Product Marketing

• Own and execute the go-to-market strategy for PVcase Prospect.
• Define and evolve Prospect's value proposition, messaging, and differentiation.
• Serve as the primary advocate for US developer needs and customer insights.
• Monitor market trends, developer workflows, and emerging opportunities within the renewable energy sector.
• Define target customer segments, buyer personas, and growth opportunities.
• Partner closely with Product Managers to influence roadmap prioritization and product strategy.
• Develop competitive intelligence, battlecards, and displacement initiatives to improve win rates.
• Lead customer and prospect research programs to understand buying decisions and market dynamics.
• Lead launch planning, adoption initiatives, and customer growth strategies.
• Help position Prospect as a strategic entry point into the broader PVcase platform and future migration opportunities.

Product Marketing Manager

• Lead the execution of strategic projects, from early stage ideas to implementation.
• Manage our GTM motion (from planning to testing to launch), ensuring cross functional teams are delivering against critical activities and deliverables for our most important launches
• Identify pain points or other inefficiencies in our GTM motion and develop solutions.
• Drive solutions home via coordinated change management efforts.
• Excitement to learn about all areas of Snap’s digital ads business and constant desire to question and improve the status quo

Associate, Global Ads GTM Strategy, Operations

• Conduct rigorous analysis (adoption, revenue, etc.) of our highest priority products
• Develop quantitative and qualitative insights and translate them into actionable business recommendations
• Quarterback quarterly product revenue and adoption goal creation and reporting
• Lead the execution of strategic projects, from early stage ideas to implementation
• Work closely with business units and core ads monetization functions to develop and implement strategic initiatives

Senior Associate, Global Ads GTM Strategy and Operations

• Lead the execution of strategic projects, from early stage ideas to implementation.
• Manage our GTM motion (from planning to testing to launch)
• Identify pain points or other inefficiencies in our GTM motion and develop solutions.
• Drive solutions home via coordinated change management efforts.
• Excitement to learn about all areas of Snap’s digital ads business.

Associate, Global Ads GTM Strategy and Operations

• Conduct rigorous analysis (adoption, revenue, etc.) of our highest priority products to determine incremental revenue potential and opportunities / challenges for product and GTM teams to tackle.
• Develop quantitative and qualitative insights and ​​translate them into actionable business recommendations for cross functional partners and senior leadership.
• Quarterback quarterly product revenue / adoption goal creation and reporting - visualizing trends via user friendly dashboards and advising Sales and GTM teams on recommended action.
• Lead the execution of strategic projects, from early stage ideas to implementation.
• Shape strategy, work closely with key stakeholders, and project manage the execution.
• Work closely with business units and core ads monetization functions (e.g. Product, PMM, Business Marketing, Sales…) to develop and implement strategic initiatives.
• Coordinate, operationalize and drive execution of projects.

• Develop and refine product positioning, messaging, and content
• Lead and support product launches
• Create compelling, visually engaging content
• Partner with sales to develop materials
• Monitor industry trends
• Collaborate with corporate marketing and demand generation
• Work closely with customer-facing teams

Senior Product Marketing Manager

• Own and refine positioning, messaging, and narrative for the Internet Exposure portfolio
• Translate product and competitive insights into clear, usable stories for Sales, Marketing, and customers
• Lead go-to-market strategy and launches, driving awareness and pipeline
• Partner with Demand Marketing to turn core narratives into campaigns and programs
• Enable Sales with decks, battlecards, and talk tracks that improve win rates
• Engage directly with customers and the field:
• Present at webinars, events, and briefings
• Support high-level demos and sales conversations
• Gather and apply customer and field feedback to continuously refine messaging
• Drive narrative consistency across content, campaigns, sales, and communications, ensuring a unified story across all customer touchpoints
• Partner with cross-functional teams (Product, Sales, PR, Content) to prioritize and focus messaging on the highest-impact opportunities

Product Marketing Manager, Exposure Management

• Develop and execute product marketing strategy to drive awareness, adoption, spend, and revenue growth for Mercury’s Cards and Spend Management products.
• Go deep on our products, the market, and our customers in order to articulate product positioning, messaging, and value propositions.
• Use quantitative and qualitative data to understand what our customers need, and where the incumbent products available today aren’t cutting it.
• Plan and execute product GTMs, nailing audience segmentation, messaging, channel strategy, and measurement.
• Collaborate with Product, Design, and Engineering to influence the product roadmap, with the ultimate goal of increasing product adoption and customer growth.
• Partner closely with Sales and Relationship Management teams to improve sales win rates and product upsell opportunities
• Build a strong relationship with marketing and brand teams to develop email campaigns, landing pages, advertising, case studies, social posts, and public relations outreach relating to your products.
• Roll up your sleeves to get things done – this can be anything from writing a press release to negotiating a sponsorship to interviewing customers, or whatever the project requires.

