CRM Coordinator

Brandness

Coordenador(a) de CRM liderando a equipe de CRM da Guava para estratégias de retenção e relacionamento. Foco em canais de comunicação como E-mail e WhatsApp.

Posted 7/28/2026full-timeFlorianópolis • 🇧🇷 BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading CRM strategies and teams, focusing on revenue performance across multiple channels while leveraging data-driven insights to optimize customer engagement and lifecycle management.

Highest-signal resume keywords

CRM Experience in E-CommerceChannel Revenue Target ManagementCRM Automation Tools (Klaviyo)Data-Driven Decision MakingTeam Leadership and Coordination

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer Relationship ManagementKPI Tracking and ReportingSegmentation and Campaign DevelopmentData AnalysisRevenue Optimization Strategies

Soft Skills

Strong Communication SkillsProactivityCollaborative Teamwork

Tools & Technologies

KlaviyoWhatsApp

Industry Keywords

E-CommerceBeautyFashionConsumer GoodsCustomer Lifecycle Management

About the role

Key responsibilities & impact

Lead and develop the CRM team, setting priorities, monitoring deliveries, and raising the team's technical and analytical capabilities.
Ensure revenue performance for Email, WhatsApp and other CRM channels, holding direct responsibility for channel revenue targets.
Build and evolve the customer relationship strategy (segmentation, journeys, automations and campaigns), integrating CRM with other growth pillars.
Track and report key channel KPIs (attributed revenue, open rate, CTR, conversion, LTV, purchase frequency), applying a critical data-driven perspective to guide decisions.
Propose and prioritize tests, new flows and incremental revenue opportunities, validating hypotheses based on data.
Ensure list health (deliverability, hygiene, compliance) and maintain a high-quality customer experience across channels.
Ensure coverage of all stages of the customer lifecycle.
Develop repurchase and recurring-purchase strategies.

Requirements

What you’ll need

Previous CRM experience in E‑commerce, with responsibility for channel revenue targets.
Experience with CRM automation tools (Klaviyo is a plus).
Strong communication skills, proactivity, and the ability to work collaboratively in a team.
Data-driven mindset: proficiency in reading KPIs, creating reports and making decisions guided by data.
Prior experience leading or coordinating teams.
E‑commerce perspective beyond the channel: understanding of how CRM connects with Ads, Marketplaces and overall operations.
Experience working with beauty, fashion or consumer goods brands.
Experience using WhatsApp as a revenue-generating channel.

Benefits

Comp & perks

Product Voucher: Exclusive credit redeemable for products from any of our brands.
Discount Coupon: Special, ongoing discounts across our three brands.
Birthday Day Off: One paid day off during your birthday month to celebrate as you choose.
Annual Bonus: Participation tied to the group’s overall results (when the company succeeds, everyone shares the reward).
Partnership with Conexa: 24/7 telemedicine services plus telepsychotherapy support.
Dental Plan: Comprehensive dental care through Uniodonto.
Partnership with GoGood: Discounts and access to a wide network of partner gyms and studios.
Partnership with Guapeco: Protection options for your four-legged companion.