Berry Law

Client Partner

• Oversee daily operations of the Veterans Support Squad Contact Center, including phone, email, and task-based client support.
• Ensure Veteran clients and their families receive prompt, professional, compassionate, and accurate assistance.
• Monitor incoming call volume, email queues, task completion, response times, and service levels.
• Assist with creating, managing, and adjusting staff schedules to ensure appropriate coverage across all communication channels.
• Support workload distribution to maintain efficiency, responsiveness, and accountability.
• Identify operational bottlenecks and recommend process improvements to enhance the client’s experience.
• Reinforce five-star service standards in every client interaction.
• Support the Director of Client Experience in improving the end-to-end Veteran client journey.
• Handle escalated client concerns when needed, using strong de-escalation and conflict resolution skills.
• Prepare and maintain regular reports on Contact Center performance, including call volume, email volume, task completion, response times, client satisfaction, productivity, quality, attendance, and other key metrics.

Client Experience Manager

Operations

• Build and lead a high-performing intake operation
• Ensure the operation is scalable, accountable, and capable of supporting the firm’s growth
• Oversee all intake operations from sign-up through legal handoff
• Lead the teams responsible for onboarding, document collection, records acquisition, and case preparation
• Monitor operational performance across all intake functions
• Identify performance gaps and implement corrective action plans
• Create and maintain Standard Operating Procedures
• Develop training materials and performance resources

Intake Operations Manager

Attorney

• Answer inbound phone calls from Veterans with legal questions about their cases.
• Return outbound phone calls promptly.
• Respond to client emails and other attorney-level communications.
• Explain VA claims and appeals processes in a clear, professional, and compassionate manner.
• Address client concerns and help resolve issues before they escalate.
• Deliver difficult news with empathy and professionalism.
• Build trust while setting realistic expectations.
• Document client communications accurately within the firm’s case management system.
• Escalate issues requiring additional legal review or operational support when appropriate.
• Provide a consistent, high-quality experience for every Veteran.
• Maintain professionalism during difficult or emotionally charged conversations.
• De-escalate frustrated or upset clients.
• Work collaboratively with Client Experience, and attorneys to ensure client questions are resolved efficiently.
• Help improve client satisfaction through proactive communication.
• Handle a high volume of inbound and outbound client communications each day.
• Remain available by phone during scheduled work hours (8:00 AM – 5:00 PM Central Time).
• Meet productivity and quality expectations while maintaining exceptional client service.
• Maintain accurate documentation of every client interaction.

On-Call Attorney – Veterans Disability

• Analyze complex medical records, military records, and VA decisions to identify the strongest legal path forward.
• Develop legal strategy for Veterans Disability appeals.
• Review VA Rating Decisions, Board decisions, C&P examinations, medical records, military records, and claims files.
• Identify evidentiary strengths, weaknesses, and opportunities to strengthen claims.
• Determine appropriate legal theories, appeal options, and recommended next steps.
• Apply VA statutes, regulations, case law, and firm strategy standards consistently across a high volume of cases.
• Make independent legal decisions quickly while maintaining exceptional quality and accuracy.
• Document legal strategy clearly and accurately within the firm’s case management system.
• Collaborate with drafting attorneys and operations to ensure strategic recommendations are executed effectively.

Veterans Disability Legal Strategist

Conversion Rate Optimizer

• Lead technical and on-page SEO strategy across priority markets
• Manage domain consolidation and redirect strategy
• Oversee site health, indexing, and structured data implementation
• Design and execute A/B testing to improve conversion rates
• Partner with paid media and analytics teams to align performance
• Monitor competitor search visibility and adjust strategy accordingly

Website SEO, CRO Manager

• Ensure operational readiness for On-Call Attorney function
• Oversee staffing, training, and communication for the team
• Monitor chat for volume and quality issues
• Serve as liaison between various teams for resource management

On Call Attorney – Squad Leader

• Lead Berry Law's Editorial Strategy
• Conduct original legal research and develop authoritative studies, reports, and white papers.
• Write thought leadership articles that establish Berry Law as a national authority in Veterans Disability and Personal Injury law.
• Develop editorial calendars aligned with firm priorities, legislative developments, and strategic initiatives.
• Own High-Value Content Creation Draft long-form website content, practice area pages, legal guides, and educational resources.
• Write executive thought leadership pieces, opinion articles, and media-ready content.
• Draft persuasive copy that allows Berry Law to capitalize quickly on breaking news and emerging media opportunities.
• Provide ongoing website news updates and timely legal commentary.
• Develop podcast content plans, episode outlines, and interview preparation materials.
• Write video scripts, storyboards, and production briefs for educational and brand campaigns.
• Collaborate with the Producer to ensure every piece of content tells a compelling story.
• Develop messaging for social media campaigns, email initiatives, public relations, and executive communications.
• Review and edit content to ensure legal accuracy, editorial excellence, and brand consistency.
• Serve as the firm's final editorial resource for complex legal content.
• Ensure every published piece reflects Berry Law's brand standards, legal ethics, and commitment to serving Veterans.
• Maintain exceptional attention to detail while simplifying complex legal concepts for everyday readers.

