Product Marketing

• Own Positioning, Messaging & Packaging: Define the ICP & Value Props: Deeply understand our buyer personas across our product lines, shaping how we articulate our value to prospects and existing clients alike.
• Master Pricing & Packaging: Partner with leadership to evaluate and optimize pricing models and product tiers as our platform grows.
• Tell the "Why": Go beyond the "what" and "when" of releases. You will articulate *why* we built a feature, *how* it solves real customer pain points, and why it matters in the market.
• Embed Deeply with Product: Pull up a chair to Product team meetings and rituals. You’ll be the voice of GTM within Product and the voice of Product within Marketing and the broader Commercial team.
• Decode the Roadmap: Proactively dig into upcoming features, unearthing the underlying strategy so you can build impactful launch plans well before code hits production.
• Drive Launches & Hands-On Execution: End-to-End Launch Ownership: Lead launch orchestration across Product, Marketing, Sales, CS, and Support so internal teams and external customers are aligned and hyped.
• Create the Artifacts: Roll up your sleeves to create pitch decks, one-sheets, product web pages, explainer videos, and outbound messaging templates. Leverage AI tools or do a bit of "vibe coding" to prototype web pages, interactive tools, or automated workflows on the fly.
• Customer-Facing Engagement: Host product webinars, showcase new features directly to clients, and collaborate closely with our Customer Marketing Manager (CMM) on post-sale expansion strategies.

Senior Product Marketing Manager

• Own and execute the go-to-market strategy for PVcase Prospect.
• Define and evolve Prospect's value proposition, messaging, and differentiation.
• Serve as the primary advocate for US developer needs and customer insights.
• Monitor market trends, developer workflows, and emerging opportunities within the renewable energy sector.
• Define target customer segments, buyer personas, and growth opportunities.
• Partner closely with Product Managers to influence roadmap prioritization and product strategy.
• Develop competitive intelligence, battlecards, and displacement initiatives to improve win rates.
• Lead customer and prospect research programs to understand buying decisions and market dynamics.
• Lead launch planning, adoption initiatives, and customer growth strategies.
• Help position Prospect as a strategic entry point into the broader PVcase platform and future migration opportunities.

Product Marketing Manager

• Own Absorb’s market positioning, competitive messaging, and product narratives for both prospects and existing customers. Ensure every sales conversation, product launch, and customer touchpoint tells a compelling, consistent story.
• Lead a 21-person SE team that delivers demos, POCs, and technical validation. Drive win rates by making the buying experience as compelling as the product itself. Extend SE capabilities to expansion motions for existing customers evaluating new products.
• Build Absorb’s presence in the enterprise learning market through thought leadership, speaking, and community engagement. Position Absorb as the leader in AI-powered learning.
• Own relationships with Forrester, Gartner, Brandon Hall, and other analysts. Drive placements and recognition that shorten sales cycles and validate our AI leadership position.
• Partner with Customer Enablement and Sales to position new products, features, and use cases to existing customers. Create the materials, narratives, and proof points that drive upsell and cross-sell conversations.

Vice President, Marketing – Go-to-Market

• B2C Go-to-Market Strategy: Own the end-to-end launch strategy and execution for new financial products, alternative investments (ie Private Equity, Venture Capital, Real Estate, etc.), Structured Products, and AI-driven portfolio tools—across both US and Singapore offerings.
• Product Content & Launch Operations: Own the recurring product content pipeline—brochures, webinars, product specifications, timelines, and in-app product pages—working with investment, design, and ops teams to publish accurate, compliant product content on tight weekly launch cycles.
• Lifecycle & Campaign Creation: Author and deploy high-impact marketing collateral, launch and redemption emails, in-app positioning, and educational narratives that drive member activation and long-term retention.
• Demand Generation & Events: Plan and execute paid user acquisition, landing pages, and educational webinars featuring Arta's investment leaders to drive qualified top-of-funnel growth.
• Educational & Thought-Leadership Content: Produce white papers, explainers, and evergreen educational content that demystify sophisticated strategies and build the trust flywheel.
• Positioning & Messaging: Demystify complex, high-net-worth financial strategies into elegant, user-focused value propositions that clear regulatory hurdles while building profound user trust.
• AI-Native Workflows: Use and build AI tools to accelerate content production, improve accuracy, and scale marketing operations—and document processes so they're repeatable by the broader team.
• Onboarding & Funnel Optimization: Audit and refine onboarding flows, in-product copy, and activation touchpoints; run A/B tests and iterate based on adoption data.
• Cross-Functional Collaboration: Partner closely with Product Management, Compliance, Investment Research, Design, Email Ops, and Client Advisory teams to ensure a unified and compliant product narrative across the entire member journey.
• Market Intelligence: Stay ahead of macroeconomic trends, regulatory changes, and competitive shifts in the wealth management and private market landscapes.

