Product Marketing

• Design and build the systems, automations, and integrations that enable our GTM teams to work efficiently and consistently.
• Partner closely with Sales, Marketing, Product, and Operations to translate business needs into technical solutions.
• Work across Salesforce, Clay, Dust, HubSpot, Zapier, and Gong, owning the architecture, integrations, and workflows that connect these systems end to end.
• Create scalable data pipelines and unified views that improve GTM visibility, forecasting, and prioritization.
• Develop repeatable, automated processes that reduce manual work and improve accuracy across the customer lifecycle.
• Diagnose system issues, eliminate process bottlenecks, and implement long-term fixes rather than short-term patches.
• Evaluate and implement new tools, ensuring they integrate seamlessly into our broader ecosystem.
• Support experimentation across GTM teams by rapidly building prototypes and iterating based on feedback.
• Audit systems, implement quick wins, map GTM architecture, ship one high-impact automation in the first 90 days.
• Build unified GTM data layer, redesign key workflows, and deploy major integrations over a 6–12 month roadmap.

Go-to-Market Engineer

• Define project/program scope and objectives
• Guide activities of a project/program team
• Identify resources and establish a master timeline for deliverables
• Manage certain areas of responsibility in enterprise-wide IT enhancement projects
• Support marketing campaigns with technical and non-technical partners
• Lead cross-functional teams spanning technical development and marketing planning

Lead Product Marketing Manager

• Own the overall marketing strategy for Unit 42
• Lead positioning for Unit 42
• Deliver world-class thought leadership
• Work closely with direct reports to develop marketing plans
• Establish clear and consistent marketing performance metrics
• Communicate metrics across company leadership
• Recognize new market opportunities
• Collaborate with sales leadership to amplify Unit 42 value props

Senior Director, Product Marketing – Unit 42

• Develop, own, and lead the global go-to-market strategy for flow cytometry automation and sample preparation systems
• Build the automation marketing roadmap—segmentation, value propositions, positioning, and adoption targets
• Forge and grow strategic 3rd party partnerships that drive workflow integration and commercial synergies
• Serve as the primary liaison for external business partners, building trust and leading cross-functional collaboration
• Equip regions to localize execution while maintaining global consistency
• Own KPIs and dashboards to track program performance and market penetration
• Drive downstream marketing strategy across all growth initiatives—including the FACSLyric flow cytometer portfolio—owning marketing strategy, driving growth and adoption, and expanding into new markets and customer segments
• Craft differentiated messaging and positioning that resonates with key customer personas
• Build and run multi-channel programs—digital, email, events, webinars—that generate demand and accelerate sales
• Partner with regional teams to localize global campaigns for maximum local impact
• Produce compelling customer-facing content—brochures, case studies, ROI tools, web content—that moves buyers through the funnel
• Collaborate with growth marketing and marketing communications to unify strategy, messaging, and demand generation
• Partner with regional leaders and sales to drive market penetration and revenue growth
• Cultivate relationships with strategic customers and key opinion leaders to accelerate adoption
• Shape long-range marketing plans that cement Waters Biosciences' leadership in flow cytometry automation
• Build and maintain competitive intelligence frameworks — tracking positioning, launches, pricing, and market share
• Turn competitive insights into sharp messaging, sales tools, and winning campaign strategies
• Stay ahead of pricing and tender activity to keep commercial strategies competitive and regionally relevant

Global Product Marketing Manager, Flow Cytometry Automation

• Own top-of-funnel: turn institutional CRE owner prospects in our target markets into booked meetings and engaged pipeline.
• Build the playbook, run the plays, measure everything, then scale what's working.
• Own the full funnel from first cold touch to qualified meeting, working closely with Sales to ensure alignment and impact.
• Execute and optimize multi-channel top-funnel programs across outbound email, LinkedIn, paid search and social, events and conferences, webinars, partnerships, content syndication, and ABM.
• Manage outside vendors, agencies, and contractors; bring work in-house when it's cheaper or better.

