Product Marketing

• Lead and own the commercial strategy for Inovalon’s RWD business, including revenue targets, market segmentation, growth opportunity identification, and multi-year business planning in alignment with product roadmaps, sales capacity, and financial targets.
• Define and execute market segment strategies for RWD customers, with particular emphasis on the life sciences segment (biopharma, medical device, CROs, HEOR) and adjacent segments including payers and providers.
• Lead build/buy/partner decision frameworks and M&A evaluation for the RWD portfolio, identifying inorganic growth opportunities in collaboration with Sales, Product, Corporate Strategy, and other internal Inovalon functions.
• Translate enterprise strategy into actionable, segment-specific commercial plans for new products, add-ons, and expansions across the RWD portfolio.
• Support annual and multi-year business planning cycles, ensuring tight alignment across sales capacity, product roadmaps, pricing strategy, and financial targets.
• Own GTM readiness and commercialization execution for new RWD products and enhancements, ensuring clear positioning, pricing, packaging, and enablement for sales and customer-facing teams.
• Establish and operationalize a repeatable commercialization model for the RWD portfolio, including scalable launch playbooks, portfolio governance, and operating cadences connecting product definition through market launch to post-launch performance.
• Lead quarterly product portfolio planning to define and maintain a clear Plan of Record, aligning product roadmap, market priorities, and commercial readiness across Product, Sales, and Engineering.
• Own post-launch performance tracking and continuous optimization, ensuring RWD products achieve targeted adoption, pipeline contribution, and revenue outcomes.
• Partner with Sales Engineering to evolve pre-sales support toward a strategic commercial capability, including early adopter validation, deal strategy input, and structured Voice of Customer capture.
• Ensure new product launches are rigorously evaluated for profitability and GTM viability, driving adoption, pipeline conversion, and early revenue realization.
• Own product and services pricing strategy for the RWD business, in close alignment with Product and Finance, developing pricing frameworks that balance growth, competitiveness, and margin discipline.
• Design RWD-specific pricing and packaging models that reflect the distinct value drivers of closed claims, open claims, EHR, and clinical notes data across different customer segments and use cases.
• Support deal-level pricing decisions and approvals for complex or strategic opportunities in the RWD portfolio.
• Incorporate competitive positioning, market feedback, and performance data into continuous refinement of monetization strategies.
• Lead the Voice of Customer function for the RWD business, including customer advisory boards, structured feedback loops, and insight programs that directly inform roadmap prioritization and commercial decisions.
• Drive market research and competitive intelligence for the RWD landscape, translating insights into actionable recommendations for product strategy, pricing, and GTM execution.
• Monitor and analyze the evolving RWD regulatory and policy landscape — including FDA Real World Evidence guidance, CMS data programs, and data use and privacy regulations — to ensure commercial strategy remains proactive and well-positioned.
• Ensure customer insights, especially from life sciences and other priority segments, are systematically captured and integrated into product and commercial decisions.
• Allocate meaningful time to direct customer engagement, including executive meetings, strategic account support, and industry conferences.
• Serve as an external thought leader and spokesperson for Inovalon’s RWD capabilities, presenting at key industry forums and relevant life sciences and data analytics conferences.
• Engage with industry analysts from Gartner, KLAS, IDC, HFS, and other relevant analyst firms, ensuring Inovalon’s RWD narrative is well understood and competitively differentiated.
• Partner with Sales and Marketing on brand-building, thought leadership content, marketing campaigns, and competitive positioning for the RWD business.
• Drive integrated cross-functional alignment across Sales, Product, Engineering, Marketing, Finance, and Customer Success, ensuring clarity, accountability, and execution from strategy through results.
• Monitor and analyze commercial performance for the RWD business, including bookings, pipeline health, pricing effectiveness, and retention signals, using data and customer insights to continuously refine strategy and execution.
• Establish clear launch success metrics and operating cadences to track adoption, customer feedback, and commercial performance post-launch.
• Present business plans, performance insights, and growth recommendations to the VP of Commercial Strategy and broader executive leadership.

