Product Marketing

• Own and execute the go-to-market strategy for PVcase Prospect.
• Define and evolve Prospect's value proposition, messaging, and differentiation.
• Serve as the primary advocate for US developer needs and customer insights.
• Monitor market trends, developer workflows, and emerging opportunities within the renewable energy sector.
• Define target customer segments, buyer personas, and growth opportunities.
• Partner closely with Product Managers to influence roadmap prioritization and product strategy.
• Develop competitive intelligence, battlecards, and displacement initiatives to improve win rates.
• Lead customer and prospect research programs to understand buying decisions and market dynamics.
• Lead launch planning, adoption initiatives, and customer growth strategies.
• Help position Prospect as a strategic entry point into the broader PVcase platform and future migration opportunities.

Product Marketing Manager

• B2C Go-to-Market Strategy: Own the end-to-end launch strategy and execution for new financial products, alternative investments (ie Private Equity, Venture Capital, Real Estate, etc.), Structured Products, and AI-driven portfolio tools—across both US and Singapore offerings.
• Product Content & Launch Operations: Own the recurring product content pipeline—brochures, webinars, product specifications, timelines, and in-app product pages—working with investment, design, and ops teams to publish accurate, compliant product content on tight weekly launch cycles.
• Lifecycle & Campaign Creation: Author and deploy high-impact marketing collateral, launch and redemption emails, in-app positioning, and educational narratives that drive member activation and long-term retention.
• Demand Generation & Events: Plan and execute paid user acquisition, landing pages, and educational webinars featuring Arta's investment leaders to drive qualified top-of-funnel growth.
• Educational & Thought-Leadership Content: Produce white papers, explainers, and evergreen educational content that demystify sophisticated strategies and build the trust flywheel.
• Positioning & Messaging: Demystify complex, high-net-worth financial strategies into elegant, user-focused value propositions that clear regulatory hurdles while building profound user trust.
• AI-Native Workflows: Use and build AI tools to accelerate content production, improve accuracy, and scale marketing operations—and document processes so they're repeatable by the broader team.
• Onboarding & Funnel Optimization: Audit and refine onboarding flows, in-product copy, and activation touchpoints; run A/B tests and iterate based on adoption data.
• Cross-Functional Collaboration: Partner closely with Product Management, Compliance, Investment Research, Design, Email Ops, and Client Advisory teams to ensure a unified and compliant product narrative across the entire member journey.
• Market Intelligence: Stay ahead of macroeconomic trends, regulatory changes, and competitive shifts in the wealth management and private market landscapes.

• Lead the execution of strategic projects, from early stage ideas to implementation.
• Manage our GTM motion (from planning to testing to launch), ensuring cross functional teams are delivering against critical activities and deliverables for our most important launches
• Identify pain points or other inefficiencies in our GTM motion and develop solutions.
• Drive solutions home via coordinated change management efforts.
• Excitement to learn about all areas of Snap’s digital ads business and constant desire to question and improve the status quo

Associate, Global Ads GTM Strategy, Operations

• Conduct rigorous analysis (adoption, revenue, etc.) of our highest priority products
• Develop quantitative and qualitative insights and translate them into actionable business recommendations
• Quarterback quarterly product revenue and adoption goal creation and reporting
• Lead the execution of strategic projects, from early stage ideas to implementation
• Work closely with business units and core ads monetization functions to develop and implement strategic initiatives

Senior Associate, Global Ads GTM Strategy and Operations

• Lead the execution of strategic projects, from early stage ideas to implementation.
• Manage our GTM motion (from planning to testing to launch)
• Identify pain points or other inefficiencies in our GTM motion and develop solutions.
• Drive solutions home via coordinated change management efforts.
• Excitement to learn about all areas of Snap’s digital ads business.

Associate, Global Ads GTM Strategy and Operations

• Conduct rigorous analysis (adoption, revenue, etc.) of our highest priority products to determine incremental revenue potential and opportunities / challenges for product and GTM teams to tackle.
• Develop quantitative and qualitative insights and ​​translate them into actionable business recommendations for cross functional partners and senior leadership.
• Quarterback quarterly product revenue / adoption goal creation and reporting - visualizing trends via user friendly dashboards and advising Sales and GTM teams on recommended action.
• Lead the execution of strategic projects, from early stage ideas to implementation.
• Shape strategy, work closely with key stakeholders, and project manage the execution.
• Work closely with business units and core ads monetization functions (e.g. Product, PMM, Business Marketing, Sales…) to develop and implement strategic initiatives.
• Coordinate, operationalize and drive execution of projects.

