Product Marketing

• Create a unified plan that bridges product development with Go to Market execution
• Align on tech ready dates to enable GTM phases (pilot, limited launch, GA) and technical documentation to support
• Drive engagement and visibility with Revenue leads early on to ensure alignment on product focus
• Identify all cross-functional teams to ensure engagement on required deliverables and timing
• Partner with Product Marketing to ensure target audience is being prioritized in any GTM execution items
• Drive regular cadence to monitor and report on execution of GTM items
• Provide Product Marketing required product content to drive content creation required for launch
• Partner to understand market landscape and enable internal pricing and comp needs with relevant teams
• Owns end to end Pilot process and success against KPIs to ensure product viability ahead of release to market
• Use open and ongoing feedback loops to align on product enhancement prioritization with Product Marketing ahead of share with Product to drive subsequent planning phase and roadmap
• Evaluate product opportunities to drive up-sell and cross-sell and liaise with Product Marketing on how to execute

Go-To-Market Readiness Lead

• Lead, develop, and grow the Technical Arm of our Revenue Operations team
• Set the technical bar on the team: code review standards, documentation discipline, AI-tool fluency, and a culture that treats data quality as standing infrastructure.
• Own career development for each direct report — clear growth paths, regular feedback, and stretch assignments.
• Define and evolve the team’s operating cadence: sprint planning, post-mortems, vendor reviews, and platform release management.

Manager/Senior Manager, GTM Architecture and Automation

• Execute campaign, content and event strategies across industry and service line verticals
• Be the point of contact for assigned campaigns and marketing programs
• Initiate the creation of content, event execution and activation
• Collaborate with cross-functional marketing team, internal stakeholders, and external partners
• Coordinate and facilitate task execution using a variety of marketing technologies and project management tools
• Aids in planning and implementation around assigned events and sponsorship projects from initiation to reporting
• Create and edit content for marketing campaigns, including promotional copy and image selection
• Support implementation of multi-channel campaigns to engage audiences
• Track success of marketing campaigns and make recommendations for improvement
• Facilitate distribution of digital communications and maintain expert knowledge of CRM

Marketing Coordinator – Go-To-Market

• Go-to-Market Strategy: Lead go-to-market planning and execution for new product launches, platform enhancements, AI capabilities, and strategic initiatives
• Develop differentiated positioning, messaging frameworks, and value propositions across government and enterprise audiences
• Partner with Product Management to influence roadmap prioritization through market insights and customer feedback
• Lead packaging, competitive differentiation, pricing support, and market segmentation strategies
• Messaging & Content Leadership: Own corporate and portfolio messaging architecture across eDiscovery, FOIA, data governance, compliance, and AI
• Develop executive-level narratives around AI governance, secure innovation, digital transformation, and unified legal workflows
• Create high-impact sales enablement materials including pitch decks, battlecards, whitepapers, case studies, analyst briefings, webinars, and executive presentations
• Ensure consistent messaging across campaigns, events, PR, analyst relations, and demand generation
• Sales Enablement & Revenue Partnership: Partner closely with Sales leadership to improve pipeline generation, win rates, and competitive positioning
• Build and maintain sales enablement programs that equip teams to articulate Casepoint’s value effectively
• Support strategic deals, executive presentations, customer workshops, and RFP/RFI responses
• Market & Analyst Intelligence: Lead competitive intelligence and market analysis initiatives across LegalTech, GovTech, and AI markets
• Build and manage relationships with industry analysts, influencers, and strategic partners
• Monitor industry trends, customer needs, procurement shifts, and emerging AI governance requirements
• Leadership & Cross-Functional Collaboration: Lead global intelligence team of product marketing managers and market intelligence analysts
• Collaborate cross-functionally with Sales (including Sales Engineering and Proposals), Product, Engineering, Customer Success, and Executive Leadership
• Mentor and scale product marketing capabilities as the organization grows
• Help shape corporate thought leadership and executive visibility in the market

