Berry Law

Conversion Rate Optimizer

• Lead technical and on-page SEO strategy across priority markets
• Manage domain consolidation and redirect strategy
• Oversee site health, indexing, and structured data implementation
• Design and execute A/B testing to improve conversion rates
• Partner with paid media and analytics teams to align performance
• Monitor competitor search visibility and adjust strategy accordingly

Website SEO, CRO Manager

Web Designer

• Design digital assets for web, social media, email, and paid campaigns
• Create print materials for events, sponsorships, and community activations
• Develop visual systems aligned with brand standards
• Produce presentation decks and executive-facing materials
• Collaborate with Brand, PR, and Production teams to maintain visual consistency

Graphic Web Designer

Producer

• Produce and manage podcasts and video content from planning through final delivery
• Lead video and audio capture for interviews, events, and media moments
• Ensure broadcast-quality standards for sound, lighting, and storytelling
• Build repeatable production workflows and asset pipelines
• Partner with brand, PR, and social teams to maximize content reach

Producer, Podcasts and Video

Social Media Manager

• Manage day-to-day execution across major social platforms
• Publish content that authentically reflects Veteran experiences and Berry Law’s mission
• Collaborate with video, content, and PR teams on campaigns and events
• Engage professionally and empathetically with our community
• Enforce brand voice, compliance standards, and cultural accuracy
• Track performance and refine content based on what builds trust and action

Account Manager

• Execute Berry Law’s presence at trade shows, conferences, community events, and firm-led activations
• Coordinate earned media opportunities, press logistics, and on-site interviews
• Serve as the operational lead during live events and media moments
• Develop SOPs, checklists, and timelines to ensure repeatable execution
• Coordinate with production, social, and leadership teams to maximize impact
• Enforce brand standards and professionalism in the field

Events and Public Relations Manager

Communications

• Lead and execute brand and communications strategy across PR, events, media, and owned channels for the Berry Law brand and the Veteran Led (founder) brand
• Manage and mentor the events & public relations team, content production teams, and designers
• Drive earned media opportunities, thought leadership, and executive communications
• Oversee high-visibility events, sponsorships, and community activations
• Enforce brand standards and ensure consistent messaging across all public-facing materials
• Partner with firm leadership on reputation management and strategic communications

Director of Brand and Communications

Revenue Operations

• Own the end-to-end revenue operations ecosystem, including marketing platforms, intake systems, CRM, analytics, and reporting layers.
• Align marketing and intake workflows to ensure seamless handoffs, accurate lead qualification, and consistent funnel definitions.
• Design, enforce, and maintain attribution models that accurately reflect channel performance and ROI.
• Own revenue forecasting and pipeline modeling in partnership with executive leadership.
• Identify inefficiencies that inflate CAC or reduce funnel velocity.
• Establish operational cadence, reporting standards, and accountability across teams.

Director of Revenue Operations

Marketing

• Activate and monetize a 100k+ contact database through disciplined lifecycle strategy
• Build and manage segmented email campaigns and automated nurture tracks in Lead Docket
• Support and help operationalize the firm’s transition from Lead Docket to HubSpot
• Align lifecycle programs with intake data, referral signals, and case status
• Deploy precision email offensives that drive cross-practice referrals and re-engagement
• Optimize performance through testing, timing, and message refinement
• Partner with Marketing, Data, and Intake to ensure lifecycle execution supports firm priorities

Lifecycle Marketing Manager

Content Creator

• Write authoritative blog articles, landing pages, and thought leadership content
• Develop SEO-driven content aligned with search intent and performance goals
• Repurpose podcasts, video, and campaigns into written assets
• Ensure culturally fluent, respectful messaging when addressing Veterans
• Collaborate with marketing, production, and leadership teams

Senior Content Creator

Performance Marketing

• Own paid demand generation strategy to deliver high volume of qualified leads annually across Veterans Disability, Personal Injury, and expansion markets
• Translate firm-level growth goals into channel-level forecasts for leads, hires, CPL/CPH, and spend efficiency
• Scale programs responsibly by identifying where incremental volume can be added without degrading unit economics
• Partner with sales operations, analytics, and CRO teams to ensure paid traffic converts into high-quality, revenue-generating cases
• Lead ongoing optimization across Google Search, PMAX, YouTube, and Microsoft Ads with a bias toward efficient scale
• Balance automated bidding (tCPA, value-based bidding) with human-led controls to prevent cost inflation
• Design and manage a structured experimentation roadmap (ads, bids, audiences, landing pages) with clear success thresholds
• Apply negative keyword strategies, query mining, and intent segmentation to reduce waste and protect margins
• Continuously monitor diminishing returns curves as spend scales and recommend reallocation when efficiency drops
• Plan, launch, and optimize campaigns across non-search performance channels (e.g., Simpli.fi , programmatic display, retargeting), ensuring alignment with lead quality, attribution integrity, and cost-per-hire targets.
• Own paid channel attribution integrity, including enhanced conversions, offline conversion imports, and CRM feedback loops
• Optimize campaigns toward down-funnel KPIs (wanted leads, signed cases, LTV-weighted outcomes), not surface conversions
• Build and maintain dashboards that clearly show: Spend → leads → hires → revenue contribution
• Plan and manage monthly and annual paid media budgets with clear pacing models
• Forecast lead and hire output by channel and practice area
• Provide leadership with clear visibility into ROI, marginal returns, and scale limits

Demand Generation Lead

Director

• Build, grow, and manage a robust national pipeline of partnership opportunities across organizations, associations, corporations, digital communities, service providers, and strategic networks
• Develop and execute a national territory plan that identifies high-value growth channels
• Leverage and expand an existing network of relationships to accelerate partnership activation
• Open new partnership channels that expand Berry Law’s reach to Veteran communities nationwide
• Operate independently to identify opportunities, initiate conversations, pitch the value proposition, and advance partnerships through the entire lifecycle
• Serve as a trusted representative of Berry Law at national events, conferences, and partner meetings
• Build strong rapport with Veteran service organizations, military communities, professional groups, influencers, and aligned industries
• Maintain and expand long-term partnerships that drive durable, repeatable growth
• Create structured outreach sequences, nurture cadences, and personalized follow-up systems
• Utilize CRM best practices to track opportunities, forecast growth, and maintain a qualified pipeline
• Run your own funnel end-to-end: targeting → engagement → relationship-building → activation
• Track and report progress using a scorecard-driven framework
• Meet and exceed annual growth objectives
• Deliver measurable impact on brand exposure, partnership acquisition, and national market expansion

Director of Strategic Alliances

Attorney

• Establish, cultivate, and maintain strong, productive relationships with law firms, bar associations, legal technology providers, legal marketers and other industry organizations.
• Identify and pursue opportunities for collaboration, referral relationships, joint ventures, and business growth through partnerships with legal industry stakeholders.
• Represent the organization at legal industry events, conferences, and forums to promote brand visibility and strengthen networks.
• Take the initial lead in negotiations for partnership agreements, sponsorships, and other collaborative arrangements, ensuring alignment with organizational objectives.
• Monitor trends, challenges, and innovations within the legal sector to inform strategy and maintain the organization’s competitive edge.
• Work closely with senior leadership, marketing, and business development teams to align relationship strategies with organizational priorities.
• Measure the impact and effectiveness of law firm and industry relationships.
• Facilitate CEO speaking events at industry events to include keynote speeches and speaking panels.