Brandness

Copywriter

• Develop and structure content briefs, defining angles, hooks and messages for each creative based on the audience, funnel stage and learnings from previous campaigns.
• Translate that rationale into editing briefs, guiding pacing, cuts, captions, CTAs and the narrative logic of each video.
• Create static ad briefs, defining visual concept, information hierarchy and the copy for image ads.
• Act as the owner of creative performance: closely monitor ad metrics (CTR, CPA, ROAS, conversion rates), identify what’s working, formulate hypotheses and propose a continuous testing routine.
• Maintain a living library of creative learnings, turning results into replicable and scalable patterns.
• Collaborate closely with Design, Editing and Media to ensure the strategic intent of the brief reaches the final asset intact.

Copywriting Specialist – Copywriter

Data Engineer

• Assumir a manutenção e evolução da infraestrutura ponta a ponta na nuvem (GCP).
• Desenvolver e sustentar pipelines de ingestão de dados via APIs e Webhooks (utilizando Python).
• Orquestrar rotinas e processamentos de dados utilizando Apache Airflow.
• Realizar a transformação e modelagem de dados do bronze ao ouro utilizando DBT (Data Build Tool), focando em modelagem dimensional.
• Trabalhar com padrões modernos de Lakehouse, gerenciando dados em formatos abertos (Apache Iceberg / Parquet).
• Integrar ativamente novas fontes de dados logísticas e de marketing no futuro.
• Colaborar com analistas e liderança para garantir que os dados alimentem nossas ferramentas de BI (Power BI) com precisão e confiabilidade.

Engenheiro de Dados

Video Editor

• Editar criativos em vídeo para Facebook e Instagram Ads (UGC, depoimentos, unboxings, react, etc.)
• Criar ganchos fortes nos primeiros segundos, o que mais importa pra segurar o público
• Trabalhar com legendas dinâmicas, cortes rápidos, ritmo e trilhas que aumentam retenção
• Testar variações de criativo em volume, entendendo que quantidade com qualidade é o que gera vencedores
• Analisar métricas junto com o time de tráfego (CTR, hook rate, retenção) e usar os dados pra melhorar os próximos vídeos
• Acompanhar tendências de criativo e trazer referências novas pra mesa

Editor de Vídeo Junior

Customer Success Manager

• Lead and develop the CRM team, setting priorities, monitoring deliveries, and raising the team's technical and analytical capabilities.
• Ensure revenue performance for Email, WhatsApp and other CRM channels, holding direct responsibility for channel revenue targets.
• Build and evolve the customer relationship strategy (segmentation, journeys, automations and campaigns), integrating CRM with other growth pillars.
• Track and report key channel KPIs (attributed revenue, open rate, CTR, conversion, LTV, purchase frequency), applying a critical data-driven perspective to guide decisions.
• Propose and prioritize tests, new flows and incremental revenue opportunities, validating hypotheses based on data.
• Ensure list health (deliverability, hygiene, compliance) and maintain a high-quality customer experience across channels.
• Ensure coverage of all stages of the customer lifecycle.
• Develop repurchase and recurring-purchase strategies.

CRM Coordinator

• Create visual assets for emails (banners, templates, modules) consistent with Guava's brand guidelines
• Design creative assets for WhatsApp campaigns and automated flows (images, carousels, catalogs)
• Build and edit email templates directly in Klaviyo
• Support the creation of creative variations for A/B tests (CTA, layout, visual hierarchy)
• Ensure visual consistency across campaigns, flows, and brand identity
• Adapt assets for different formats and devices
• Collaborate with the CRM team to organize the campaign calendar and delivery deadlines
• Keep up with design trends for email and WhatsApp marketing

Design Assistant – CRM

General

• Provide support to the Product Development department.
• Organize and maintain technical data sheets up to date.
• Prepare, correct and control documents related to product development.
• Monitor development schedules and deadlines with the areas involved.
• Manage shipment, receipt and tracking of domestic and imported samples.
• Register and update products in internal systems.
• Verify packaging information, artworks, technical specifications and materials.
• Support the preparation of presentations, reports and development meetings.
• Keep area controls and indicators (KPIs) updated.
• Interface with suppliers, internal teams and external partners to follow up on requests.
• Support product homologation and approval processes.

