Product Marketing

• To meet the urgency this moment demands, establish a priority ‘Go to Market Innovation’ program.
• Own building Fall 2026 pilot(s) to support Vx GTM innovation.
• Stand up and operationalize pilot models with external partners.
• Lead Fall 2026 pilot model(s) end to end.
• Lead opportunity sizing, targeting, and segmentation efforts.
• Shape the longer-term (2027+) channel roadmap.
• Explore and advance new channel opportunities.

US Vaccines GTM Strategy & Innovation Director – Senior Director

• Lead PMO efforts across workstreams to ensure pilot readiness milestones are tracked and achieved while aligning cross-functional and brand teams on near-term execution and long-term readiness.
• Drive marketing and awareness execution by bringing GTM initiatives to life in the market, from patient activation to HCP engagement, in close partnership with brand and portfolio marketing teams.
• Support pilot and channel model execution by coordinating vendors and partners, resolving day-to-day challenges, and helping stand up and operate new initiatives effectively.
• Lead market research initiatives in support of gaining additional insights around new channels or customer perspectives.
• Build the operational foundation for future channels by developing playbooks, processes, and cross-functional best practices that enable scalable growth and execution.

Senior Manager/Director, US Vaccines GTM Readiness & Execution

• Leads the development and execution of integrated, multi-channel strategic marketing plans for one or more products/initiatives/channels.
• Formulates plans that acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives.
• Supports the team in development and prioritization of business and marketing objectives, development of value propositions and target segments leveraging competitive intelligence and insights to drive growth strategies.
• Contributes to thought leadership and builds consensus among partners.
• Adapts to and optimizes for a changing business environment.
• Translates desired business outcomes into marketing strategy and executes complex, integrated marketing programs/initiatives that may include advertising, sales content and internal communications.
• Serves the team as a leader and influences complex multi-functional program teams.
• Ensures data collected is synthesized and leveraged effectively to provide appropriate business intelligence.
• Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework.
• Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners.
• Leads partnership with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives.
• Acts as a point of contact with product and digital teams to coordinate strategy and development.
• Makes decisions to ensure the business programs/initiatives and customer expectations are being met.

Senior Marketing Lead – Treasury Management, Payment Product Marketing

• New Product Launch GTM: Own go-to-market plans for assigned product areas and launches. Define positioning, messaging, and launch readiness, then track and report results after launch.
• Sales Enablement That Wins: Build the assets sellers actually use: pitch decks, battlecards, talk tracks, objection handling, and one-pagers. Test them against real sales conversations and refine for impact.
• Demand Generation Partnership: Partner with Demand Generation to fuel and convert pipeline. Shape campaign messaging, landing pages, email, and content that bring new customers in the door.
• Differentiated Messaging and Positioning: Turn product capabilities into value and proof points for prospects across priority audiences. Own the outcome, not the feature.
• Competitive Intelligence: Build competitive intelligence and counter-positioning that shape seller behavior and help win deals. Go beyond compiling information to surfacing the insight that changes the conversation.
• Persona and Buyer Journey: Develop persona-led messaging mapped to each stage of the new-customer buyer journey.
• Research and Data: Use voice of customer, win-loss, Salesforce, and Gong to sharpen messaging and inform marketing, sales, and product strategy.
• Measure What Matters: Connect your work to pipeline, conversion, and new revenue. Define success criteria up front and report on what the work moved.
• Additional duties and responsibilities as necessary.

Product Marketing Manager

• Provides financial stewardship for the program within ATSC by partnering with cross‑functional teams to validate the overall program BP/LRFP and project‑level cost estimates.
• Helps ensure investment assumptions are consistently developed in alignment with global standards, best practices, and current site needs.
• Collaborates with site project leads to develop aligned, integrated project plans, timelines, and clearly defined results.
• Collaborates across sites and programs to identify and navigate interdependencies, risks, and challenges, partnering with collaborators to establish controls, effective cadence, and mitigation strategies.
• Partners closely alongside site project leads support local deployment and enable consistent, predictable project execution aligned with planned outcomes.
• Supports the delivery of meaningful value by helping sites and the broader program achieve their intended objectives.
• Contributes to the growth and efficiency of the global program team by building capabilities aligned with ATSC priorities and local site needs while driving standardization where appropriate.
• Supports balanced cost‑benefit decision‑making by aligning site business priorities with global standards and long‑term value.
• Partners with cross‑functional collaborators (including JJT, DOTS, QA, BE, and IM MAKE MES program members) to achieve project and program objectives, advance standardization, and drive cost improvements.
• Works collaboratively with peers to align resources, timelines, and budgets across areas of responsibility, and partners with Transcend program representatives to address interdependencies and align on resolution approaches.
• Develops and delivers clear, engaging program updates for senior leaders, providing insight into program progress, trends, and future outlook.

