Performance Marketing

• Own the product vision and roadmap for ads quality systems
• Drive the strategy and execution for increasing the velocity of experimentation
• Work hands-on with machine learning engineers and ads engineers
• Define and track the right success metrics for ads quality
• Operate in a fast-paced, constantly evolving environment

Senior Product Manager, Ads Quality

• Develop strategies and tactics that support client goals and drive strong paid digital marketing performance
• Build and maintain stronger, deeper client relationships with day-to-day contacts to ensure high client retention and growth
• Troubleshoot minor to complicated client issues
• Implement and test new capabilities to enable client growth
• Develop strong relationships with clients and identify senior stakeholders
• Attend and participate in all meetings/calls with clients
• Communicate effectively with various audiences, with support for some clients
• Create and present insightful, meaningful, accurate reports and analyses with minimal support
• Execute the Workshop Digital client flag process and proactively identify resolutions
• Go the extra mile for assigned clients within the scope of the SOW
• Proactively seek and gracefully accept feedback
• Tactfully share feedback with colleagues
• Immediately inform Paid Media Management of any concerns or issues from clients when appropriate
• Inform Paid Media Management of any updates, concerns, or potential points of interest from within the digital marketing community
• May participate in the interview process
• Identify new opportunities for clients to meet their business goals
• Identify opportunities for potential case studies and coordinate with marketing for case study development, with some management support
• Manage beta tests of new services for the client set
• Elevate client requests for SOW changes with some support
• Provide feedback on training content
• Develop basic training content with QA
• Occasionally, conduct basic team training to help develop team expertise
• Read industry blogs, books, whitepapers, and articles to stay current on relevant tactics, updates, and best practices
• Occasionally contribute thought leadership content to the Workshop Digital blog and the industry
• Manage paid digital marketing accounts across Google Ads, Google Display Network, YouTube, Microsoft Ads, Facebook, Twitter, LinkedIn, and other paid digital marketing channels with minimal support
• Strategically build, manage, and optimize client-paid digital marketing accounts with minimal support
• Perform keyword and audience research to optimize accounts and influence creative decisions with minimal support
• Actively manage and seek ways to improve account performance and diversify client budgets to maximize results with minimal support
• Based on client goals, create a test hypothesis and implement landing page optimizations to improve client results with minimal support
• Create and prioritize strategies and supporting tactics that embody clients’ business goals with minimal support
• Meet and exceed client expectations and set KPIs with minimal support
• Set up and review Google Analytics (and any other third-party tracking software) with minimal support
• Identify potential threats, changes in landscape, industry updates, and potential opportunities for client accounts, and present these to clients with minimal support
• Conduct ongoing tests that drive towards growth and achieving client goals with minimal support
• Temporarily take on extra client hours to support the team during times of limited bandwidth

Senior Paid Media Analyst

• Develop and execute integrated demand generation campaigns targeting Corporate and SLED audiences, driving awareness, engagement, pipeline, and revenue growth.
• Own campaign execution across multiple channels, including email, paid social, display, search, webinars, content syndication, ABM programs, events, and emerging digital channels.
• Partner closely with Sales and BDR teams to ensure marketing-generated leads are acted on quickly, campaign performance is continuously improved, and pipeline targets are achieved.
• Monitor campaign performance daily and proactively identify opportunities to improve lead conversion, engagement, and pipeline creation.
• Collaborate with Product Marketing and Content Team to translate business priorities into compelling campaign themes, messaging, and content offers.
• Support account-based marketing programs focused on strategic accounts and key growth opportunities.
• Work closely with Marketing Operations to ensure accurate tracking, reporting, attribution, and lead flow management.
• Maintain campaign calendars, project plans, and execution timelines while managing multiple concurrent initiatives.
• Leverage AI, automation, intent data, and emerging technologies to improve campaign efficiency, personalization, and scale.
• Continuously test, learn, and optimize campaign performance through experimentation and data-driven decision making.

