Senior Product Marketing Manager

Payscale

Senior Product Marketing Manager at Payscale shaping product narratives for B2B SaaS solutions. Owns GTM strategies, customer engagement, and innovative workflow implementations.

Posted 7/22/2026full-timeRemote • Hawaii • 🇺🇸 United StatesSenior💰 $129,040 - $193,560 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product marketing with a focus on B2B SaaS, including the ability to develop strategic narratives, build messaging frameworks, and execute comprehensive go-to-market strategies. Proven leadership in cross-functional collaboration and mentoring within marketing and product organizations.

Highest-signal resume keywords

Product Marketing ExperienceB2B SaaS ExpertiseGo-To-Market Strategy OwnershipMessaging Framework DevelopmentCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product Launch ExecutionStrategic Narrative DevelopmentCustomer SegmentationPersona EvolutionRevenue Strategy Alignment

Soft Skills

Executive PresenceCommunication SkillsMentoringInfluencing Without Authority

Tools & Technologies

GongSalesforceSeismicTableau

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

B2BSaaSComplex ProductsMarket ReadinessDifferentiated Value Propositions

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Shape and evangelize the strategic narrative for your product or solution area
Build frameworks for scalable messaging development that enable other PMMs and cross-functional teams to align on differentiated value propositions, proof points, and market readiness
Leverage AI tools to design scalable, repeatable intelligence workflows
Lead cross-functional customer segmentation and persona evolution
Own end-to-end GTM strategy for your product area
Translate complex capabilities into clear, compelling stories that influence revenue strategy, pricing and packaging, and customer lifecycle programs
Anticipate shifts in the market landscape and proactively recommend messaging, GTM, or product adaptations
Build trust and alignment across functions by fostering open communication
Mentor and uplift others across the marketing and product orgs

Requirements

What you’ll need

7+ years of product marketing experience, including time in a senior or lead contributor role
Experience in a B2B SaaS company -- ideally with complex products, multiple buyer personas, or platform/suite positioning
Proven track record of owning and executing full-cycle, multi-stakeholder product launches
Strong strategic instincts with the ability to connect product capabilities to business outcomes, revenue strategy, and competitive positioning
Demonstrated ability to build messaging frameworks -- not just execute against existing ones
Executive presence and communication skills -- comfortable presenting to and influencing C-suite and senior Sales leadership
Strong cross-functional instincts -- knows how to align Product, Sales, Enablement, and CS without formal authority
Proficiency with tools including Gong, Salesforce, Seismic, and Tableau
Track record of mentoring others and raising the floor on team performance
Bachelor's degree required

Benefits

Comp & perks

Flexible paid time off, giving you the opportunity to rest, relax and recharge away from work
14 Paid Company Holidays, includes 2 floating holidays (you choose!)
A comprehensive benefits plan including medical, dental, life, vision, disability, and life insurance covered up to 100% by Payscale
Unlimited infertility coverage benefits through our medical plans
Additional supplemental health benefits offered to you and your family
401(k) retirement program with a fully vested immediate company match
16 weeks of paid parental leave for birthing and non-birthing parents
Health Savings Account (HSA) options and company contributions each pay period
Flexible Spending Account (FSA) options for pre-tax employee allocations
Annual remote work stipend to be used on wellness or home office equipment