Product Marketing Manager – Business, Government

Anthology Inc

Product Marketing Manager developing go-to-market strategies for government and corporate training markets at Blackboard. Leading BizGov initiatives and creating effective marketing materials and campaigns.

Posted 7/9/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $95,600 - $107,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in go-to-market strategy development and execution for B2B products, particularly within government and corporate learning sectors. Proficient in creating positioning frameworks and sales enablement materials while effectively managing multiple projects.

Highest-signal resume keywords

B2B Product Marketing ExperienceGo-To-Market Strategy DevelopmentPositioning And Messaging FrameworksSales Enablement Materials CreationStrong Written Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Go-To-Market StrategyPositioning DocumentationCompetitive IntelligenceSales EnablementAnalytical Mindset

Soft Skills

Strong Written CommunicationAbility To Work IndependentlyProject Management

Industry Keywords

B2BGovernmentPublic SectorCorporate LearningWorkforce Training

About the role

Key responsibilities & impact

Owns the go-to-market strategy for Blackboard’s products in the federal, state and local government, and corporate/workforce learning markets
Drive the GTM strategy across the company for BizGov
Own positioning and messaging for the BizGov segment
Maintain and update positioning documentation
Lead go-to-market strategy discussions and planning for campaigns
Own competitive intelligence for the BizGov segment
Build and maintain the sales enablement materials
Support new logo and customer marketing campaigns

Requirements

What you’ll need

3–5 years of B2B product marketing experience, with direct exposure to government, public sector, or enterprise workforce/training markets strongly preferred
Demonstrated ability to develop positioning and messaging frameworks
Experience building sales enablement materials
Strong written communication skills
Analytical mindset
Ability to work independently and manage multiple deliverables
Fluency in written and spoken English.

Benefits

Comp & perks

Health insurance
Retirement plans
Paid time off