Product Marketing Manager

Arta Finance

Product Marketing Manager leading B2C go-to-market strategy and executing marketing for Arta's investment platform across US and Singapore markets.

Posted 7/24/2026full-timeBay Area • California • 🇺🇸 United StatesMid-LevelSenior💰 $110,000 - $180,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2C Go-to-Market Strategy and product marketing within wealth management and fintech, with a strong focus on creating compelling content and executing marketing campaigns. Proficient in leveraging AI tools for content production and optimizing user engagement through data-driven strategies.

Highest-signal resume keywords

Product Marketing ExperienceWealth Management ExpertiseAI Tool UtilizationRegulatory Compliance KnowledgeData-Driven Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

B2C Go-to-Market StrategyProduct Content DevelopmentLifecycle Campaign CreationDemand GenerationMarket IntelligenceA/B TestingFinancial Product LiteracyOperational RigorContent ProductionOnboarding Optimization

Soft Skills

Execution MindsetCross-Functional CollaborationAttention to DetailAnalytical ThinkingStrategic Communication

Tools & Technologies

AI ToolsMarketing Automation PlatformsWebinar SoftwareContent Management SystemsEmail Marketing Tools

Industry Keywords

FintechAlternative InvestmentsWealth ManagementPrivate EquityVenture CapitalRegulatory ComplianceConsumer MarketingB2B MarketingMacroeconomic TrendsExotic Derivatives

Tech Stack

Tools & technologies

About the role

Key responsibilities & impact

B2C Go-to-Market Strategy: Own the end-to-end launch strategy and execution for new financial products, alternative investments (ie Private Equity, Venture Capital, Real Estate, etc.), Structured Products, and AI-driven portfolio tools—across both US and Singapore offerings.
Product Content & Launch Operations: Own the recurring product content pipeline—brochures, webinars, product specifications, timelines, and in-app product pages—working with investment, design, and ops teams to publish accurate, compliant product content on tight weekly launch cycles.
Lifecycle & Campaign Creation: Author and deploy high-impact marketing collateral, launch and redemption emails, in-app positioning, and educational narratives that drive member activation and long-term retention.
Demand Generation & Events: Plan and execute paid user acquisition, landing pages, and educational webinars featuring Arta's investment leaders to drive qualified top-of-funnel growth.
Educational & Thought-Leadership Content: Produce white papers, explainers, and evergreen educational content that demystify sophisticated strategies and build the trust flywheel.
Positioning & Messaging: Demystify complex, high-net-worth financial strategies into elegant, user-focused value propositions that clear regulatory hurdles while building profound user trust.
AI-Native Workflows: Use and build AI tools to accelerate content production, improve accuracy, and scale marketing operations—and document processes so they're repeatable by the broader team.
Onboarding & Funnel Optimization: Audit and refine onboarding flows, in-product copy, and activation touchpoints; run A/B tests and iterate based on adoption data.
Cross-Functional Collaboration: Partner closely with Product Management, Compliance, Investment Research, Design, Email Ops, and Client Advisory teams to ensure a unified and compliant product narrative across the entire member journey.
Market Intelligence: Stay ahead of macroeconomic trends, regulatory changes, and competitive shifts in the wealth management and private market landscapes.

Requirements

What you’ll need

5+ years of product marketing experience, with a proven track record specifically within wealth management, fintech, or alternative investment platforms.
The B2C-to-B2B Lens: You have deep roots in consumer marketing but possess the strategic breadth to see how consumer behaviors and messaging can be systematized to enable B2B partners.
Wealth & Alts Literacy: You understand the nuances of sophisticated financial products (e.g., private markets, exotic derivatives and their mechanics—and tax-aware investing) and know how to talk about them legally and compellingly.
Execution Mindset: You are highly hands-on and thrive in a fast-paced, deadline-driven environment. You know when to roll up your sleeves to write copy and build assets, and when to zoom out for high-level strategy.
Operational Rigor: You are meticulous with details—product terms, deadlines, and figures—and comfortable owning recurring publishing workflows where errors have real member impact.
Data-Driven Optimizer: Analytical mindset with the ability to look at adoption data, run A/B copy tests, and constantly iterate on the activation funnel.
AI Fluency: You actively use AI tools in your daily work and are excited to build automated, AI-assisted marketing workflows rather than just consume them.
Regulatory Comfort: Experience working alongside legal and compliance teams to ship creative, impactful marketing within a highly regulated landscape.
Global Perspective (nice to have): Experience marketing financial products across jurisdictions (US and APAC/Singapore).

Benefits

Comp & perks

A competitive salary and benefits package, with ample opportunities for growth and advancement
A vibrant and dynamic work environment where innovation, collaboration, and continuous learning are highly valued
The opportunity to work with a diverse and talented team of industry experts, passionate about shaping the future of finance
Robust health insurance offering for you and your family
High deductible health plan available with health savings account contribution
20 weeks of parental leave
17 days PTO annually