Campaign Marketing Manager – Corporate, SLED

• Lead the development and execution of integrated, multi-channel campaigns aligned to strategic priorities.
• Coordinate campaign activities across email, digital advertising, events, and paid media.
• Manage campaign setup and execution in marketing platforms such as HubSpot, Salesforce, Demandbase, and other tools.
• Partner with product marketing and strategy teams to understand messaging frameworks and campaign goals.
• Collaborate with creative, digital, social media, and communications teams to ensure cohesive execution across channels.
• Develop and maintain campaign project plans, timelines, and deliverables.
• Monitor campaign progress and proactively address risks or delays.
• Track campaign performance using dashboards and analytics tools.
• Collaborate with sales teams to support targeted campaigns and ensure alignment on messaging and follow-up strategies.

Campaign Manager

• Demand Generation Strategy & Execution — Own the North American demand generation plan end-to-end, translating company growth goals into integrated campaign programs across digital, ABM, field events, webinars, and partner channels. Set targets, allocate budget, and hold accountability for pipeline contribution.
• Digital Marketing & Inbound Pipeline Ownership — Directly manage and optimize paid search, paid social, SEO/content distribution, and marketing automation to drive inbound pipeline. You will be hands-on in platform execution — building campaigns in HubSpot, managing spend in Google and LinkedIn, and continuously optimizing for CPL, MQL quality, and conversion rates.
• ABX Orchestration — Lead account-based experience programs for priority ICP segments across manufacturing, supply chain, warehousing, and logistics. Develop executive engagement programs, industry-specific content plays, and targeted digital sequences that advance strategic accounts.
• Partner GTM Support — Execute "to/through/with" partner marketing activities aligned to our global partner marketing framework, supporting channel and alliance partners with co-marketing programs and joint demand generation.
• Sales & BDR Alignment — Work closely with Sales Development and Field Sales to define lead management SLAs, optimize handoff and follow-up processes, and ensure tight alignment on ICP targeting, messaging, and pipeline attribution.
• Data-Driven Performance Management — Own the demand generation reporting framework in partnership with RevOps. Build and maintain dashboards tracking funnel performance, channel efficiency, and pipeline influence — and use that data to make fast, informed optimization decisions.
• Team & Budget Leadership — Manage a small but growing team, external agencies, and a meaningful demand gen budget. Hire, develop, and hold the bar on output quality and business impact.

Director of Demand Generation

• Own the consumer SEM program end-to-end.
• Set strategy, execution standards, and the performance roadmap for an 8+ figure annual SEM budget across Google Ads, Microsoft Advertising, and emerging AI-driven search surfaces, with clear accountability for high-intent traffic, leads, revenue, and efficient payback.
• Set goals and own the numbers. Define channel goals, forecasts, budgets, and KPI frameworks — CPL/CPA, ROAS, impression share — in partnership with Marketing leadership, Finance, and Analytics.
• Own budget allocation and pacing, and make fast, data-driven reallocation decisions to scale volume while improving efficiency.
• Live in the account. Oversee campaign architecture, bidding strategy, keyword coverage, audiences, feeds, ad copy and creative testing, and landing page optimization daily; maintain pristine account hygiene and a relentless testing calendar.
• Build and scale automation and AI. Drive feed-based automation, API integrations, Smart Bidding, signal-based strategies, scripting, and emerging AI-agent workflows to operate at scale — and act as the strategic owner for embedding AI/ML and generative AI into SEM workflows across bidding, query expansion, ad copy generation, and reporting.
• Grow beyond the ad. Think product-first about the full funnel — partner with Product, Engineering, Design, and Lifecycle to improve landing pages, conversion rates, and onboarding, not just media efficiency.
• Stay ahead of AI-driven search. Anticipate how AI is reshaping discovery — AI Overviews, agentic search, Performance Max, an evolving SERP — and ensure Cars.com maintains strong visibility across traditional and AI-driven search surfaces.
• Own measurement. Define and maintain the SEM measurement framework — attribution, incrementality testing, media mix modeling (MMM), conversion tracking, and reporting automation — and translate performance into executive-ready narratives that connect search to acquisition, revenue, and payback.
• Strive for zero flaw campaigns. Set quality-assurance standards for ad copy, destination URLs, tracking parameters, and budget controls that protect spend, data integrity, and the brand.
• Manage partners. Own agency and platform relationships (Google, Microsoft) — strategic roadmaps, quarterly business reviews, troubleshooting, and performance improvement plans.
• Build and lead the team. Develop a team of SEM specialists, setting clear ownership and consistent operating rhythms.