• Own and refine positioning, messaging, and narrative for the Internet Exposure portfolio
• Translate product and competitive insights into clear, usable stories for Sales, Marketing, and customers
• Lead go-to-market strategy and launches, driving awareness and pipeline
• Partner with Demand Marketing to turn core narratives into campaigns and programs
• Enable Sales with decks, battlecards, and talk tracks that improve win rates
• Engage directly with customers and the field:
• Present at webinars, events, and briefings
• Support high-level demos and sales conversations
• Gather and apply customer and field feedback to continuously refine messaging
• Drive narrative consistency across content, campaigns, sales, and communications, ensuring a unified story across all customer touchpoints
• Partner with cross-functional teams (Product, Sales, PR, Content) to prioritize and focus messaging on the highest-impact opportunities

Product Marketing Manager, Exposure Management

• Develop and execute product marketing strategy to drive awareness, adoption, spend, and revenue growth for Mercury’s Cards and Spend Management products.
• Go deep on our products, the market, and our customers in order to articulate product positioning, messaging, and value propositions.
• Use quantitative and qualitative data to understand what our customers need, and where the incumbent products available today aren’t cutting it.
• Plan and execute product GTMs, nailing audience segmentation, messaging, channel strategy, and measurement.
• Collaborate with Product, Design, and Engineering to influence the product roadmap, with the ultimate goal of increasing product adoption and customer growth.
• Partner closely with Sales and Relationship Management teams to improve sales win rates and product upsell opportunities
• Build a strong relationship with marketing and brand teams to develop email campaigns, landing pages, advertising, case studies, social posts, and public relations outreach relating to your products.
• Roll up your sleeves to get things done – this can be anything from writing a press release to negotiating a sponsorship to interviewing customers, or whatever the project requires.

Senior Product Marketing Manager – Cards & Spend Management

• Own RYZE's product mix and sell strategy across DTC and marketplace — Amazon, TikTok Shop, Walmart, and Target
• Define products, bundles, and pack types for sales
• Build the bundling, add-on, and attach strategy that grows basket size and lifetime value
• Own discount and incentive architecture and promotional calendar
• Lead on-site merchandising and champion navigation, search, and product-page improvements
• Partner with Innovation and R&D on product go-to-market strategies
• Forecast demand and support inventory readiness in collaboration with Operations
• Drive alignment across Engineering, Design, Creative, and Performance teams

Director of Digital Merchandising – GTM

• Help define how the world understands Arcade and the AI video category we're creating.
• Partner closely with CEO, product, design, and engineering to launch new features.
• Develop compelling narratives and create content that people want to read and share.
• Write, experiment, publish, analyze, and refine how Arcade shows up in the market.

Product Marketer

• Own and drive the execution of the agentic paid media optimization system
• Execute the agentic lifecycle marketing strategy
• Manage data and feature requirements
• Maintain autonomy and governance guardrails
• Implement causal measurement plans
• Communicate clear product requirements and status
• Own the marketing measurement foundation
• Partner with Legal and Privacy teams

Senior Product Scientist, Agentic Growth – Marketing

• As a Senior Product Marketing Manager for CoreWeave software products like W&B Models and W&B Weave, you will help define and scale the narratives, product launches, and go-to-market strategy for the platform that AI researchers and developers rely on to build, evaluate, and improve AI models and agents.
• You will sit at the intersection of AI research, model and agent development, and production AI operations, translating deeply technical capabilities into compelling stories that resonate with AI researchers, engineers, platform teams, and technical decision-makers.
• Working closely with Product, Engineering, Sales, Developer Relations, and Customer Marketing, you'll help shape how the market understands and adopts the next generation of AI development workflows.
• As Product Marketing Manager, you will be responsible for defining the value proposition, positioning, messaging, and GTM strategy for CoreWeave's AI researcher and developer tools.
• This role sits at the forefront of our purpose-built tools for accelerating the agent loop. You'll help shape the future of agent workflows, enabling agents to run, generate traces, be evaluated, incorporate feedback, and continuously improve through an iterative development cycle.
• You will work with key stakeholders in marketing, sales, product management and engineering to shape CoreWeave's software portfolio growth.

