own analytics instrumentation across Adobe Analytics, GA4, and future analytics platforms, partnering closely with Marketing Analytics to ensure accurate, actionable data collection.
• Define and maintain the website data layer contract with Engineering, ensuring Marketing technologies receive consistent, reliable data regardless of website or platform changes.
• Ensure accurate data flow from the website into Marketo, with Salesforce, Databricks, and other downstream systems receiving complete and trustworthy marketing data.
• Develop and maintain documentation, implementation standards, governance processes, and operational best practices for BambooHR’s web marketing technology ecosystem.
• Partner with cross-functional stakeholders—including Engineering, Data & BI, Marketing Operations, Marketing Analytics, and Legal—to evolve web technology architecture and establish scalable standards.
• Evaluate new technologies, recommend improvements, and continuously optimize BambooHR’s marketing technology capabilities.

Senior Marketing Operations Manager

Sales Development Rep

• Initiating contact with new leads without needing external prompts.
• Maintaining a high volume of cold calls each day, viewing rejection as a learning opportunity.
• Building strong relationships with prospects, prioritizing meaningful connections over quick sales.
• Collaborating with team members, sharing successful strategies and supporting team goals.
• Collaborating with Account Executives and Marketing to shape your territory planning and account strategy.
• Adapting to changes in team dynamics, leadership, or roles while maintaining productivity.

Sales Development Representative

Marketing

• Lead and develop leaders and teams across Web, Lifecycle Marketing, Performance Marketing, and Mid-Funnel & Channel Programs.
• Recruit, hire, develop, and retain high-performing marketing talent.
• Establish organizational priorities, performance expectations, and accountability measures.
• Conduct performance evaluations and provide coaching, mentorship, and career development.
• Oversee department planning, resource allocation, organizational design, and budget management.
• Handle employee relations matters in accordance with company policy.
• Own BambooHR's revenue marketing strategy and pipeline generation performance across the full customer acquisition funnel.
• Establish forecasting rigor, pipeline management processes, and performance reporting that provide executive visibility into pipeline health, risks, and opportunities.
• Lead BambooHR's transition from a traditional inbound-led demand model to a diversified, AI-first revenue generation engine.
• Develop and execute strategies that improve performance across mid-funnel and bottom-funnel conversion points, including nurture, outbound, partner-generated pipeline, paid media, and lifecycle programs.
• Define and implement the organization's AI-powered demand generation strategy, leveraging emerging technologies, automation, predictive analytics, and agentic workflows to improve efficiency and effectiveness.
• Partner closely with Sales, SDR, Partnerships, Revenue Operations, and Product leaders to improve funnel conversion, pipeline velocity, and revenue outcomes.
• Drive adoption of modern revenue technologies and AI-enabled workflows that improve how marketing teams operate, execute, measure, and scale.
• Establish measurement frameworks that connect marketing investment to pipeline creation, revenue impact, and long-term business growth.
• Oversee optimization of marketing channels, programs, and investments to maximize pipeline generation and return on investment.
• Lead development of BambooHR's future-state demand generation capabilities, including AI-mediated discovery, emerging growth channels, partner ecosystems, and scalable outbound programs.
• Manage annual marketing investments exceeding $50M and ensure disciplined allocation of resources against company objectives.
• Serve as a strategic advisor to executive leadership on pipeline performance, revenue growth strategy, AI-driven market shifts, and demand generation investments.
• Foster a culture of innovation, accountability, experimentation, and measurable business impact across the revenue marketing organization.

VP, Revenue Marketing

Chief Marketing Officer

• Own BambooHR’s brand positioning, messaging architecture, narrative strategy, and visual identity across all channels.
• Develop and execute integrated marketing campaigns designed to drive brand awareness, market consideration, and top-of-funnel demand generation.
• Establish and monitor brand health metrics including awareness, sentiment, share of voice, consideration, and emerging AI-search visibility.
• Partner with Product Marketing to align brand strategy with product value propositions, customer needs, and competitive differentiation.
• Lead enterprise content marketing strategy, editorial direction, and thought leadership initiatives to strengthen market credibility and audience engagement.
• Ensure campaign consistency and messaging continuity across brand, demand generation, nurture, and conversion programs.
• Own media planning and investment strategy across digital, social, video, audio, sponsorship, event, and emerging channels.
• Manage external agency relationships, including media, public relations, and international marketing partners, ensuring accountability for performance and outcomes.
• Oversee and influence up to $20M in annual marketing investment and optimize spend against business objectives and brand efficiency metrics.
• Lead sponsorship, partnership, and event strategies, including flagship industry events and strategic brand activations.
• Serve as a key advisor to executive leadership on brand, market trends, AI-driven discovery, and marketing investment decisions.
• Foster a culture of innovation, accountability, collaboration, and measurable business impact across the marketing organization.

