Product Marketing Manager

CivicScience

Strategic marketer guiding go-to-market execution, product positioning, and commercialization for CivicScience's consumer intelligence solutions. Collaborates with cross-functional teams to drive revenue growth.

Posted 6/27/2026full-timeRemote • Pennsylvania • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Develop and refine product messaging, positioning, and value propositions for CivicScience's consumer intelligence, audience insights, and measurement solutions.
Contribute to go-to-market strategy and launch execution for new products, research offerings, platform capabilities, and industry solutions.
Build and maintain sales enablement materials, including pitch decks, one-sheets, vertical playbooks, pricing resources, case studies, and competitive positioning documents.
Support sales with tools, resources, and messaging that improves product understanding, accelerates pipeline progression, and drives revenue growth.
Collaborate with cross-functional teams to align business objectives, customer needs, and market opportunities.
Conduct market, competitive, and industry research to inform product positioning, messaging, and commercialization strategies.
Translate consumer intelligence and market research into compelling narratives, though leadership, and client-facing materials.
Create and maintain collateral materials, product storytelling assets, and customer communications that drive engagement and adoption.
Craft visually compelling presentations, marketing materials, and event assets while ensuring brand consistency across all customer touchpoints.
Support sponsorships and industry activations through content development, messaging, and sales enablement materials.
Own the creation and execution of compelling assets across digital, social, email, and presentation channels, leveraging design tools to deliver high-quality, on-brand creative

Requirements

What you’ll need

3-5 years of product marketing experience with a strong background in data, analytics, and/or technology platforms
Proven track record of building positioning and messaging to support GTM strategy
Ability to distill complex concepts and data into clear, compelling narratives that resonate with non-technical buyers (brand marketers, insights leaders, media executives, etc.)
Expertise building sales enablement tools (pitch decks, battle cards, demo scripts), as well as customer marketing and lifecycle programs to drive feature adoption and retention beyond acquisition
Exceptional written communication skills with impeccable grammar and attention to detail
Proficiency in Canva, Figma, and Google Workspace
Hands-on builder mentality and willingness to leverage AI tools to automate and scale work, setting the standard for how a modern product marketing function operates
Comfort and competencies to work in a fast-paced environment, balance multiple project, and translate complex ideas into impactful content

Benefits

Comp & perks

Flexible PTO
100% Employer-Paid Benefits Medical, dental, vision, and life insurance with premiums fully paid by the company
Award-Winning Culture Employee resource groups, social activities, team travel, and boundless innovation
Equity & Ownership Stock options + 401(k) along with support to plan your financial future
Professional Growth Training programs, learning platforms, + meaningful development to reach your career goals
Parental Leave Up to 6 weeks of additional leave for birthing, adoptive, & foster parents to welcome a new child
Charitable Donations Matching donations for employee-supported, non-profit, 501(c)3 charities
Employee Assistance Programs Support for you, your family, and household members with a variety of life needs
Unlimited PTO
401(k)
Travel and educational opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketingdata analyticsGTM strategysales enablementcustomer marketinglifecycle programscontent developmentmarket researchproduct positioningnarrative crafting

Soft Skills

written communicationattention to detailcollaborationproject managementstorytellingadaptabilitycreativitycritical thinkingproblem-solvingpresentation skills