VP, Product Management – Marketing

Brook + Whittle

VP of Product Management and Marketing at Brook & Whittle leading product vision, lifecycle management, and integrated marketing strategies for labeling solutions.

Posted 7/14/2026full-timeRemote • Ohio • 🇺🇸 United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product vision, lifecycle management, and strategic growth within the labeling and packaging industry. Proven ability to lead cross-functional teams, drive innovation, and optimize product portfolios for profitability and market success.

Highest-signal resume keywords

Product Vision DevelopmentCross-Functional LeadershipMarket AnalysisP&L ManagementIntegrated Marketing Strategies

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product Lifecycle ManagementMarket SegmentationCompetitive AnalysisKPI DevelopmentPricing StrategyPortfolio OptimizationNew Product IntroductionProcess ImprovementFinancial AcumenStrategic Planning

Soft Skills

Customer-Centric LeadershipTeam BuildingInnovation-Driven CultureCollaborationChange Management

Industry Keywords

LabelsPackagingPrintingManufacturingCommercializationProduct DevelopmentSupply Chain AlignmentOperational EfficiencyMarket TrendsCustomer Insights

About the role

Key responsibilities & impact

Define and lead the product vision, roadmap, and lifecycle management for labeling solutions.
Drive innovation by identifying market trends, customer needs, and emerging technologies.
Oversee product development processes, ensuring timely delivery, quality, and profitability.
Establish pricing strategies and value propositions aligned with market positioning and margin targets.
Optimize the product portfolio to balance growth, profitability, and operational efficiency.
Develop process and conduct regular portfolio reviews, including product performance, rationalization, and investment prioritization.
Partner with operations and supply chain to align product offerings with manufacturing capabilities and scalability.
Lead new product introduction processes and stage-gate governance.
Develop and execute integrated marketing strategies to drive demand, brand awareness, and customer engagement.
Oversee market segmentation, competitive analysis, and customer insights to inform go-to-market strategies.
Collaborate with sales leadership to enable effective selling tools, messaging, and training.
Build and lead high-performing teams across product management, marketing, and portfolio strategy.
Partner with Sales, Operations, R&D, Finance, and Customer Service to ensure alignment and execution.
Foster a customer-centric and innovation-driven culture.
Own product line P&L, including revenue growth, margin performance, and ROI on product investments.
Develop and track KPIs related to product success, market share, and marketing effectiveness.
Support annual planning, forecasting, and long-term strategic planning.
Identify and improve inefficient processes, create processes where none exist, and establish clear levels of authority and decision-making guidelines.

Requirements

What you’ll need

Bachelor’s degree in business, engineering, packaging, manufacturing, or related field; advanced degree preferred.
15+ years of progressive leadership experience in product development, commercialization, or strategic growth roles.
Experience in labels, packaging, printing, converting, or a related manufacturing environment is strongly preferred.
Demonstrated ability to lead cross-functional initiatives from concept to launch.
Strong business acumen, financial orientation, and customer-facing leadership skills.
Experience managing teams and driving enterprise-level change.

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Brook + Whittle Website LinkedIn All Job Openings 1001 - 5000 employees 🤝 B2B 🛍️ eCommerce 🛒 Retail 💰 Venture Round on 2014-01 B2B
eCommerce
Retail Brook + Whittle is a leading company in the packaging industry, specializing in sustainable and innovative labeling and packaging solutions. They offer a wide range of products, including pressure-sensitive labels, shrink sleeves, flexible packaging, and heat transfer labels, catering to various markets such as craft beverages, food packaging, personal care, and premium beverages. The company is dedicated to sustainability, with a vision and strategy to provide circular solutions, recycled content, and renewable options to reduce carbon footprints. They are recognized for their commitment to pioneering proprietary technologies that enable recycling and lessen waste stream pollution. Their approach focuses on integrity and long-term difference-making, offering services that help brands meet their sustainability goals through bespoke design possibilities and agile supply chains. VP, Product Management – Marketing 🔥 0 minutes ago 🏈 Ohio – Remote ⏰ Full Time 🔴 Lead 🎁 Product Marketing Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Define and lead the product vision, roadmap, and lifecycle management for labeling solutions.
Drive innovation by identifying market trends, customer needs, and emerging technologies.
Oversee product development processes, ensuring timely delivery, quality, and profitability.
Establish pricing strategies and value propositions aligned with market positioning and margin targets.
Optimize the product portfolio to balance growth, profitability, and operational efficiency.
Develop process and conduct regular portfolio reviews, including product performance, rationalization, and investment prioritization.
Partner with operations and supply chain to align product offerings with manufacturing capabilities and scalability.
Lead new product introduction processes and stage-gate governance.
Develop and execute integrated marketing strategies to drive demand, brand awareness, and customer engagement.
Oversee market segmentation, competitive analysis, and customer insights to inform go-to-market strategies.
Collaborate with sales leadership to enable effective selling tools, messaging, and training.
Build and lead high-performing teams across product management, marketing, and portfolio strategy.
Partner with Sales, Operations, R&D, Finance, and Customer Service to ensure alignment and execution.
Foster a customer-centric and innovation-driven culture.
Own product line P&L, including revenue growth, margin performance, and ROI on product investments.
Develop and track KPIs related to product success, market share, and marketing effectiveness.
Support annual planning, forecasting, and long-term strategic planning.
Identify and improve inefficient processes, create processes where none exist, and establish clear levels of authority and decision-making guidelines. 🎯 Requirements
Bachelor’s degree in business, engineering, packaging, manufacturing, or related field; advanced degree preferred.
15+ years of progressive leadership experience in product development, commercialization, or strategic growth roles.
Experience in labels, packaging, printing, converting, or a related manufacturing environment is strongly preferred.
Demonstrated ability to lead cross-functional initiatives from concept to launch.
Strong business acumen, financial orientation, and customer-facing leadership skills.
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