Anthology Inc

Manager

• Own the creative function
• Lead all creative output for the marketing organization, including brand identity and governance, campaign assets, sales enablement materials, event collateral, presentations, web design, and social graphics.
• Maintain and evolve the Blackboard brand system, ensuring every customer-facing asset is on-brand, on-message, and production-ready.
• Translate strategic priorities from the VP, GTM Marketing into a clear creative roadmap and prioritized backlog.
• Manage two video producers: one focused on product-level videos (demos, tutorials, feature walkthroughs) and one focused on brand and campaign videos (sizzle reels, customer stories, launch films).
• Set the creative direction for video work across both lanes, review output, and ensure quality and brand consistency.
• Build and maintain a scalable video production model that mixes in-house work, AI-assisted production, and external partners.
• Integrate generative AI into the day-to-day creative workflow for ideation, asset production, copy variants, image generation, and video editing.
• Establish reusable AI workflows and prompt libraries that allow the team to produce more output at higher quality without expanding headcount.
• Stay current on emerging tools (image, video, motion, voice) and bring forward the ones that meaningfully improve speed or quality.
• Set clear standards for when AI-generated content is appropriate, how it gets reviewed, and how brand integrity is protected.
• Work closely with GTM Marketing, Revenue Marketing, Customer Growth, and Sales to deliver creative that drives pipeline, expansion, and brand equity.
• Manage relationships with external agencies, freelancers, and production partners when specialized work is needed.
• Run a tight intake and prioritization process so the team operates on the highest-leverage work.

Senior Creative Manager

Analyst

• Managing the daily operations of the T&E program at Blackboard
• Approving expense reports
• Managing global card programs both domestically and internationally
• Reconciling T&E charges in our expense travel tool, Concur
• Managing travel for the company and working closely with the Senior Travel & Expense Analyst.

Travel and Expense Analyst

Full-stack Engineer

• Provide multi-level database troubleshooting and technical support to Client Support staff.
• Work closely with Client Support staff as well as act as interface between Client Support and product development/engineering/third party vendors.
• Work closely with Product Development and implementation teams to resolve client issues.
• Perform fault reproduction and troubleshooting, system characterization and analysis, root cause analysis of product issues along with bug tracking and resolution.
• Address software defects and advanced customer issues with timely resolutions.
• Work with QA, Development, and Operations teams on understanding issues and steps needed to resolve the issues.
• Independently handle severity 1/severity 2 incidents.
• Debug complex distributed systems issues.
• Improve system reliability (not just react).
• Effectively communicate and collaborate with different team members to help inform one another about how to create features without jeopardizing other application or product areas.

Senior Software Engineer, Support

Product Designer

• Design and build new AI features end to end
• Help shape how the product looks, feels, and behaves alongside the product lead
• Ship UI to engineering through Subframe
• Run user testing and feed what you learn back into the work
• Contribute to the design system as it grows
• Hold a high bar on typography, layout, motion, and detail
• Weigh in on product direction and priorities

Marketing

• The VP of Revenue Marketing owns the pipeline engine.
• Responsible for demand generation, digital marketing, field marketing across North America and international markets, web as a platform and conversion asset, and industry events.
• Co-owns the new recurring bookings target and is accountable for pipeline volume, customer acquisition cost, and marketing-sourced opportunity creation.
• Focused on the acquisition and pipeline motion.
• Owns field marketing coverage across North America and international territories.
• Works directly with the sales organization on lead quality, account-based programs, and in-market execution.
• Owns the strategy behind the site: content architecture, thought leadership programming, campaign landing pages, conversion optimization, and form conversion.
• Owns the pipeline contribution model for third-party conferences and regional field programs.

VP, Revenue Marketing

Product Marketing

• You own the systems, attribution model, pipeline reporting, CRM integrity, marketing operations, and AI orchestration layer that every revenue motion depends on.
• You build the operating cadence that keeps both teams aligned on targets, coverage, and account prioritization.
• You are accountable for the accuracy and credibility of every number marketing produces.
• You own the institutional data foundation that territory design, account segmentation, contact strategy, and pipeline reporting depend on.
• You own, rationalize, and manage the full marketing technology stack.
• You define the AI automation roadmap, evaluate tools, and direct implementation of autonomous workflow automation across the CRM, MAP, and marketing toolset.
• You build and lead a next-generation development program that treats AI as the operating layer, not a supplement to it.
• BDRs focus exclusively on ICP accounts identified through intent signals and buying committee data.