• Lead the execution of strategic projects, from early stage ideas to implementation.
• Manage our GTM motion (from planning to testing to launch), ensuring cross functional teams are delivering against critical activities and deliverables for our most important launches
• Identify pain points or other inefficiencies in our GTM motion and develop solutions.
• Drive solutions home via coordinated change management efforts.
• Excitement to learn about all areas of Snap’s digital ads business and constant desire to question and improve the status quo

Associate, Global Ads GTM Strategy, Operations

• Conduct rigorous analysis (adoption, revenue, etc.) of our highest priority products
• Develop quantitative and qualitative insights and translate them into actionable business recommendations
• Quarterback quarterly product revenue and adoption goal creation and reporting
• Lead the execution of strategic projects, from early stage ideas to implementation
• Work closely with business units and core ads monetization functions to develop and implement strategic initiatives

Senior Associate, Global Ads GTM Strategy and Operations

• Define and drive cross-functional go-to-market strategy across products and use cases, ensuring launches are well-orchestrated internally and deliver measurable adoption, engagement, and growth
• Lead product launches and major releases from strategy through execution, owning prioritization, timelines, messaging, and enablement
• Ensure launch plans, toolkits, and assets are complete, aligned, and delivered with high quality and consistency, anchored in customer value with an outside-in, market-first perspective.
• Define and evolve product positioning, messaging architectures, and value propositions aligned to market needs, competitive dynamics, and business objectives
• Translate product capabilities into compelling, differentiated narratives across personas, segments, and stages of the customer lifecycle
• Act as a strategic partner to Product and Sales gathering and sharing market insights to inform product approaches and sales positioning.
• Develop enablement strategies and high-impact sales tools, training, and messaging frameworks
• Ensure sales teams are consistently equipped to articulate value, differentiate effectively, and handle objections with confidence
• Use field feedback and performance data to continuously refine enablement programs and improve sales productivity
• Provide strategic input and leadership on insight initiatives which may include persona development, win/loss analysis and qualitative research.
• Translate insights into actionable improvements across messaging, go-to-market strategy, and enablement
• Develop scalable customer proof—case studies, stories, and value narratives—that reinforce differentiation and outcomes. Ensure value story is pushed through multiple channels including digital, social, events, etc.
• Own competitive intelligence strategy, including ongoing monitoring, analysis, and battlecard development
• Track key product marketing success metrics, using insights to inform prioritization and strategic decisions
• Continuously assess go-to-market effectiveness and identify opportunities to increase impact and efficiency
• Act as a unifying force across Product, Sales, Marketing, and Customer Success, driving alignment on priorities and execution
• Serve as a key voice in cross-department planning and contribute to the foundation of overall marketing and go-to-market strategy

• Lead the execution of strategic projects, from early stage ideas to implementation.
• Manage our GTM motion (from planning to testing to launch)
• Identify pain points or other inefficiencies in our GTM motion and develop solutions.
• Drive solutions home via coordinated change management efforts.
• Excitement to learn about all areas of Snap’s digital ads business.

Associate, Global Ads GTM Strategy and Operations

• Conduct rigorous analysis (adoption, revenue, etc.) of our highest priority products to determine incremental revenue potential and opportunities / challenges for product and GTM teams to tackle.
• Develop quantitative and qualitative insights and ​​translate them into actionable business recommendations for cross functional partners and senior leadership.
• Quarterback quarterly product revenue / adoption goal creation and reporting - visualizing trends via user friendly dashboards and advising Sales and GTM teams on recommended action.
• Lead the execution of strategic projects, from early stage ideas to implementation.
• Shape strategy, work closely with key stakeholders, and project manage the execution.
• Work closely with business units and core ads monetization functions (e.g. Product, PMM, Business Marketing, Sales…) to develop and implement strategic initiatives.
• Coordinate, operationalize and drive execution of projects.