Director, Paid Search

• Develop and execute event strategies that align with organizational priorities, business objectives, and growth initiatives.
• Provide strategic recommendations on event investments, sponsorship opportunities, audience engagement, and activation approaches.
• Lead the planning, execution, and evaluation of industry events and trade shows to ensure successful delivery and measurable outcomes.
• Negotiate sponsorship agreements and manage relationships with event organizers, vendors, and external partners.
• Oversee all event logistics, production elements, registrations, and deliverables to ensure seamless attendee and client experience.
• Manage event budgets, contracts, invoices, and financial reporting, ensuring effective stewardship of company resources.
• Develop and deliver post-event reporting, including performance analysis, ROI measurement, and actionable recommendations.

Events & Campaign Marketing Manager

• Own paid search strategy across Google Ads and Microsoft Advertising for a portfolio of commerce-driven clients, with Shopping, Performance Max, and standard search working as one system.
• Treat feed optimization as a core discipline: audit, restructure, and continuously improve product feeds (titles, attributes, GTINs, custom labels, supplemental feeds) to maximize coverage, relevance, and ROAS.
• Participate in new business pitches.
• Architect campaign and feed segmentation strategies that give buyers control inside increasingly automated, AI-driven products.
• Partner with clients and internal teams on the full shopping experience — landing pages, PDP quality, merchant feed health, promotions, and conversion tracking — so media spend lands on a page that converts.
• Set the measurement frame: ROAS, new-customer acquisition, margin-aware bidding, incrementality, and feed-level performance diagnostics.
• Lead, mentor, and grow a team of search and feed specialists; raise the bar on QA, hygiene, and documentation.
• Stay ahead of platform changes — Performance Max evolution, AI Max, retail media adjacencies, and the shift toward signal- and feed-driven buying — and translate it into client roadmaps.
• Act as a senior point of contact for clients: present strategy, defend recommendations with data, and build trust.

Associate Director, Paid Search, Feeds & Shopping

• You run all paid media on Meta for our program: targeting, testing structure, pacing, every optimization decision.
• You diagnose at the concept level, is this angle dead or is it the hook.
• You develop the concepts, write the hooks, and script the funnel.
• Once you're in the creative, turning our coaching calls and winning angles into organic content and YouTube scripts.
• You'll run a weekly group coaching call with our students.

Performance Marketing Manager

• Develop strategies and tactics that support client goals and drive strong paid media marketing performance
• Build and maintain strong, deep client relationships with day-to-day contacts and senior stakeholders to ensure high client retention and growth
• Troubleshoot minor to complicated client issues independently and complex issues with support
• Implement and test new capabilities to enable client growth
• Train new hires on basic and standard concepts
• Provide support for client services deliverables during the sales process for upsells and new business

Paid Media Manager

• Provide expert technical guidance to surgeons and OR staff during live procedures, ensuring seamless adoption of Medtronic’s wound closure portfolio.
• Act as the national SME for high-value technologies, including V-Loc™ Barbed Sutures, Conventional Suture and specialty conversion portfolios.
• Lead comprehensive training for OR nurses, Surgical Technicians, and Residents on product codes, needle anatomy, and material science.
• Orchestrate the physical removal of competitive inventory and the streamlined organization of Medtronic stock within OR cores and specialty carts.
• Audit hospital usage to identify exact "product equivalents," mitigating clinical disruption during the transition.
• Partner with local Surgical Account Managers (SAM) to ensure conversions hit volume targets and remain on schedule.
• Serve as the "Lead Rep" in high-priority facilities or complex accounts requiring executive-level oversight.
• Present clinical data and success metrics to hospital leadership to validate the financial and clinical move to Medtronic.
• Provide elite-level coverage for territories in transition or vacancy to protect market share and maintain customer continuity.

