Senior Product Marketing Manager

Nectar Group

Senior Product Marketing Manager defining go-to-market strategy for AI-native social commerce platform at Nectar Social. Collaborating with sales and leadership to shape product narratives and market positioning.

Posted 7/17/2026full-timeRemote • New York • 🇺🇸 United StatesSenior💰 $150,000 - $185,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing with a focus on positioning, messaging, and sales enablement in B2B SaaS environments. Capable of synthesizing market insights and customer feedback to drive product strategy and support effective storytelling.

Highest-signal resume keywords

Product Marketing ExperienceSales Enablement ProgramsCompetitive AnalysisPositioning And MessagingCollaboration Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product PositioningMessaging DevelopmentCompetitive IntelligenceSales Enablement MaterialsMarket InsightsProduct Launch ManagementCustomer Feedback SynthesisROI CalculatorsCase StudiesPitch Decks

Soft Skills

Communication SkillsStorytelling AbilitiesCollaboration SkillsAdaptabilityProblem-Solving

Industry Keywords

B2B SaaSBuyer PersonasIdeal Customer ProfileMarket NarrativesDifferentiation Narratives

About the role

Key responsibilities & impact

Develop and refine Nectar's positioning and messaging across different customer segments, including enterprise, mid-market, and emerging brands
Build and maintain competitive intelligence programs, creating battle cards and differentiation narratives for the sales team
Own product launches end-to-end, from positioning and naming to internal enablement and launch campaigns
Create sales enablement materials such as pitch decks, one-pagers, case studies, and ROI calculators
Partner closely with the sales team to understand buyer personas, refine our ideal customer profile, and improve win rates
Synthesize customer feedback, competitive trends, and market insights to inform product strategy and roadmap decisions
Support company storytelling and fundraising efforts with compelling market narratives and positioning

Requirements

What you’ll need

4–7 years of product marketing experience, ideally in B2B SaaS
Experience owning positioning and messaging for a product or product line
Strong experience partnering with sales teams to build sales enablement programs
Ability to conduct competitive analysis and translate insights into actionable positioning and strategy
Excellent writing, communication, and storytelling abilities
Comfort operating in ambiguous environments and building new functions in a fast-moving startup
Strong collaboration skills across product, sales, and leadership teams

Benefits

Comp & perks

Competitive compensation and early equity
Health, vision, and dental benefits + 401(k) match
Clear career growth opportunities as the company scales
Free lunch in the heart of University Ave. in Palo Alto
Deep exposure to cutting-edge AI tooling and the opportunity to shape how brands use it
A collaborative, ambitious team defining a new category of AI-native marketing infrastructure