MES Program Lead

• Develop and refine product messaging, positioning, and value propositions for CivicScience's consumer intelligence, audience insights, and measurement solutions.
• Contribute to go-to-market strategy and launch execution for new products, research offerings, platform capabilities, and industry solutions.
• Build and maintain sales enablement materials, including pitch decks, one-sheets, vertical playbooks, pricing resources, case studies, and competitive positioning documents.
• Support sales with tools, resources, and messaging that improves product understanding, accelerates pipeline progression, and drives revenue growth.
• Collaborate with cross-functional teams to align business objectives, customer needs, and market opportunities.
• Conduct market, competitive, and industry research to inform product positioning, messaging, and commercialization strategies.
• Translate consumer intelligence and market research into compelling narratives, though leadership, and client-facing materials.
• Create and maintain collateral materials, product storytelling assets, and customer communications that drive engagement and adoption.
• Craft visually compelling presentations, marketing materials, and event assets while ensuring brand consistency across all customer touchpoints.
• Support sponsorships and industry activations through content development, messaging, and sales enablement materials.
• Own the creation and execution of compelling assets across digital, social, email, and presentation channels, leveraging design tools to deliver high-quality, on-brand creative

• Develop strategic positioning and messaging for Proofpoint DLP across endpoint, email, and cloud, anchored in customer needs around data protection, compliance, and secure productivity.
• Own GTM strategy and launch planning for new DLP capabilities, partnering with product, sales, channel, and demand teams to drive awareness, pipeline, and adoption.
• Create high-impact content across solution briefs, web pages, presentations, webinars, demo scripts, blogs, and customer-facing materials.
• Build sales and partner enablement, including playbooks, battlecards, objection handling, discovery questions, competitive guidance, and talk tracks.
• Track market, buyer, and competitive trends across DLP, insider risk, cloud data security, and adjacent data protection categories.
• Serve as a DLP subject matter expert in sales trainings, customer briefings, field events, analyst conversations, webinars, and executive presentations.
• Partner with product and field teams to translate customer insights, use cases, and adoption patterns into sharper messaging, stronger launches, and more effective GTM.

Staff Product Marketing Manager – DLP

• Own the end-to-end go-to-market motion and partnership strategy for Jade Global's Oracle and NetSuite practice across the United States
• Define and own the annual GTM plan for the US Oracle and NetSuite business
• Identify whitespace opportunities across ERP, EPM, SCM, OCI, HCM, and AI/Analytics
• Develop differentiated positioning and messaging for Jade Global's Oracle and NetSuite offerings
• Translate global practice strategy into US-specific execution plans
• Own the US Oracle and NetSuite pipeline target
• Lead demand generation activities
• Qualify and prioritize inbound and outbound opportunities
• Partner with delivery and CoE leads to develop compelling proposals
• Achieve or exceed annual pipeline and bookings targets
• Serve as Jade Global's primary alliance leader with Oracle and NetSuite
• Drive co-sell motions with Oracle and NetSuite AEs and territory teams
• Manage Jade's standing as an Oracle Platinum Partner and NetSuite Partner
• Participate in Oracle and NetSuite partner events
• Own the development and activation of repeatable sales plays
• Track campaign conversion metrics
• Maintain an active view of named accounts across US regions
• Lead or support strategic pursuit efforts
• Monitor Oracle and NetSuite's product roadmap
• Build solution-specific GTM packages and pricing structures
• Represent Jade Global at Oracle OpenWorld and other industry conferences.

