Product Marketing

• Lead and own the commercial strategy for Inovalon’s RWD business, including revenue targets, market segmentation, growth opportunity identification, and multi-year business planning in alignment with product roadmaps, sales capacity, and financial targets.
• Define and execute market segment strategies for RWD customers, with particular emphasis on the life sciences segment (biopharma, medical device, CROs, HEOR) and adjacent segments including payers and providers.
• Lead build/buy/partner decision frameworks and M&A evaluation for the RWD portfolio, identifying inorganic growth opportunities in collaboration with Sales, Product, Corporate Strategy, and other internal Inovalon functions.
• Translate enterprise strategy into actionable, segment-specific commercial plans for new products, add-ons, and expansions across the RWD portfolio.
• Support annual and multi-year business planning cycles, ensuring tight alignment across sales capacity, product roadmaps, pricing strategy, and financial targets.
• Own GTM readiness and commercialization execution for new RWD products and enhancements, ensuring clear positioning, pricing, packaging, and enablement for sales and customer-facing teams.
• Establish and operationalize a repeatable commercialization model for the RWD portfolio, including scalable launch playbooks, portfolio governance, and operating cadences connecting product definition through market launch to post-launch performance.
• Lead quarterly product portfolio planning to define and maintain a clear Plan of Record, aligning product roadmap, market priorities, and commercial readiness across Product, Sales, and Engineering.
• Own post-launch performance tracking and continuous optimization, ensuring RWD products achieve targeted adoption, pipeline contribution, and revenue outcomes.
• Partner with Sales Engineering to evolve pre-sales support toward a strategic commercial capability, including early adopter validation, deal strategy input, and structured Voice of Customer capture.
• Ensure new product launches are rigorously evaluated for profitability and GTM viability, driving adoption, pipeline conversion, and early revenue realization.
• Own product and services pricing strategy for the RWD business, in close alignment with Product and Finance, developing pricing frameworks that balance growth, competitiveness, and margin discipline.
• Design RWD-specific pricing and packaging models that reflect the distinct value drivers of closed claims, open claims, EHR, and clinical notes data across different customer segments and use cases.
• Support deal-level pricing decisions and approvals for complex or strategic opportunities in the RWD portfolio.
• Incorporate competitive positioning, market feedback, and performance data into continuous refinement of monetization strategies.
• Lead the Voice of Customer function for the RWD business, including customer advisory boards, structured feedback loops, and insight programs that directly inform roadmap prioritization and commercial decisions.
• Drive market research and competitive intelligence for the RWD landscape, translating insights into actionable recommendations for product strategy, pricing, and GTM execution.
• Monitor and analyze the evolving RWD regulatory and policy landscape — including FDA Real World Evidence guidance, CMS data programs, and data use and privacy regulations — to ensure commercial strategy remains proactive and well-positioned.
• Ensure customer insights, especially from life sciences and other priority segments, are systematically captured and integrated into product and commercial decisions.
• Allocate meaningful time to direct customer engagement, including executive meetings, strategic account support, and industry conferences.
• Serve as an external thought leader and spokesperson for Inovalon’s RWD capabilities, presenting at key industry forums and relevant life sciences and data analytics conferences.
• Engage with industry analysts from Gartner, KLAS, IDC, HFS, and other relevant analyst firms, ensuring Inovalon’s RWD narrative is well understood and competitively differentiated.
• Partner with Sales and Marketing on brand-building, thought leadership content, marketing campaigns, and competitive positioning for the RWD business.
• Drive integrated cross-functional alignment across Sales, Product, Engineering, Marketing, Finance, and Customer Success, ensuring clarity, accountability, and execution from strategy through results.
• Monitor and analyze commercial performance for the RWD business, including bookings, pipeline health, pricing effectiveness, and retention signals, using data and customer insights to continuously refine strategy and execution.
• Establish clear launch success metrics and operating cadences to track adoption, customer feedback, and commercial performance post-launch.
• Present business plans, performance insights, and growth recommendations to the VP of Commercial Strategy and broader executive leadership.

