Product Marketing

• Lead the planning and implementation of the home charging journey in close partnership with Digital Product/Ford App, Marketing & Comms, Hardware Engineering, Ford Customer Service Division (FCSD), Installation Partners, Office of General Council (OGC), Field Operations, and Dealers.
• Own go-to-market execution for charging programs end-to-end: plan, do, check & act
• Lead current and upcoming workstreams including (but not limited to): Dealer Charging Solutions (DCS) — pilot, soft launch, and national rollout
• Installation Services integration into dealer and customer flows
• Home Charging / Energy Services - Align Sales Channels & Experience Integrations both online and in-store.
• Serve as the decision maker during launch and hypercare windows; own escalation paths and resolution speed
• Own the strategy, design, and execution of dealer-facing program elements — enrollment processes, participation agreements, and program documentation (e.g., DPES) to maximize value at Retail.
• Partner with Field Operations to drive dealer enrollment, engagement, and ongoing participation
• Design and deliver dealer comms and training across launch phases — from "why enroll" through "how it works"
• Coordinate joint training plans across Charging, DMP, and Rewards teams
• Partner across the Ford Charging & Energy Services Orgs to ensure GTM consistency and shared learnings.
• Work closely with Product Managers on the Dealer Member Portal (DMP) and adjacent platforms to translate field and dealer needs into PRDs, user flows, and roadmap priorities
• Run UAT and product launch validation in partnership with Product, Engineering, and Analytics (GDIA) teams
• Influence roadmap prioritization through regular product syncs
• Partner with Consumer Marketing and GTM Communications to deliver field- and dealer-ready materials including training & support tools to maximize value prop at Retail.
• Ensure consistency and alignment between dealer-facing and customer comms across all pillars and channels (Online, Instore, In App).
• Coordinate with FCSD, Charging Warranty & Service Ops and Percepta on customer support, service touchpoints, and dealer-service alignment
• Coordinate with Ford Charging Intelligence & GDIA on reporting and analytics to ensure dealers, field, and the business have the data they need
• Manage day-to-day and strategic relationships with Installation Partners (e.g., Qmerit), One Magnify, etc. on behalf of GTM programs to maximize efficiencies for all stakeholders.

Manager, Charging & Energy Services – GTM Operations

• Design and build the systems, automations, and integrations that enable our GTM teams to work efficiently and consistently.
• Partner closely with Sales, Marketing, Product, and Operations to translate business needs into technical solutions.
• Work across Salesforce, Clay, Dust, HubSpot, Zapier, and Gong, owning the architecture, integrations, and workflows that connect these systems end to end.
• Create scalable data pipelines and unified views that improve GTM visibility, forecasting, and prioritization.
• Develop repeatable, automated processes that reduce manual work and improve accuracy across the customer lifecycle.
• Diagnose system issues, eliminate process bottlenecks, and implement long-term fixes rather than short-term patches.
• Evaluate and implement new tools, ensuring they integrate seamlessly into our broader ecosystem.
• Support experimentation across GTM teams by rapidly building prototypes and iterating based on feedback.
• Audit systems, implement quick wins, map GTM architecture, ship one high-impact automation in the first 90 days.
• Build unified GTM data layer, redesign key workflows, and deploy major integrations over a 6–12 month roadmap.