B2B GTM Manager

• Own the bridge between our deeply technical products and customers, developers, and decision‑makers
• Develop and own the end‑to‑end product marketing strategy for Delos Data's hardware and software portfolio
• Conduct market, customer, and competitor research across the AI infrastructure landscape
• Partner with founders, product, and sales to plan launch milestones
• Define and track success metrics for marketing initiatives
• Create the core messaging framework for Delos Data
• Ensure messaging consistency across all customer touchpoints
• Create high‑impact sales and marketing collateral
• Lead content development for the Delos Data website
• Produce content for media and analyst engagement

Product Marketing Manager

• Define and operationalize GTM plays for enterprise customers across key segments and industries
• Develop clear value frameworks aligned to enterprise buying groups (CIO, CISO, Data Leaders)
• Partner with sales leadership to improve deal velocity, win rates, and expansion
• Translate positioning and solutions into pipeline-generating programs
• Align closely with demand generation, partners, and customer success to ensure consistent execution across the funnel
• Support cross-sell and platform adoption within the existing install base
• Build enterprise-ready sales plays, messaging, and tools for complex, multi-stakeholder deals
• Develop battlecards, objection handling, and competitive positioning
• Actively support strategic deals and top accounts with tailored messaging and deal strategy
• Create repeatable frameworks for account targeting, segmentation, and deal progression
• Ensure global consistency while enabling regional flexibility
• Continuously refine GTM based on field feedback and performance data

Director, PMM – Enterprise GTM

• Own the full enterprise sales cycle, from outbound pipeline generation through to close.
• Build pipeline through targeted account mapping, outbound strategies, and multi-threaded engagement.
• Engage C-level and VP stakeholders across Operations, Innovation, and related functions.
• Lead deal strategy — discovery, use case definition, pricing (including usage-based models), and contract negotiation (including SLA alignment).
• Work closely with product and deployment teams to co-design solutions and shape high-impact use cases with customers.
• Drive complex, multi-stakeholder deals with high ACVs and longer sales cycles.
• Contribute to how Beam sells — define messaging, influence GTM strategy, and improve repeatability.
• Act as a bridge between customer needs and internal teams, feeding customer insights back into product and ensuring strong customer outcomes.
• Represent Beam in customer conversations, onsite visits, and key industry moments.
• Shape Beam's US GTM motion — own a slice of the playbook (e.g., outbound, vertical messaging, target account strategy) and turn what works into repeatable practice.

Senior GTM Manager

• Own the planning, execution, and operational oversight of all marketing campaigns and product launches.
• Ensure performance, ecommerce, and brand initiatives are delivered on time, on budget, and with creative excellence.
• Manage deadlines, streamline workflows, enforce creative processes, and maintain leadership visibility across all initiatives.
• Maintain and enforce the full marketing & GTM calendar, including campaigns, product launches, seasonal initiatives, and omnichannel activations.
• Drive accountability for all marketing and creative deadlines, including ads, banners, emails, social content, influencer activations, and campaign assets.
• Oversee creative operations: manage workflow systems, enforce briefs and rules, and ensure designers and creative teams follow processes consistently.
• Develop, implement, and maintain SOPs and repeatable workflows for marketing, creative production, and campaign launches.
• Track creative production and performance reporting, ensuring assets meet quality standards and align with strategic objectives.
• Organize and manage creative tools and platforms to streamline processes, improve collaboration, and reduce bottlenecks.
• Coordinate cross-functional teams (marketing, ecommerce, brand, design, creative) to remove blockers and ensure seamless execution.
• Manage budget tracking and forecast approvals for marketing initiatives, ensuring alignment with leadership before launch.

Marketing & Creative Operations Manager – Omni-Channel, GTM

• Support the positioning, go-to-market (GTM) strategy, and sales enablement for HP’s AI solutions serving universities, research institutions, and academic labs
• Help bring AI solutions to market by translating technical capabilities into clear, compelling messaging for academic audiences—including faculty, researchers, and IT teams
• Contribute to how HP enables AI training, inference, and emerging agentic AI workflows across research, instruction, and student access
• Work closely with cross-functional teams across Product, Sales, and Partnerships to develop content, support launches, and execute GTM programs aligned to higher education and research priorities
• Support development of messaging for HP AI solutions tailored to higher education and research customers
• Translate product capabilities into value for academic use cases
• Assist in creating vertical-specific content focused on research productivity, teaching outcomes, student access, and emerging AI workflows
• Contribute to GTM planning and execution for AI solutions across higher ed and research segments
• Help define target audiences and support campaign development
• Collaborate with cross-functional teams to ensure messaging consistency across campaigns and launches
• Develop and maintain sales materials including presentations, one-pagers, and solution overviews
• Support creation of enablement content such as playbooks, reference architectures, and competitive comparisons
• Help articulate the value of local and hybrid AI environments for agentic and data-intensive workloads
• Conduct research on higher-ed and research market trends, including the adoption of AI and emerging agent-based applications
• Support voice-of-customer activities such as interviews and feedback synthesis
• Translate insights into recommendations for messaging and campaign improvements
• Support product and solution launches by coordinating assets, timelines, and stakeholder inputs
• Help ensure readiness across marketing and sales teams through content and communication
• Track performance of GTM activities and capture learnings for future improvements

