Product Marketing

• Define and drive cross-functional go-to-market strategy across products and use cases, ensuring launches are well-orchestrated internally and deliver measurable adoption, engagement, and growth
• Lead product launches and major releases from strategy through execution, owning prioritization, timelines, messaging, and enablement
• Ensure launch plans, toolkits, and assets are complete, aligned, and delivered with high quality and consistency, anchored in customer value with an outside-in, market-first perspective.
• Define and evolve product positioning, messaging architectures, and value propositions aligned to market needs, competitive dynamics, and business objectives
• Translate product capabilities into compelling, differentiated narratives across personas, segments, and stages of the customer lifecycle
• Act as a strategic partner to Product and Sales gathering and sharing market insights to inform product approaches and sales positioning.
• Develop enablement strategies and high-impact sales tools, training, and messaging frameworks
• Ensure sales teams are consistently equipped to articulate value, differentiate effectively, and handle objections with confidence
• Use field feedback and performance data to continuously refine enablement programs and improve sales productivity
• Provide strategic input and leadership on insight initiatives which may include persona development, win/loss analysis and qualitative research.
• Translate insights into actionable improvements across messaging, go-to-market strategy, and enablement
• Develop scalable customer proof—case studies, stories, and value narratives—that reinforce differentiation and outcomes. Ensure value story is pushed through multiple channels including digital, social, events, etc.
• Own competitive intelligence strategy, including ongoing monitoring, analysis, and battlecard development
• Track key product marketing success metrics, using insights to inform prioritization and strategic decisions
• Continuously assess go-to-market effectiveness and identify opportunities to increase impact and efficiency
• Act as a unifying force across Product, Sales, Marketing, and Customer Success, driving alignment on priorities and execution
• Serve as a key voice in cross-department planning and contribute to the foundation of overall marketing and go-to-market strategy

Senior Product Marketing Manager

• Develop and maintain differentiated positioning and messaging for your solutions.
• Understand and document key business and technical benefits for buyers.
• Work cross-functionally with Product teams and Solution Leaders, Sales, Sales Enablement, and Marketing to ensure we're effectively positioning, pitching, and closing deals that include your solutions.
• Communicate the value proposition of the products in your segment to GTM teams and develop sales tools that support the selling process of your products.
• Serve as the Marketing lead for all new product launches, upgrades and releases in your segment.
• Provide input into demand generation and campaign planning for your segment.
• Develop and maintain data content and strategy for global websites.
• Develop and maintain a detailed understanding of industry trends, competitor capabilities and customer needs in your market segment.
• Create content for and lead internal training on new products and features, client-facing webinars and meetings, breakout sessions at our annual user conference.

Product Marketing Manager

• Define and lead the product vision, roadmap, and lifecycle management for labeling solutions.
• Drive innovation by identifying market trends, customer needs, and emerging technologies.
• Oversee product development processes, ensuring timely delivery, quality, and profitability.
• Establish pricing strategies and value propositions aligned with market positioning and margin targets.
• Optimize the product portfolio to balance growth, profitability, and operational efficiency.
• Develop process and conduct regular portfolio reviews, including product performance, rationalization, and investment prioritization.
• Partner with operations and supply chain to align product offerings with manufacturing capabilities and scalability.
• Lead new product introduction processes and stage-gate governance.
• Develop and execute integrated marketing strategies to drive demand, brand awareness, and customer engagement.
• Oversee market segmentation, competitive analysis, and customer insights to inform go-to-market strategies.
• Collaborate with sales leadership to enable effective selling tools, messaging, and training.
• Build and lead high-performing teams across product management, marketing, and portfolio strategy.
• Partner with Sales, Operations, R&D, Finance, and Customer Service to ensure alignment and execution.
• Foster a customer-centric and innovation-driven culture.
• Own product line P&L, including revenue growth, margin performance, and ROI on product investments.
• Develop and track KPIs related to product success, market share, and marketing effectiveness.
• Support annual planning, forecasting, and long-term strategic planning.
• Identify and improve inefficient processes, create processes where none exist, and establish clear levels of authority and decision-making guidelines.