AVP, GTM & Commercial Strategy – Real World Data

• A unified go-to-market strategy for the enterprise platform
• A differentiated market presence for Instacart's enterprise solutions
• A high-performing, respected product marketing team
• A sales pipeline meaningfully moved by marketing
• A global market entry foundation with regional strategies

Director, Enterprise Product Marketing

• Define and lead the AI-powered GTM productivity roadmap
• Partner with Product and Engineering to build, implement, and scale AI-enabled workflows
• Architect and optimize end-to-end GTM workflows
• Own the strategy and continuous improvement of core GTM systems
• Establish governance frameworks supporting data integrity and efficient revenue recognition
• Oversee deal operations such as deal desk processes and approval workflows
• Lead and develop a high-performing team while driving alignment across various departments

Director, GTM Productivity

• Develop and nurture user communities via social, in-product, and direct marketing relationships
• Contribute to the design of innovative go-to-market strategies, including e-commerce/storefront and ‘freemium’ offers
• Develop buyer personas specific to transactional direct and channel-centric business models
• Identify and deliver thought leadership leveraging Tenable Research insights to drive brand awareness and demand generation
• Create compelling content for sales collateral, blog posts, website, channel offers, and related activities
• Lead new product and major feature releases
• Participate in webcasts, podcasts, events and other demand generation activities
• Guide and contribute to sales and partner enablement
• Must have the ability to travel (primarily domestic) up to 10% of time

Product Marketing Manager

• Own and evolve our narrative for public sector
• Build the narratives, playbooks, and resources that enable our public sector and regulated teams to be successful
• Serve as the primary product marketing contact for compliance initiatives including FedRAMP
• Partner with the platform team to deliver product launches and releases to regulated audiences
• Create the assets, including pitch decks, white papers, blogs, compliance briefs, and tech specs, that build Tines' credibility and presence in regulated markets
• Run technical trainings and equip colleagues across commercial and technical roles with everything they need to sell and win in regulated industries
• Provide technically grounded insights on our differentiation to support commercial and engineering colleagues serving highly regulated customers

Product Marketing Manager – Regulated Industries

• Lead cross-functional marketing initiatives through agile project management, ensuring that campaigns and materials are developed efficiently and align with business objectives.
• Own the messaging and positioning of the Electric solutions, synthesizing complex product capabilities into compelling narratives that drive adoption.
• Develop and manage a strategic portfolio of assets, including one-pagers, sell sheets, FAQs, partner pitch decks, and competitive battle cards that arms sales teams to win.
• Foster a data-driven marketing culture, leveraging competitive analysis, customer feedback, and campaign performance data to inform marketing strategies.
• Manage product update communications to clients and prospects.
• Use a combination of quantitative and qualitative data to prioritize marketing initiatives and measure the effectiveness of partner adoption campaigns and product positioning efforts.
• Align with the marketing team to develop product nurture campaigns designed to drive partner customer adoption and engagement with the platform.
• Define detailed campaign briefs, content requirements, and success metrics in collaboration with marketing, design and analytics teams, covering messaging frameworks, audience and targeting.
• Align with the marketing team for development and execution of a full marketing campaign lifecycle, ensuring timely delivery of high-impact marketing assets.

• Drive business results by developing GTM plans and tracking success metrics that enable scalable growth.
• Identify opportunities to leverage AI tools to enhance the customer experience and optimize operational costs.
• Represent your work to Sales & Ops leaders to advocate for resourcing and provide transparent updates on progress.
• Partner with Sales and Ops leaders to drive accountability for productivity, quality, and compliance standards.
• Own the administration and optimization of GTM tools, ensuring the team has the right tech to win.
• Design and manage the outbound dialer strategy and engagement cadence for every stage of the funnel.
• Own the monthly workforce and incentive planning process to identify short-term staffing gaps and mid-term hiring needs.
• Project manage high-leverage initiatives specifically designed to improve sales & operational efficiency and team member effectiveness.