AVP, GTM & Commercial Strategy – Real World Data

• A unified go-to-market strategy for the enterprise platform
• A differentiated market presence for Instacart's enterprise solutions
• A high-performing, respected product marketing team
• A sales pipeline meaningfully moved by marketing
• A global market entry foundation with regional strategies

Director, Enterprise Product Marketing

• Lead, develop, and grow the Technical Arm of our Revenue Operations team
• Set the technical bar on the team: code review standards, documentation discipline, AI-tool fluency, and a culture that treats data quality as standing infrastructure.
• Own career development for each direct report — clear growth paths, regular feedback, and stretch assignments.
• Define and evolve the team’s operating cadence: sprint planning, post-mortems, vendor reviews, and platform release management.

Manager/Senior Manager, GTM Architecture and Automation

• Own product positioning, value propositions, and core messaging across all mortgage products and programs including niche product teams: Affordable, Non-QM, Renovation, Builder, Condo, Diversity Lending, etc.
• Translate complex product details into simple, actionable messaging for borrowers, loan officers, brokers, account executives, and B2B partners.
• Partner closely with Direct to Consumer, Retail/JV and Wholesale Marketing Directors to support channel-specific sales enablement, marketing campaigns and initiatives.
• Identify and pilot new and creative ways to distribute product messaging, including: Physical collateral (flyers, one-pagers, desk drops, mailers), Short-form and long-form video, SMS and mobile-friendly formats, Event, roadshow, and in-person materials.
• Execute go-to-market plans for product launches and enhancements, ensuring channel readiness and clarity.
• Manage timelines, approvals, and coordination across Product, Legal, Compliance, Creative, and Channel Marketing.
• Establish practical workflows, templates, and standards to improve speed, clarity, and consistency.
• Serve as the primary marketing point of contact for product-related requests and launches.
• Present to channel leaders, executive management with status updates on product launches, relevant campaign performance, content usage, conversion, portfolio and/or market opportunities, and other related metrics.
• Operate with a strong bias toward action and problem-solving in a fast-paced environment.
• Ability to effectively and accurately convey information to others.

Product Marketing Manager

• Develop and maintain messaging frameworks for PAR’s hardware portfolio that connect product capabilities to operator outcomes (uptime, throughput, labor efficiency, total cost of ownership).
• Translate technical specifications into operator value across enterprise and mid-market segments.
• Build a library of hardware messaging assets: product pages, datasheets, comparison guides, and integrated platform narratives.
• Own the messaging and positioning for PAR’s repair services portfolio. Connect service-level commitments to operator impact (downtime reduction, throughput protection, cost control).
• Identify competitive positioning opportunities against alternative service providers and OEM-direct offerings.
• Partner with the growth team to build full campaigns that expand the services TAM, including emails, landing pages, PPC programs, and Gong cadences.
• Align launch and campaign strategy with Product and Sales for new service tiers or coverage expansions.
• Produce sales collateral including one-pagers, battlecards, and objection-handling guides for hardware and services.
• Develop talk tracks that connect service capabilities to operator risk reduction and total cost of ownership.
• Partner with Sales leadership to identify gaps in field readiness and close them with targeted enablement.
• Train the FAST and FAM teams on what services is, how we position ourselves, and how we sell today.
• Support pricing and packaging conversations with positioning clarity and competitive context.
• Lead product marketing for PAR’s ISV partner relationships. Position integrations as operator value drivers, not technical footnotes.
• Develop co-sell messaging and joint narratives that articulate combined value for shared operator prospects.
• Create partner-facing and market-facing content that positions PAR integrations as part of an open, scalable operator platform.
• Collaborate with ISV partners on launch coordination, solution briefs, and field-ready collateral.
• Provide product marketing support to international markets on an as-needed basis. Ensure regional teams have access to accurate messaging and positioning assets that reflect PAR’s core platform narrative.
• Serve as a resource for regional or international teams requiring messaging guidance, asset adaptation, or product clarity.
• Support international launches or initiatives where product marketing input is required.
• Run win/loss analysis for hardware and services deals. Build battlecards and surface competitive signals from the field.
• Maintain a clear point of view on how PAR hardware and services compare to OEM-direct offerings, third-party MSPs, and alternative POS vendors.