• Develop and refine product positioning, messaging, and content
• Lead and support product launches
• Create compelling, visually engaging content
• Partner with sales to develop materials
• Monitor industry trends
• Collaborate with corporate marketing and demand generation
• Work closely with customer-facing teams

• Develop go-to-market strategy
• Lead marketing strategy around major sport moments
• Design and execute campaigns
• Act as the connective tissue between teams
• Build and manage launch plans

• Lead GTM strategy design for growth initiatives in new offerings
• Architect the mid-to-long-term evolution of our GTM model
• Design and operationalize AI-driven GTM motions
• Establish KPIs and diagnostic frameworks
• Build and maintain robust data models and experimentation frameworks
• Craft compelling narratives and executive-level presentations
• Assess market and competitive landscape

Senior Manager, GTM Strategy, Planning

• Own and refine positioning, messaging, and narrative for the Internet Exposure portfolio
• Translate product and competitive insights into clear, usable stories for Sales, Marketing, and customers
• Lead go-to-market strategy and launches, driving awareness and pipeline
• Partner with Demand Marketing to turn core narratives into campaigns and programs
• Enable Sales with decks, battlecards, and talk tracks that improve win rates
• Engage directly with customers and the field:
• Present at webinars, events, and briefings
• Support high-level demos and sales conversations
• Gather and apply customer and field feedback to continuously refine messaging
• Drive narrative consistency across content, campaigns, sales, and communications, ensuring a unified story across all customer touchpoints
• Partner with cross-functional teams (Product, Sales, PR, Content) to prioritize and focus messaging on the highest-impact opportunities

Product Marketing Manager, Exposure Management

• Develop and execute product marketing strategy to drive awareness, adoption, spend, and revenue growth for Mercury’s Cards and Spend Management products.
• Go deep on our products, the market, and our customers in order to articulate product positioning, messaging, and value propositions.
• Use quantitative and qualitative data to understand what our customers need, and where the incumbent products available today aren’t cutting it.
• Plan and execute product GTMs, nailing audience segmentation, messaging, channel strategy, and measurement.
• Collaborate with Product, Design, and Engineering to influence the product roadmap, with the ultimate goal of increasing product adoption and customer growth.
• Partner closely with Sales and Relationship Management teams to improve sales win rates and product upsell opportunities
• Build a strong relationship with marketing and brand teams to develop email campaigns, landing pages, advertising, case studies, social posts, and public relations outreach relating to your products.
• Roll up your sleeves to get things done – this can be anything from writing a press release to negotiating a sponsorship to interviewing customers, or whatever the project requires.

Senior Product Marketing Manager – Cards & Spend Management

• Become the operational backbone for Vanta's Partner business by owning core day-to-day Channel Operations while developing a deep understanding of our GTM motion, systems, and partner ecosystem.
• Partner closely with Channel leadership, GTM Operations, Business Systems, Finance, and Marketing to evolve Vanta's long-term Channel operating model and operational strategy.
• Lead high-impact strategic initiatives across the partner ecosystem, including partner programs, deal registration, partner attribution, Rules of Engagement, pricing strategy, territory and account governance, and partner lifecycle management.
• Design and implement scalable processes, governance, and reporting that reduce operational complexity while improving the experience for sellers and partners.
• Translate ambiguous business problems into clear operational recommendations, balancing immediate business needs with long-term scalability.
• Build trusted relationships across the business by serving as both a hands-on operator and a strategic thought partner to Channel leadership.
• Drive initiatives from strategy through execution, measuring outcomes and continuously improving how Vanta operates.

Senior GTM Strategy – Operations Manager

• Build messaging, positioning, and value props that work for developers, technical buyers, and enterprise stakeholders alike
• Own the category narrative (LLM observability, evals, prompt management, agent observability, self-hosting)
• Create sales enablement and marketing collateral and assets, including website content, blogs, webinars and presentations, launch narratives, and more
• Conduct competitive analysis to understand market trends, identify opportunities, and inform product and marketing strategies
• Evaluate and iterate on strategies with metrics and feedback from stakeholders to track efficacy, identify areas for improvement, and make data-driven recommendations
• Lead product and feature launches, and spend time with users, customers, prospects, sales, support, and community members.