Surgical Conversion Specialist

• Lead the end-to-end trafficking process within CM360, including placement creation, creative assignment, and tracking ad delivery.
• Manage advanced floodlight configurations and Amazon tags, including custom variables and enhanced conversions.
• Manage strategic account architecture set up to align with clients business, measurement and goals.
• Oversee the implementation of complex 3rd-party tracking (e.g., IAS, DoubleVerify) to maintain brand safety and viewability standards.
• Provide QA for all campaign assets, ensuring technical specifications, landing pages, and tracking pixels are functioning perfectly before launch.
• Monitor daily delivery and discrepancies, proactively troubleshooting ad serving issues or data mismatches between platforms.
• Optimize ad server settings (frequency capping, rotation, and sequencing) to maximize campaign efficiency and reach.
• Analyze and report on cross-channel performance, leveraging CM360’s attribution modeling to provide a unified view of the customer journey.
• Utilize Report Builder and Data Studio to create custom dashboards that highlight delivery trends and actionable technical insights.
• Act as the primary technical point of contact for internal teams (Programmatic, Paid Social, Search) to ensure integrated tracking across the full media stack.
• Lead technical onboarding for new clients, establishing best practices for account structure and naming conventions.
• Assist in quarterly or monthly client sessions, presenting strategic insights that align with client business objectives and KPIs, while proactively identifying new opportunities to enhance performance.

Campaign Manager, Ad Ops – Temporary

• Own Kin's paid social campaigns end-to-end — audience targeting, bid strategy, ad concepts, and budget allocation — with an initial focus on scaling spend on Meta and expanding to additional platforms as value is proven out
• Build and optimize display and programmatic advertising campaigns across the Google Display Network and other relevant placements, driving awareness and consideration among target homeowner audiences with a sharp eye on downstream conversion metrics
• Lead Kin's remarketing and retargeting strategy across paid social and display, building audience segments based on site behavior, quote progress, policy status, and price competitiveness to turn abandoned quotes into bound policies
• Define audience strategy for both prospecting and retargeting across paid social and display, demonstrating deep knowledge of Kin's target customer and the right platform-specific levers to pull
• Develop creative briefs and testing roadmaps in partnership with the design team, running structured tests across copy, visuals, formats, and CTAs to continuously improve performance
• Monitor campaign performance daily and drive data-driven optimizations to hit efficiency and volume targets, partnering with Marketing Analytics to build reporting that produces meaningful, actionable reads on every test
• Partner cross-functionally with Organic Social, Product, Marketing Analytics, and Brand & Content teams to achieve acquisition goals
• Use LLMs, including Claude, to accelerate iteration and execution — taking campaigns from idea to in-market faster and enhancing performance analysis once campaigns are live

Growth Marketing Manager, Paid Social, Display

• Develop and oversee multi-channel programmatic media strategies including Display, OLV, CTV, DOOH, Audio, and Native.
• Identify third-party data segments, manage audience lists, and curate publisher lists.
• Negotiate and implement direct and private marketplace (PMP) deals with media partners.
• Manage the entire campaign lifecycle, including setup, trafficking, QA, and launch within DSPs such as DV360 and Amazon DSP.
• Monitor campaign pacing, ad verification, brand safety, and viewability daily to ensure flawless execution.
• Execute continuous optimization through bid adjustments, targeting refinement, and A/B testing.
• Interpret and report on attribution models to illustrate the impact of programmatic tactics on the full funnel.
• Optimize campaigns through data-driven insights and performance tracking while highlighting key metrics, trends, and actionable recommendations.
• Leverage Google Analytics, Looker Studio, and Marketing Cloud Intelligence to track, measure, and report on the success of paid media campaigns.
• Collaborate with the immediate team and cross-departmentally on marketing strategies aligned with client business goals.
• Work cross-functionally with AdOps, SEM, and Paid Social teams to ensure integrated media strategies.