Senior Product Marketing Manager

• Drive revenue impact through influence on pipeline, win rates, deal velocity, and ACV in partnership with Sales.
• Define category positioning, narrative, and differentiation while leading market education for Commercial Intelligence.
• Partner closely with Product to shape roadmap based on market opportunity, customer insight, and competitive dynamics.
• Align packaging and pricing to value, buyer segments, and overall growth strategy.
• Lead disciplined, high-impact product launches and go-to-market execution.
• Enable Sales with clear, differentiated messaging, tools, and deal support that improves conversion.
• Build a strong value-to-proof engine with ROI-driven case studies and customer advocacy for sales enablement and product-specific advocacy.
• Operate as a revenue leader with accountability for business outcomes, not as a support function.
• Create clarity in ambiguous environments and align cross-functional teams.
• Scale impact through AI-first workflows and leverage rather than headcount.
• Set the standard for excellence in Product Marketing practices and execution.
• Work cross-functionally as a peer to Product and Sales leadership.
• Drive the transition from legacy approaches to modern, AI-native capabilities and translate that shift into clear customer value and differentiation.

Vice President – Product Marketing

• Develop go-to-market plans and content such as web pages, blogs, news, social media, and presentations to help CSPs promote NVIDIA technologies on their cloud platforms
• Build customer success stories about end-users and ISVs using NVIDIA technologies on cloud platforms
• Coordinate and manage events to showcase NVIDIA technologies and partnerships
• Integrate models and software solutions with marketing strategies
• Review partner marketing materials for value proposition and overall messaging alignment
• Develop messaging and strategies to support partner and campaign marketing teams
• Travel to trade shows, conferences, or technical sales training as needed

• Build and maintain the core messaging and positioning for Faros, keeping every claim tied to shipped product and evolving the narrative as the market moves
• Write and own the website's message architecture and copy, treating it as our highest-traffic salesperson
• Equip sales with decks, battle cards, competitive intel, objection handling, and demo narratives built from real call data and kept current
• Run product launches end to end, deciding what we say, where we say it, what sales gets, and what the market hears
• Bring your own quarterly campaign ideas backed by research, then partner with demand generation to build and run them
• Build gated assets that fuel demand programs: industry reports, assessments, calculators, and education etc. that a buyer will trade their contact for
• Set and hold the quality bar on everything a buyer sees, from ad copy and banners to headlines, emails, and social posts
• Develop customer proof that gives skeptical buyers evidence: case studies, win stories, and testimonials
• Create content engineering leaders actually share, including reports, blogs, technical narratives, and webinars
• Track your pipeline impact, knowing which campaigns and content source and influence deals, and adjusting to what the data says

Product Marketing Lead

• Architect the Playbook: Define our ICP (Ideal Customer Profile), design our outreach sequences, and build the initial sales assets (decks, demos, white papers).
• Full-Cycle Ownership: From cold outbound and technical discovery to procurement and closing.
• Work the Room: Show up where our buyers actually gather - the conferences, the dinners, the industry events. A large share of our pipeline will come from relationships you build face-to-face rather than just from a sequence.
• The Feedback Loop: Distill complex prospect objections into actionable product requirements. You are the bridge between "what the market wants" and "what we build."
• Tech Stack Ownership: Stand up the GTM stack (CRM, data enrichment, sequencing tools) with an eye toward automation and clean data from Day 1.

Head of GTM, North America

General

• We’re hiring a People Business Partner to support our Go-to-Market organization during a critical phase of growth. This is a highly strategic, high-impact role for someone who has partnered closely with leadership teams and helped organizations scale with intention.
• You will be deeply embedded with GTM leadership, bringing clarity and rigor to how teams are structured, how leaders operate, and how talent is developed across the organization. You’ll help shape org design and team effectiveness, drive talent and performance strategies that enable high-performing teams, and build the people practices and change management approaches that allow us to scale with both speed and discipline.
• This role requires strong business judgment and the ability to operate with deep context. You’ll partner closely with leaders to navigate complex organizational decisions, anticipate challenges before they surface, and bring a clear point of view on what great looks like at every level of the organization.