Senior Product Marketing Manager – Cards & Spend Management

• Support execution of global GTM plans by maintaining key trackers, timelines, and planning tools
• Own updates to the global launch calendar, ensuring accuracy across all cross-functional inputs
• Provide operational support across GTM execution (commercial readiness) and channel governance processes
• Coordinate cross-functional meetings, materials, and follow-ups to ensure smooth GTM operations
• Support development and distribution of launch toolkits and GTM materials
• Maintain channel governance trackers, including assortment, exclusivity, and pricing monitoring
• Assist in distributor market coordination, reporting, and compliance tracking
• Support post-launch reporting and performance tracking

Assistant Manager, Trade Marketing – Global GTM & Channel Strategy

• Own and drive the execution of the agentic paid media optimization system
• Execute the agentic lifecycle marketing strategy
• Manage data and feature requirements
• Maintain autonomy and governance guardrails
• Implement causal measurement plans
• Communicate clear product requirements and status
• Own the marketing measurement foundation
• Partner with Legal and Privacy teams

Senior Product Scientist, Agentic Growth – Marketing

• As a Senior Product Marketing Manager for CoreWeave software products like W&B Models and W&B Weave, you will help define and scale the narratives, product launches, and go-to-market strategy for the platform that AI researchers and developers rely on to build, evaluate, and improve AI models and agents.
• You will sit at the intersection of AI research, model and agent development, and production AI operations, translating deeply technical capabilities into compelling stories that resonate with AI researchers, engineers, platform teams, and technical decision-makers.
• Working closely with Product, Engineering, Sales, Developer Relations, and Customer Marketing, you'll help shape how the market understands and adopts the next generation of AI development workflows.
• As Product Marketing Manager, you will be responsible for defining the value proposition, positioning, messaging, and GTM strategy for CoreWeave's AI researcher and developer tools.
• This role sits at the forefront of our purpose-built tools for accelerating the agent loop. You'll help shape the future of agent workflows, enabling agents to run, generate traces, be evaluated, incorporate feedback, and continuously improve through an iterative development cycle.
• You will work with key stakeholders in marketing, sales, product management and engineering to shape CoreWeave's software portfolio growth.

• Own Lumana's understanding of the market, customers, and competitive landscape. Continuously gather intelligence from customers, competitors, sales, partners, and industry trends, then translate those insights into clear strategic recommendations.
• Define where Lumana should focus its go-to-market efforts, adjust priorities as market conditions evolve, and ensure GTM strategy reflects real customer demand rather than assumptions.
• Develop and continuously evolve differentiated positioning and messaging that clearly communicates Lumana's value across industries, buyer personas, and customer segments.
• Ensure messaging remains consistent across every customer-facing touchpoint while incorporating market intelligence and customer feedback to strengthen product-market fit.
• Partner closely with Product, Engineering, Sales, Marketing, and Customer Success to bring new capabilities to market.
• Own launch strategy from roadmap to execution by translating product investments into compelling market narratives, launch plans, and measurable business outcomes.
• Serve as the strategic connective tissue across Product, Sales, Marketing, and Customer Success.
• Bring teams together around GTM priorities, facilitate difficult prioritization decisions when competing initiatives arise, and ensure strategic direction is executed—not just discussed.
• Take ownership from initial market signal through execution, driving initiatives forward with minimal oversight.
• Equip Sales and Channel teams with the messaging, competitive intelligence, battlecards, pitch decks, objection handling, and enablement resources needed to accelerate pipeline and improve win rates.
• Continuously refine enablement based on field feedback and competitive dynamics.
• Develop customer-facing content including website messaging, case studies, product narratives, videos, blogs, and executive thought leadership that supports the entire buyer journey.
• Position Lumana as an industry leader in AI-powered video intelligence through compelling storytelling grounded in customer outcomes and market trends.
• Represent the customer across the organization by synthesizing feedback, product usage data, sales insights, and market signals.
• Advocate for customer needs to influence messaging, GTM strategy, product prioritization, and long-term roadmap decisions.