Go-to-Market Engineer

• Lead and own the commercial strategy for Inovalon’s RWD business, including revenue targets, market segmentation, growth opportunity identification, and multi-year business planning in alignment with product roadmaps, sales capacity, and financial targets.
• Define and execute market segment strategies for RWD customers, with particular emphasis on the life sciences segment (biopharma, medical device, CROs, HEOR) and adjacent segments including payers and providers.
• Lead build/buy/partner decision frameworks and M&A evaluation for the RWD portfolio, identifying inorganic growth opportunities in collaboration with Sales, Product, Corporate Strategy, and other internal Inovalon functions.
• Translate enterprise strategy into actionable, segment-specific commercial plans for new products, add-ons, and expansions across the RWD portfolio.
• Support annual and multi-year business planning cycles, ensuring tight alignment across sales capacity, product roadmaps, pricing strategy, and financial targets.
• Own GTM readiness and commercialization execution for new RWD products and enhancements, ensuring clear positioning, pricing, packaging, and enablement for sales and customer-facing teams.
• Establish and operationalize a repeatable commercialization model for the RWD portfolio, including scalable launch playbooks, portfolio governance, and operating cadences connecting product definition through market launch to post-launch performance.
• Lead quarterly product portfolio planning to define and maintain a clear Plan of Record, aligning product roadmap, market priorities, and commercial readiness across Product, Sales, and Engineering.
• Own post-launch performance tracking and continuous optimization, ensuring RWD products achieve targeted adoption, pipeline contribution, and revenue outcomes.
• Partner with Sales Engineering to evolve pre-sales support toward a strategic commercial capability, including early adopter validation, deal strategy input, and structured Voice of Customer capture.
• Ensure new product launches are rigorously evaluated for profitability and GTM viability, driving adoption, pipeline conversion, and early revenue realization.
• Own product and services pricing strategy for the RWD business, in close alignment with Product and Finance, developing pricing frameworks that balance growth, competitiveness, and margin discipline.
• Design RWD-specific pricing and packaging models that reflect the distinct value drivers of closed claims, open claims, EHR, and clinical notes data across different customer segments and use cases.
• Support deal-level pricing decisions and approvals for complex or strategic opportunities in the RWD portfolio.
• Incorporate competitive positioning, market feedback, and performance data into continuous refinement of monetization strategies.
• Lead the Voice of Customer function for the RWD business, including customer advisory boards, structured feedback loops, and insight programs that directly inform roadmap prioritization and commercial decisions.
• Drive market research and competitive intelligence for the RWD landscape, translating insights into actionable recommendations for product strategy, pricing, and GTM execution.
• Monitor and analyze the evolving RWD regulatory and policy landscape — including FDA Real World Evidence guidance, CMS data programs, and data use and privacy regulations — to ensure commercial strategy remains proactive and well-positioned.
• Ensure customer insights, especially from life sciences and other priority segments, are systematically captured and integrated into product and commercial decisions.
• Allocate meaningful time to direct customer engagement, including executive meetings, strategic account support, and industry conferences.
• Serve as an external thought leader and spokesperson for Inovalon’s RWD capabilities, presenting at key industry forums and relevant life sciences and data analytics conferences.
• Engage with industry analysts from Gartner, KLAS, IDC, HFS, and other relevant analyst firms, ensuring Inovalon’s RWD narrative is well understood and competitively differentiated.
• Partner with Sales and Marketing on brand-building, thought leadership content, marketing campaigns, and competitive positioning for the RWD business.
• Drive integrated cross-functional alignment across Sales, Product, Engineering, Marketing, Finance, and Customer Success, ensuring clarity, accountability, and execution from strategy through results.
• Monitor and analyze commercial performance for the RWD business, including bookings, pipeline health, pricing effectiveness, and retention signals, using data and customer insights to continuously refine strategy and execution.
• Establish clear launch success metrics and operating cadences to track adoption, customer feedback, and commercial performance post-launch.
• Present business plans, performance insights, and growth recommendations to the VP of Commercial Strategy and broader executive leadership.

AVP, GTM & Commercial Strategy – Real World Data

• Define project/program scope and objectives
• Guide activities of a project/program team
• Identify resources and establish a master timeline for deliverables
• Manage certain areas of responsibility in enterprise-wide IT enhancement projects
• Support marketing campaigns with technical and non-technical partners
• Lead cross-functional teams spanning technical development and marketing planning

Lead Product Marketing Manager

• Lead the go-to-market strategy and messaging for AI-powered solutions
• Ensure solutions are well-articulated, competitively differentiated, and effectively launched
• Serve as the voice of the customer translating technical features into compelling narratives
• Partner with Product and Revenue Enablement for coordinated launches
• Develop sales tools and train sales and marketing colleagues
• Conduct competitive analysis and market research

Senior Manager, Product Marketing

• Own the overall marketing strategy for Unit 42
• Lead positioning for Unit 42
• Deliver world-class thought leadership
• Work closely with direct reports to develop marketing plans
• Establish clear and consistent marketing performance metrics
• Communicate metrics across company leadership
• Recognize new market opportunities
• Collaborate with sales leadership to amplify Unit 42 value props

Senior Director, Product Marketing – Unit 42

• Plan and execute GTM strategies for product launches and market expansion initiatives
• Conduct market research to understand customer needs, mission requirements, market trends, and competitive landscape
• Develop and maintain strong product positioning and messaging that clearly communicates value proposition
• Drive product commercialization activities from concept through launch and market adoption
• Establish KPIs and track performance metrics to measure the effectiveness of product marketing activities