VP, GTM Intelligence and Operations

Growth Marketing

• Own the integrated campaign calendar for new logo acquisition in the North America Higher Ed segment, with pipeline targets defined for every program
• Translate GTM positioning and competitive differentiation from the GTM Marketing team into compelling, audience-specific campaign narratives and assets
• Execute multi-channel campaigns spanning paid media, email, content syndication, webinars, and field event integration
• Design and run ABM programs for target accounts across the Higher Ed universe — account-based thinking is core to this role, not optional
• Support Blackboard’s visibility in AI-generated research environments (GEO), coordinating with the VP GTM on which prompts and themes buyers are searching
• Partner with Marketing channel teams to ensure programs compound ROI rather than run in isolation
• Build AI-native workflows for always-running campaign analysis, audience personalization, and performance optimization — and share what you’re building with the broader team
• Own Blackboard’s presence at third-party conferences in North America, including EDUCAUSE and other Higher Ed sector events
• Manage regional field activation programs — road shows, executive dinners, partner-hosted events — tied to pipeline goals in specific accounts or geographies
• Serve as a key campaign contributor to BbT26, Blackboard’s flagship customer event, ensuring field and campaign strategies are coordinated
• Build and own post-event attribution models: every event investment is measured against pipeline sourced, pipeline influenced, and closed won contribution
• Coordinate logistics and agency relationships for event execution; manage event budgets and vendor contracts
• Own a direct pipeline contribution target — not just activity metrics. You hold a number, review it weekly, and course-correct when programs underperform
• Work with Marketing Intelligence to define campaign-level pipeline targets and track performance against them
• Leverage intent data and buying signals from the Marketing Intelligence team to prioritize campaign audiences and personalize outreach
• Build and maintain multi-touch attribution to ensure campaign contribution is accurately captured across the full funnel
• Flag expansion signals — customer engagement patterns, advocacy activity, product usage — to the Customer Growth & Advocacy team so post-sale programs can act on them
• Brief and collaborate with Content and Brand teams to develop campaign assets: landing pages, nurture emails, one-pagers, and digital ads
• Coordinate with Marketing Ops to ensure proper list segmentation, lead routing, and campaign tracking in HubSpot and Salesforce
• Align with Product Marketing on sales enablement and ensure campaign messaging is consistent across GTM teams
• Develop field-specific assets — event booth briefs, executive event guides, post-event nurture sequences — that connect field presence to campaign pipeline
• Own campaign performance reporting: pipeline contribution, MQL-to-SQL ratios, closed won rates, cost per opportunity, and event ROI
• Continuously test and optimize campaign elements — messaging, creative, CTAs, audience segments — to improve performance
• Present campaign results and recommendations at weekly pipeline reviews; come with a point of view, not just a dashboard
• Influence without authority: work across Sales, CS, and Marketing to ensure campaigns are well-supported and properly credited

Senior Growth Manager

Operations

• Interfacing daily with the Finance, Accounting and Procurement teams in support of Microsoft D365 Finance and Operations (ERP)
• Taking ownership of issue resolution and communicating status updates on reported bugs from the business teams
• Coordinating between business teams and developers on code-related enhancements, including requirements gathering, testing, and deployment
• Designing, building, and implementing system and data configuration enhancements
• Supporting data quality maintenance that involves liaising with business teams, data stewards, auditing and reporting on data quality, and making core data or configuration changes as needed
• Proactively informing users of best practices to enhance productivity, improve efficiency, and increase general knowledge of Finance Automation applications
• Driving and increasing user adoption and ensuring satisfaction, including delivering training and support to users
• Staying current with periodic Microsoft D365 Finance Operations releases and leveraging the updates to provide optimized solutions for the business while maintaining cost effectiveness, system stability, and reliability

Application Operations Specialist I

Compliance

• Managing the maintenance and expansion of compliance programs
• Ensuring policies, practices, and procedures are understood and followed
• Responsible for State and Federal regulatory compliance in consultation with teams
• Providing subject matter expertise for FedRAMP and NIST 800-53 compliance standards
• Owning management and execution of the external audit calendar
• Leading the completion of corrective and preventive actions for audits
• Ensuring systems vulnerability and penetration tests are executed and results communicated
• Conducting continuous monitoring reporting and annual reviews of System Security Plans
• Assisting in business process improvements and partnering with stakeholders
• Collaborating to drive, track, and resolve Compliance readiness and audits
• Assisting with forecasting, planning, and risk assessment relevant to compliance program
• Maintaining industry knowledge and best practices
• Project management including analysis of requirements, updating project plans, and tracking projects
• Mentoring and cross-training team members
• Developing metrics and dashboards for reporting on Regulatory Compliance programs