VP, Product Management – Marketing

• Lead a national field sales organization with representatives in key geographies.
• Drive expansion into local and regional commercial segments through targeted GTM strategies.
• Directly manage two Commercial Sales Directors, providing coaching and performance management.
• Establish clear sales targets, forecasting rigor, and performance metrics aligned to commercial growth objectives.
• Lead the Commercial Support organization responsible for internal coordination and proactive customer engagement.
• Ensure seamless communication and issue resolution across Safelite’s operational ecosystem.
• Develop and evolve Safelite’s long-term commercial strategy, including segmentation and value propositions.
• Partner cross-functionally with various departments to enhance customer experience and drive growth.
• Act as a key partner to the Commercial Sales team, strengthening relationships and identifying opportunities.

AVP, Commercial Sales GTM

• New Product Launch GTM: Own go-to-market plans for assigned product areas and launches. Define positioning, messaging, and launch readiness, then track and report results after launch.
• Sales Enablement That Wins: Build the assets sellers actually use: pitch decks, battlecards, talk tracks, objection handling, and one-pagers. Test them against real sales conversations and refine for impact.
• Demand Generation Partnership: Partner with Demand Generation to fuel and convert pipeline. Shape campaign messaging, landing pages, email, and content that bring new customers in the door.
• Differentiated Messaging and Positioning: Turn product capabilities into value and proof points for prospects across priority audiences. Own the outcome, not the feature.
• Competitive Intelligence: Build competitive intelligence and counter-positioning that shape seller behavior and help win deals. Go beyond compiling information to surfacing the insight that changes the conversation.
• Persona and Buyer Journey: Develop persona-led messaging mapped to each stage of the new-customer buyer journey.
• Research and Data: Use voice of customer, win-loss, Salesforce, and Gong to sharpen messaging and inform marketing, sales, and product strategy.
• Measure What Matters: Connect your work to pipeline, conversion, and new revenue. Define success criteria up front and report on what the work moved.
• Additional duties and responsibilities as necessary.

• Develop GTM strategies, frameworks and tactics for overall effectiveness
• Collaborate with Product and cross-functional teams for new product launches
• Design, execute, and manage sales enablement and readiness plans
• Manage client engagement strategies throughout the purchase journey
• Develop communication plans for key messaging to partners and clients
• Create external-facing tools and materials for Sales teams
• Interface with cross-functional teams for insight and support
• Provide perspective and expertise to Corporate Marketing
• Manage key GTM metrics that map contributions to value drivers

Go-To-Market Strategy & Enablement Manager

• Owns the strategy and execution of how we bring our products to market and communicate our value to customers.
• Leads positioning and go-to-market efforts across Shippo's platform.
• Operates as a key strategic partner to Product, Sales, and GTM Marketing—driving alignment across teams and shaping how the market understands and engages with Shippo.
• Drives meaningful business outcomes—from product adoption and pipeline contribution to competitive differentiation and market perception.
• Collaborates with cross-functional teams to ensure new capabilities translate into measurable customer and business outcomes.
• Defines and tracks success metrics for product marketing initiatives, using adoption, engagement, and pipeline data to identify opportunities and inform strategy.
• Helps build the PMM function from the ground up: establish launch playbooks, research cadences, and enablement frameworks that scale as the team grows.