Product Marketing Manager – Hardware

• Go-to-Market Strategy: Lead go-to-market planning and execution for new product launches, platform enhancements, AI capabilities, and strategic initiatives
• Develop differentiated positioning, messaging frameworks, and value propositions across government and enterprise audiences
• Partner with Product Management to influence roadmap prioritization through market insights and customer feedback
• Lead packaging, competitive differentiation, pricing support, and market segmentation strategies
• Messaging & Content Leadership: Own corporate and portfolio messaging architecture across eDiscovery, FOIA, data governance, compliance, and AI
• Develop executive-level narratives around AI governance, secure innovation, digital transformation, and unified legal workflows
• Create high-impact sales enablement materials including pitch decks, battlecards, whitepapers, case studies, analyst briefings, webinars, and executive presentations
• Ensure consistent messaging across campaigns, events, PR, analyst relations, and demand generation
• Sales Enablement & Revenue Partnership: Partner closely with Sales leadership to improve pipeline generation, win rates, and competitive positioning
• Build and maintain sales enablement programs that equip teams to articulate Casepoint’s value effectively
• Support strategic deals, executive presentations, customer workshops, and RFP/RFI responses
• Market & Analyst Intelligence: Lead competitive intelligence and market analysis initiatives across LegalTech, GovTech, and AI markets
• Build and manage relationships with industry analysts, influencers, and strategic partners
• Monitor industry trends, customer needs, procurement shifts, and emerging AI governance requirements
• Leadership & Cross-Functional Collaboration: Lead global intelligence team of product marketing managers and market intelligence analysts
• Collaborate cross-functionally with Sales (including Sales Engineering and Proposals), Product, Engineering, Customer Success, and Executive Leadership
• Mentor and scale product marketing capabilities as the organization grows
• Help shape corporate thought leadership and executive visibility in the market

Senior Director – Product Marketing

• Define and execute go-to-market strategies for digital asset products
• Develop clear positioning and messaging for Circle’s solutions
• Lead global product launches with cross-functional teams
• Build sales and partner enablement materials
• Drive strategic initiatives to expand Circle’s ecosystem

Principal Product Marketing Manager

• partner with Product, Engineering, Solutions & B2B Marketing teams to create go-to-market strategies for new product and feature launches
• own product-market positioning, documentation for merchant facing assets, product framework and messaging
• lead cross-functional efforts to bring new features and products to market
• develop product positioning, messaging, and value propositions in partnership with the B2B Marketing team and key stakeholders
• conduct market research and gather qualitative feedback to understand retailer product and service evaluation
• analyze competitive landscape for market segmentation and opportunity sizing
• collaborate on multi-channel GTM strategies and campaign messaging for new Bread Pay features
• create compelling content for internal and external audiences

Product Marketing Specialist

• Own the strategic messaging, positioning, and market narrative for Proofpoint’s Insider Threat Management solution, ensuring it is differentiated, compelling, and aligned with the broader Data Security story.
• Become the expert on buyers, market dynamics, customer needs, buying criteria, and competitive alternatives to shape GTM strategy and field execution
• Build high-impact content and GTM assets across the buyer journey, including pitch decks, solution briefs, web copy, sales plays, customer stories, and more
• Lead go-to-market planning and launch execution, aligning cross-functional teams on target audiences, messaging, launch activities, and success measures
• Drive field readiness by equipping sellers and SEs with practical positioning, objection handling, sales plays, and customer proof that connect key use cases and outcomes to buyer value.

