Vice President – Product Marketing

Enable

VP of Product Marketing at Enable defining category and influencing revenue outcomes. Leading transition to AI-powered platforms in a high-growth SaaS company based in San Francisco.

Posted 7/21/2026full-timeRemote • California • 🇺🇸 United StatesLead💰 $245,000 - $255,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive expertise in Product Marketing within B2B SaaS, with a strong focus on go-to-market execution, positioning, and leveraging AI-native solutions to drive revenue impact. Proven ability to collaborate cross-functionally with Sales and Product teams to align strategies and enhance customer value.

Highest-signal resume keywords

Product Marketing ExperienceB2B SaaS ExpertiseGo-To-Market ExecutionAI-Native Solutions TransitionEnterprise Software Knowledge

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Revenue Impact AnalysisMarket PositioningDeal Velocity OptimizationSales EnablementProduct Roadmap DevelopmentProduct Launch ManagementROI-Driven Case StudiesCompetitive Dynamics AnalysisPricing Strategy AlignmentCustomer Insight Integration

Soft Skills

Cross-Functional CollaborationStrategic InfluenceClarity in AmbiguityLeadership in ExecutionCommunication Skills

Industry Keywords

Complex Sales CyclesIndustry Analysts EngagementGartnerForresterSales Conversion Improvement

About the role

Key responsibilities & impact

Drive revenue impact through influence on pipeline, win rates, deal velocity, and ACV in partnership with Sales.
Define category positioning, narrative, and differentiation while leading market education for Commercial Intelligence.
Partner closely with Product to shape roadmap based on market opportunity, customer insight, and competitive dynamics.
Align packaging and pricing to value, buyer segments, and overall growth strategy.
Lead disciplined, high-impact product launches and go-to-market execution.
Enable Sales with clear, differentiated messaging, tools, and deal support that improves conversion.
Build a strong value-to-proof engine with ROI-driven case studies and customer advocacy for sales enablement and product-specific advocacy.
Operate as a revenue leader with accountability for business outcomes, not as a support function.
Create clarity in ambiguous environments and align cross-functional teams.
Scale impact through AI-first workflows and leverage rather than headcount.
Set the standard for excellence in Product Marketing practices and execution.
Work cross-functionally as a peer to Product and Sales leadership.
Drive the transition from legacy approaches to modern, AI-native capabilities and translate that shift into clear customer value and differentiation.

Requirements

What you’ll need

Ten or more years of experience in Product Marketing within B2B SaaS.
Experience in enterprise software and complex sales cycles.
Proven impact on win rates, positioning, and go-to-market execution.
Strong experience partnering with Product on strategy and roadmap development.
Experience leading or supporting transitions from legacy technology to modern, AI-native solutions.
Experience working with industry analysts such as Gartner and Forrester.

Benefits

Comp & perks

Unlimited Paid Time Off: Flexible PTO policy based on trust, balancing personal time and business needs
Wellness Benefit: Quarterly incentive dedicated to improving your health and well-being
Comprehensive Insurance: Health and life coverage for you and your family
Lucrative Bonus Plan: Enjoy a rewarding bonus structure subject to company or individual performance
Equity Program: Benefit from our equity program with additional options tied to tenure and performance
Career Growth: Explore new opportunities with our internal mobility program
Training: Access a range of workshops and courses designed to boost your professional growth and take your career to new heights
Pets: Bring your pets to our welcoming, pet-friendly offices