GTM Leader, Oracle, Netsuite

• Portfolio Positioning & Messaging: Define and evolve the overarching value proposition for Agility’s product portfolio. Develop differentiated messaging frameworks that connect technical capabilities with customer needs.
• Drive Go-To-Market & Launches: Lead GTM planning and high-profile product announcements. You will own audience definition, naming, positioning, and marketing requirements to drive awareness and demand in priority industries and use cases.
• Technical Content & Enablement: Serve as a hands-on creator and overseer of high-impact sales enablement assets (spec sheets, presentations, case studies, and videos). Ensure absolute technical accuracy while accelerating the buyer's journey.
• Know the Customer Deeply: Map the decision-making landscape for automation buyers and operators. Understand their operational pain points, tech stacks, buying processes, and KPIs to create persona frameworks that ground all demand generation and marketing execution.
• Synthesize Market Intelligence: Act as the strategic loop between the market and the company. Gather and translate analyst research, win/loss data, competitive intelligence, and customer feedback into actionable insights that shape our go-to-market.
• Cross-Functional Collaboration: Partner closely with Product Management and Engineering to become a subject matter expert on Agility’s hardware and software applications. Collaborate tightly with a world class creative team to bring product storytelling to life across all marketing channels.
• Set Demand Generation Priorities: Use data-driven insights and market trends to establish clear priorities for demand generation, ensuring campaigns align with current product capabilities and priority industries.

Senior Product Marketing Manager

• Develop clear, differentiated messaging and positioning that resonates with ServiceTrade’s core personas across fire protection and mechanical service.
• Validate and refine messaging through customer insights, testing, and collaboration with Sales and Product.
• Lead go-to-market planning and execution for new product releases and feature launches, including AI-powered capabilities.
• Build launch briefs, messaging guides, and cross-functional alignment plans that ensure successful adoption.
• Create high-impact GTM content such as pitch decks, product one-pagers, datasheets, videos, and demo narratives.
• Maintain competitive intelligence on key players, emerging technologies, and market dynamics.
• Develop and update competitive battlecards, positioning guidance, and insights for Sales and Product teams.
• Partner closely with Product Management to influence roadmap decisions using market, customer, and competitive insights.
• Support Sales with talk tracks, objection handling, and persona-aligned messaging that improve win rates.
• Craft compelling narratives for AI features, focusing on trust, value, and clear customer impact.
• Experiment with AI-enabled workflows to improve PMM efficiency, content creation, and GTM processes.
• Collaborate with Marketing, Sales, Customer Success, and RevOps to ensure consistent product storytelling across all touchpoints.
• Synthesize customer feedback, market signals, and product performance data into actionable recommendations.
• Serve as the internal expert on your assigned product areas—providing clarity, alignment, and momentum across teams.
• Other duties as necessary.

• Design and own a structured 30/60/90 onboarding program for new sales reps and account managers
• Build clear milestones, certifications, and ramp tracking that give managers visibility into new hire progress
• Continuously refine the program based on time-to-productivity data and manager feedback
• Establish a consistent framework for how ACST powered by Vanco runs discovery, demos, and qualification across the team
• Build playbooks for key selling scenarios: competitive objections, multi-stakeholder deals, and district finance buyer conversations
• Partner with sales leadership to ensure methodology is coached and reinforced, not just documented
• Build the scaffolding that makes managers better coaches — call scorecards, structured 1:1 frameworks, and call review cadences
• Partner with leadership to establish a regular rhythm of deal review and rep development planning
• Surface patterns from call recordings and field feedback to identify systemic coaching opportunities
• Develop onboarding, expansion, and renewal playbooks for our five account managers
• Ensure CS has the skills and materials to drive retention conversations and identify expansion opportunities early
• Align CS enablement with sales methodology to create a consistent customer experience from first touch through renewal
• Act as the traffic controller for existing sales and marketing content — ensuring reps can find and use what already exists, and partnering with Product Marketing to develop net-new materials where gaps exist
• Build a reliable field feedback loop that surfaces what’s working and what’s breaking back to Product Marketing and product
• Partner with product marketing on the intersection between positioning + field execution