Senior Product Marketing Manager

• Develop and execute marketing growth plan for the Drains product category/business unit with insights from product management, channel marketing and sales, directly contributing to revenue growth targets.
• Lead brand strategy for the Drains product category/business unit, including positioning, value proposition, and competitive differentiation.
• Own new product launch execution from concept to market, including go-to-market strategy, messaging, and sales enablement tools.
• Drive measurable business outcomes including market share growth, product adoption rates, and revenue contribution through strategic marketing initiatives.
• Establish and track KPIs for marketing campaigns and product launches , ensuring data-driven decision making and accountability for results.
• Lead cross-functional collaboration between product, marketing, sales, and creative teams to ensure alignment on market strategy and customer needs.
• Establish and analyze market intelligence , including competitive benchmarks, customer insights, and industry trends to inform strategic decisions.

• Define clear value propositions and product positioning in collaboration with Product Management.
• Conduct market and competitive analysis to identify opportunities and inform messaging.
• Develop buyer personas and map customer journeys to optimize engagement.
• Own marketing planning for new products, features, and services.
• Lead cross-functional teams to ensure successful product introductions aligned with business goals.
• Translate technical capabilities into compelling customer-facing messaging.
• Equip commercial teams with training, materials, and processes, including presentations, product demos, fact sheets, and customer success stories.
• Drive confidence in selling through clear communication of value propositions.
• Partner with Marketing to create high-impact content: case studies, videos, blogs, and whitepapers.
• Support integrated campaigns that drive awareness, adoption, and revenue growth.
• Foster a collaborative environment across Product, Sales, Marketing, and Customer Success.

• Own the narrative: Develop and steward SignalWire's category story from the foundational positioning document to the language that shows up in every customer-facing touchpoint.
• Drive messaging and positioning: Build crisp, differentiated messaging for our developer and enterprise audiences. Run win/loss analysis, competitive research, and customer interviews to ensure positioning is grounded in evidence, not assumptions.
• Lead category creation: Partner with leadership to define, name, and evangelize the Voice AI category. Create the frameworks, thought leadership content, and analyst/press narratives that establish SignalWire as a defining voice in an emerging market.
• Enable go-to-market: Equip sales organization with battle cards, pitch decks, objection-handling guides, and competitive intelligence. Own launch coordination for new products and platform capabilities from positioning brief to GA.
• Be the voice of the customer: Conduct ongoing interviews with developers, enterprise buyers, and partners. Synthesize insight into actionable intelligence that sharpens product, sales, and marketing across the funnel.
• Shape analyst and press relationships: Represent SignalWire's category POV in conversations with industry analysts (Gartner, Forrester, IDC) and technology press. Help build the external narrative that defines how our market is understood.

• Coordinate day-to-day operations across multiple user acquisition programs, ensuring vendor schedules, field team logistics, and store-level activation plans stay on track across a portfolio of concurrent launches.
• Track program performance using operational data, diagnose where results are falling short of targets, and work with program managers to course-correct quickly.
• Manage vendor and contractor relationships, including scheduling coordination, onboarding support, invoice tracking, and performance accountability.
• Get close to the work by spending time in stores alongside field teams, observing what's actually happening on the ground and bringing back the insights that make our programs better.
• Contribute to the design and iteration of new growth programs for early-stage stores.

Senior Associate, Retail Go-To-Market Operations – Launch Success, Retailer Enablement