Product Development Assistant

• Apoiar na montagem e agendamento de campanhas omnichannel (broadcasts e flows) no Klaviyo;
• Organizar e atualizar planilhas de controle (cronogramas, calendário de campanhas, resultados);
• Apoiar na construção e revisão de peças (copy, imagens, links, cupons) antes dos disparos;
• Criar e acompanhar links utilizados nas campanhas de CRM;
• Acompanhar cronogramas de envio e garantir que as entregas aconteçam no prazo certo;
• Organizar materiais e conteúdos;
• Apoiar na gestão de grupos de Comunidade de WhatsApp;
• Monitorar o desempenho das campanhas (aberturas, cliques, conversões);
• Apoiar na construção de relatórios de performance de canais de CRM;
• Apoiar em testes A/B e organização de aprendizados de cada campanha.

Assistente de CRM

Analyst

• Own two channels (Shopee and Amazon), being directly responsible for the revenue and margin of each.
• Define and execute the channels' commercial strategy: pricing, promotions, coupons and commercial calendar.
• Manage marketplace media/Ads, optimizing spend and ROAS.
• Optimize listings end-to-end (title, product specifications, description, content and images) and SEO to improve ranking and conversion.
• Analyze channel performance and turn data into decisions — recommend what to scale, what to pause and where there is margin.
• Monitor account health, reputation and each marketplace's policies.
• Work closely with Operations (logistics) and Creative (listing images and content) teams.

Marketplace Analyst

• Edição de vídeos publicitários voltados para campanhas de performance (Meta, Google, YouTube, TikTok);
• Adaptação de conteúdos para diferentes formatos e razões de aspecto conforme a plataforma (stories, reels, shorts, feeds, banners animados etc.);
• Pós-produção de imagem e som: ajuste de cor, iluminação e áudio;
• Aplicação de legendas, títulos animados, textos dinâmicos e motion graphics;
• Recorte e reordenação de falas com foco narrativo e comercial;
• Aplicação de transições, efeitos sonoros e visuais para tornar os vídeos mais atrativos;
• Organização e gestão de arquivos de vídeo (armazenamento, transferência, download e upload);
• Participação em reuniões com o time;
• Entrega de peças finalizadas dentro dos prazos estipulados.

Analista de Edição de Vídeos

Data Analyst

• Own the business data modeling in DBT (gold → platinum layers): build and maintain our One Big Tables, marts and seeds for definitions (payback, targets, classifications, acquisition/retention groups).
• Design and maintain the semantic layer and dashboards in Power BI, ensuring performance, consistency and a single source of truth.
• Lead end-to-end analytical projects: acquisition vs. retention, LTV/CAC/payback, repurchase journey, profitability by product and channel, returns, and inventory/purchasing planning.
• Translate business questions (marketing, e-commerce, operations, sales) into data models and actionable analyses — and deliver recommendations, not just numbers.
• Govern metrics and definitions: document, standardize and enforce consistency across brands and channels (DTC, marketplaces and B2B).
• Ensure the quality and reliability of the data you model (dbt tests, validations, documentation).
• Collaborate with the Data Engineer on evolving the gold layer and integrating new sources (logistics, CRM, new channels).

Marketing

• Analyze the performance of creatives running in ads (formats, hooks, narratives, CTAs), identifying clear patterns and correlations between creative characteristics and performance metrics.
• Map and standardize ad elements (formats, hooks, narratives, and CTAs), creating an analytical language that turns creative review from a qualitative/subjective task into a systematic, scalable, and practical operational process.
• Translate insights into clear, actionable recommendations for Traffic and Creative teams, bridging metric-focused and narrative-focused perspectives while maintaining methodological rigor without overbureaucratizing the process.
• Surgically separate signal from noise, distinguishing what truly drives creative performance from effects caused by budget, audience, or seasonality (e.g., event spikes and meteoric launches that distort baseline readings).
• Suggest, prioritize, and monitor A/B tests for creatives organized in a backlog by expected impact, genuinely consolidating learnings and closing the loop to ensure findings inform the next wave of creative rather than languish in a dashboard.
• Build robust reports and dashboards that make creative analysis scalable, visual, and ready to drive decision-making.