Senior Growth Marketing Manager – Business & Government

Anthology Inc

Senior Growth Marketing Manager for Blackboard, focusing on Business & Government segments. Leading integrated marketing campaigns for pipeline generation and conversion.

Posted 7/8/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $105,200 - $115,000 per yearWebsite

About the role

Key responsibilities & impact

Own the integrated campaign calendar for new logo acquisition in the Business & Government segment, with pipeline targets defined for every program.
Translate GTM positioning and competitive differentiation from the GTM Marketing team into compelling, audience-specific campaign narratives and assets.
Execute multi-channel campaigns spanning paid media, email, content syndication, webinars, and field event integration.
Design and run ABM programs for target accounts across the Business & Government universe.
Support Blackboard’s visibility in AI-generated research environments (GEO).
Partner with Marketing channel teams to ensure programs compound ROI rather than run in isolation.
Build AI-native workflows for always-running campaign analysis, audience personalization, and performance optimization.

Requirements

What you’ll need

8–10 years of B2B demand generation or growth marketing experience, ideally in EdTech, SaaS, or a similarly complex enterprise environment.
Proven track record building and executing integrated campaigns that generate pipeline — not just leads — with a measurable contribution number you own.
Real ABM experience: you have run account-based programs, not just heard of them. You know how to design plays at the account level and measure their impact.
Field and event marketing ownership: you have managed conference presence, regional programs, and event budgets end-to-end, including post-event attribution.
AI-native operator: you have built workflows and automations with AI as a core part of how you work, not as a side project. You can show examples of what you’ve built and how it performed.
Data-driven mindset: you review your own numbers, spot what’s working, and make adjustments without being asked.
Strong working knowledge of HubSpot or Marketo and Salesforce; you understand how leads flow, how campaigns are tracked, and how attribution works.
Experience with intent data platforms — 6sense, Demandbase, or similar — and the ability to act on those signals in campaign targeting.
Experience managing agency relationships for paid media (search, display, programmatic) and coordinating creative production.
Ability to operate independently in a fast-moving org — you manage your own calendar, brief your own collaborators, and own your outcomes.
Strong written communication: you translate complex positioning into campaign copy, clear creative briefs, and executive-ready performance summaries.
Cross-functional influence: you work well with Sales and can push back when you need to, without burning relationships.
Fluency in written and spoken English.