Senior Director – Product Marketing

• partner with Product, Engineering, Solutions & B2B Marketing teams to create go-to-market strategies for new product and feature launches
• own product-market positioning, documentation for merchant facing assets, product framework and messaging
• lead cross-functional efforts to bring new features and products to market
• develop product positioning, messaging, and value propositions in partnership with the B2B Marketing team and key stakeholders
• conduct market research and gather qualitative feedback to understand retailer product and service evaluation
• analyze competitive landscape for market segmentation and opportunity sizing
• collaborate on multi-channel GTM strategies and campaign messaging for new Bread Pay features
• create compelling content for internal and external audiences

Product Marketing Specialist

• Support go-to-market (GTM) readiness and product launches by coordinating messaging, enablement assets, and timelines across Product, Marketing, and Sales teams.
• Lead the analysis of market dynamics, customer needs, and competitive landscape to inform product positioning, roadmap communication, and GTM execution.
• Execute ongoing, structured collection and synthesis of voice-of-customer and voice-of-field insights to support messaging, enablement materials, and launch readiness.
• Shape and influence product roadmap development and prioritization by providing market, customer, and field-informed inputs in close partnership with Product Management.
• Develop and maintain foundational product messaging, including value propositions, target personas (buyers, users, influencers), and product descriptions.
• Partner with and inform the Sales Enablement team to support the creation and maintenance of sales enablement tools for GTM execution, including product and sales demos, one-pagers, and product messaging for outbound and prospecting efforts.
• Own and maintain product messaging across web and marketing channels, ensuring accuracy, consistency, and alignment with product strategy.
• Drive industry visibility through strategic identification and execution of relevant awards, sponsorships, certifications, and tradeshows.
• Serve as the content lead for Cengage‑hosted events and webinars aligned to product lifecycles and release milestones.

Product Marketing Manager

• Own the narrative: Develop and steward SignalWire's category story from the foundational positioning document to the language that shows up in every customer-facing touchpoint.
• Drive messaging and positioning: Build crisp, differentiated messaging for our developer and enterprise audiences. Run win/loss analysis, competitive research, and customer interviews to ensure positioning is grounded in evidence, not assumptions.
• Lead category creation: Partner with leadership to define, name, and evangelize the Voice AI category. Create the frameworks, thought leadership content, and analyst/press narratives that establish SignalWire as a defining voice in an emerging market.
• Enable go-to-market: Equip sales organization with battle cards, pitch decks, objection-handling guides, and competitive intelligence. Own launch coordination for new products and platform capabilities from positioning brief to GA.
• Be the voice of the customer: Conduct ongoing interviews with developers, enterprise buyers, and partners. Synthesize insight into actionable intelligence that sharpens product, sales, and marketing across the funnel.
• Shape analyst and press relationships: Represent SignalWire's category POV in conversations with industry analysts (Gartner, Forrester, IDC) and technology press. Help build the external narrative that defines how our market is understood.

Senior Product Marketing Manager

• Establish and continuously sharpen positioning and messaging for Fairmarkit's autonomous sourcing platform and supplier marketplace, — tailored to CPOs, procurement leaders, and finance stakeholders on the buyer side, and to supplier relationship and business development teams on the supply side
• Build AI-native PMM workflows from the ground up: use LLMs, automation, and purpose-built tooling to produce high-quality content, run research, and keep pace with a fast-moving product org without sacrificing depth
• Lead end-to-end go-to-market for new features and major launches — from narrative and packaging through naming, pricing input, launch plans, and post-launch analysis
• Partner closely with Product to influence the roadmap using customer, market, and competitive insights, especially around agentic AI use cases, UX, and procurement workflows
• Build and maintain core messaging frameworks, battlecards, and objection-handling guides; enable Sales and Customer Success through trainings, playbooks, and ongoing deal support
• Collaborate with Demand Gen, Brand, and ABM to develop integrated, product-led campaigns that drive pipeline, win rate, and expansion in target accounts
• Own core customer-facing assets including— decks, one-pagers, explainer pages, release notes, in-app education — for both buyers and suppliers, clearly communicating new capabilities and driving adoption across the marketplace
• Conduct market, buyer, and competitive research on procurement technology, source-to-pay, and AI/agentic platforms to identify whitespace and sharpen differentiation
• Champion the voice of the customer: synthesize qualitative and quantitative feedback from both procurement teams and suppliers into insights that shape product strategy, messaging, and sales motions
• Collaborate with product to define and track PMM success metrics — launch performance, feature adoption, content usage, win rates, and segment-level impact — and use data to iterate