Senior Director, Integrated & Brand Marketing

Product Designer

• Responsible for designing the behavior and visual UI of new product features
• Improve the usability and design of existing products
• Gain insight into users' behaviors and needs through user research
• Identify and communicate opportunities for innovation and differentiation
• Create personalized, in-product experiences using contextual signals
• Design beautiful visual UI that adheres to UI design standards
• Experiment with AI tools and techniques within the design process
• Work with dev scrum teams to ensure pixel-perfect execution designs

Product Designer II – Expansion Growth

Full-stack Engineer

• Drive the architecture and delivery of a new permission service — from first design doc to production, including data model, policy evaluation engine, enforcement APIs, and token contract
• Define BambooHR's AuthN/AuthZ standards — the patterns for authentication flows, token issuance, scoped authorization, and role/attribute-based access control that product teams rely on
• Design the API contract for the permission service: how callers request access decisions, how policies are defined, and how enforcement is decoupled from individual product domains
• Drive token strategy — JWT issuance, rotation, scoping, revocation, and the relationship between tokens and permissions across both human and machine (API/agent) callers
• Partner with product and platform teams to translate domain-specific access control requirements into reusable permission primitives that scale across the organization
• Lead architectural reviews for features with AuthN/AuthZ implications; catch design debt before it ships
• Collaborate with Security and Compliance to ensure the permission service meets audit, least-privilege, and zero-trust requirements
• Set the technical bar for the Token Titans team: mentor engineers, lead RFCs, and ensure implementation quality matches architectural intent

Staff Software Engineer

Analyst

• Lead analysis of digital customer journeys across acquisition, engagement, and conversion funnels to identify optimization opportunities and influence business performance.
• Partner cross-functionally with Marketing, Web, Demand Gen, Product Marketing, Business Intelligence, and agency teams to define KPIs, measurement strategies, and success metrics for digital initiatives.
• Support and evolve first-party data strategies, lead tracking, and digital measurement frameworks to improve visibility into customer behavior and marketing performance.
• Deliver strategic insights and recommendations related to website performance, conversion behavior, customer engagement, and digital experience optimization.
• Support experimentation and testing initiatives across landing pages, chatbot experiences, messaging, and digital optimization programs.
• Help define measurement approaches and testing frameworks related to AI-driven search behavior, AI Overviews (AIO), LLM impacts, and evolving organic discovery trends.
• Monitor shifts in digital acquisition behavior and recommend strategies to improve visibility, engagement, and conversion performance in an increasingly AI-driven marketing environment.
• Partner with Business Intelligence teams to improve data quality, scalable reporting capabilities, and self-service analytics solutions.
• Support strategic planning, quarterly business reviews, and executive discussions through analytical storytelling and actionable business insights.
• Operate independently in ambiguous environments, proactively identifying opportunities, risks, and emerging trends across digital analytics and customer behavior.

Senior Digital Analyst II

Business Intelligence Developer

• Own and maintain executive, operational, and channel-level marketing dashboards and reporting solutions across the organization.
• Manage marketing KPI frameworks, scorecards, targets, and performance tracking to ensure consistent business visibility and alignment.
• Deliver actionable insights and analysis that support marketing strategy, campaign performance, and business decision making.
• Serve as a central analytics partner for ad hoc business insight requests across marketing teams and leadership stakeholders.
• Partner with Business Intelligence and Marketing Ops teams to improve data quality, reporting governance, and scalable self-service analytics capabilities.
• Support adoption and enablement of AI-driven analytics and self-service reporting tools across the marketing organization, including platforms such as Databricks Genie or similar technologies.
• Help support scalable approaches to self-service analytics, insight generation, and data accessibility across marketing teams.
• Monitor performance trends, risks, and opportunities across marketing channels and communicate insights to technical and non-technical stakeholders.
• Support strategic planning, quarterly business reviews, and executive discussions through reporting and business insights.