Senior Manager, Go-To-Market Operations, Sales Tools

• Go-to-Market Strategy: Lead go-to-market planning and execution for new product launches, platform enhancements, AI capabilities, and strategic initiatives
• Develop differentiated positioning, messaging frameworks, and value propositions across government and enterprise audiences
• Partner with Product Management to influence roadmap prioritization through market insights and customer feedback
• Lead packaging, competitive differentiation, pricing support, and market segmentation strategies
• Messaging & Content Leadership: Own corporate and portfolio messaging architecture across eDiscovery, FOIA, data governance, compliance, and AI
• Develop executive-level narratives around AI governance, secure innovation, digital transformation, and unified legal workflows
• Create high-impact sales enablement materials including pitch decks, battlecards, whitepapers, case studies, analyst briefings, webinars, and executive presentations
• Ensure consistent messaging across campaigns, events, PR, analyst relations, and demand generation
• Sales Enablement & Revenue Partnership: Partner closely with Sales leadership to improve pipeline generation, win rates, and competitive positioning
• Build and maintain sales enablement programs that equip teams to articulate Casepoint’s value effectively
• Support strategic deals, executive presentations, customer workshops, and RFP/RFI responses
• Market & Analyst Intelligence: Lead competitive intelligence and market analysis initiatives across LegalTech, GovTech, and AI markets
• Build and manage relationships with industry analysts, influencers, and strategic partners
• Monitor industry trends, customer needs, procurement shifts, and emerging AI governance requirements
• Leadership & Cross-Functional Collaboration: Lead global intelligence team of product marketing managers and market intelligence analysts
• Collaborate cross-functionally with Sales (including Sales Engineering and Proposals), Product, Engineering, Customer Success, and Executive Leadership
• Mentor and scale product marketing capabilities as the organization grows
• Help shape corporate thought leadership and executive visibility in the market

Senior Director – Product Marketing

• partner with Product, Engineering, Solutions & B2B Marketing teams to create go-to-market strategies for new product and feature launches
• own product-market positioning, documentation for merchant facing assets, product framework and messaging
• lead cross-functional efforts to bring new features and products to market
• develop product positioning, messaging, and value propositions in partnership with the B2B Marketing team and key stakeholders
• conduct market research and gather qualitative feedback to understand retailer product and service evaluation
• analyze competitive landscape for market segmentation and opportunity sizing
• collaborate on multi-channel GTM strategies and campaign messaging for new Bread Pay features
• create compelling content for internal and external audiences

Product Marketing Specialist

• Own the narrative: Develop and steward SignalWire's category story from the foundational positioning document to the language that shows up in every customer-facing touchpoint.
• Drive messaging and positioning: Build crisp, differentiated messaging for our developer and enterprise audiences. Run win/loss analysis, competitive research, and customer interviews to ensure positioning is grounded in evidence, not assumptions.
• Lead category creation: Partner with leadership to define, name, and evangelize the Voice AI category. Create the frameworks, thought leadership content, and analyst/press narratives that establish SignalWire as a defining voice in an emerging market.
• Enable go-to-market: Equip sales organization with battle cards, pitch decks, objection-handling guides, and competitive intelligence. Own launch coordination for new products and platform capabilities from positioning brief to GA.
• Be the voice of the customer: Conduct ongoing interviews with developers, enterprise buyers, and partners. Synthesize insight into actionable intelligence that sharpens product, sales, and marketing across the funnel.
• Shape analyst and press relationships: Represent SignalWire's category POV in conversations with industry analysts (Gartner, Forrester, IDC) and technology press. Help build the external narrative that defines how our market is understood.

Senior Product Marketing Manager

• Coordinate day-to-day operations across multiple user acquisition programs, ensuring vendor schedules, field team logistics, and store-level activation plans stay on track across a portfolio of concurrent launches.
• Track program performance using operational data, diagnose where results are falling short of targets, and work with program managers to course-correct quickly.
• Manage vendor and contractor relationships, including scheduling coordination, onboarding support, invoice tracking, and performance accountability.
• Get close to the work by spending time in stores alongside field teams, observing what's actually happening on the ground and bringing back the insights that make our programs better.
• Contribute to the design and iteration of new growth programs for early-stage stores.

Senior Associate, Retail Go-To-Market Operations – Launch Success, Retailer Enablement

