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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in creating visually compelling assets for email and WhatsApp marketing, ensuring brand consistency and adherence to design best practices. Proficient in using design tools like Figma and Adobe Photoshop/Illustrator, with a strong understanding of CRM and digital marketing strategies.
Highest-signal resume keywords
Email Design Best PracticesProficiency In FigmaProficiency In Adobe PhotoshopPractical Experience With KlaviyoStrong Organizational Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Visual Asset CreationEmail Template DesignA/B Testing SupportVisual Content ProductionBasic Copywriting Skills
Soft Skills
Effective CommunicationTeamworkAttention To Deadlines
Tools & Technologies
KlaviyoFigmaAdobe PhotoshopAdobe IllustratorCRM Tools
Industry Keywords
Digital MarketingEmail MarketingWhatsApp MarketingBeauty IndustryCampaign Calendar Management
About the role
Key responsibilities & impact- Create visual assets for emails (banners, templates, modules) consistent with Guava's brand guidelines
- Design creative assets for WhatsApp campaigns and automated flows (images, carousels, catalogs)
- Build and edit email templates directly in Klaviyo
- Support the creation of creative variations for A/B tests (CTA, layout, visual hierarchy)
- Ensure visual consistency across campaigns, flows, and brand identity
- Adapt assets for different formats and devices
- Collaborate with the CRM team to organize the campaign calendar and delivery deadlines
- Keep up with design trends for email and WhatsApp marketing
Requirements
What you’ll need- Degree or currently studying Graphic Design, Advertising, Visual Communication, or related fields
- Knowledge of email design best practices (size limits, rendering across email clients, accessibility)
- Familiarity with producing visual content for WhatsApp
- Proficiency in Figma or Adobe Photoshop/Illustrator
- Strong organizational skills and attention to deadlines
- Effective communication skills and teamwork
- Previous experience with CRM, email marketing, or digital marketing is a plus
- Practical experience with Klaviyo is a plus
- Prior experience in the beauty industry is a plus
- Knowledge of other CRM tools (RD Station, HubSpot, ActiveCampaign) is a plus
- Basic copywriting skills to enhance visual assets is a plus
Benefits
Comp & perks- Product Voucher: Exclusive credit to redeem products from any of our brands.
- Discount Coupon: Ongoing special discounts across our three brands.
- Birthday Day Off: One day off during your birthday month to celebrate as you wish.
- Annual Bonus: Profit-sharing tied to the group's overall results (when the company wins, everyone wins!).
- Partnership with Conexa: 24/7 telemedicine services + telepsychotherapy support.
- Dental Plan: Comprehensive dental coverage through Uniodonto.
- Partnership with GoGood: Agreements and discounts at a wide network of partner gyms and studios.
- Partnership with Guapeco: Protection for your four-legged friend (pet insurance).