Senior Analyst II, Marketing Business Intelligence

Artificial Intelligence

• Evaluate AI-assisted service experiences to identify recurring performance issues and customer friction points.
• Investigate issues such as misrouting, incorrect escalations, weak retrieval, poor grounding, low-confidence responses, and hallucination risks.
• Perform root cause analysis and translate findings into actionable recommendations.
• Partner with technical and business stakeholders to improve AI behavior and customer outcomes.
• Develop and execute test plans for prompt changes, routing updates, retrieval improvements, and new AI capabilities.
• Validate expected versus actual behavior before production releases.
• Identify risks, document findings, and recommend improvements.
• Support release readiness efforts and help reduce avoidable regressions.
• Support pilots, A/B tests, and iterative rollouts of AI capabilities.
• Define hypotheses, success criteria, and measurement approaches.
• Analyze results and provide recommendations for scaling, adjusting, or retiring solutions.
• Ensure decisions are informed by both customer outcomes and business impact.
• Communicate AI performance issues in ways that resonate with technical and non-technical audiences.
• Create structured recommendations, issue summaries, and performance narratives.
• Help stakeholders understand tradeoffs, risks, and opportunities.
• Influence prioritization decisions through evidence-based recommendations.
• Partner with service design, journey management, and knowledge teams to ensure AI experiences align with customer needs and intended service outcomes.
• Help optimize escalation paths and self-service strategies.
• Identify opportunities to reduce customer effort while improving resolution quality.
• Track key performance indicators such as containment, digital resolution, customer sentiment, escalation trends, and AI accuracy signals.
• Identify emerging issues early and recommend mitigation strategies.
• Provide clear context around what changed, why it matters, and what should happen next.
• Actively leverage AI tools to improve workflows, analysis, and decision-making.
• Stay informed on evolving AI technologies, trends, and best practices.
• Help BambooHR continuously improve how AI is used to support customers and employees.

CX AI Optimization Partner

Account Executive

• Identify and qualify new business opportunities through outreach and networking.
• Maintain an organized pipeline and track progress using our CRM system.
• Understand client needs and present tailored BambooHR solutions to solve their challenges.
• Work closely with cross-functional teams to move deals through the sales process.
• Assist in negotiating deals and moving prospects to a close.
• Stay informed about product updates and market trends to improve sales performance.

• Manage and optimize paid search campaigns across platforms including Google Ads, Microsoft Advertising, YouTube, Display, Discovery, and emerging paid channels.
• Partner closely with senior paid search team members on campaign strategy, testing initiatives, optimization opportunities, and performance analysis.
• Own day-to-day campaign execution including budget pacing, bid management, audience targeting, ad copy testing, landing page recommendations, and performance optimization.
• Analyze campaign performance and conversion data to improve lead generation, sales qualified lead (SAO) volume, pipeline contribution, and return on ad spend.
• Develop and execute structured testing strategies across creative assets, audiences, keywords, bidding models, and landing pages.
• Collaborate with marketing operations and analytics teams to improve attribution, tracking accuracy, reporting, and campaign measurement.
• Partner with creative, product marketing, and audience marketing teams to build cohesive campaigns aligned to business goals and target personas.
• Monitor industry trends, platform updates, and competitive insights to identify new growth opportunities and optimization strategies.
• Build presentations that communicate campaign performance, insights, and recommendations to stakeholders and leadership.
• Help identify scalable acquisition opportunities while maintaining efficiency and budget goals.
• Contribute to quarterly planning, forecasting, and channel strategy discussions within the broader demand generation organization.

Demand Marketer

Sales Operations Manager

• Enhance partner operations, ensuring partner managers and sales teams maximize revenue.
• Concentrate on optimizing sales efficiency and effectiveness with strategic consultation, project management, and tactical support.
• Spearhead multiple strategic initiatives in collaboration with GTM leaders across departments.
• Address tactical needs to ensure seamless integration and support for partner strategies.
• Work with established Sales Operations team for optimal results.
• Partner with team members to recommend, prioritize, and manage strategic revenue-enabling initiatives.
• Diagnose sales system inefficiencies and deliver solutions to enhance partnership motion.
• Drive projects to completion ensuring quality and adoption.
• Simplify processes through automation and implement new tools.
• Provide front-line support to partner teams by responding to sales support tickets and requests.
• Manage sales tech stack including implementation and optimization.

Human Resources

• Lead consultative discovery: Engage customers in structured conversations that uncover HR pain points, identify root challenges, and surface opportunities to improve their people operations
• Nurture and convert: Actively manage and advance customer relationships with clear accountability for progressing identified HR needs into paid services engagements
• Shape the problem and path forward: Help customers clarify, prioritize, and understand the impact of their HR challenges and opportunities, guiding them toward the most relevant solutions
• Connect customers to the right services: Position and align BambooHR’s HR services, including HR Consulting, Technical Services, and Managed Payroll, to meet customer needs and expand adoption across the BambooHR services portfolio
• Build awareness: Develop and execute targeted approaches to increase visibility and understanding of our services offerings
• Collaborate across teams: Partner with Marketing, Sales, and CX to shape messaging, campaigns, and materials that highlight services value
• Test and iterate: Run and scale experiments to identify what drives engagement and conversion
• Drive engagement quality: Maintain visibility into active opportunities and ensure consistent follow through and progression toward defined outcomes
• Recognize patterns and scale what works: Identify repeatable signals in customer needs and help evolve more effective approaches to engagement and conversion
• Listen and learn: Gather insights from customers and internal teams to continuously improve our go to market approach and service design
• Represent the customer voice: Help shape how BambooHR delivers and evolves HR services based on real feedback and results