Product Marketing

• Lead the go-to-market strategy and messaging for AI-powered solutions
• Ensure solutions are well-articulated, competitively differentiated, and effectively launched
• Serve as the voice of the customer translating technical features into compelling narratives
• Partner with Product and Revenue Enablement for coordinated launches
• Develop sales tools and train sales and marketing colleagues
• Conduct competitive analysis and market research

Senior Manager, Product Marketing

• Plan and execute GTM strategies for product launches and market expansion initiatives
• Conduct market research to understand customer needs, mission requirements, market trends, and competitive landscape
• Develop and maintain strong product positioning and messaging that clearly communicates value proposition
• Drive product commercialization activities from concept through launch and market adoption
• Establish KPIs and track performance metrics to measure the effectiveness of product marketing activities

Product Marketing Manager

• Own the full enterprise sales cycle, from outbound pipeline generation through to close.
• Build pipeline through targeted account mapping, outbound strategies, and multi-threaded engagement.
• Engage C-level and VP stakeholders across Operations, Innovation, and related functions.
• Lead deal strategy — discovery, use case definition, pricing (including usage-based models), and contract negotiation (including SLA alignment).
• Work closely with product and deployment teams to co-design solutions and shape high-impact use cases with customers.
• Drive complex, multi-stakeholder deals with high ACVs and longer sales cycles.
• Contribute to how Beam sells — define messaging, influence GTM strategy, and improve repeatability.
• Act as a bridge between customer needs and internal teams, feeding customer insights back into product and ensuring strong customer outcomes.
• Represent Beam in customer conversations, onsite visits, and key industry moments.
• Shape Beam's US GTM motion — own a slice of the playbook (e.g., outbound, vertical messaging, target account strategy) and turn what works into repeatable practice.

Senior GTM Manager

• Own go-to-market end to end. Lead the strategy and execution for a product or segment across positioning, messaging, buyer research, launch, and enablement. You set the plan and you ship it.
• Develop the positioning and narrative. Define what each product is, who it's for, and why a brand should choose us over a legacy bank or a point solution. Tie the products into one story about growing customer lifetime value, so we sell a platform rather than a set of features.
• Create market-making moments. Identify the launches, data, and campaigns that put Imprint in the conversation and drive differentiation, then build and run them so they land.
• Partner across the product lifecycle. Work closely with Engineering to influence what gets built and how it's priced and packaged, then carry it through launch and into adoption.
• Enable the field. Build the decks, one-pagers, case studies, and talk tracks that our partnerships team and founders use to win, and keep them sharp as the product set grows.
• Own competitive intelligence. Tear down how legacy issuers and newer players position themselves, run win/loss analysis, and feed what you learn back into our messaging and our roadmap.
• Build the proof. Partner with our customers and our data team to turn real results into numbers and stories the market can trust, the kind a prospect can verify and a partner will repeat.

Founding Product Marketer

• Own hiring for US-based roles end to end, across our New York and Austin offices, from kickoff and briefing through sourcing, interviewing, and offer to signed contract
• Hire primarily go-to-market roles (sales, marketing), with some Customer and other roles as the team grows
• Lay the foundations of the US talent and people function as we scale: employer brand, process, ways of working, and ad-hoc people operations
• Innovate using AI to improve the speed and quality of hiring at Sona

Founding Talent Partner, GTM

• Own messaging and positioning for IONIX across the platform.
• Run product launches from first briefing to post-launch measurement.
• Build and run a content engine that publishes consistently.
• Build sales enablement materials like battlecards and objection-handling guides.
• Track competitor moves and turn that signal into positioning decisions.

Head of Product Marketing

• Develop and own core positioning and messaging framework, translate complex AI capabilities into clear narratives, partner with product to shape how new features are framed.
• Own GTM strategy and execution for product launches, define launch tiers and success criteria, build and manage cross-functional launch plans.
• Lead ongoing market research and ICP refinement, synthesize buyer insights into actionable frameworks, partner with customer success.
• Partner with content and demand gen teams to brief, review, and approve marketing content, develop thought leadership angles.
• Own competitive intelligence function, build and maintain battlecards, synthesize research into strategic recommendations.
• Own end-to-end product launches including go-to-market messaging, sales enablement materials, and content creation. Partner cross-functionally with product, sales, and design to ensure launches land with clarity and impact across all channels.
• Equip sales reps with localized materials, talk tracks, case studies, and competitive intelligence ahead of events and meetings
• Collaborate with sales on territory goals, messaging, and priorities to ensure field programs are tightly aligned with revenue objectives
• Attend customer-facing meetings and events when marketing presence adds value

• A unified go-to-market strategy for the enterprise platform
• A differentiated market presence for Instacart's enterprise solutions
• A high-performing, respected product marketing team
• A sales pipeline meaningfully moved by marketing
• A global market entry foundation with regional strategies