• Lead go-to-market planning and execution for new product and feature launches — coordinating timelines and messaging across product, marketing, sales, and client services to drive awareness, adoption, and growth.
• Develop and maintain core product messaging documents, positioning frameworks, and packaging narratives that align product, commercial, and executive teams around a consistent story.
• Serve as the Marketing team's product subject matter expert (SME), training marketing colleagues on new product and feature enhancements as they roll out and reviewing draft marketing content for product accuracy and messaging alignment.
• Use GenAI workflows to craft content, directing and refining AI output rather than writing everything from scratch, and identify other AI-enabled tools to improve the speed, quality, and consistency of execution.
• Equip Sales and Client Services teams with compelling product narratives, collateral, training, and tools that support adoption and long-term customer success.
• Execute multi-channel customer engagement strategies (email programs, release announcements, webinars, and events) that build feedback loops, customer engagement, and feature adoption.
• Maintain a library of relevant customer case studies, testimonials, and proof points to support sales and demand generation efforts.
• Maintain consistent, brand-aligned communication across channels, ensuring all product- and customer-facing materials align with Ludi's brand voice, compliance requirements, and healthcare industry standards.
• Partner with product management to define and maintain buyer personas, ideal customer profiles (ICPs), and competitive positioning for Ludi's provider enterprise management solutions and services.
• Analyze customer and market data, including CRM and marketing data (HubSpot), buyer intent and firmographic signals (ZoomInfo), and third-party industry sources, to sharpen personas, ICPs, positioning, and messaging decisions.
• Conduct ongoing research on customers, competitors, and healthcare industry trends to keep positioning and messaging current as the category evolves.

Product & Customer Marketing Manager

• Own RYZE's product mix and sell strategy across DTC and marketplace — Amazon, TikTok Shop, Walmart, and Target
• Define products, bundles, and pack types for sales
• Build the bundling, add-on, and attach strategy that grows basket size and lifetime value
• Own discount and incentive architecture and promotional calendar
• Lead on-site merchandising and champion navigation, search, and product-page improvements
• Partner with Innovation and R&D on product go-to-market strategies
• Forecast demand and support inventory readiness in collaboration with Operations
• Drive alignment across Engineering, Design, Creative, and Performance teams

Director of Digital Merchandising – GTM

• Shape and evangelize the strategic narrative for your product or solution area
• Build frameworks for scalable messaging development that enable other PMMs and cross-functional teams to align on differentiated value propositions, proof points, and market readiness
• Leverage AI tools to design scalable, repeatable intelligence workflows
• Lead cross-functional customer segmentation and persona evolution
• Own end-to-end GTM strategy for your product area
• Translate complex capabilities into clear, compelling stories that influence revenue strategy, pricing and packaging, and customer lifecycle programs
• Anticipate shifts in the market landscape and proactively recommend messaging, GTM, or product adaptations
• Build trust and alignment across functions by fostering open communication
• Mentor and uplift others across the marketing and product orgs

• Support execution of global GTM plans by maintaining key trackers, timelines, and planning tools
• Own updates to the global launch calendar, ensuring accuracy across all cross-functional inputs
• Provide operational support across GTM execution (commercial readiness) and channel governance processes
• Coordinate cross-functional meetings, materials, and follow-ups to ensure smooth GTM operations
• Support development and distribution of launch toolkits and GTM materials
• Maintain channel governance trackers, including assortment, exclusivity, and pricing monitoring
• Assist in distributor market coordination, reporting, and compliance tracking
• Support post-launch reporting and performance tracking

Product Marketing jobs in United States

See all jobs on JobTailor

Senior Product Marketing Manager

Product Marketing Manager

Vice President, Marketing – Go-to-Market

Product Marketing Manager

Associate, Global Ads GTM Strategy, Operations

Senior Associate, Global Ads GTM Strategy and Operations

Senior Product Marketing Manager

Associate, Global Ads GTM Strategy and Operations

Senior Associate, Global Ads GTM Strategy and Operations

Senior Product Marketing Manager

Product Marketing Manager

Senior Manager, GTM Strategy, Planning

Product Marketing Manager, Exposure Management

Senior Product Marketing Manager – Cards & Spend Management

Senior GTM Strategy – Operations Manager

Product Marketing Manager

Product & Customer Marketing Manager

Director of Digital Merchandising – GTM

Senior Product Marketing Manager

Assistant Manager, Trade Marketing – Global GTM & Channel Strategy