Product Marketing Manager – AI Solutions, Higher Education, Research

• Own messaging and positioning for Spotter and Wayfinder
• Drive ICP, segmentation, and customer insight
• Build sales enablement that improves revenue outcomes
• Lead launches and GTM execution
• Establish a repeatable proof engine of case studies
• Support lead generation by translating product value
• Build AI-driven GTM tools and workflows

• Partner with Product to shape go-to-market strategy and lead full-cycle launches
• Develop differentiated positioning and messaging
• Own the creation of enablement materials for Sales and Customer Success
• Collaborate with Demand Generation and Growth Marketing teams
• Act as the voice of the customer
• Monitor competitive landscape and emerging market trends
• Refine and socialize personas, use cases, and customer journeys
• Contribute to internal alignment by equipping teams with tools and training
• Leverage AI tools to experiment, streamline processes, and accelerate go-to-market execution
• Lead UpKeep’s competitive intelligence program

Senior Product Marketing Manager

• A unified go-to-market strategy for the enterprise platform
• A differentiated market presence for Instacart's enterprise solutions
• A high-performing, respected product marketing team
• A sales pipeline meaningfully moved by marketing
• A global market entry foundation with regional strategies

Director, Enterprise Product Marketing

• Serve as a strategic advisor to leaders across Sales, Marketing, Partnerships, Customer Success, and broader GTM functions, helping scale high-performing teams during rapid growth.
• Coach leaders through organizational design, workforce planning, team effectiveness, leadership development, and scaling challenges.
• Partner with leaders to navigate performance management, compensation discussions, promotions, leveling, employee relations matters, and organizational change.
• Drive organizational health through direct feedback, thoughtful leadership partnership, and strong business and talent judgment.
• Support and operationalize core talent programs, including performance cycles, calibration discussions, promotion processes, and manager enablement efforts.
• Reinforce high performance standards, accountability, and clarity around expectations, feedback, and growth across the organization.
• Partner on org design and team structure decisions, including spans, layers, role clarity, and manager effectiveness.
• Use People insights, business context, and organizational data to proactively identify risks, friction points, and opportunities for improvement.
• Build lightweight but scalable People frameworks, manager guidance, operating mechanisms, and repeatable processes that improve consistency and effectiveness across the business.
• Partner closely with Talent Programs, Recruiting, Total Rewards, and People Operations to deliver a cohesive and scalable People experience.
• Contribute to company-wide manager enablement, leadership programming, and People team operational excellence initiatives.
• Leverage AI and automation to improve speed, quality, scalability, and consistency across People workflows and manager support.
• Identify opportunities to reduce manual work, improve operational efficiency, and build scalable tools and resources that increase leverage across the People function.

Senior People Business Partner Lead, GTM

• Lead and develop a high-performing GTM Operations team supporting our Education business globally
• Drive operational excellence across critical business functions including: New product and offering introductions, Customer verification and fulfillment workflows, Sales enablement and process optimization, Data governance and reporting
• Identify operational bottlenecks and design scalable solutions that improve efficiency, visibility, and customer experience
• Partner closely with cross-functional stakeholders to align systems, tools, and processes with strategic business priorities
• Optimize sales processes, workflows, and tooling to improve productivity and adoption across global teams
• Serve as a key operational leader for planning cycles, business reviews, and strategic initiatives
• Translate data into actionable insights by analyzing trends, developing hypotheses, and recommending improvements
• Lead multiple high-impact initiatives simultaneously while balancing strategic planning with hands-on execution
• Build strong relationships across global and regional teams to drive alignment and successful change management

Senior Manager, GTM Operations – Education

• Support Curri's paid acquisition across channels (e.g. Meta and Google Ads)
• Build the PLG motion inside the marketplace
• Build the outbound and ABM machinery
• Support the organic motion
• Build AI-powered workflows