Director, Enterprise Product Marketing

• Own Kira's core positioning as the first AI Operating System for education, and develop messaging frameworks that articulate it consistently across every internal and external audience: educators, curriculum leaders, institutional administrators, government officials, and corporate learning leaders.
• Conduct competitive analysis that goes beyond feature matrices to capture positioning and market perception, and craft differentiation narratives that make Kira's unique value clear.
• Evolve positioning as the product and market develop, keeping messaging fresh and relevant.
• Partner with Customer Success, Sales, and Enablement to build effective GTM motions for different market segments and deal types.
• Create sales enablement materials including pitch decks, one-pagers, case studies, and objection-handling guides.
• Plan and execute product launches that generate awareness and demand.
• Build a deep understanding of Kira's customers - what they care about, how they make decisions, what objections they raise - and synthesize voice-of-customer insights to inform product and marketing strategy.
• Track EdTech and AI market trends to identify opportunities and threats.
• Partner with Product to understand the roadmap and translate new capabilities into market-facing narratives.
• Work with the Learning team to develop proof points around pedagogical quality and learning outcomes.
• Collaborate with Design on visual identity and brand consistency.

Senior Product Marketing Manager

• Develop and execute product marketing strategies and plans
• Create compelling, differentiated product messaging
• Ensure consistency of messaging across all customer touchpoints
• Produce high-quality sales assets
• Track adoption and impact of enablement programmes

• Co-design and facilitate training programs that span a GTM employee’s lifecycle, from new hire onboarding through continuous education
• Act as the enablement lead for new product and marketing initiatives
• Create interactive workshops, bite-sized video content, and gamified certifications that make learning stick
• Partner with Business Leadership, Product Marketing, and RevOps to identify skill gaps
• Track program adoption and performance metrics to prove that your initiatives are moving the needle
• Maintain and optimize our enablement tech stack to ensure teams have the right resources
• Engage and motivate teams in training sessions
• Spot trends and build solutions proactively

Enablement Associate, GTM

• Collaborate with the Product team to develop compelling, differentiated product messaging and positioning.
• Inform messaging priorities with compelling and timely assessment and insights on market knowledge, competitive insights, buyer personas, business performance analytics, and corporate priorities.
• Develop and partner with Sales Enablement to educate internal teams on our B2B products, the value propositions for each, and develop compelling messaging that will address their needs for the jobs to be done.
• Create and deliver product demos to illustrate Rakuten’s capabilities, differentiators, and benefits for practitioners.
• Partner closely with Commercialization Strategy on analytics, research, and insights to influence and inform product roadmap and drive pricing and packaging.
• Closely collaborate with management to build compelling, high-performing marketing campaigns that contribute to increased sales pipeline and new customer acquisition.
• Become an expert on the market, competitive landscape, and buyer needs and behaviors, with documented materials and regular presentations to educate internal teams.
• Conceptualize, write copy and provide art direction for educational and value-based product content for a variety of channels and purposes.
• Create compelling marketing content that maps to integrated marketing campaigns and product promotion themes (blogs, white papers, guides, emails and videos) and maintain development plan for resourcing and coordinated campaign planning.

• We are seeking a dynamic, savvy, and results-driven Product Marketing Manager to join the team responsible for AI Defense.
• You will play a pivotal role in shaping the strategy, messaging, and go-to-market execution for a flagship AI product that’s defining the industry standard.
• Develop and refine compelling value propositions and messaging frameworks that clearly articulate Cisco AI Defense’s differentiation in AI guardrails, red teaming, model validation, and agent security.
• Collaborate with Product, Engineering, and Sales and Marketing teams to launch new features, drive adoption, and accelerate customer acquisition and growth.
• Monitor emerging AI threats, evolving regulatory frameworks, and competitive activity. Deliver actionable market intelligence that informs product roadmap and strengthens Cisco’s leadership in responsible and secure AI adoption.
• Create compelling collateral, enablement materials, and training that empower sales teams, partners, and customer experience to effectively communicate the value of AI Defense.
• Develop blogs, whitepapers, case studies, webinars, and executive presentations that reinforce Cisco’s authority in AI security.

• Define and lead the AI-powered GTM productivity roadmap
• Partner with Product and Engineering to build, implement, and scale AI-enabled workflows
• Architect and optimize end-to-end GTM workflows
• Own the strategy and continuous improvement of core GTM systems
• Establish governance frameworks supporting data integrity and efficient revenue recognition
• Oversee deal operations such as deal desk processes and approval workflows
• Lead and develop a high-performing team while driving alignment across various departments

Director, GTM Productivity

• Own end-to-end GTM strategy across Mercury's three primary growth motions — product-led, sales-led, and partner-led — including segmentation, messaging, channel planning, and cross-functional execution
• Build and maintain the customer journey, messaging, and infrastructure that works across all three motions: shared value propositions and personas that flex appropriately for self-serve onboarding flows, sales conversations, and partner co-marketing
• Partner closely with the Growth product org on strategy and execution for driving top-of-funnel, conversion, activation, and virality.
• Drive pipeline and revenue contribution by partnering with sales leadership on enablement, from battlecards and objection-handling frameworks to deal acceleration content and segment-specific playbooks
• Develop Mercury's partner marketing strategy in collaboration with the partnerships team — including co-marketing programs, partner enablement materials, and joint GTM playbooks that make Mercury the easiest partner to go to market with
• Lead customer and market research to stay ahead of competitive dynamics, identify growth opportunities across segments, and feed insights into product, pricing, and roadmap decisions
• Define and track the PMM metrics that matter for growth — activation rates, pipeline influence, partner-sourced revenue, segment-level conversion — and use them to continuously improve GTM strategy

