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Brandness

Marketplace Analyst

Brandness

Marketplace Analyst managing Shopee and Amazon channels with a focus on revenue and strategy at Toda Up. Requires strong analytical skills and operational experience in marketplaces.

Posted 7/28/2026full-timeFlorianópolis • 🇧🇷 BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing marketplace channels, including Shopee and Amazon, with a focus on revenue optimization, data analysis, and strategic decision-making. Proficient in marketplace SEO, advertising, and operational collaboration to enhance channel performance.

Highest-signal resume keywords
Marketplace Channel ManagementData Analysis and Decision-MakingMarketplace Advertising and MediaSEO and Listing OptimizationPricing and Margin Strategy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Data LiteracyExcelGoogle SheetsMarketplace SEOChannel Performance AnalysisPricing StrategyPromotions ManagementBling System KnowledgeTikTok Shop ExperienceAffiliate Program Management
Soft Skills
Logical ReasoningAutonomous Decision-Making
Tools & Technologies
Marketplace Media/AdsCommercial Calendar Management
Industry Keywords
ShopeeAmazonMarketplace OperationsAccount Health MonitoringLogistics CollaborationCreative Team Coordination

About the role

Key responsibilities & impact
  • Own two channels (Shopee and Amazon), being directly responsible for the revenue and margin of each.
  • Define and execute the channels' commercial strategy: pricing, promotions, coupons and commercial calendar.
  • Manage marketplace media/Ads, optimizing spend and ROAS.
  • Optimize listings end-to-end (title, product specifications, description, content and images) and SEO to improve ranking and conversion.
  • Analyze channel performance and turn data into decisions — recommend what to scale, what to pause and where there is margin.
  • Monitor account health, reputation and each marketplace's policies.
  • Work closely with Operations (logistics) and Creative (listing images and content) teams.

Requirements

What you’ll need
  • Hands-on operational experience in marketplaces, having acted as a channel owner or in a very similar capacity.
  • Strong logical reasoning and data literacy (Excel/Google Sheets), able to make autonomous data-driven decisions.
  • Knowledge of margin and pricing strategies.
  • Experience with marketplace advertising and media (Ads).
  • Knowledge of the Bling system is a plus.
  • Experience with TikTok Shop and/or affiliate programs.
  • Experience managing multiple channels simultaneously.
  • Background in marketplace SEO and optimization.

Benefits

Comp & perks
  • Product Voucher: Exclusive credit to redeem products from any of our brands.
  • Discount Coupon: Special and ongoing discounts across our three brands.
  • Birthday Day Off: One day off during your birthday month to celebrate as you wish.
  • Annual Bonus: Profit-sharing tied to the group's overall results (because when the company wins, everyone wins!).
  • Partnership with Conexa: 24/7 telemedicine services + telepsychotherapy support.
  • Dental Plan: Comprehensive dental care through Uniodonto.
  • Partnership with GoGood: Membership discounts across a wide network of partner gyms and studios.
  • Partnership with Guapeco: Pet protection/insurance for your four-legged friend.