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Product Marketing Manager
MRI SoftwareProduct Marketing Manager leading marketing efforts for MRI's data-driven solutions in real estate. Crafting messaging, positioning, and demand generation strategies to drive product adoption.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Product Marketing within a B2B SaaS environment, with a strong focus on developing positioning, messaging, and sales tools. Proficient in translating complex data concepts into compelling client value stories and leading go-to-market initiatives.
Highest-signal resume keywords
Product Marketing ExperienceB2B SaaS MarketingData Product ExpertiseSalesforce ProficiencyGo-To-Market Strategy
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product PositioningMessaging DevelopmentSales TrainingDemand GenerationAnalytics PlatformsClient-Facing WebinarsMarket ResearchContent CreationTechnical AcumenStorytelling
Soft Skills
Strong Written CommunicationStrong Verbal Communication
Tools & Technologies
SalesforcePardotSeismicKluePowerBI
Industry Keywords
PropTechReal EstateBenchmarking Solutions
About the role
Key responsibilities & impact- Develop and maintain differentiated positioning and messaging for your solutions.
- Understand and document key business and technical benefits for buyers.
- Work cross-functionally with Product teams and Solution Leaders, Sales, Sales Enablement, and Marketing to ensure we're effectively positioning, pitching, and closing deals that include your solutions.
- Communicate the value proposition of the products in your segment to GTM teams and develop sales tools that support the selling process of your products.
- Serve as the Marketing lead for all new product launches, upgrades and releases in your segment.
- Provide input into demand generation and campaign planning for your segment.
- Develop and maintain data content and strategy for global websites.
- Develop and maintain a detailed understanding of industry trends, competitor capabilities and customer needs in your market segment.
- Create content for and lead internal training on new products and features, client-facing webinars and meetings, breakout sessions at our annual user conference.
Requirements
What you’ll need- 5 years’ minimum experience in a Product Marketing role
- Marketing or Product experience in a B2B SaaS environment required
- Experience with data products, analytics platforms, or benchmarking solutions.
- Ability to translate complex data/analytics concepts into client value stories.
- Experience marketing software platforms strongly preferred
- Strong technical acumen with a knack for storytelling
- Strong written and verbal communications skills strongly preferred
- Experience leading go-to-market initiatives and informing demand strategies
- Experience delivering sales training and webinars
- Experience working closely with product management teams throughout the product development process
- Experience in Salesforce, Pardot, Seismic, Klue, and PowerBI preferred
- Experience in PropTech or real estate is a plus
Benefits
Comp & perks- Join our employee-led groups to maximize your experience at work such as our Diversity, Equity and Inclusion committee, employee resource groups such as Women and Allies, and our Pride Event Group
- Enjoy peace of mind over yours and your family’s health with our medical coverage options and HSA benefit
- Invest in our competitive 401k plan and help set you up for your future
- Big on family? So are we! We understand family is important and being able to spend quality time with your family is a wonderful experience. Our Parental Leave Program is designed to give you the opportunity to spend even more time with your new arrival(s)
- Enjoy a fantastic work-life balance with 20 days PTO plus observed Holidays, plus 15 hours of ‘Flexi’ time a year
- Further your professional development and growth with our generous Tuition Reimbursement offerings
- Enjoy the flexibility of working from anywhere in the world for two weeks out of the year