Senior Legal Content Creator – Attorney

• Build and maintain a high-performing VA Disability operation through operational analytics, process improvement, workflow optimization, and accountability.
• Ensure the practice can scale efficiently while maintaining consistency, quality, and predictable outcomes.
• Monitor, analyze, and improve operational performance across the VA Disability practice.
• Identify inefficiencies, eliminate bottlenecks, and improve workflows.
• Provide visibility into operational health through data, reporting, and performance analytics.
• Drive initiatives that improve throughput, reduce delays, and increase consistency across the practice.
• Collaborate closely with Platoon Leaders, IT & Development Teams, Legal Teams, and Administrative Teams to execute operational standards.
• Develop and maintain operational dashboards, scorecards, and reporting systems.
• Monitor key performance indicators across all platoons.
• Analyze operational trends and identify emerging risks, bottlenecks, and performance gaps.
• Conduct recurring operational reviews and performance assessments.
• Deliver regular reporting to the COO and operational stakeholders.
• Develop recommendations for future operational investments and improvements.

Veterans Disability Operations Manager

Content Creator

• Write authoritative blog articles, landing pages, and thought leadership content
• Develop SEO-driven content aligned with search intent and performance goals
• Repurpose podcasts, video, and campaigns into written assets
• Ensure culturally fluent, respectful messaging when addressing Veterans
• Collaborate with marketing, production, and leadership teams

Senior Content Creator

Sales

• Meet or exceed monthly and quarterly sales conversion targets by converting qualified personal injury leads into retained clients.
• Deliver a white-glove intake experience reflecting Berry Law's commitment to serving injured clients.
• Maintain accurate, real-time documentation of all client interactions and sales activity to ensure a strong sales pipeline.
• Execute Berry Law's proven personal injury sales process while continuously improving through coaching and training.
• Quickly assess the viability and value of personal injury cases and identify high-value cases.

Injury Sales Agent

• Meet or exceed monthly and quarterly sales conversion targets while consistently converting qualified Veteran leads into retained clients
• Maintain disciplined follow-up to maximize every conversion opportunity
• Deliver a white-glove intake experience that reflects Berry Law's mission of serving warriors and champions
• Maintain accurate, real-time documentation of all Veteran client interactions and sales activity
• Execute Berry Law's proven VA sales process with precision while continuously improving through coaching, training, and self-assessment
• Contribute to a high-performance, competitive team environment aligned with Berry Law's mission and values

Veterans Disability Sales Agent

Performance Marketing

• Own paid demand generation strategy to deliver high volume of qualified leads annually across Veterans Disability, Personal Injury, and expansion practice areas
• Translate firm-level growth goals into channel-level forecasts for leads, hires, CPL/CPH, and spend efficiency
• Scale programs responsibly by identifying where incremental volume can be added without degrading unit economics
• Partner with sales operations, analytics, and CRO teams to ensure paid traffic converts into high-quality, revenue-generating cases
• Lead ongoing optimization across multiple digital ad platforms with a bias toward efficient scale
• Balance automated bidding with human-led controls to prevent cost inflation
• Design and manage a structured experimentation roadmap (ads, bids, audiences, landing pages) with clear success thresholds
• Continuously monitor diminishing returns curves as spend scales and recommend reallocation when efficiency drops
• Plan, launch, and optimize campaigns across non-search performance channels (e.g., Simpli.fi, programmatic display, retargeting, audience-based and geo-fenced media), ensuring alignment with lead quality, attribution integrity, and cost-per-hire targets.
• Own paid channel attribution integrity, including enhanced conversions, offline conversion imports, and CRM feedback loops
• Optimize campaigns toward down-funnel KPIs (wanted leads, signed cases, LTV-weighted outcomes), not surface conversions
• Identify performance anomalies early and recommend corrective action before efficiency erosion compounds
• Plan and manage monthly and annual paid media budgets with clear pacing models
• Forecast lead and hire output by channel, geography, and practice area
• Reallocate budget dynamically based on incrementality, efficiency, and capacity constraints
• Provide leadership with clear visibility into ROI, marginal returns, and scale limits
• Work closely with CRO, SEO, Content, and Web teams to ensure paid traffic lands on conversion-optimized experiences
• Partner with analytics and intake teams to align on lead quality definitions and feedback loops

Performance Marketing Manager

• Lead workers' compensation cases from intake through resolution or trial before the Nebraska Workers' Compensation Court
• Conduct detailed case investigations and develop strong medical and vocational evidence
• Draft and file petitions, motions, briefs, and legal documents advocating for injured workers' rights
• Negotiate strategically with insurance carriers and defense counsel to maximize client benefits
• Prepare for and represent clients at hearings and trials when necessary
• Develop case strategies tailored to secure maximum compensation including medical treatment, disability benefits, and vocational rehabilitation
• Challenge claim denials, benefit terminations, and inadequate settlement offers
• Coordinate with medical providers, vocational experts, and other professionals to build compelling cases
• Stay current on Nebraska Workers' Compensation Act updates, case law, and regulatory changes
• Mentor and support junior attorneys and legal staff
• Contribute to client experience and firm growth initiatives

Workers Compensation Attorney

• Lead personal injury cases from intake through resolution or trial
• Conduct detailed case investigations and develop strong evidentiary support
• Draft and file pleadings, motions, and legal briefs
• Negotiate strategically with insurance companies and opposing counsel
• Prepare for and represent clients at trial when necessary
• Develop case strategies tailored to maximize client outcomes
• Stay current on legal trends, case law, and regulatory updates
• Mentor and support junior attorneys and legal staff
• Contribute to client experience and firm growth initiatives

Client Experience Manager

Intake Operations Manager

On-Call Attorney – Veterans Disability

Veterans Disability Legal Strategist

Website SEO, CRO Manager

On Call Attorney – Squad Leader

Senior Legal Content Creator – Attorney

Veterans Disability Operations Manager

Senior Content Creator

Injury Sales Agent

Veterans Disability Sales Agent

Performance Marketing Manager

Workers Compensation Attorney

Workers Compensation Attorney

Personal Injury Attorney