GTM Enablement Manager

• Lead and own the commercial strategy for Inovalon’s RWD business, including revenue targets, market segmentation, growth opportunity identification, and multi-year business planning in alignment with product roadmaps, sales capacity, and financial targets.
• Define and execute market segment strategies for RWD customers, with particular emphasis on the life sciences segment (biopharma, medical device, CROs, HEOR) and adjacent segments including payers and providers.
• Lead build/buy/partner decision frameworks and M&A evaluation for the RWD portfolio, identifying inorganic growth opportunities in collaboration with Sales, Product, Corporate Strategy, and other internal Inovalon functions.
• Translate enterprise strategy into actionable, segment-specific commercial plans for new products, add-ons, and expansions across the RWD portfolio.
• Support annual and multi-year business planning cycles, ensuring tight alignment across sales capacity, product roadmaps, pricing strategy, and financial targets.
• Own GTM readiness and commercialization execution for new RWD products and enhancements, ensuring clear positioning, pricing, packaging, and enablement for sales and customer-facing teams.
• Establish and operationalize a repeatable commercialization model for the RWD portfolio, including scalable launch playbooks, portfolio governance, and operating cadences connecting product definition through market launch to post-launch performance.
• Lead quarterly product portfolio planning to define and maintain a clear Plan of Record, aligning product roadmap, market priorities, and commercial readiness across Product, Sales, and Engineering.
• Own post-launch performance tracking and continuous optimization, ensuring RWD products achieve targeted adoption, pipeline contribution, and revenue outcomes.
• Partner with Sales Engineering to evolve pre-sales support toward a strategic commercial capability, including early adopter validation, deal strategy input, and structured Voice of Customer capture.
• Ensure new product launches are rigorously evaluated for profitability and GTM viability, driving adoption, pipeline conversion, and early revenue realization.
• Own product and services pricing strategy for the RWD business, in close alignment with Product and Finance, developing pricing frameworks that balance growth, competitiveness, and margin discipline.
• Design RWD-specific pricing and packaging models that reflect the distinct value drivers of closed claims, open claims, EHR, and clinical notes data across different customer segments and use cases.
• Support deal-level pricing decisions and approvals for complex or strategic opportunities in the RWD portfolio.
• Incorporate competitive positioning, market feedback, and performance data into continuous refinement of monetization strategies.
• Lead the Voice of Customer function for the RWD business, including customer advisory boards, structured feedback loops, and insight programs that directly inform roadmap prioritization and commercial decisions.
• Drive market research and competitive intelligence for the RWD landscape, translating insights into actionable recommendations for product strategy, pricing, and GTM execution.
• Monitor and analyze the evolving RWD regulatory and policy landscape — including FDA Real World Evidence guidance, CMS data programs, and data use and privacy regulations — to ensure commercial strategy remains proactive and well-positioned.
• Ensure customer insights, especially from life sciences and other priority segments, are systematically captured and integrated into product and commercial decisions.
• Allocate meaningful time to direct customer engagement, including executive meetings, strategic account support, and industry conferences.
• Serve as an external thought leader and spokesperson for Inovalon’s RWD capabilities, presenting at key industry forums and relevant life sciences and data analytics conferences.
• Engage with industry analysts from Gartner, KLAS, IDC, HFS, and other relevant analyst firms, ensuring Inovalon’s RWD narrative is well understood and competitively differentiated.
• Partner with Sales and Marketing on brand-building, thought leadership content, marketing campaigns, and competitive positioning for the RWD business.
• Drive integrated cross-functional alignment across Sales, Product, Engineering, Marketing, Finance, and Customer Success, ensuring clarity, accountability, and execution from strategy through results.
• Monitor and analyze commercial performance for the RWD business, including bookings, pipeline health, pricing effectiveness, and retention signals, using data and customer insights to continuously refine strategy and execution.
• Establish clear launch success metrics and operating cadences to track adoption, customer feedback, and commercial performance post-launch.
• Present business plans, performance insights, and growth recommendations to the VP of Commercial Strategy and broader executive leadership.

AVP, GTM & Commercial Strategy – Real World Data

• A unified go-to-market strategy for the enterprise platform
• A differentiated market presence for Instacart's enterprise solutions
• A high-performing, respected product marketing team
• A sales pipeline meaningfully moved by marketing
• A global market entry foundation with regional strategies

Director, Enterprise Product Marketing

• Lead, develop, and grow the Technical Arm of our Revenue Operations team
• Set the technical bar on the team: code review standards, documentation discipline, AI-tool fluency, and a culture that treats data quality as standing infrastructure.
• Own career development for each direct report — clear growth paths, regular feedback, and stretch assignments.
• Define and evolve the team’s operating cadence: sprint planning, post-mortems, vendor reviews, and platform release management.