Senior Manager, Product Marketing – Growth & Revenue

• Lead, develop, and grow the Technical Arm of our Revenue Operations team
• Set the technical bar on the team: code review standards, documentation discipline, AI-tool fluency, and a culture that treats data quality as standing infrastructure.
• Own career development for each direct report — clear growth paths, regular feedback, and stretch assignments.
• Define and evolve the team’s operating cadence: sprint planning, post-mortems, vendor reviews, and platform release management.

Manager/Senior Manager, GTM Architecture and Automation

• Develop segment-specific positioning and messaging — Build the value proposition and messaging framework for Checkout across priority segments and customer types
• Drive go-to-market across sold and self-serve motions — Own end-to-end GTM for Checkout's priority segments, spanning both sales-assisted and self-serve acquisition. Translate segment strategy into the campaigns, content, and programs that drive adoption.
• Build sales enablement — Create the decks, one-pagers, competitive battlecards, and objection-handling guides that equip sales teams to sell Checkout to their books of business.
• Execute self-serve GTM — Partner with Growth, Web, and Developer Experience teams to drive self-serve Checkout adoption through targeted content, developer-facing resources, in-product messaging, and conversion optimization.
• Maintain competitive intelligence — Own a current, actionable view of the checkout competitive landscape and translate that intelligence into differentiated positioning and sales tools.
• Support product launches — Partner with Product to plan and market Checkout launches, from defining the narrative and audience to creating assets and measuring post-launch outcomes.
• Partner with demand generation and campaigns — Work with the Demand Gen team to translate Checkout positioning into segment-targeted campaigns that generate pipeline and accelerate adoption.

Product Marketing Manager, Checkout

• Own end-to-end product marketing and integrated campaign execution for DoorDash's consumer initiatives
• Develop go-to-market strategies and shape messaging and positioning
• Drive full-funnel execution across various channels
• Partner closely with Product, Strategy & Operations, and Analytics
• Track and report on performance across marketing channels

Senior Associate, Integrated Marketing – Product Marketing

• Own positioning and messaging for the refreshed platform, including category narrative, pillar-level messaging, ICP-specific value props, and competitive differentiation.
• Lead launches end-to-end — naming, narrative, sales enablement, web, press, analyst relations, customer references, and the launch moment itself.
• Build the go-to-market motion alongside sales and product, including sales plays, pricing and packaging input, persona-based playbooks, and the assets the field actually uses.
• Be the voice of the customer inside the building — running win/loss, customer interviews, and message testing, then turning what you learn into sharper positioning and better content.
• Sharpen the competitive story in a space where we compete with legacy FinOps tools, hyperscaler-native cost products, and a wave of new AI-cost entrants.
• Partner with demand gen, content, and field marketing to make sure positioning shows up consistently across paid, owned, events, and pipeline programs.
• Grow the function — start as a hands-on IC operator and build the PMM team behind you as we scale.

• Own total platform ADV, account activation rates, and revenue — the market health metrics that define ElectronX’s commercial success
• Build and execute the GTM plan to reach funded account goals, the vast majority of which are actively trading by the end of 2026
• Segment and prioritize the full addressable market; partner with the Strategic Sales lead on coverage of the top institutional names
• Report weekly pipeline and market health metrics to the CEO: funded account velocity, account type mix, activation rates by segment, spread quality
• Own onboarding and activation for all accounts — once an account is signed by any seller, it enters your activation system
• Design and run a high-velocity activation engine: repeatable processes, scoring frameworks, and outreach sequencing that convert pipeline into first trades
• Deploy AI tooling across the commercial workflow — research automation, outreach personalization, predictive account prioritization
• Run quarterly institutional account reviews in partnership with the Strategic Sales lead; you own platform utilization and growth metrics
• Manage and develop a team of Account Executives, Revenue Operations Associates, and a Marketing Manager
• Install and continuously improve the revenue stack: CRM hygiene, lead scoring, pipeline velocity metrics, activation tracking, outreach sequencing
• Build incentive structures for the team that drive the right outcomes at every stage of the funnel — tied to platform volume growth and net-new funded account acquisition
• Own and develop the Marketing Manager’s mandate: content, social, events, and brand — with a clear line from every investment to funded account growth
• Instrument the customer journey from first login to first trade; bring market intelligence directly into roadmap decisions
• Be a true commercial voice in decision making, alongside the CEO, COO, and Head of Product — not just a downstream consumer of what gets built
• Contribute to ElectronX’s customer education program as a key content contributor and strategic advisor on what the market needs to hear

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