Product Marketing Manager

• Develop, own, and lead the global go-to-market strategy for flow cytometry automation and sample preparation systems
• Build the automation marketing roadmap—segmentation, value propositions, positioning, and adoption targets
• Forge and grow strategic 3rd party partnerships that drive workflow integration and commercial synergies
• Serve as the primary liaison for external business partners, building trust and leading cross-functional collaboration
• Equip regions to localize execution while maintaining global consistency
• Own KPIs and dashboards to track program performance and market penetration
• Drive downstream marketing strategy across all growth initiatives—including the FACSLyric flow cytometer portfolio—owning marketing strategy, driving growth and adoption, and expanding into new markets and customer segments
• Craft differentiated messaging and positioning that resonates with key customer personas
• Build and run multi-channel programs—digital, email, events, webinars—that generate demand and accelerate sales
• Partner with regional teams to localize global campaigns for maximum local impact
• Produce compelling customer-facing content—brochures, case studies, ROI tools, web content—that moves buyers through the funnel
• Collaborate with growth marketing and marketing communications to unify strategy, messaging, and demand generation
• Partner with regional leaders and sales to drive market penetration and revenue growth
• Cultivate relationships with strategic customers and key opinion leaders to accelerate adoption
• Shape long-range marketing plans that cement Waters Biosciences' leadership in flow cytometry automation
• Build and maintain competitive intelligence frameworks — tracking positioning, launches, pricing, and market share
• Turn competitive insights into sharp messaging, sales tools, and winning campaign strategies
• Stay ahead of pricing and tender activity to keep commercial strategies competitive and regionally relevant

Global Product Marketing Manager, Flow Cytometry Automation

• Ensure product launches drive revenue — not shelfware
• Shift roadmap conversations from reactive feature development to market-informed strategy
• Elevate sales enablement from asset production to revenue acceleration
• Establish Product Marketing as a trusted strategic partner to Product and Sales leadership
• Own positioning, segmentation, and go-to-market strategy across Fuel, EV, Telematics, and OTR
• Ensure launches translate into measurable business outcomes, including pipeline creation, win-rate improvement, adoption acceleration, and retention impact
• Establish post-launch performance reviews and revenue accountability loops
• Identify whitespace and growth opportunities across segments
• Serve as the voice of the market in roadmap planning and investment discussions
• Introduce structured validation processes grounded in customer insight, usage data, and competitive intelligence
• Influence pricing, packaging, and portfolio tradeoffs to align with revenue strategy
• Partner with Sales leadership to define stage-specific enablement that improves deal velocity and close rates
• Shift the organization from reactive one-pager production to disciplined, outcome-driven sales motions
• Ensure sellers are equipped with differentiated narratives that resonate across segments
• Establish launch tiering, prioritization, and resource allocation frameworks to focus on highest-impact initiatives
• Define clear engagement models with Product, Sales, Marketing, and CX
• Build scalable processes that increase speed-to-market while maintaining strategic rigor
• Build and develop a high-performing PMM team capable of operating as strategic advisors
• Coach PMMs to deepen business acumen, executive presence, and cross-functional influence
• Foster a culture of accountability, insight-driven thinking, and ownership

Director, Product Marketing – Mobility, OTR

• Own top-of-funnel: turn institutional CRE owner prospects in our target markets into booked meetings and engaged pipeline.
• Build the playbook, run the plays, measure everything, then scale what's working.
• Own the full funnel from first cold touch to qualified meeting, working closely with Sales to ensure alignment and impact.
• Execute and optimize multi-channel top-funnel programs across outbound email, LinkedIn, paid search and social, events and conferences, webinars, partnerships, content syndication, and ABM.
• Manage outside vendors, agencies, and contractors; bring work in-house when it's cheaper or better.

