Product Marketing Leader

Lumana

Product Marketing Leader at Lumana, responsible for shaping and executing go-to-market strategies for AI video security products. Collaborate across teams to drive successful product launches and customer insights.

Posted 7/20/2026full-timeRemote • New York • 🇺🇸 United StatesSenior💰 $180,000 - $220,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B SaaS Product Marketing with a focus on go-to-market strategy, customer insights, and competitive dynamics. Proven ability to translate market intelligence into actionable strategies and compelling messaging that drives measurable business outcomes.

Highest-signal resume keywords

B2B SaaS Product MarketingGo-To-Market StrategyCustomer InsightsStorytelling and MessagingAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market AnalysisProduct PositioningCompetitive IntelligenceBusiness MetricsContent Development

Soft Skills

Cross-Functional CollaborationInfluencing SkillsOwnership and AccountabilityAdaptabilityPresentation Skills

Industry Keywords

AI-Powered Video IntelligenceCustomer SuccessSales EnablementStartup EnvironmentTechnical Products

About the role

Key responsibilities & impact

Own Lumana's understanding of the market, customers, and competitive landscape. Continuously gather intelligence from customers, competitors, sales, partners, and industry trends, then translate those insights into clear strategic recommendations.
Define where Lumana should focus its go-to-market efforts, adjust priorities as market conditions evolve, and ensure GTM strategy reflects real customer demand rather than assumptions.
Develop and continuously evolve differentiated positioning and messaging that clearly communicates Lumana's value across industries, buyer personas, and customer segments.
Ensure messaging remains consistent across every customer-facing touchpoint while incorporating market intelligence and customer feedback to strengthen product-market fit.
Partner closely with Product, Engineering, Sales, Marketing, and Customer Success to bring new capabilities to market.
Own launch strategy from roadmap to execution by translating product investments into compelling market narratives, launch plans, and measurable business outcomes.
Serve as the strategic connective tissue across Product, Sales, Marketing, and Customer Success.
Bring teams together around GTM priorities, facilitate difficult prioritization decisions when competing initiatives arise, and ensure strategic direction is executed—not just discussed.
Take ownership from initial market signal through execution, driving initiatives forward with minimal oversight.
Equip Sales and Channel teams with the messaging, competitive intelligence, battlecards, pitch decks, objection handling, and enablement resources needed to accelerate pipeline and improve win rates.
Continuously refine enablement based on field feedback and competitive dynamics.
Develop customer-facing content including website messaging, case studies, product narratives, videos, blogs, and executive thought leadership that supports the entire buyer journey.
Position Lumana as an industry leader in AI-powered video intelligence through compelling storytelling grounded in customer outcomes and market trends.
Represent the customer across the organization by synthesizing feedback, product usage data, sales insights, and market signals.
Advocate for customer needs to influence messaging, GTM strategy, product prioritization, and long-term roadmap decisions.

Requirements

What you’ll need

5+ years of experience in B2B SaaS Product Marketing, with a proven track record of shaping go-to-market strategy that drove measurable business outcomes—not simply executing someone else's plan.
Experience building or scaling Product Marketing within a Series A–C startup or similarly high-growth environment where ambiguity, speed, and ownership are the norm.
Demonstrated ability to read market signals, customer insights, competitive dynamics, and business data to make strategic decisions with incomplete information and adapt quickly as conditions evolve.
Strong understanding of complex technical products, preferably within AI, computer vision, physical security, infrastructure, or enterprise software.
Proven success partnering closely with Product, Sales, Marketing, Customer Success, and executive leadership to align priorities, influence roadmap direction, and execute successful go-to-market initiatives.
Exceptional storytelling, writing, presentation, and messaging skills, with the ability to translate technical capabilities into compelling customer value.
Highly analytical with a strong grasp of business metrics and a bias toward action—comfortable balancing long-term strategy with hands-on execution.
Comfortable building from first principles, operating with limited structure, and taking ownership from initial market insight through execution.
Strong executive presence with the ability to influence cross-functional teams and drive alignment through credibility rather than authority.

Benefits

Comp & perks

Competitive Pay: Strong base salary + variable
Equity & Upside: Own a piece of what you're building
Tools that Work for You: We arm our team with top-tier tech and modern sales tools—so you can focus on closing, not admin
Remote-First Flexibility: Work from where you're most effective, with teammates around the globe
Product Influence: Your voice matters—sales feedback directly shapes our roadmap
Health & Wellness: Comprehensive medical, dental, and vision coverage
Time Off: 15 days PTO, 10 paid holidays, and sick leave
Financial: 401(k) with 4% employer match, equity (ISO) in a fast-growing startup
Remote-Friendly: Flexible hybrid/remote work arrangements depending on location
Parental Leave: Paid parental leave for new parents
Work Setup: $500 home office stipend and top-tier equipment provided