Copywriting Specialist – Copywriter

Brandness

Copywriter leading the copy strategy for the acquisition team at Brandness, a growing intimate fashion brand. Responsible for developing persuasive ads and collaborating within a multidisciplinary team.

Posted 7/28/2026full-timeFlorianópolis • 🇧🇷 BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing performance-driven creative briefs and analyzing ad metrics to optimize campaign effectiveness. Proficient in collaborating with multidisciplinary teams to ensure strategic alignment and execution of creative assets.

Highest-signal resume keywords

Copywriting For Performance CreativesAd Metrics Analysis (CTR, CPA, ROAS)Creative Briefing Workflow ProficiencyMeta Ads Manager ExperienceData Analysis Skills (Google Analytics)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance Metrics AnalysisContent Brief DevelopmentEditing Brief CreationStatic Ad BriefingPersuasive WritingCreative Testing LogicData InterpretationAudience AdaptationInformation Hierarchy StructuringNarrative Logic Development

Soft Skills

Excellent Communication SkillsStrong Interpersonal SkillsCreativityProactivityAdaptability

Tools & Technologies

Meta Ads ManagerGoogle AnalyticsNotionTrelloClickUp

Industry Keywords

Performance CreativesPaid MediaCreative Pipeline ManagementCampaign OptimizationMultidisciplinary Collaboration

About the role

Key responsibilities & impact

Develop and structure content briefs, defining angles, hooks and messages for each creative based on the audience, funnel stage and learnings from previous campaigns.
Translate that rationale into editing briefs, guiding pacing, cuts, captions, CTAs and the narrative logic of each video.
Create static ad briefs, defining visual concept, information hierarchy and the copy for image ads.
Act as the owner of creative performance: closely monitor ad metrics (CTR, CPA, ROAS, conversion rates), identify what’s working, formulate hypotheses and propose a continuous testing routine.
Maintain a living library of creative learnings, turning results into replicable and scalable patterns.
Collaborate closely with Design, Editing and Media to ensure the strategic intent of the brief reaches the final asset intact.

Requirements

What you’ll need

Proven experience as a Copywriter with a focus on performance creatives for paid media.
Excellent writing and communication skills, with mastery of persuasive structures (hooks, storytelling, CTAs).
Ability to adapt the brand’s tone of voice for different audiences, platforms and funnel stages.
Analytical mindset to interpret data, identify patterns and generate continuous improvement insights.
Familiarity with performance metrics (CTR, CPA, ROAS, conversions) and the logic of creative testing.
Proficiency in the briefing workflow (content, editing and static) and the ability to run the creative pipeline end-to-end.
Strong interpersonal skills for effective collaboration with multidisciplinary teams (Design, Editing, Media, Retention).
Creativity, proactivity and autonomy to propose ideas and take responsibility for results.
Dynamism and adaptability to thrive in a fast-changing environment.
Experience with Meta Ads Manager (Facebook/Instagram Ads) and reading performance dashboards.
Familiarity with organizational and briefing tools (Notion, Trello, ClickUp or similar).
Basic data analysis skills (Google Analytics, spreadsheets, BI tools).

Benefits

Comp & perks

Product Voucher: Exclusive credit to redeem products from any of our brands.
Discount Coupon: Ongoing special discounts across our three brands.
Birthday Day Off: A full day off in your birthday month to celebrate as you wish.
Annual Bonus: Participation tied to the group’s overall results (because when the company wins, everyone wins together!).
Partnership with Conexa: 24/7 telemedicine services + telepsychotherapy support.
Dental Plan: Comprehensive dental care through Uniodonto.
Partnership with GoGood: Benefits and discounts at a wide network of partner gyms and studios.
Partnership with Guapeco: Pet protection for your four‑legged friend.