Product Marketing Leader

• Develop and execute high-quality, differentiated product marketing content across fixed income and other asset classes within public products
• Drive creation and implementation of marketing collateral, product positioning and thought leadership that is aligned with business strategy and objectives, across vehicles including separately managed accounts, institutional separate accounts, ETFs, mutual funds and UCITS
• Partner with key stakeholders across product, investment teams, portfolio strategists and global client group teams as well as marketing colleagues to ensure competitive differentiation of capabilities across collateral and campaigns
• Support new product launches, product actions and ongoing systematic campaigns including content goals, creation, production and distribution through marketing platforms
• Assess market trends, competitive positioning and client behaviors to inform and optimize messaging and content development
• Partner with marketing generalists and marketing services teams to manage updates of marketing collateral and web content including presentations, strategy profiles, product and market commentaries, web pages, paid search, social, display ads and other sales-support materials
• In close alignment with client marketing partners globally, serve as product subject matter expert on integrated thematic campaigns that leverage a full suite of paid, earned and owned marketing levers
• Work with compliance to ensure materials meet regulatory guidelines and support compliance process from initial submission to final approval

AVP, Product Marketing

• Develop and refine Nectar's positioning and messaging across different customer segments, including enterprise, mid-market, and emerging brands
• Build and maintain competitive intelligence programs, creating battle cards and differentiation narratives for the sales team
• Own product launches end-to-end, from positioning and naming to internal enablement and launch campaigns
• Create sales enablement materials such as pitch decks, one-pagers, case studies, and ROI calculators
• Partner closely with the sales team to understand buyer personas, refine our ideal customer profile, and improve win rates
• Synthesize customer feedback, competitive trends, and market insights to inform product strategy and roadmap decisions
• Support company storytelling and fundraising efforts with compelling market narratives and positioning

• Develop product positioning, messaging, and value propositions that differentiate Socure's document verification products in the market.
• Lead the planning and execution of go-to-market strategies for new product launches and feature releases.
• Conduct market, competitor, and customer research to inform product marketing strategies and content.
• Collaborate with product, sales, and marketing teams to ensure consistent messaging and alignment across channels.
• Create sales enablement materials, such as presentations, datasheets, and FAQs, tailored to document verification solutions.
• Track and analyze product and campaign performance metrics, providing insights and recommendations for optimization.
• Develop customer-facing content, including case studies, blog posts, and product collateral, highlighting document verification product impact.
• Gather feedback from customers and internal stakeholders to inform product improvements and marketing initiatives.
• Champion Socure's leadership competencies by fostering collaboration, adaptability, and a customer-centric mindset in all initiatives.

Senior Product Marketing Manager – Document Verification

• Partner on Juniper Square’s strategy, positioning and messaging for the private equity segment, articulating a differentiated value proposition for each stakeholder in the PE buying group; CFOs, COOs, Heads of Finance and Fund Operations, Investor Relations, and technical evaluators.
• Build the PE persona and industry playbooks: buyer and influencer roles, priorities, objections, and content needs at every stage of the sales journey.
• Work directly with Sales leadership and top sellers to co-create the collateral that wins PE deals: executive briefs, ROI narratives, competitive battlecards, and stakeholder-specific decks for each stage of the buying process.
• Act as the internal expert on PE deal dynamics, playing an active role in shaping messaging and strategy on high-stakes opportunities.
• Conduct deep voice-of-customer research through customer interviews, win/loss analysis, and Sales feedback to continuously enrich our understanding of PE personas and use cases.
• Own competitive intelligence for the PE segment and disseminate actionable insights to Sales, Growth Marketing, and Product so the whole go-to-market motion stays aligned around how PE firms actually buy.
• Use AI agents and tooling as core infrastructure to research accounts, synthesize customer and competitive inputs, which measurably accelerates the production of messaging and enablement assets.
• Apply judgment to what AI produces: know where automation accelerates the work and where human insight matters.
• Partner with Demand Gen to ground PE campaigns in strong, persona-relevant messaging and provide the inputs that drive message-market fit.
• Work with Product to translate complex platform capabilities into clear, resonant value propositions for PE buyers.
• Support Customer Marketing in surfacing the PE customer stories that validate our messaging with real-world proof.

Senior Product Marketing Manager, Private Equity

• Lead the GTM Operations function and enhance its effectiveness & influence.
• Hire, structure, mentor, and grow the team and set the strategy, priorities, and operating cadence for the function.
• Build and own the analytics and forecasting layer the business runs on.
• Lead business automation, systems, and infrastructure.
• Direct sales compensation, quota, and territory planning.
• Drive GTM enablement.
• Run project management and inter-operations.