• Develop clear, differentiated messaging and positioning that resonates with ServiceTrade’s core personas across fire protection and mechanical service.
• Validate and refine messaging through customer insights, testing, and collaboration with Sales and Product.
• Lead go-to-market planning and execution for new product releases and feature launches, including AI-powered capabilities.
• Build launch briefs, messaging guides, and cross-functional alignment plans that ensure successful adoption.
• Create high-impact GTM content such as pitch decks, product one-pagers, datasheets, videos, and demo narratives.
• Maintain competitive intelligence on key players, emerging technologies, and market dynamics.
• Develop and update competitive battlecards, positioning guidance, and insights for Sales and Product teams.
• Partner closely with Product Management to influence roadmap decisions using market, customer, and competitive insights.
• Support Sales with talk tracks, objection handling, and persona-aligned messaging that improve win rates.
• Craft compelling narratives for AI features, focusing on trust, value, and clear customer impact.
• Experiment with AI-enabled workflows to improve PMM efficiency, content creation, and GTM processes.
• Collaborate with Marketing, Sales, Customer Success, and RevOps to ensure consistent product storytelling across all touchpoints.
• Synthesize customer feedback, market signals, and product performance data into actionable recommendations.
• Serve as the internal expert on your assigned product areas—providing clarity, alignment, and momentum across teams.
• Other duties as necessary.

• Design and own a structured 30/60/90 onboarding program for new sales reps and account managers
• Build clear milestones, certifications, and ramp tracking that give managers visibility into new hire progress
• Continuously refine the program based on time-to-productivity data and manager feedback
• Establish a consistent framework for how ACST powered by Vanco runs discovery, demos, and qualification across the team
• Build playbooks for key selling scenarios: competitive objections, multi-stakeholder deals, and district finance buyer conversations
• Partner with sales leadership to ensure methodology is coached and reinforced, not just documented
• Build the scaffolding that makes managers better coaches — call scorecards, structured 1:1 frameworks, and call review cadences
• Partner with leadership to establish a regular rhythm of deal review and rep development planning
• Surface patterns from call recordings and field feedback to identify systemic coaching opportunities
• Develop onboarding, expansion, and renewal playbooks for our five account managers
• Ensure CS has the skills and materials to drive retention conversations and identify expansion opportunities early
• Align CS enablement with sales methodology to create a consistent customer experience from first touch through renewal
• Act as the traffic controller for existing sales and marketing content — ensuring reps can find and use what already exists, and partnering with Product Marketing to develop net-new materials where gaps exist
• Build a reliable field feedback loop that surfaces what’s working and what’s breaking back to Product Marketing and product
• Partner with product marketing on the intersection between positioning + field execution

GTM Enablement Manager

• Create a unified plan that bridges product development with Go to Market execution
• Align on tech ready dates to enable GTM phases (pilot, limited launch, GA) and technical documentation to support
• Drive engagement and visibility with Revenue leads early on to ensure alignment on product focus
• Identify all cross-functional teams to ensure engagement on required deliverables and timing
• Partner with Product Marketing to ensure target audience is being prioritized in any GTM execution items
• Drive regular cadence to monitor and report on execution of GTM items
• Provide Product Marketing required product content to drive content creation required for launch
• Partner to understand market landscape and enable internal pricing and comp needs with relevant teams
• Owns end to end Pilot process and success against KPIs to ensure product viability ahead of release to market
• Use open and ongoing feedback loops to align on product enhancement prioritization with Product Marketing ahead of share with Product to drive subsequent planning phase and roadmap
• Evaluate product opportunities to drive up-sell and cross-sell and liaise with Product Marketing on how to execute

Go-To-Market Readiness Lead

• Lead, develop, and grow the Technical Arm of our Revenue Operations team
• Set the technical bar on the team: code review standards, documentation discipline, AI-tool fluency, and a culture that treats data quality as standing infrastructure.
• Own career development for each direct report — clear growth paths, regular feedback, and stretch assignments.
• Define and evolve the team’s operating cadence: sprint planning, post-mortems, vendor reviews, and platform release management.

Product Marketing jobs in Ohio

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Senior Product Marketing Manager

Product Marketing Manager

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Product Marketing Manager

Go-To-Market Strategy & Enablement Manager

Senior Product Marketing Manager

Senior Product Marketing Manager

GTM Enablement Manager

Go-To-Market Readiness Lead

Manager/Senior Manager, GTM Architecture and Automation