Senior Manager, Global Product Marketing

Ticketmaster

Senior Manager leading go-to-market strategy for Ticketmaster's API and e-Commerce products. Collaborating cross-functionally to drive product positioning and market impact.

Posted 7/16/2026full-timeRemote • New York • 🇺🇸 United StatesSenior💰 $120,000 - $150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading go-to-market strategies for API and e-Commerce products, with a strong ability to translate technical concepts into compelling value propositions. Proven track record in project management, cross-functional collaboration, and creating impactful partner-facing content.

Highest-signal resume keywords

Product MarketingAPI IntegrationCross-Functional LeadershipProject ManagementContent Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Go-To-Market StrategyTechnical MarketingMarket ResearchCompetitive IntelligencePerformance Data Analysis

Soft Skills

StorytellingCommunicationCollaborationAdaptability

Tools & Technologies

Content Management SystemsVersion Control Systems

Industry Keywords

Distribution ProductsPartner MarketingAPISDKMarketplace Strategy

About the role

Key responsibilities & impact

Lead go-to-market strategy and execution for distribution API and e-Commerce launches, new integrations, and feature releases.
Define positioning, messaging, and value propositions for our API and marketplace distribution products, translating technical capabilities into partner and fan benefits.
Own high-impact partner-facing content: pitch decks, one-sheets, integration narratives, developer-facing summaries, and release communications.
Drive global alignment on distribution messaging across regions so it scales consistently.
Build and run release communication frameworks that keep partners current on API and marketplace updates, versioning, and new capabilities.
Partner with Product to shape the distribution roadmap based on partner needs and market dynamics.
Collaborate with Sales and Partnerships to support partner onboarding, adoption, and external storytelling.
Maintain content systems and repositories so partner materials stay accurate, accessible, and version-controlled.
Synthesize market research, competitive intelligence, and performance data to inform marketplace strategy.

Requirements

What you’ll need

8+ years in product marketing, partner marketing, or technical marketing — ideally with API, platform, or distribution products.
A track record of taking technical products to market and driving measurable partner adoption.
Fluency translating technical concepts (APIs, integrations, SDKs) into clear value propositions for both business and developer audiences.
Strong cross-functional leadership you align Product, Sales, and Partnerships without formal authority.
Strong project management skills — you juggle competing deadlines and consistently deliver on time.
Excellent writing and storytelling; you turn complex capabilities into content that lands.
Experience building messaging and enablement that scales across global, multi-region teams.
Comfort with data, you use market, competitive, and performance insights to sharpen strategy.

Benefits

Comp & perks

HEALTH : Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
YOURSELF : Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
WEALTH : 401(k) program with company match, stock reimbursement program
FAMILY : New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support
CAREER : Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
OTHERS : Volunteer time off, crowdfunding match