B2B GTM Manager

• Own the bridge between our deeply technical products and customers, developers, and decision‑makers
• Develop and own the end‑to‑end product marketing strategy for Delos Data's hardware and software portfolio
• Conduct market, customer, and competitor research across the AI infrastructure landscape
• Partner with founders, product, and sales to plan launch milestones
• Define and track success metrics for marketing initiatives
• Create the core messaging framework for Delos Data
• Ensure messaging consistency across all customer touchpoints
• Create high‑impact sales and marketing collateral
• Lead content development for the Delos Data website
• Produce content for media and analyst engagement

• Define and operationalize GTM plays for enterprise customers across key segments and industries
• Develop clear value frameworks aligned to enterprise buying groups (CIO, CISO, Data Leaders)
• Partner with sales leadership to improve deal velocity, win rates, and expansion
• Translate positioning and solutions into pipeline-generating programs
• Align closely with demand generation, partners, and customer success to ensure consistent execution across the funnel
• Support cross-sell and platform adoption within the existing install base
• Build enterprise-ready sales plays, messaging, and tools for complex, multi-stakeholder deals
• Develop battlecards, objection handling, and competitive positioning
• Actively support strategic deals and top accounts with tailored messaging and deal strategy
• Create repeatable frameworks for account targeting, segmentation, and deal progression
• Ensure global consistency while enabling regional flexibility
• Continuously refine GTM based on field feedback and performance data

Director, PMM – Enterprise GTM

• Lead go-to-market strategy and execution for AI-powered products and features — translate complex AI capabilities into compelling, customer-centric value propositions that drive understanding, adoption, and trust.
• Drive pricing and packaging strategy — partner with Product, Finance, and CS to evaluate, propose, and refine how Jane's products are packaged and priced.
• Strengthen Jane's market positioning through insight-driven messaging and go-to-market plans.
• Lead cross-functional launch programs that improve product adoption, accelerate revenue, and deliver measurable business results.
• Translate customer and market insights into action — synthesize qualitative and quantitative data to influence product direction and roadmap priorities.
• Build alignment across Product, Sales, Customer Support, and Marketing.
• Introduce repeatable frameworks that improve how we plan, execute, and measure product marketing initiatives.
• Represent Jane at key market events, conferences, and industry forums.

Senior Product Marketing Manager, Platform

• Master storyteller – be able to translate the technical content from SMEs into engaging collateral that draws customers in and clearly articulates how our solutions help address critical cybersecurity problems.
• Drive thought leadership messaging & positioning for assigned offerings.
• Create differentiated, value-based content and collateral based on understanding both the competition and the buyer personas involved in a purchase decision.
• Craft compelling Offer messages for use across marketing channels and activities
• Lead content development and go to market strategy for new and existing offerings. This may include writing or reviewing marketing copy, writing web page copy, sales collateral, blogs, whitepapers and videos – and collaborating with various teams to ensure communication and goals are aligned.
• Conduct market and competitive analysis to better position services
• Contribute to the company’s blog strategy and content creation
• Manage our Digital Asset Management platform to ensure that every service area has updated and relevant content, and maintain source documents and materials in designated central repository.

• Define and execute the market segment growth strategy for Networks, Communications & Enterprise Storage aligned with corporate business objectives
• Collaborate with Product Management to influence product roadmaps based on market requirements and competitive insights
• Drive go-to-market initiatives and commercial campaigns to increase revenue, market share and customer adoption
• Establish clear Business Segment objectives, KPIs and execution priorities while ensuring accountability across all functions
• Ensure strong alignment between customer needs, product positioning, technical value propositions and sales activities
• Monitor and analyze business performance, pipeline development, market dynamics and competitive activities
• Act as the central point of leadership and decision coordination for the assigned market segment

Product Marketing Manager – Memory Solutions, Networks, Communications & Enterprise Storage

• Define the Story: Turn our approach to fraud and payments into simple, powerful messaging that resonates across the full buyer journey and different personas.
• Grow the Business: Define go-to-market strategies and partner with marketing, sales, and success teams to improve win rates.
• Lead Product Launches: Collaborate with Product Management and other teams to define launch plans, build our strategy, ensure clear communication, and reinforce Forter as the market innovator.
• Be a Partner to Field: Work closely with Sales, Customer Success, and Solutions Consulting to support live deals and gather real-world feedback. You will translate field insights into actionable recommendations that help shape our product roadmap.
• Run the Win/Loss Program: Own the analysis of why we win or lose deals. You will partner with our win/loss vendor to interview prospects and share those lessons across the company to improve our win rate.
• Know the Market: Become the expert on our competitors and customers, translating market trends into actionable insights that keep us ahead.