• Support product planning for the Law School market, helping ensure roadmap priorities align to active user growth, customer needs, product preference, and downstream Large Law outcomes.
• Partner closely with Product Management to translate customer feedback, usage data, market trends, and field insights into clear product priorities and business cases.
• Advocate for the creation, enhancement, or prioritization of Law School-specific capabilities (e.g., faculty workflows) based on strategic fit, customer value, and expected adoption impact.
• Help define requirements, prioritize initiatives, and support roadmap decisions that strengthen the Law School customer experience and improve product-market fit.
• Ensure Law School strategy informs product planning decisions where market needs, user behavior, and competitive dynamics should shape roadmap direction.
• Partner with Marketing and Sales teams to align positioning, messaging, launch timing, segmentation, and adoption strategies to product priorities.
• Manage Law School–specific tools and platforms (e.g., Lexis Learn, CAT, portals, ICW), helping ensure they evolve in ways that support product adoption and strategic GTM objectives.
• Develop go-to-market plans for new features, enhancements, and strategic initiatives, with a focus on measurable increases in usage and preference.
• Ensure active user and preference strategies are embedded into broader Go-to-Market plans, creating Law School–specific GTM approaches where needed.
• Coordinate cross-functional readiness for launches, including stakeholder communication, field enablement, reporting, and adoption tracking.
• Track success metrics, milestones, launch readiness, and adoption results to monitor progress and support accountability.
• Identify execution gaps, dependencies, and risks early, and work across teams to keep initiatives on track.
• Guide the development of marketing programs and campaigns that support product launches, drive adoption, and increase measurable usage and preference.

Manager, Product Planning – Go-To-Market

• Support product planning for the Law School market
• Partner closely with Product Management to translate customer feedback, usage data, market trends, and field insights into clear product priorities and business cases
• Advocate for the creation, enhancement, or prioritization of Law School–specific capabilities (e.g., faculty workflows) based on strategic fit, customer value, and expected adoption impact
• Help define requirements, prioritize initiatives, and support roadmap decisions that strengthen the Law School customer experience and improve product-market fit
• Ensure Law School strategy informs product planning decisions where market needs, user behavior, and competitive dynamics should shape roadmap direction
• Partner with Marketing and Sales teams to align positioning, messaging, launch timing, segmentation, and adoption strategies to product priorities
• Manage Law School–specific tools and platforms (e.g., Lexis Learn, CAT, portals, ICW)
• Develop go-to-market plans for new features, enhancements, and strategic initiatives
• Track success metrics, milestones, launch readiness, and adoption results to monitor progress and support accountability.

• Define and lead our client communications, retention strategy and execution
• Create a robust library of sales and client success enablement materials
• Train and support the client success teams
• Own the end-to-end GTM process for new product launches
• Collaborate closely with Product Management and influence the product roadmap
• Develop clear, concise, and differentiated messaging
• Conduct customer interviews, analyze market trends
• Serve as a subject matter expert and internal evangelist

Senior Manager, Product Marketing

• Support go-to-market (GTM) readiness and product launches by coordinating messaging, enablement assets, and timelines across Product, Marketing, and Sales teams
• Lead the analysis of market dynamics, customer needs, and competitive landscape to inform product positioning, roadmap communication, and GTM execution
• Execute ongoing, structured collection and synthesis of voice-of-customer and voice-of-field insights to support messaging, enablement materials, and launch readiness
• Shape and influence product roadmap development and prioritization by providing market, customer, and field-informed inputs in close partnership with Product Management
• Own and maintain product messaging across web and marketing channels, ensuring accuracy, consistency, and alignment with product strategy

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