Bet On Talent

Customer Success Manager

• Analyse CRM campaign performance across all brands and channels, monitoring KPIs including conversion rates, retention, ARPU, and NGR.
• Evaluate campaign effectiveness, identify performance trends, and break down results by segment, product, and player lifecycle stage.
• Turn data into clear, actionable recommendations - identifying underperforming campaigns and highlighting opportunities to increase conversion, retention, and revenue.
• Own and support the CRM testing framework, designing and analysing A/B tests across campaigns and bonus strategies.
• Ensure test learnings are documented and consistently applied to future campaigns.
• Build and maintain CRM performance dashboards in tools such as FastTrack or BI platforms, providing regular updates to stakeholders.
• Analyse player activity, deposit patterns, and engagement trends to support RFM, lifecycle, and VIP segmentation models.
• Identify high-value opportunities and churn risks through player behaviour analysis.
• Work closely with CRM Strategy, Mechanics, QA, and BI teams to align insights with campaign execution and planning.
• Act as the analytical backbone of the CRM team, supporting data-driven decision-making across stakeholders.

CRM Performance Analyst

Operations

• Keep a daily eye on site uptime, coordinate game updates, and report technical bugs to the dev team
• Assist the Support team by investigating complex tickets, user complaints, payment issues, or technical glitches that need a deeper look
• Help with KYC/AML checks and use tools to spot fraud, bots, or suspicious betting patterns & investigate player behaviour
• Act as the daily contact for game providers and payment services, tech vendors and other 3rd parties to ensure everything runs smoothly
• Ensure the 'unboxing' experience stays relevant to what players actually want

Operations Executive

Account Manager

• Build and maintain relationships with high-value players, serving as their main point of contact for all inquiries, requests, and escalations.
• Understand the preferences, playing habits, and needs of VIP players to deliver personalized service tailored to their individual preferences.
• Develop and implement strategies to enhance player retention and loyalty, including creating exclusive offers, promotions, and events for VIP players.

VIP Account Manager

Customer Support

• Act as the main point of contact for reporting incidents and provide essential support for product-related issues.
• Replicate reported issues before escalating, ensuring the Product team receives documented bugs rather than unverified queries.
• Work alongside the supplier's 24/7 support team to ensure incidents are addressed promptly.
• Bridge the gap between Customer Support and the Product team to clarify technical questions.

Product Support Specialist

IT Support

• Own SendGrid end-to-end and manage domain portfolio across multiple registrars.
• Configure and maintain SPF, DKIM, and DMARC protocols.
• Proactively monitor IP and domain health.
• Manage Cloudflare as primary perimeter and traffic layer.
• Oversee local networks, VPNs, and connectivity across Malta office and remote workforce.
• Lead day-to-day IT operations, triaging and resolving hardware and software issues.
• Partner with HR for technical onboarding experience for new hires.
• Maintain accurate documentation, asset registers, and access records.
• Translate complex technical topics into clear updates for senior stakeholders.

IT Manager

Manager

• Own the P&L & Market Strategy: Direct the commercial vision for Australia or New Zealand, taking full accountability for revenue generation, player growth, and overall contribution margins.
• Lead Cross-Functional Execution: Act as the central operational hub, aligning global teams (CRM, Marketing, Product, VIP, Payments, Tech, Compliance) to flawlessly deliver initiatives tailored to the local market.
• Champion Local Insights: Serve as the definitive 'voice of the market,' leveraging deep expertise in player behavior, culture, and competition to shape broader group strategies.
• Drive Performance & Operational Readiness: Continuously analyze high-level KPIs to pivot commercial tactics, while ensuring end-to-end platform stability, optimized customer journeys, and strict regulatory compliance.

CRM Performance Analyst

Operations Executive

VIP Account Manager

Product Support Specialist

IT Manager

Country Manager – AU/NZ