Vice President, Marketing – Go-to-Market

Absorb Software

Vice President of Marketing at Absorb Software strategizing B2B revenue growth and product promotion. Leading a cross-functional team with a focus on AI-powered learning solutions.

Posted 7/24/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B SaaS product marketing, with a strong focus on market positioning, competitive messaging, and driving sales outcomes through effective enablement strategies. Proven ability to lead teams, engage with analysts, and leverage AI insights to enhance product narratives and customer experiences.

Highest-signal resume keywords

B2B SaaS ExperienceProduct Marketing LeadershipWin Rate ImprovementAI FluencyAnalytical Mindset

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market PositioningCompetitive MessagingSales EnablementProof-of-Value ProgramsSolution EngineeringDemo-to-Close MotionData-Driven Decision MakingGTM StrategyCustomer EngagementEnterprise Software Knowledge

Soft Skills

Executive PresenceCommunication SkillsLeadershipCollaborationCommunity Engagement

Industry Keywords

LMSHCMEdTechAI-Powered LearningForresterGartnerBrandon HallSales Cycle OptimizationCustomer RetentionUpsell and Cross-Sell

About the role

Key responsibilities & impact

Own Absorb’s market positioning, competitive messaging, and product narratives for both prospects and existing customers. Ensure every sales conversation, product launch, and customer touchpoint tells a compelling, consistent story.
Lead a 21-person SE team that delivers demos, POCs, and technical validation. Drive win rates by making the buying experience as compelling as the product itself. Extend SE capabilities to expansion motions for existing customers evaluating new products.
Build Absorb’s presence in the enterprise learning market through thought leadership, speaking, and community engagement. Position Absorb as the leader in AI-powered learning.
Own relationships with Forrester, Gartner, Brandon Hall, and other analysts. Drive placements and recognition that shorten sales cycles and validate our AI leadership position.
Partner with Customer Enablement and Sales to position new products, features, and use cases to existing customers. Create the materials, narratives, and proof points that drive upsell and cross-sell conversations.

Requirements

What you’ll need

10+ years in B2B SaaS, with at least 5 years leading product marketing, GTM, or revenue-facing teams at scale
Demonstrated track record of improving win rates and shortening sales cycles through positioning, enablement, and proof-of-value programs
Experience owning both new-logo conversion AND expansion/retention outcomes — not just top-of-funnel
Deep comfort with solution engineering or pre-sales teams; you understand the demo-to-close motion
Experience in enterprise software (LMS, HCM, EdTech, or adjacent markets preferred but not required)
Strong analytical mindset: you make decisions with data, run experiments, and measure everything
Executive presence: you can present to a Fortune 500 CHRO and brief a Gartner analyst in the same week
AI fluency: you understand how AI is reshaping the market and can articulate our differentiation.

Benefits

Comp & perks

Fully remote-first work with flexible work arrangements 🏡
Comprehensive Health and Wellness Benefits including retirement savings programs, eligibility for two different bonus plans, generous time off, comprehensive medical and dental benefits based on your country of location 🧘
New Hire Equipment Allowance and monthly Flex Allowance to support your success 📦
Endless opportunity for career growth and internal mobility 🌱
Employee driven DE&I programs 🫶