Vice President – GTM Operations

• Own early go-to-market execution: community development, content strategy, strategic partnerships and targeted outreach campaigns
• Build and manage relationships with design partners and early customers across creator, studio and agency segments; recruit and organize participants for ongoing product research and testing
• Drive early commercial conversations and create structured channels for market feedback
• Collaborate with product leadership to develop and execute positioning and messaging, turning technical strengths into clear customer value and narratives
• Provide clear, structured market feedback that supports product decision-making and execution speed
• Track the competitive landscape: emerging GenAI creative tools, workflows and user expectations
• Represent GenPeach externally with confidence, credibility and strong EQ

Founding GTM Lead

• Manage full-cycle recruitment for roles across regions and functions, from sourcing and screening to coordinating interviews and supporting offer processes.
• Contribute to talent strategy and workforce planning, supporting forward-looking hiring plans, capability mapping, and future skill needs as the business scales.
• Help shape and evolve our Employee Value Proposition (EVP), partnering with People & Performance and the business to ensure our story resonates in the market and reflects the real employee experience.
• Build scalable recruitment practices and foundations, designing processes, tools, and ways of working that can flex across regions, functions, and increasing hiring volumes.
• Upskill and enable hiring leaders, through coaching, training, and ongoing partnership to lift interviewing quality, assessment rigour, and hiring decision-making.
• Support compensation benchmarking and market insights, contributing data and insights to inform fair, competitive, and consistent offers aligned to our compensation philosophy.
• Partner on diversity, equity, and inclusion initiatives, helping embed inclusive hiring practices and broaden access to talent across all roles.
• Represent Halter in the market, acting as an ambassador at events, universities, and industry forums to strengthen our talent brand.
• Build and maintain strong candidate pipelines for current and future roles, proactively sourcing talent through multiple channels.
• Work closely with hiring managers to understand role requirements, team goals, and key success profiles.
• Provide guidance on hiring processes and help managers run smooth, effective, and inclusive recruitment cycles.
• Deliver an exceptional, consistent candidate experience at every stage of the process, reflecting our culture and values.
• Ensure all communication and interactions contribute positively to our employer brand.
• Maintain our ATS and recruitment workflows to keep the hiring process efficient and organised.
• Track and share key metrics like time-to-fill, pipeline progress, and candidate feedback to help improve our approach over time.
• Support initiatives around internal mobility, diversity, and employer branding.
• Look for opportunities to improve recruitment processes and tools as we scale.
• *We’re a fast-moving growth company, so from time to time, other responsibilities will pop up and you’ll be part of making it all happen!*

Senior Talent Specialist – GTM

• Lead go-to-market strategy and execution for distribution API and e-Commerce launches, new integrations, and feature releases.
• Define positioning, messaging, and value propositions for our API and marketplace distribution products, translating technical capabilities into partner and fan benefits.
• Own high-impact partner-facing content: pitch decks, one-sheets, integration narratives, developer-facing summaries, and release communications.
• Drive global alignment on distribution messaging across regions so it scales consistently.
• Build and run release communication frameworks that keep partners current on API and marketplace updates, versioning, and new capabilities.
• Partner with Product to shape the distribution roadmap based on partner needs and market dynamics.
• Collaborate with Sales and Partnerships to support partner onboarding, adoption, and external storytelling.
• Maintain content systems and repositories so partner materials stay accurate, accessible, and version-controlled.
• Synthesize market research, competitive intelligence, and performance data to inform marketplace strategy.

Product Marketing jobs in New York

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Product Marketing Manager

Associate, Global Ads GTM Strategy, Operations

Senior Associate, Global Ads GTM Strategy and Operations

Associate, Global Ads GTM Strategy and Operations

Senior Associate, Global Ads GTM Strategy and Operations

Senior Product Marketing Manager

Product Marketing Manager, Exposure Management

Senior Product Marketing Manager – Cards & Spend Management

Assistant Manager, Trade Marketing – Global GTM & Channel Strategy

Senior Product Scientist, Agentic Growth – Marketing

Senior Product Marketing Manager

Product Marketing Leader

AVP, Product Marketing

Senior Product Marketing Manager

Senior Product Marketing Manager – Document Verification

Senior Product Marketing Manager, Private Equity

Vice President – GTM Operations

Founding GTM Lead

Senior Talent Specialist – GTM

Senior Manager, Global Product Marketing