Media/Marketing Data Analyst

Brandness

Data Analyst optimizing advertising creative performance through data insights in a growing company. Collaborating with Traffic and Creation teams to enhance ad efficiency without increased budgets.

Posted 7/28/2026full-timeFlorianópolis • BrasilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates strong analytical reasoning and proficiency in data interpretation, with a focus on digital marketing and creative performance analysis. Capable of translating complex data insights into actionable recommendations while utilizing tools like Excel and SQL for effective reporting.

Highest-signal resume keywords

Advanced Excel/Google Sheets ProficiencySQL and BI Tools ExperienceDigital Marketing KnowledgeCreative Analytics ExperienceA/B Testing and Experimentation Mindset

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Analytical ReasoningData InterpretationPerformance Metrics AnalysisCreative Performance AnalysisA/B TestingHypothesis TestingData ExtractionData Joining/CrossingReportingDashboard Creation

Soft Skills

Good Communication SkillsOrganizedProactive

Tools & Technologies

ExcelGoogle SheetsSQLLookerPower BIMetabaseMeta AdsGoogle AdsGA4

Industry Keywords

Digital MarketingPaid MediaE-commerceDTCCreative Analytics

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Analyze the performance of creatives running in ads (formats, hooks, narratives, CTAs), identifying clear patterns and correlations between creative characteristics and performance metrics.
Map and standardize ad elements (formats, hooks, narratives, and CTAs), creating an analytical language that turns creative review from a qualitative/subjective task into a systematic, scalable, and practical operational process.
Translate insights into clear, actionable recommendations for Traffic and Creative teams, bridging metric-focused and narrative-focused perspectives while maintaining methodological rigor without overbureaucratizing the process.
Surgically separate signal from noise, distinguishing what truly drives creative performance from effects caused by budget, audience, or seasonality (e.g., event spikes and meteoric launches that distort baseline readings).
Suggest, prioritize, and monitor A/B tests for creatives organized in a backlog by expected impact, genuinely consolidating learnings and closing the loop to ensure findings inform the next wave of creative rather than languish in a dashboard.
Build robust reports and dashboards that make creative analysis scalable, visual, and ready to drive decision-making.

Requirements

What you’ll need

Strong logical and analytical reasoning; a background in Engineering or other STEM fields is a strong plus.
Advanced proficiency in Excel/Google Sheets (VLOOKUP/INDEX+MATCH, SUMIFS, pivot tables) and the ability to quickly learn new tools.
Ability to work with end-to-end data: extract, join/cross, and interpret performance metrics.
Experience or strong understanding of digital marketing / paid media.
Hypothesis- and test-oriented thinking (experimentation mindset).
Good communication skills to translate data into actionable recommendations.
Organized and proactive.
SQL and/or BI tools (Looker, Power BI, Metabase or similar) are a plus.
Experience in e-commerce / DTC is a plus.
Familiarity with ad platforms (Meta Ads, Google Ads) and GA4 is a plus.
Experience with creative analytics is a plus.

Benefits

Comp & perks

Product Credit: Exclusive credit to redeem products across any of our brands.
Discount Coupon: Ongoing special discounts across our three brands.
Birthday Day Off: A full day off during your birthday month to celebrate as you choose.
Annual Bonus: Performance-based bonus tied to the group's overall results (when the company wins, everyone wins).
Partnership with Conexa: 24/7 telemedicine access and telepsychotherapy support.
Dental Plan: Comprehensive dental coverage through Uniodonto.
Partnership with GoGood: Discounts and corporate rates at a wide network of partner gyms and studios.
Partnership with Guapeco.