• Establish and continuously sharpen positioning and messaging for Fairmarkit's autonomous sourcing platform and supplier marketplace, — tailored to CPOs, procurement leaders, and finance stakeholders on the buyer side, and to supplier relationship and business development teams on the supply side
• Build AI-native PMM workflows from the ground up: use LLMs, automation, and purpose-built tooling to produce high-quality content, run research, and keep pace with a fast-moving product org without sacrificing depth
• Lead end-to-end go-to-market for new features and major launches — from narrative and packaging through naming, pricing input, launch plans, and post-launch analysis
• Partner closely with Product to influence the roadmap using customer, market, and competitive insights, especially around agentic AI use cases, UX, and procurement workflows
• Build and maintain core messaging frameworks, battlecards, and objection-handling guides; enable Sales and Customer Success through trainings, playbooks, and ongoing deal support
• Collaborate with Demand Gen, Brand, and ABM to develop integrated, product-led campaigns that drive pipeline, win rate, and expansion in target accounts
• Own core customer-facing assets including— decks, one-pagers, explainer pages, release notes, in-app education — for both buyers and suppliers, clearly communicating new capabilities and driving adoption across the marketplace
• Conduct market, buyer, and competitive research on procurement technology, source-to-pay, and AI/agentic platforms to identify whitespace and sharpen differentiation
• Champion the voice of the customer: synthesize qualitative and quantitative feedback from both procurement teams and suppliers into insights that shape product strategy, messaging, and sales motions
• Collaborate with product to define and track PMM success metrics — launch performance, feature adoption, content usage, win rates, and segment-level impact — and use data to iterate

• Define and lead our client communications, retention strategy and execution
• Create a robust library of sales and client success enablement materials
• Train and support the client success teams
• Own the end-to-end GTM process for new product launches
• Collaborate closely with Product Management and influence the product roadmap
• Develop clear, concise, and differentiated messaging
• Conduct customer interviews, analyze market trends
• Serve as a subject matter expert and internal evangelist

Senior Manager, Product Marketing

• Set the executive vision, strategy, and multi-year roadmap for ZoomInfo's GTM Technology portfolio and revenue platform ecosystem.
• Serve as the executive product owner for end-to-end GTM technology platforms spanning CPQ, pricing, quoting, ordering, subscriptions, billing, and post-sales revenue systems.
• Translate company growth strategy and evolving GTM motions into scalable, enforceable platform capabilities that support a global enterprise.
• Lead and drive cross-functional executive alignment across Sales, Finance, RevOps, Product, and Enterprise Applications on priorities, investment decisions, and sequencing.
• Sponsor and guide major platform transformations, including the Revenue Cloud Advanced transition, ensuring long-term architectural integrity, scalability, and business continuity.
• Establish and own governance and decision frameworks that balance delivery velocity, compliance, and platform durability at scale.
• Define and institutionalize the GTM Tech product and platform operating model, including roadmap discipline, investment planning, and outcome-based accountability.
• Build, attract, and develop a world-class organization of product leaders accountable for measurable business outcomes and platform excellence.
• Embed pricing controls, policy enforcement, and financial compliance directly into system design and platform architecture.
• Champion and scale AI-driven automation across GTM workflows to drive efficiency, decision quality, and superior customer experience.

Vice President – GTM Technology Product and Operations

• Develop marketing and go-to-market strategies in partnership with product teams and marketing channel owners to support partner adoption and business growth
• Lead cross-functional coordination across the product roadmap, including launch planning, internal readiness, and stakeholder visibility
• Create and refine messaging, positioning, and value propositions for partner-facing products, programs, and experiences
• Partner with product and business operations to inform roadmap priorities, product strategy, and the overall partner experience
• Build a deep understanding of agent and partner needs through research, performance data, and field feedback, and use those insights to shape strategy
• Collaborate with field marketing, web, and lifecycle teams to translate product value into clear, effective customer communications
• Act as an internal advocate for your product area, helping teams align around customer needs, business goals, and go-to-market priorities

• Establish an always-on competitive intel motion with regular updates to battlecards and talk tracks based on what’s changing in the market and what teams are hearing in calls.
• Build a win/loss + voice of customer loop that turns insights into improvements across messaging, sales process, and product strategy.
• Create and deliver internal sales enablement trainings, and represent Front externally at webinars and trade show sessions for solution-specific content.
• Scale and maintain core go-to-market assets (pitch deck, one-pagers, talk tracks) so they stay current and aligned to our strategic narrative.
• Serve as a vertical and persona SME and maintain narratives (workflows, proof points, objections) so Growth and Sales can utilize them across outbound and events.
• Turn integrations into a growth lever by sharpening integration messaging, upgrading key pages, and shipping reusable partner-ready assets.
• Partner with Solutions Engineering to ship a steady cadence of demo videos and talk tracks to support Marketing and Sales.

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Product Marketing Manager