• Architect with business partners
• Embed with stakeholders across Revenue Operations, Sales, Marketing, Channel Partners, and Finance to diagnose operational challenges using first-principles thinking
• Translate growth strategy and identified gaps into re-designed processes across core GTM workflows including forecasting, pipeline management, quote-to-cash, planning, sales enablement, and partner operations
• Design outbound motion infrastructure including sequencing logic, territory and account prioritization, signal-based triggers, and rep-facing tooling that drives consistent, high-quality outbound execution at scale
• Evaluate our GTM tech stack (e.g., Salesforce, Gong, Clay, ZoomInfo, Looker) and define the future state to leverage AI-native tooling and drive greater GTM agility
• Design AI-enabled workflows that improve the speed, consistency, and quality of GTM execution
• Build tools and deploy modern AI capabilities to connect systems, automate tasks, and surface actionable intelligence without over-engineering
• Instrument GTM systems and architect the data flows that enable accurate pipeline analytics, forecasting, and planning
• Build integrations and feedback loops (e.g., win/loss signals, conversion, pipeline flow) that continuously improve the quality of inputs into processes and analytics models
• Own solutions end-to-end: design, build, test, iterate, and support
• Establish and enforce shared definitions, data standards, system-of-record hygiene, and workflow governance to improve behavior consistency, execution quality, and alignment across functions (e.g., RevOps, Sales, Enablement, Marketing, etc.)
• Reduce manual work through automation while improving signal quality, execution consistency, and operational reliability across GTM workflows
• Reduce tool sprawl, complexity, and process redundancy

Senior GTM Operations Engineer

• Collaborate with the Product team to develop compelling, differentiated product messaging and positioning.
• Inform messaging priorities with compelling and timely assessment and insights on market knowledge, competitive insights, buyer personas, business performance analytics, and corporate priorities.
• Develop and partner with Sales Enablement to educate internal teams on our B2B products, the value propositions for each, and develop compelling messaging that will address their needs for the jobs to be done.
• Create and deliver product demos to illustrate Rakuten’s capabilities, differentiators, and benefits for practitioners.
• Partner closely with Commercialization Strategy on analytics, research, and insights to influence and inform product roadmap and drive pricing and packaging.
• Closely collaborate with management to build compelling, high-performing marketing campaigns that contribute to increased sales pipeline and new customer acquisition.
• Become an expert on the market, competitive landscape, and buyer needs and behaviors, with documented materials and regular presentations to educate internal teams.
• Conceptualize, write copy and provide art direction for educational and value-based product content for a variety of channels and purposes.
• Create compelling marketing content that maps to integrated marketing campaigns and product promotion themes (blogs, white papers, guides, emails and videos) and maintain development plan for resourcing and coordinated campaign planning.

• Meeting senior living operators face-to-face and showing them how AllCare’s AI-driven model solves real operational challenges
• Building and managing your own pipeline with clear activity expectations and measurable goals
• Actively selling in the field, not behind a desk
• Learning through structured training, coaching, ride-alongs, and in-field shadowing with sales, operations, and clinical teams
• Developing relationships, learning your market, and becoming a credible operator in your territory

HealthTech Sales – Go-to-Market

• Own LeapXpert's product marketing strategy, narrative, and positioning across segments, verticals, and personas.
• Lead go-to-market planning and execution for product launches and strategic initiatives—from concept to market impact.
• Partner with Product on roadmap planning, bringing market and buyer intelligence that shapes decisions, not just follows them.
• Define, direct, and continuously improve a fleet of PMM AI agents across competitive monitoring, content creation, and sales asset generation—expanding autonomy while maintaining quality standards.
• Own the sales portal and all enablement assets: pitch decks, battlecards, solution briefs, ROI frameworks, demo scripts, and objection guides—often writing these yourself.
• Measure impact across all PMM initiatives and drive continuous improvement based on data and field feedback.
• Measure the impact of product marketing initiatives and drive continuous improvement.
• Define segmentation, personas, and ICP with enough precision that Sales can act on them immediately.
• Run sales training and messaging workshops to keep the field sharp and on-message.
• Build and execute the customer marketing strategy—lifecycle content, advocacy programs, expansion campaigns—to drive retention and upsell.
• Own partner marketing: onboarding and training partner sales teams, building partner-specific enablement materials, and supporting co-sell motions.
• Drive customer-facing content: case studies, whitepapers, website copy, webinars, and thought leadership—with a high bar for quality and clarity.
• Maintain a sharp competitive intelligence program with deep battlecards the whole GTM org can use.

See all jobs on JobTailor

Go-to-Market Engineer

Lead Product Marketing Manager

Senior Director, Product Marketing – Unit 42

Global Product Marketing Manager, Flow Cytometry Automation

B2B GTM Manager

Product Marketing Manager

Director, PMM – Enterprise GTM

Senior GTM Manager

Marketing & Creative Operations Manager – Omni-Channel, GTM

Product Marketing Manager – AI Solutions, Higher Education, Research

Product Marketing Manager

Senior Product Marketing Manager

Director, Enterprise Product Marketing

Senior People Business Partner Lead, GTM

Senior Manager, GTM Operations – Education

Product Marketing Manager

Senior GTM Operations Engineer

Product Marketing Manager

HealthTech Sales – Go-to-Market

Director of Product Marketing