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Anthology Inc Website LinkedIn All Job Openings 1001 - 5000 employees 💰 Venture Round on 2023-01 Anthology delivers education and technology solutions so that students can reach their full potential and learning institutions thrive. Millions of students around the world are supported throughout their education journey via Anthology’s ecosystem of flagship SaaS solutions and supporting services, including the award-winning Blackboard® (LMS), Anthology® Student (SIS/ERP), and Anthology® Reach (CRM). Through the Power of Together, we are uniquely inspiring educators and institutions with innovation that is meaningful, simple and intelligent to help customers redefine what’s possible and create life-changing opportunities for people everywhere. www.anthology.com. Senior Growth Marketing Manager – Business & Government Job not on LinkedIn 🔥 46 minutes ago 🇺🇸 United States – Remote 💵 $105.2k - $115k / year ⏰ Full Time 🟠 Senior 📈 Growth Marketing 🦅 H1B Visa Sponsor Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Own the integrated campaign calendar for new logo acquisition in the Business & Government segment, with pipeline targets defined for every program.
Translate GTM positioning and competitive differentiation from the GTM Marketing team into compelling, audience-specific campaign narratives and assets.
Execute multi-channel campaigns spanning paid media, email, content syndication, webinars, and field event integration.
Design and run ABM programs for target accounts across the Business & Government universe.
Support Blackboard’s visibility in AI-generated research environments (GEO).
Partner with Marketing channel teams to ensure programs compound ROI rather than run in isolation.
Build AI-native workflows for always-running campaign analysis, audience personalization, and performance optimization. 🎯 Requirements
8–10 years of B2B demand generation or growth marketing experience, ideally in EdTech, SaaS, or a similarly complex enterprise environment.
Proven track record building and executing integrated campaigns that generate pipeline — not just leads — with a measurable contribution number you own.
Real ABM experience: you have run account-based programs, not just heard of them. You know how to design plays at the account level and measure their impact.
Field and event marketing ownership: you have managed conference presence, regional programs, and event budgets end-to-end, including post-event attribution.
AI-native operator: you have built workflows and automations with AI as a core part of how you work, not as a side project. You can show examples of what you’ve built and how it performed.
Data-driven mindset: you review your own numbers, spot what’s working, and make adjustments without being asked.
Strong working knowledge of HubSpot or Marketo and Salesforce; you understand how leads flow, how campaigns are tracked, and how attribution works.
Experience with intent data platforms — 6sense, Demandbase, or similar — and the ability to act on those signals in campaign targeting.
Experience managing agency relationships for paid media (search, display, programmatic) and coordinating creative production.
Ability to operate independently in a fast-moving org — you manage your own calendar, brief your own collaborators, and own your outcomes.
Strong written communication: you translate complex positioning into campaign copy, clear creative briefs, and executive-ready performance summaries.
Cross-functional influence: you work well with Sales and can push back when you need to, without burning relationships.
Fluency in written and spoken English. Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs Senior Growth Marketing Manager – Business & Government 🔥 1 hour ago Anthology Careers 1 - 10 👥 HR Tech 🤝 B2B ☁️ SaaS Website LinkedIn All Job Openings Senior Growth Marketing Manager overseeing integrated campaigns in the EdTech domain. Responsible for driving demand generation and events in the Business & Government segment while leveraging AI strategies. 🇺🇸 United States – Remote 💵 $105k - $115k / year ⏰ Full Time 🟠 Senior 📈 Growth Marketing Growth Marketing Manager 🔥 16 hours ago Eventeny 51 - 200 ☁️ SaaS 🏪 Marketplace Website LinkedIn All Job Openings Growth Marketing Manager driving awareness, acquisition, and engagement strategies at Eventeny. Blending creativity, analytics, and collaboration for high-performing campaigns across customer journey. 🇺🇸 United States – Remote 💵 $70k / year 💰 Seed on 2020-02 ⏰ Full Time 🟡 Mid-level 🟠 Senior 📈 Growth Marketing Growth Marketing Manager 🔥 16 hours ago Eventeny 51 - 200 ☁️ SaaS 🏪 Marketplace Website LinkedIn All Job Openings Growth Marketing Manager at Eventeny driving awareness and customer acquisition through data-driven marketing strategies. Collaborate cross-functionally to optimize campaigns and identify growth opportunities. 🇺🇸 United States – Remote 💵 $70k / year 💰 Seed on 2020-02 ⏰ Full Time 🟡 Mid-level 🟠 Senior 📈 Growth Marketing Growth Enablement Specialist 🔥 17 hours ago Brown & Brown Insurance 10,000+ employees 💸 Finance Website LinkedIn All Job Openings Growth Enablement Specialist at Brown & Brown transforming growth strategies into sales enablement resources. Support the development of growth programs and enablement materials for effective producer execution. 🇺🇸 United States – Remote ⏰ Full Time 🟡 Mid-level 🟠 Senior 📈 Growth Marketing Northeast Regional Marketing & Growth Manager 🔥 18 hours ago Apex Companies, LLC 1001 - 5000 📋 Compliance Website LinkedIn All Job Openings Regional Marketing & Growth Manager responsible for coordinated marketing and business development in Northeast Division. Leading growth programs and client engagement initiatives. 🇺🇸 United States – Remote 💵 $95k - $115k / year 💰 Funding Round on 2019-01 ⏰ Full Time 🟠 Senior 🔴 Lead 📈 Growth Marketing View More Growth Marketing Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Privacy policy Terms of service Job board SEO course AI Apply Copilot OpenClaw job finder Find jobs using your resume Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs

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Hard Skills & Tools

Campaign AnalysisPerformance OptimizationEvent Marketing ManagementPipeline GenerationData-Driven Decision MakingCreative Brief DevelopmentAttribution MeasurementLead Flow UnderstandingAudience PersonalizationMulti-Channel Campaign Execution

Soft Skills

Strong Written CommunicationCross-Functional InfluenceIndependent OperationCollaboration with Sales