Beyond

Performance Marketing

• Launch, manage, QA, and continuously optimize Paid Social campaigns in collaboration with Director of Paid Social, with an emphasis on Meta (Facebook/Instagram), TikTok, and Pinterest to drive customer acquisition and online sales.
• Support on Paid Search and Affiliate channel execution as needed.
• Develop, implement, and iterate on full-funnel campaign strategies, leveraging advanced bidding, segmentation, and creative testing to hit growth and efficiency goals (CPA, ROAS, LTV).
• Manage and refine product feeds for Meta and Pinterest, ensuring accurate data, up-to-date inventory, and optimal performance for shopping and dynamic ad placements.
• Plan and execute A/B and multivariate tests across creative, copy, audience, and placements to improve performance and discover new opportunities.
• Partner with creative, merchandising, and integrated marketing teams to ensure content is optimized for performance and aligned with seasonal product launches and promotions.
• Stay ahead of trends in paid media, social commerce, and e-commerce ad tech; proactively recommend new platform tests, ad products, and growth tactics.
• Monitor, report on, and analyze performance using platform tools and internal dashboards, providing actionable insights to inform strategy and spend allocation.

Paid Media Specialist

Full-stack Engineer

• Streamlining customer workflows by building client-facing administrative interfaces for editors with coherent styling, markup, and JavaScript
• Developing robust, performant business logic and functionality in Python and Django
• Developing polished, elegant user interfaces that enhance engagement and empower end users with useful functionality
• Contributing to software maturity, stability, and deployment processes
• Exploring ways to incorporate cutting-edge immersive content and mapping tools into the experience
• Crafting tools, processes and documentation that help our dev team work more effectively
• Contributing ideas, discussing approaches, conveying technical priorities and working as an integral part of a growing team

Full Stack Developer

Customer Success Manager

• Develop meaningful relationships, rapport, and trust with our customers
• Proactively provide recommendations that contribute to our customers developing compelling content and impactful virtual experiences
• Provide exceptional customer support through various channels including video meetings, chat, email, phone, and in-person
• Lead customer onboarding and training sessions on the Circuit Content Management System
• Interpret, summarize, and present analytics to inform potential courses of action for customers
• Explain new features and functionality to encourage adoption and usage
• Discuss pain points and collect feedback from customers that can be shared with the product team
• Craft compelling how-to content, documentation, help videos, and webinars/workshops to assist customers with using Circuit
• Interact with customers to build case studies and thought leadership articles, to share knowledge and position Circuit an industry leader

Customer Success Specialist

Business Development Rep

• Researching, qualifying, and generating leads from marketing campaigns as sales opportunities.
• Contacting potential clients in both the US and Canada through prospecting outbound channels to set up meetings or calls between prospective clients and sales execs.
• Presenting our company to potential clients, identifying client needs and suggesting appropriate solutions that improves our win rate.
• Contributing to the development of an effective sales process to further the results from this system.
• Developing “out of the box” sales strategies and sharing learnings across the team.
• Analyze market trends and competitor activities to identify growth opportunities and expand the customer base.
• Maintain meticulous records of client interactions and sales activities utilizing CRM software.
• Develop meaningful relationships, rapport, and trust with our potential clients.
• Meeting personal and team monthly sales targets, and reporting and providing feedback on progress back to the team.

Paid Media Specialist

Full Stack Developer

Customer Success Specialist

Business Development Representative