Demand Marketer

CGWS - COME GROW WITH US

Demand Marketer at BambooHR focusing on driving pipeline growth through high-performing paid search campaigns. Collaborating with cross-functional teams to optimize digital acquisition strategies.

Posted 6/3/2026full-timeUtah • Utah • 🇺🇸 United StatesJuniorMid-LevelWebsite

About the role

Key responsibilities & impact

Manage and optimize paid search campaigns across platforms including Google Ads, Microsoft Advertising, YouTube, Display, Discovery, and emerging paid channels.
Partner closely with senior paid search team members on campaign strategy, testing initiatives, optimization opportunities, and performance analysis.
Own day-to-day campaign execution including budget pacing, bid management, audience targeting, ad copy testing, landing page recommendations, and performance optimization.
Analyze campaign performance and conversion data to improve lead generation, sales qualified lead (SAO) volume, pipeline contribution, and return on ad spend.
Develop and execute structured testing strategies across creative assets, audiences, keywords, bidding models, and landing pages.
Collaborate with marketing operations and analytics teams to improve attribution, tracking accuracy, reporting, and campaign measurement.
Partner with creative, product marketing, and audience marketing teams to build cohesive campaigns aligned to business goals and target personas.
Monitor industry trends, platform updates, and competitive insights to identify new growth opportunities and optimization strategies.
Build presentations that communicate campaign performance, insights, and recommendations to stakeholders and leadership.
Help identify scalable acquisition opportunities while maintaining efficiency and budget goals.
Contribute to quarterly planning, forecasting, and channel strategy discussions within the broader demand generation organization.

Requirements

What you’ll need

2–4 years of experience managing B2B paid search performance marketing campaigns.
Demonstrated success scaling paid acquisition programs while maintaining efficiency metrics such as CPA, ROAS, or pipeline ROI.
Experience managing significant advertising budgets across Google Ads and Microsoft Advertising.
Strong analytical skills with the ability to interpret large data sets and turn insights into actionable recommendations.
Experience with conversion tracking, attribution, reporting, and marketing analytics tools.
Advanced proficiency in Excel or Google Sheets, including data manipulation and reporting.
Strong communication and collaboration skills with the ability to work cross-functionally across marketing and analytics teams.
Ability to prioritize effectively and manage multiple campaigns and projects simultaneously.
Comfortable operating in a fast-paced, high-growth environment with evolving priorities.
Creative problem-solving mindset with a passion for experimentation and continuous learning.
Bachelor’s degree in Marketing, Business, Communications, Analytics, or related field, or equivalent professional experience required.
Google Ads or related digital advertising certifications preferred.

Benefits

Comp & perks

Comprehensive health, life, and disability insurance
Generous leave policies that include 4 weeks of vacation, 12 company holidays, parental leave, and volunteer time off so you can enjoy quality of life
401k plans with up to 6% company match
$2000 Paid-Paid Vacation bonus
EAP through Headspace

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

paid search campaignsGoogle AdsMicrosoft Advertisingconversion trackingattributionreportingmarketing analyticsExcelGoogle Sheetsdata manipulation

Soft Skills

analytical skillscommunicationcollaborationprioritizationproblem-solvingcreativityadaptabilitytime managementstrategic thinkingpresentation skills

Certifications

Google Ads certificationdigital advertising certifications