Programmatic Campaign Manager – Temporary

• Lead the visual evolution of brands. You’ll oversee the art direction for pitches and flagship projects, ensuring all work meets a world-class standard of design, typography, and composition.
• Guide a team of junior to mid-level Art Directors and Designers. You’ll provide specific, craft-based feedback that pushes their work further while helping them develop their own visual voices.
• Take ownership of the visual narrative across multi-channel campaigns. You’ll lead the aesthetic side of 'the big idea,' ensuring a cohesive look and feel across film, digital, social, and physical experiences.
• Lead the visual side of production, from selecting photographers and directors to overseeing color grading, retouching, and motion design, ensuring the final product matches the original creative vision.
• Act as the visual authority in client meetings. You’ll present design systems and art direction with passion and clarity, helping clients understand the strategic 'why' behind visual choices.
• Partner with Creative leadership to evolve design workflows, establish quality standards, and identify new tools or AI-driven technologies to keep the team’s craft future-ready.
• Foster an inclusive, design-forward culture that encourages experimentation, shared learning, and a relentless pursuit of visual excellence.

Associate Director, Art Direction – Performance Marketing

• Own B2C growth across paid, ambassador, organic, referral, partnerships, and event channels.
• Build and scale repeatable acquisition engines targeting healthcare student communities; prioritize by CAC efficiency and conversion potential.
• Plan, execute, and optimize campaigns across Meta and Google (with room to test new platforms).
• Own budget allocation with clear CAC and ROAS accountability; make data-driven reallocation decisions.
• Develop differentiated positioning for med, NP, and PA students.
• Translate product features into high-converting value propositions across ads, landing pages, and lead-gen assets.
• Partner with lifecycle/CRM to ensure demand captured at the top of the funnel converts.
• Identify and address drop-off points across the acquisition funnel.
• Execute student-facing events and conference activations.
• Build and test scalable programs, including ambassador initiatives, influencer partnerships, referrals, and organic growth tactics.
• Own demand gen reporting: track volume, quality, and cost of new trial starts and subscribers across all channels.
• Partner with product and content teams to align messaging and share user insights.
• Manage vendors and agency relationships; communicate results clearly across teams.

Senior Demand Generation Manager – B2C Growth

• You own 100% of marketing-sourced pipeline across BH, Care, and Ed.
• You will set and manage pipeline targets by LOB, allocate budget across channels and segments, and report on marketing’s contribution to bookings.
• You will manage and develop a team of three Demand Generation Managers, each responsible for their respective LOB.
• You will build and scale multi-channel demand programs spanning paid search, paid social, display, ABM, email nurture, webinars, events, and thought-leadership content.
• You will serve as the primary marketing point of contact for paid media, ABM, and creative agency partners.
• You will track and optimize full-funnel metrics (MAL, MQL, SAL, SQL, Opportunity, Pipeline, ARR) across all three LOBs.
• You will partner with Sales leadership across all three LOBs to define funnel stages, establish shared handoff criteria, align on lead scoring and routing logic, and build structured feedback loops that improve lead quality and campaign effectiveness over time.
• You will own the organic growth strategy, including SEO and AI engine optimization, to expand discoverability across traditional search and AI-generated results.