• This Director level secondment is a 12 months strategic leadership role designed to support critical commercial priorities within the Rheumatology & Gastroenterology organization.
• Reporting directly to Steven Arriaga, this role serves as a trusted advisor and execution leader, driving enterprise level initiatives across sales enablement, leadership development, external partnerships, and organizational effectiveness.
• The role is intended to address timebound business needs, accelerate priority initiatives, and strengthen leadership capability across the GI and broader sales organization while providing exposure to senior commercial leadership decision-making.
• Serve as a strategic thought partner to the VP Sales Lead, providing insight, analysis, and recommendations on commercial priorities, capability development, and execution risks.
• Support the development and operationalization of commercial strategies aligned to business objectives.
• Translate leadership direction into clear priorities, action plans, and governance frameworks.
• Provide executive oversight and strategic direction for GI Preceptorship programs, including: GIA virtual preceptorship series.
• University of Chicago live preceptorship experience.
• Lead ongoing DiSC Catalyst upgrades and integration for new hires ensuring alignment to leadership capability and onboarding strategies.
• Oversee the New Hire Mentor Program – Business Planning and Acumen to ensure consistent design, relevance, and scalability.
• Serve as the primary commercial liaison to Marketing and partner with GI RBD Marketing lead, ensuring strong alignment between brand strategy, field execution, and leadership priorities across Rheumatology & GI to ensure GTM excellence.
• Lead development, execution, and tracking of performance driven blitz plans in partnership with Sales and Marketing, including identifying gaps, defining actions, monitoring impact, and reporting progress and outcomes to leadership.
• Partner closely with Marketing leadership to translate brand strategies, campaigns, and key initiatives into clear, actionable direction for sales leaders and the field.
• Provide sales leadership perspective and feedback into marketing planning cycles, messaging, and launch readiness to ensure relevance, feasibility, and executional excellence.
• Facilitate ongoing communication and issue resolution between Sales and Marketing, proactively identifying risks, dependencies, and opportunities to improve cross functional effectiveness.
• Support integrated planning across Sales, Marketing, training and Enablement to drive consistency, clarity, and impact in customer engagement.

Sales Strategic Initiatives Lead – GTM Excellence

• Establish and continuously sharpen positioning and messaging for Fairmarkit's autonomous sourcing platform and supplier marketplace, — tailored to CPOs, procurement leaders, and finance stakeholders on the buyer side, and to supplier relationship and business development teams on the supply side
• Build AI-native PMM workflows from the ground up: use LLMs, automation, and purpose-built tooling to produce high-quality content, run research, and keep pace with a fast-moving product org without sacrificing depth
• Lead end-to-end go-to-market for new features and major launches — from narrative and packaging through naming, pricing input, launch plans, and post-launch analysis
• Partner closely with Product to influence the roadmap using customer, market, and competitive insights, especially around agentic AI use cases, UX, and procurement workflows
• Build and maintain core messaging frameworks, battlecards, and objection-handling guides; enable Sales and Customer Success through trainings, playbooks, and ongoing deal support
• Collaborate with Demand Gen, Brand, and ABM to develop integrated, product-led campaigns that drive pipeline, win rate, and expansion in target accounts
• Own core customer-facing assets including— decks, one-pagers, explainer pages, release notes, in-app education — for both buyers and suppliers, clearly communicating new capabilities and driving adoption across the marketplace
• Conduct market, buyer, and competitive research on procurement technology, source-to-pay, and AI/agentic platforms to identify whitespace and sharpen differentiation
• Champion the voice of the customer: synthesize qualitative and quantitative feedback from both procurement teams and suppliers into insights that shape product strategy, messaging, and sales motions
• Collaborate with product to define and track PMM success metrics — launch performance, feature adoption, content usage, win rates, and segment-level impact — and use data to iterate

• Marketing stakeholder for commercialization strategy and alignment on all planned releases, including opportunities, roadblocks, timelines, roles/responsibilities, outcomes, and reporting.
• Research, develop, and validate compelling and differentiated product positioning and messaging that resonates with target audiences.
• Translate technical features into clear and impactful benefits for customers, creating marketing messaging themes for regular release showcases and large industry events.
• Conduct qualitative, quantitative, and competitive research and leverage the analysis to inform product messaging and positioning to drive growth.
• Lead product launches from planning through execution, ensuring successful product releases and driving measurable results.

