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Tech Stack
Tools & technologiesGo
About the role
Key responsibilities & impact- Researching, ideating, and creating content for demand generation campaigns in EMEA, and other creative content across all Beyond segments including self-service (B2C) and contracted (B2B) customers
- Implementing and measuring a content strategy based on a deep understanding of customer needs, market trends, product functionality, and competitive forces - this includes the development of themes/topics, content creation, curation, and distribution to help drive thought-leadership, customer acquisition, and success
- Partnering with the Digital Marketing team, Events, Product, Operations and Go To Market teams to plan and orchestrate content strategy across multi-channel programs and getting it in front of the right audiences, at the right time
- Developing a strong relationship with Sales and putting in place the right cooperation processes for ideation, execution and measurement of campaigns
- Driving and managing all design processes related to collateral you create, and localisation of all materials
- Conducting analysis on what works and what doesn’t work including identifying gaps in the marketing funnel and proactively identifying opportunities for optimization with content (e.g., awareness, consideration, etc.)
- Effectively and consistently communicating campaign plans, programs, and results with stakeholders at all levels across the organization
- Identifying, initiating, and tracking progress on critical non-campaign initiatives that will benefit campaign outcomes
Requirements
What you’ll need- 5+ years of content marketing experience at a B2B technology and/or hospitality company
- A proven track record of measuring content effectiveness throughout the funnel
- A proven track record of creating and delivering content strategies and campaigns in the European region across a variety of languages
- Experience with data analysis tools such as Google Analytics and various content and SEO analysis tools
- Strong project management and communications skills to effectively manage multiple projects with tight deadlines, and drive alignment and execution across groups
- Excellent persuasive written and verbal communications skills, including interpersonal and presentation skills
- Excellent English skills.
Benefits
Comp & perks- stock options
- unlimited PTO
- private health insurance
- more
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
content marketingcontent strategydata analysisSEO analysiscampaign measurementcontent creationcontent curationlocalizationmulti-channel programscustomer acquisition
Soft Skills
project managementcommunicationinterpersonal skillspresentation skillspersuasive writingrelationship buildingcollaborationcreativityanalytical thinkingproblem solving
