Senior Product Marketing Manager, Private Equity

Juniper Square

Senior Product Marketing Manager for private equity segment at Juniper Square. Leading strategy, positioning, and collaboration with sales teams to enhance market presence.

Posted 7/17/2026full-timeRemote • California, New York • 🇺🇸 United StatesSenior💰 $115,000 - $215,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in private equity dynamics, leveraging AI tools for competitive intelligence and messaging development, while effectively communicating value propositions to diverse stakeholders in the PE ecosystem.

Highest-signal resume keywords

Private Equity ExperienceB2B Product MarketingAI FluencyExceptional Communication SkillsCompetitive Intelligence

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

GTM StrategyVoice-of-Customer ResearchMessaging DevelopmentSales EnablementMarket Insights Translation

Soft Skills

JudgmentCollaborationInfluencing Skills

Tools & Technologies

AI Automation ToolsLLMsSales Collateral Development

Industry Keywords

Private Equity EcosystemCFOCOOInvestor RelationsFund Operations

About the role

Key responsibilities & impact

Partner on Juniper Square’s strategy, positioning and messaging for the private equity segment, articulating a differentiated value proposition for each stakeholder in the PE buying group; CFOs, COOs, Heads of Finance and Fund Operations, Investor Relations, and technical evaluators.
Build the PE persona and industry playbooks: buyer and influencer roles, priorities, objections, and content needs at every stage of the sales journey.
Work directly with Sales leadership and top sellers to co-create the collateral that wins PE deals: executive briefs, ROI narratives, competitive battlecards, and stakeholder-specific decks for each stage of the buying process.
Act as the internal expert on PE deal dynamics, playing an active role in shaping messaging and strategy on high-stakes opportunities.
Conduct deep voice-of-customer research through customer interviews, win/loss analysis, and Sales feedback to continuously enrich our understanding of PE personas and use cases.
Own competitive intelligence for the PE segment and disseminate actionable insights to Sales, Growth Marketing, and Product so the whole go-to-market motion stays aligned around how PE firms actually buy.
Use AI agents and tooling as core infrastructure to research accounts, synthesize customer and competitive inputs, which measurably accelerates the production of messaging and enablement assets.
Apply judgment to what AI produces: know where automation accelerates the work and where human insight matters.
Partner with Demand Gen to ground PE campaigns in strong, persona-relevant messaging and provide the inputs that drive message-market fit.
Work with Product to translate complex platform capabilities into clear, resonant value propositions for PE buyers.
Support Customer Marketing in surfacing the PE customer stories that validate our messaging with real-world proof.

Requirements

What you’ll need

3+ years of experience in the private equity ecosystem is required (at a PE firm, a fund administrator, or a company selling into PE); you understand how these firms operate, who the buyers are, and what they care about.
Experience in B2B product marketing or GTM strategy roles is advantageous but not required, with a strong bias toward supporting Sales and influencing deal outcomes.
AI Fluency: experience using LLMs, agents, and AI automation tools to measurably accelerate your work, and understanding where human judgment is critical.
Exceptional written and verbal communication skills; the ability to translate nuanced market insights into clear, compelling GTM artifacts.

Benefits

Comp & perks

Health, dental, and vision care for you and your family
Life insurance
Mental wellness coverage
Fertility and growing family support
Flex Time Off in addition to company-paid holidays
Paid family leave, medical leave, and bereavement leave policies
Retirement saving plans
Allowance to customize your work and technology setup at home
Annual professional development stipend