Performance Marketing Manager

Berry Law

Performance Marketing Manager at Berry Law handling paid acquisition strategies across various platforms. Responsible for scaling lead generation while maintaining efficiency targets in a fully remote environment.

Posted 6/23/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Own paid demand generation strategy to deliver high volume of qualified leads annually across Veterans Disability, Personal Injury, and expansion practice areas
Translate firm-level growth goals into channel-level forecasts for leads, hires, CPL/CPH, and spend efficiency
Scale programs responsibly by identifying where incremental volume can be added without degrading unit economics
Partner with sales operations, analytics, and CRO teams to ensure paid traffic converts into high-quality, revenue-generating cases
Lead ongoing optimization across multiple digital ad platforms with a bias toward efficient scale
Balance automated bidding with human-led controls to prevent cost inflation
Design and manage a structured experimentation roadmap (ads, bids, audiences, landing pages) with clear success thresholds
Continuously monitor diminishing returns curves as spend scales and recommend reallocation when efficiency drops
Plan, launch, and optimize campaigns across non-search performance channels (e.g., Simpli.fi, programmatic display, retargeting, audience-based and geo-fenced media), ensuring alignment with lead quality, attribution integrity, and cost-per-hire targets.
Own paid channel attribution integrity, including enhanced conversions, offline conversion imports, and CRM feedback loops
Optimize campaigns toward down-funnel KPIs (wanted leads, signed cases, LTV-weighted outcomes), not surface conversions
Identify performance anomalies early and recommend corrective action before efficiency erosion compounds
Plan and manage monthly and annual paid media budgets with clear pacing models
Forecast lead and hire output by channel, geography, and practice area
Reallocate budget dynamically based on incrementality, efficiency, and capacity constraints
Provide leadership with clear visibility into ROI, marginal returns, and scale limits
Work closely with CRO, SEO, Content, and Web teams to ensure paid traffic lands on conversion-optimized experiences
Partner with analytics and intake teams to align on lead quality definitions and feedback loops

Requirements

What you’ll need

Minimum 5–7 years of hands-on PPC experience, with at least 4+ years directly managing substantial Google Ads budgets and high-volume lead-generation campaigns
Proven success scaling paid search programs to generate 100,000+ leads annually while achieving or improving target CPL and ROAS
Deep technical proficiency in multiple digital ad platforms (Search, Display, YouTube, Meta, etc.); comfortable navigating complex account structures and platform updates
Advanced proficiency with Google Analytics, Looker Studio or similar BI/reporting tools, and Excel/Google Sheets (pivot tables, lookups, basic forecasting models)
Hands-on experience setting up and managing conversion tracking, implementing pixels and tags, and integrating PPC data with CRM systems for full-funnel visibility
Strong understanding of bidding strategies (manual, automated, value-based), Quality Score optimization, and platform machine-learning recommendations
Solid command of core PPC metrics—CTR, CPC, conversion rate, CPA/CPL, LTV, ROAS—and ability to optimize campaigns against multiple competing objectives
Excellent written and verbal communication skills; ability to explain technical PPC concepts to non-technical stakeholders and present data-driven recommendations with clarity and confidence
Bachelor's degree in Marketing, Analytics, Business, Computer Science, or related field; equivalent professional experience (certifications, industry track record) may substitute
Active Google Ads Search Certification, Google Analytics Certification (GA4), and Google Ads Video Certification; candidates must be willing to obtain/maintain all certifications annually.

Benefits

Comp & perks

Comprehensive health insurance (medical, dental, vision)
401(k) retirement plan with employer matching
Generous paid time off (PTO) and paid holidays
Professional development and continuing education budget (industry conferences, certifications, training)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

PPCGoogle Adslead generationconversion trackingbidding strategiesQuality Score optimizationcampaign optimizationdata analysisbudget managementperformance metrics

Soft Skills

communicationleadershipanalytical thinkingproblem-solvingcollaborationstrategic planningadaptabilityattention to detailpresentation skillsstakeholder management

Certifications

Google Ads Search CertificationGoogle Analytics Certification (GA4)Google Ads Video Certification