Manager/Senior Manager, GTM Architecture and Automation

• Own product positioning, value propositions, and core messaging across all mortgage products and programs including niche product teams: Affordable, Non-QM, Renovation, Builder, Condo, Diversity Lending, etc.
• Translate complex product details into simple, actionable messaging for borrowers, loan officers, brokers, account executives, and B2B partners.
• Partner closely with Direct to Consumer, Retail/JV and Wholesale Marketing Directors to support channel-specific sales enablement, marketing campaigns and initiatives.
• Identify and pilot new and creative ways to distribute product messaging, including: Physical collateral (flyers, one-pagers, desk drops, mailers), Short-form and long-form video, SMS and mobile-friendly formats, Event, roadshow, and in-person materials.
• Execute go-to-market plans for product launches and enhancements, ensuring channel readiness and clarity.
• Manage timelines, approvals, and coordination across Product, Legal, Compliance, Creative, and Channel Marketing.
• Establish practical workflows, templates, and standards to improve speed, clarity, and consistency.
• Serve as the primary marketing point of contact for product-related requests and launches.
• Present to channel leaders, executive management with status updates on product launches, relevant campaign performance, content usage, conversion, portfolio and/or market opportunities, and other related metrics.
• Operate with a strong bias toward action and problem-solving in a fast-paced environment.
• Ability to effectively and accurately convey information to others.

• Develop and maintain messaging frameworks for PAR’s hardware portfolio that connect product capabilities to operator outcomes (uptime, throughput, labor efficiency, total cost of ownership).
• Translate technical specifications into operator value across enterprise and mid-market segments.
• Build a library of hardware messaging assets: product pages, datasheets, comparison guides, and integrated platform narratives.
• Own the messaging and positioning for PAR’s repair services portfolio. Connect service-level commitments to operator impact (downtime reduction, throughput protection, cost control).
• Identify competitive positioning opportunities against alternative service providers and OEM-direct offerings.
• Partner with the growth team to build full campaigns that expand the services TAM, including emails, landing pages, PPC programs, and Gong cadences.
• Align launch and campaign strategy with Product and Sales for new service tiers or coverage expansions.
• Produce sales collateral including one-pagers, battlecards, and objection-handling guides for hardware and services.
• Develop talk tracks that connect service capabilities to operator risk reduction and total cost of ownership.
• Partner with Sales leadership to identify gaps in field readiness and close them with targeted enablement.
• Train the FAST and FAM teams on what services is, how we position ourselves, and how we sell today.
• Support pricing and packaging conversations with positioning clarity and competitive context.
• Lead product marketing for PAR’s ISV partner relationships. Position integrations as operator value drivers, not technical footnotes.
• Develop co-sell messaging and joint narratives that articulate combined value for shared operator prospects.
• Create partner-facing and market-facing content that positions PAR integrations as part of an open, scalable operator platform.
• Collaborate with ISV partners on launch coordination, solution briefs, and field-ready collateral.
• Provide product marketing support to international markets on an as-needed basis. Ensure regional teams have access to accurate messaging and positioning assets that reflect PAR’s core platform narrative.
• Serve as a resource for regional or international teams requiring messaging guidance, asset adaptation, or product clarity.
• Support international launches or initiatives where product marketing input is required.
• Run win/loss analysis for hardware and services deals. Build battlecards and surface competitive signals from the field.
• Maintain a clear point of view on how PAR hardware and services compare to OEM-direct offerings, third-party MSPs, and alternative POS vendors.

Product Marketing jobs in Pennsylvania

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US Vaccines GTM Strategy & Innovation Director – Senior Director

Senior Manager/Director, US Vaccines GTM Readiness & Execution

Senior Marketing Lead – Treasury Management, Payment Product Marketing

Product Marketing Manager

MES Program Lead

MES Program Lead

Product Marketing Manager

Staff Product Marketing Manager – DLP

GTM Leader, Oracle, Netsuite

Senior Product Marketing Manager

Senior Product Marketing Manager

GTM Enablement Manager

AVP, GTM & Commercial Strategy – Real World Data

Director, Enterprise Product Marketing

Manager/Senior Manager, GTM Architecture and Automation

Product Marketing Manager

Product Marketing Manager – Hardware