People Business Partner, GTM

• Craft and continuously refine positioning, value propositions, and messaging frameworks across DarcyIQ's six product modules (Chat & AI Agent, Meetings Hub, Scoping & Estimates, Document Generation, AI Workflows, MCP Studio) and our Forward Deployed Engineering service line
• Develop GTM strategy for Forward Deployed Engineering — positioning embedded engineering services alongside DarcyIQ and other channel partner solutions as a unified offering for mid-market and enterprise AWS customers
• Own end-to-end GTM for new DarcyIQ features and module releases — from beta through general availability and post-launch optimization
• Build sales enablement that makes our teams unstoppable: pitch decks, battlecards, objection-handling guides, demo scripts, and ROI calculators for both DarcyIQ and FDE services
• Maintain competitive intelligence across AI sales-enablement, proposal-automation, embedded-engineering, and partner-ecosystem tooling — produce battlecards and win/loss analyses that arm sales
• Source, write, and promote customer case studies and success stories that prove DarcyIQ's validated outcomes — 3X project capacity per engineer, 40% faster time-to-production, 30% quality improvement, and 99.7% customer retention
• Develop thought-leadership content — blog posts, whitepapers, webinar scripts — that positions DarcyIQ and FDE as authorities in AI-powered consulting and embedded engineering
• Serve as the voice of the market inside product and engineering teams, translating customer interviews, win/loss data, and competitive analysis into actionable roadmap recommendations
• Define and track KPIs that matter: adoption and usage growth, pipeline contribution, win-rate lift, enablement asset utilization, and time-to-market for launches

• Build and run the onboarding and ramp program that gets new SDRs and Account Executives productive faster, owning ramp metrics like time-to-first-deal and days in technical evaluation.
• Create and maintain the sales content engine; battle cards, call scripts, objection handling, demo guides, one-pagers, and competitive intel.
• Partner with GTM leadership on hands-on coaching, call reviews, messaging, and skills development.
• Translate PACP/NASSCO standards, CCTV inspection workflows, and SewerAI's products (Pioneer, AutoCode, Risk & Rehab, QAI) into language reps can sell with confidence.
• Own launch readiness — when Product ships something new, make sure Sales knows how to position and sell it, in partnership with Product Marketing.
• Manage the enablement tech stack (Salesforce, call intelligence, content management, LMS) and the reporting that shows what's working.
• Tie enablement to the metrics that matter — win rate, mid-funnel conversion, ramp time, and product adoption — and iterate against them.

GTM Enablement Manager

• Develop product positioning, messaging, and value propositions that differentiate Socure's document verification products in the market.
• Lead the planning and execution of go-to-market strategies for new product launches and feature releases.
• Conduct market, competitor, and customer research to inform product marketing strategies and content.
• Collaborate with product, sales, and marketing teams to ensure consistent messaging and alignment across channels.
• Create sales enablement materials, such as presentations, datasheets, and FAQs, tailored to document verification solutions.
• Track and analyze product and campaign performance metrics, providing insights and recommendations for optimization.
• Develop customer-facing content, including case studies, blog posts, and product collateral, highlighting document verification product impact.
• Gather feedback from customers and internal stakeholders to inform product improvements and marketing initiatives.
• Champion Socure's leadership competencies by fostering collaboration, adaptability, and a customer-centric mindset in all initiatives.

Product Marketing jobs in California

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Product Marketing Manager

Product Marketing Manager

Associate, Global Ads GTM Strategy, Operations

Senior Associate, Global Ads GTM Strategy and Operations

Associate, Global Ads GTM Strategy and Operations

Senior Associate, Global Ads GTM Strategy and Operations

Product Marketing Manager, Exposure Management

Senior Product Marketing Manager – Cards & Spend Management

Director of Digital Merchandising – GTM

Product Marketer

Senior Product Scientist, Agentic Growth – Marketing

Senior Product Marketing Manager

Vice President – Product Marketing

Senior Product Marketing Manager

Product Marketing Lead

Head of GTM, North America

People Business Partner, GTM

Product Marketing Manager

GTM Enablement Manager

Senior Product Marketing Manager – Document Verification