Senior Product Marketing Manager

• Own the full enterprise sales cycle, from outbound pipeline generation through to close.
• Build pipeline through targeted account mapping, outbound strategies, and multi-threaded engagement.
• Engage C-level and VP stakeholders across Operations, Innovation, and related functions.
• Lead deal strategy — discovery, use case definition, pricing (including usage-based models), and contract negotiation (including SLA alignment).
• Work closely with product and deployment teams to co-design solutions and shape high-impact use cases with customers.
• Drive complex, multi-stakeholder deals with high ACVs and longer sales cycles.
• Contribute to how Beam sells — define messaging, influence GTM strategy, and improve repeatability.
• Act as a bridge between customer needs and internal teams, feeding customer insights back into product and ensuring strong customer outcomes.
• Represent Beam in customer conversations, onsite visits, and key industry moments.
• Shape Beam's US GTM motion — own a slice of the playbook (e.g., outbound, vertical messaging, target account strategy) and turn what works into repeatable practice.

Senior GTM Manager

• Own the planning, execution, and operational oversight of all marketing campaigns and product launches.
• Ensure performance, ecommerce, and brand initiatives are delivered on time, on budget, and with creative excellence.
• Manage deadlines, streamline workflows, enforce creative processes, and maintain leadership visibility across all initiatives.
• Maintain and enforce the full marketing & GTM calendar, including campaigns, product launches, seasonal initiatives, and omnichannel activations.
• Drive accountability for all marketing and creative deadlines, including ads, banners, emails, social content, influencer activations, and campaign assets.
• Oversee creative operations: manage workflow systems, enforce briefs and rules, and ensure designers and creative teams follow processes consistently.
• Develop, implement, and maintain SOPs and repeatable workflows for marketing, creative production, and campaign launches.
• Track creative production and performance reporting, ensuring assets meet quality standards and align with strategic objectives.
• Organize and manage creative tools and platforms to streamline processes, improve collaboration, and reduce bottlenecks.
• Coordinate cross-functional teams (marketing, ecommerce, brand, design, creative) to remove blockers and ensure seamless execution.
• Manage budget tracking and forecast approvals for marketing initiatives, ensuring alignment with leadership before launch.

Marketing & Creative Operations Manager – Omni-Channel, GTM

• Maintain a clear view of pipeline health, WIP, blockers, and dependencies; facilitate actions that keep work moving and reduce cycle time.
• Run recurring program rituals (status reviews, priority/readiness checkpoints, and retros) to ensure alignment and predictable execution.
• Provide program-level coordination across tools, artifacts, meeting notes, action tracking, and documentation to support orchestration/execution teams.
• Support execution leads as needed to provide coverage during vacations or busy times to support consistent throughput.
• Develop and execute a communication plan that keeps leaders and partner teams informed of progress, risks, decisions, and outcomes.
• Produce consistent weekly/monthly reporting on experiment pipeline, milestones, blockers, and key operational metrics.
• Serve as a central connector for program operations and execution related questions, ensuring timely follow-ups and crisp handoffs.
• Enforce naming conventions, tagging, ticket hygiene, and closure requirements across tracking tools and repositories.
• Ensure consistent execution against defined workflows for launch readiness, closures, and EOL hygiene.
• Monitor engagement with dashboards/repositories/newsletters and recommend improvements based on usage insights.
• Continuously refine templates, SOPs, and tool usage to reduce friction, improve clarity, automate, apply AI, and increase throughput.

Lead – Experimentation Operations, Product Marketing

• Develop clear and compelling product positioning that highlights the value of HPE Morpheus
• Execute go-to-market strategies for existing and new product offerings, including product announcements and launches, aligning the marketing plan in support of the product roadmap and business objectives
• Execute impactful marketing collateral using company templates, including solution briefs, case studies, blogs, social posts, videos, presentations and sales education materials
• Create sales enablement tools, such as competitive battle cards, product training materials, and objection-handling guides
• Work closely with customer success teams to identify, track, and showcase customer success stories

See all jobs on JobTailor

Manager, Charging & Energy Services – GTM Operations

Go-to-Market Engineer

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Senior Manager, Product Marketing

Senior Director, Product Marketing – Unit 42

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Global Product Marketing Manager, Flow Cytometry Automation

Director, Product Marketing – Mobility, OTR

B2B GTM Manager

Product Marketing Manager

Director, PMM – Enterprise GTM

Senior Product Marketing Manager, Platform

Product Marketing Manager

Product Marketing Manager – Memory Solutions, Networks, Communications & Enterprise Storage

Senior Product Marketing Manager

Senior GTM Manager

Marketing & Creative Operations Manager – Omni-Channel, GTM

Lead – Experimentation Operations, Product Marketing

Product Marketing Specialist