Director, Product Marketing – SaaS, B2B, Healthcare IT

• Own product positioning, value propositions, and core messaging across all mortgage products and programs including niche product teams: Affordable, Non-QM, Renovation, Builder, Condo, Diversity Lending, etc.
• Translate complex product details into simple, actionable messaging for borrowers, loan officers, brokers, account executives, and B2B partners.
• Partner closely with Direct to Consumer, Retail/JV and Wholesale Marketing Directors to support channel-specific sales enablement, marketing campaigns and initiatives.
• Identify and pilot new and creative ways to distribute product messaging, including: Physical collateral (flyers, one-pagers, desk drops, mailers), Short-form and long-form video, SMS, and mobile-friendly formats, Event, roadshow, and in-person materials.
• Execute go-to-market plans for product launches and enhancements, ensuring channel readiness and clarity.
• Manage timelines, approvals, and coordination across Product, Legal, Compliance, Creative, and Channel Marketing.
• Establish practical workflows, templates, and standards to improve speed, clarity, and consistency.
• Serve as the primary marketing point of contact for product-related requests and launches.
• Present to channel leaders, executive management with status updates on product launches, relevant campaign performance, content usage, conversion, portfolio and/or market opportunities, and other related metrics.
• Operate with a strong bias toward action and problem-solving in a fast-paced environment.
• Ability to effectively and accurately convey information to others.

Director of Product Marketing

• Program Tracking & Status Reporting: Own and maintain trackers, dashboards, and weekly status updates across active sales plays. Surface blockers, milestones, and progress to program leads and senior stakeholders in a clear, consistent format.
• Cross-Functional Coordination: Schedule and facilitate syncs across Sales, Marketing, Enablement, Product, and Operations. Follow up on action items and help keep multiple work streams aligned and on track throughout the play lifecycle.
• Sales Play Documentation: Draft, organize, and maintain play briefs, playbooks, and process documents. Translate strategy discussions and stakeholder inputs into clear written assets that sales teams can act on.
• Data Analysis & Insights: Pull and analyze data to help evaluate play performance against KPIs. Prepare concise summaries and visualizations that inform go/no-go decisions and continuous improvement efforts.
• Sales Play Development Support: Assist in the design and scoping of new sales plays by researching customer segments, competitive positioning, and product alignment. Help the team move from idea to a structured, executable play.
• Sales Enablement Collaboration: Partner with the Enablement team to help build out training materials, talk tracks, and resources that equip the sales org to execute plays with confidence.

Go-to-market Analyst Intern

• Own and execute end-to-end go-to-market strategy for Credit Risk solutions with responsibility for driving awareness and adoption of these products.
• Develop and maintain clear product positioning and messaging that equips sellers to differentiate competitively and resonates with buyers’ and users’ needs.
• Partner closely with Sales, Product, Marketing, and Verticals to deliver enablement assets such as playbooks, trainings, and launch materials that drive market readiness and adoption.
• Conduct ongoing competitive intelligence, market research, and rapid response to competitor activity to inform positioning and sales strategy.
• Capture and synthesize voice-of-customer insights, including win/loss analysis, to continuously refine go-to-market approach and inform product and marketing decisions.
• Operate independently in an ambiguous, fast-paced environment—creating structure, clarity, and momentum for your products.
• Collaborate with global stakeholders across regions and time zones to support product launches and solution adoption as needed.

See all jobs on JobTailor

AVP, GTM & Commercial Strategy – Real World Data

Director, Enterprise Product Marketing

Manager/Senior Manager, GTM Architecture and Automation

Product Marketing Manager

Product Marketing Manager – Hardware

Senior Director – Product Marketing

Principal Product Marketing Manager

Product Marketing Specialist

Senior Product Marketing Manager

Product Marketing Manager

Product Marketing Manager

Senior Product Marketing Manager

Senior Associate, Retail Go-To-Market Operations – Launch Success, Retailer Enablement

Sales Strategic Initiatives Lead – GTM Excellence

Senior Product Marketing Manager

Director, Product Marketing – SaaS, B2B, Healthcare IT

Director of Product Marketing

Go-to-market Analyst Intern

Product Marketing Advisor