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Senior Analyst II, Marketing Business Intelligence
CGWS - COME GROW WITH US. Own and maintain executive, operational, and channel-level marketing dashboards and reporting solutions across the organization.
Tech Stack
Tools & technologiesSQLTableau
About the role
Key responsibilities & impact- Own and maintain executive, operational, and channel-level marketing dashboards and reporting solutions across the organization.
- Manage marketing KPI frameworks, scorecards, targets, and performance tracking to ensure consistent business visibility and alignment.
- Deliver actionable insights and analysis that support marketing strategy, campaign performance, and business decision making.
- Serve as a central analytics partner for ad hoc business insight requests across marketing teams and leadership stakeholders.
- Partner with Business Intelligence and Marketing Ops teams to improve data quality, reporting governance, and scalable self-service analytics capabilities.
- Support adoption and enablement of AI-driven analytics and self-service reporting tools across the marketing organization, including platforms such as Databricks Genie or similar technologies.
- Help support scalable approaches to self-service analytics, insight generation, and data accessibility across marketing teams.
- Monitor performance trends, risks, and opportunities across marketing channels and communicate insights to technical and non-technical stakeholders.
- Support strategic planning, quarterly business reviews, and executive discussions through reporting and business insights.
Requirements
What you’ll need- Bachelor’s degree in Analytics, Business, Marketing, Statistics, Economics, Information Systems, or related field preferred.
- 4+ years of experience in marketing analytics, business intelligence, reporting analytics, or related analytical roles.
- Strong experience building and maintaining dashboards, scorecards, KPI frameworks, and scalable reporting solutions using BI tools such as Power BI, Tableau, or similar platforms.
- Experience delivering business insights and analytical recommendations that support decision making and performance optimization.
- Strong understanding of marketing performance metrics, funnel reporting, and business measurement frameworks.
- Experience supporting self-service analytics capabilities and enabling non-technical stakeholders to leverage data effectively.
- Familiarity with AI-enabled analytics tools, self-service insight platforms, or emerging reporting technologies preferred.
- Strong analytical and problem-solving skills with the ability to synthesize data into actionable insights and recommendations.
- Ability to manage multiple priorities and work effectively in a fast-paced environment.
- Strong communication and stakeholder management skills with experience partnering cross-functionally across business teams.
- Proficiency in SQL, Excel, and BI/reporting platforms with strong attention to detail and commitment to data quality and reporting accuracy.
Benefits
Comp & perks- Comprehensive health, life, and disability insurance
- Generous leave policies that include 4 weeks of vacation, 12 company holidays, parental leave, and volunteer time off so you can enjoy quality of life
- 401k plans with up to 6% company match
- $2000 Paid-Paid Vacation bonus
- EAP through Headspace
- Check out all our benefits that benefit you
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing analyticsbusiness intelligencereporting analyticsdashboard buildingKPI frameworksdata analysisSQLExcelperformance optimizationdata quality
Soft Skills
analytical skillsproblem-solving skillscommunication skillsstakeholder managementability to manage multiple prioritiescross-functional collaborationattention to detailsynthesizing dataactionable insightsfast-paced work environment