Director, Demand Generation

• Lead and manage end-to-end paid search strategy across multiple clients and verticals (Google Ads, Bing, Performance Max, YouTube, etc.)
• Serve as the senior strategic advisor for all things SEM—owning client relationships, results, and recommendations
• Manage and mentor a team of SEM managers and specialists, ensuring continual growth, learning, and performance
• Oversee campaign planning, execution, testing, and optimization to meet performance goals (ROAS, CPL, CPA, etc.)
• Oversee audience segmentation, keyword strategies, bid strategies, ad extensions, and ad copy testing
• Analyze performance metrics and partner with Analytics team to deliver monthly reporting with actionable insights tied to appointment bookings or lead generation
• Partner with cross-functional teams (Media, Analytics, Creative, Data Science) to deliver holistic media plans.
• Stay ahead of trends in AI, automation, privacy changes, and Google/Bing ad platform innovations
• Lead quarterly business reviews and reporting presentations for key clients
• Partner with ad ops, analytics and client teams to implement and maintain offline conversion tracking from CRM systems and call tracking integrations
• Ensure SEM work integrates seamlessly into omnichannel strategies (including paid social, programmatic OLV/Display)
• Develop processes, playbooks, and best practices to scale SEM efforts efficiently and effectively
• Mentor a team of paid search managers and associates, ensuring strategy execution aligns with client goals and industry best practices

• Lead and manage end-to-end paid search strategy across multiple clients and verticals (Google Ads, Bing, Performance Max, YouTube, etc.)
• Serve as the senior strategic advisor for all things SEM—owning client relationships, results, and recommendations
• Manage and mentor a team of SEM managers and specialists, ensuring continual growth, learning, and performance
• Oversee campaign planning, execution, testing, and optimization to meet performance goals (ROAS, CPL, CPA, etc.)
• Oversee audience segmentation, keyword strategies, bid strategies, ad extensions, and ad copy testing
• Analyze performance metrics and partner with Analytics team to deliver monthly reporting with actionable insights tied to appointment bookings or lead generation
• Partner with cross-functional teams (Media, Analytics, Creative, Data Science) to deliver holistic media plans
• Stay ahead of trends in AI, automation, privacy changes, and Google/Bing ad platform innovations
• Lead quarterly business reviews and reporting presentations for key clients
• Partner with ad ops, analytics and client teams to implement and maintain offline conversion tracking from CRM systems and call tracking integrations
• Ensure SEM work integrates seamlessly into omnichannel strategies (including paid social, programmatic OLV/Display)
• Develop processes, playbooks, and best practices to scale SEM efforts efficiently and effectively
• Mentor a team of paid search managers and associates, ensuring strategy execution aligns with client goals and industry best practices

Contract Director, Paid Search

• Fine-tune FleetPulse's outbound engine. This means owning the full Clay + Lemlist stack — list-building logic, campaign sequencing, copy, and performance optimization — targeting around 1,000 fleets per week.
• Launch and run the ABM program to a defined list of enterprise and mid-market fleet accounts. Work directly with the VP of Commercial Operations to prioritize accounts and tailor messaging.
• Stand up email nurture cadences in HubSpot — from scratch.
• Contribute to content and positioning work— shape how FleetPulse talks about its product to different buyer personas.

Performance Marketing jobs in Illinois

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Senior Product Manager, Ads Quality

Senior Paid Media Analyst

Campaign Marketing Manager – Corporate, SLED

Campaign Manager

Director of Demand Generation

Director, Paid Search

Events & Campaign Marketing Manager

Associate Director, Paid Search, Feeds & Shopping

Performance Marketing Manager

Paid Media Manager

Surgical Conversion Specialist

Campaign Manager, Ad Ops – Temporary

Growth Marketing Manager, Paid Social, Display

Programmatic Campaign Manager – Temporary

Associate Director, Art Direction – Performance Marketing

Senior Demand Generation Manager – B2C Growth

Director, Demand Generation

Director, Paid Search

Contract Director, Paid Search

Marketing Manager – Demand Generation