Brook + Whittle

Product Marketing

• Define and lead the product vision, roadmap, and lifecycle management for labeling solutions.
• Drive innovation by identifying market trends, customer needs, and emerging technologies.
• Oversee product development processes, ensuring timely delivery, quality, and profitability.
• Establish pricing strategies and value propositions aligned with market positioning and margin targets.
• Optimize the product portfolio to balance growth, profitability, and operational efficiency.
• Develop process and conduct regular portfolio reviews, including product performance, rationalization, and investment prioritization.
• Partner with operations and supply chain to align product offerings with manufacturing capabilities and scalability.
• Lead new product introduction processes and stage-gate governance.
• Develop and execute integrated marketing strategies to drive demand, brand awareness, and customer engagement.
• Oversee market segmentation, competitive analysis, and customer insights to inform go-to-market strategies.
• Collaborate with sales leadership to enable effective selling tools, messaging, and training.
• Build and lead high-performing teams across product management, marketing, and portfolio strategy.
• Partner with Sales, Operations, R&D, Finance, and Customer Service to ensure alignment and execution.
• Foster a customer-centric and innovation-driven culture.
• Own product line P&L, including revenue growth, margin performance, and ROI on product investments.
• Develop and track KPIs related to product success, market share, and marketing effectiveness.
• Support annual planning, forecasting, and long-term strategic planning.
• Identify and improve inefficient processes, create processes where none exist, and establish clear levels of authority and decision-making guidelines.

VP, Product Management – Marketing

Backend Engineer

• Design, develop, and maintain API integrations between systems and external customer platforms
• Collaborate with customers to understand integration requirements and deliver tailored solutions
• Work with RESTful and SOAP APIs to facilitate data exchange
• Troubleshoot, debug, and resolve integration-related issues

VP, Product Management – Marketing

Integrations API Developer