Product Marketing Lead

Faros

Product Marketing Lead at Faros driving positioning in the AI engineering market. Crafting authentic narratives and collaborating directly with executives to influence buyers and investors.

Posted 7/18/2026full-timeSan Mateo • California • 🇺🇸 United StatesSenior💰 $230,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product marketing with a focus on messaging, content creation, and campaign execution, particularly for engineering buyers. Possesses strong writing skills and a technical background to effectively communicate complex concepts.

Highest-signal resume keywords

Product Marketing ExperienceTechnical DegreeStrong Writing SkillsOperational MindsetExperience Marketing to Engineering Buyers

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Messaging DevelopmentContent CreationCampaign ManagementMarket PositioningData AnalysisTechnical WritingAPI Documentation UnderstandingCompetitive AnalysisCustomer Proof DevelopmentPipeline Tracking

Soft Skills

ResourcefulnessSelf-SufficiencyTaste in DesignCommunication SkillsCollaboration

Certifications & Qualifications

MBA Preferred

Industry Keywords

Dev ToolsInfrastructureAIEarly-Stage StartupsEngineering Buyers

About the role

Key responsibilities & impact

Build and maintain the core messaging and positioning for Faros, keeping every claim tied to shipped product and evolving the narrative as the market moves
Write and own the website's message architecture and copy, treating it as our highest-traffic salesperson
Equip sales with decks, battle cards, competitive intel, objection handling, and demo narratives built from real call data and kept current
Run product launches end to end, deciding what we say, where we say it, what sales gets, and what the market hears
Bring your own quarterly campaign ideas backed by research, then partner with demand generation to build and run them
Build gated assets that fuel demand programs: industry reports, assessments, calculators, and education etc. that a buyer will trade their contact for
Set and hold the quality bar on everything a buyer sees, from ad copy and banners to headlines, emails, and social posts
Develop customer proof that gives skeptical buyers evidence: case studies, win stories, and testimonials
Create content engineering leaders actually share, including reports, blogs, technical narratives, and webinars
Track your pipeline impact, knowing which campaigns and content source and influence deals, and adjusting to what the data says

Requirements

What you’ll need

6+ years in product marketing at a dev tools, infrastructure, or AI company, with real ownership of messaging and launches
Technical degree, computer science or a related engineering field; MBA preferred
Experience at early-stage startups where you were the marketing infrastructure: self-sufficient, resourceful, and able to ship without a team behind you
Proven experience marketing to engineering buyers, with instincts for what they respect that are demonstrated, not theoretical
Technical depth to read API docs, follow an architecture discussion, and question engineers without a translator
Strong, fast writing with first drafts that are usable and final drafts that are tight; writing samples required
Have an operational mindset. You think in pipeline, conversion, and shipped work, and you've been accountable to a number
Demonstrated taste, in words and in how things look and feel, and the ability to articulate why something is good rather than just accurate

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Faros Website LinkedIn All Job Openings 51 - 200 employees Founded 2019 ☁️ SaaS 🤖 Artificial Intelligence 🤝 B2B 💰 $20M Series A - Faros AI on 2023-06 SaaS
Artificial Intelligence
B2B Faros is a SaaS platform that gives engineering leaders visibility into how software teams work and control over delivery using a unified knowledge graph and AI-driven insights. It connects to any SDLC toolchain, provides context for developers and AI agents, measures AI impact on productivity and quality, and helps teams forecast capacity, reduce risk, and accelerate delivery. Faros targets enterprise engineering, DevEx, and AI transformation leaders with enterprise-grade security and ROI-focused measurement. Product Marketing Lead 🔥 1 hour ago 🏢🏡 San Mateo – Hybrid 💵 $230k / year ⏰ Full Time 🟠 Senior 🎁 Product Marketing Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Build and maintain the core messaging and positioning for Faros, keeping every claim tied to shipped product and evolving the narrative as the market moves
Write and own the website's message architecture and copy, treating it as our highest-traffic salesperson
Equip sales with decks, battle cards, competitive intel, objection handling, and demo narratives built from real call data and kept current
Run product launches end to end, deciding what we say, where we say it, what sales gets, and what the market hears
Bring your own quarterly campaign ideas backed by research, then partner with demand generation to build and run them
Build gated assets that fuel demand programs: industry reports, assessments, calculators, and education etc. that a buyer will trade their contact for
Set and hold the quality bar on everything a buyer sees, from ad copy and banners to headlines, emails, and social posts
Develop customer proof that gives skeptical buyers evidence: case studies, win stories, and testimonials
Create content engineering leaders actually share, including reports, blogs, technical narratives, and webinars
Track your pipeline impact, knowing which campaigns and content source and influence deals, and adjusting to what the data says 🎯 Requirements
6+ years in product marketing at a dev tools, infrastructure, or AI company, with real ownership of messaging and launches
Technical degree, computer science or a related engineering field; MBA preferred
Experience at early-stage startups where you were the marketing infrastructure: self-sufficient, resourceful, and able to ship without a team behind you
Proven experience marketing to engineering buyers, with instincts for what they respect that are demonstrated, not theoretical
Technical depth to read API docs, follow an architecture discussion, and question engineers without a translator
Strong, fast writing with first drafts that are usable and final drafts that are tight; writing samples required
Have an operational mindset. You think in pipeline, conversion, and shipped work, and you've been accountable to a number
Demonstrated taste, in words and in how things look and feel, and the ability to articulate why something is good rather than just accurate Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs Product Marketing Manager 🕒 4 days ago Rakuten 10,000+ employees 🛍️ eCommerce 🌍 Social Impact Website LinkedIn All Job Openings Product Marketing Manager supporting B2B Marketing and Sales Enablement at Rakuten. Driving demand and adoption of B2B performance offering through compelling marketing initiatives. 🏢🏡 San Mateo – Hybrid 💵 $78.7k - $135.2k / year ⏰ Full Time 🟡 Mid-level 🟠 Senior 🎁 Product Marketing 🦅 H1B Visa Sponsor View More Product Marketing Manager Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Privacy policy Terms of service Job board SEO course AI Apply Copilot OpenClaw job finder Find jobs using your resume Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs