Performance Marketing

• You own 100% of marketing-sourced pipeline across BH, Care, and Ed.
• You will set and manage pipeline targets by LOB, allocate budget across channels and segments, and report on marketing’s contribution to bookings.
• You will manage and develop a team of three Demand Generation Managers, each responsible for their respective LOB.
• You will build and scale multi-channel demand programs spanning paid search, paid social, display, ABM, email nurture, webinars, events, and thought-leadership content.
• You will serve as the primary marketing point of contact for paid media, ABM, and creative agency partners.
• You will track and optimize full-funnel metrics (MAL, MQL, SAL, SQL, Opportunity, Pipeline, ARR) across all three LOBs.
• You will partner with Sales leadership across all three LOBs to define funnel stages, establish shared handoff criteria, align on lead scoring and routing logic, and build structured feedback loops that improve lead quality and campaign effectiveness over time.
• You will own the organic growth strategy, including SEO and AI engine optimization, to expand discoverability across traditional search and AI-generated results.

Director, Demand Generation

• Lead and manage end-to-end paid search strategy across multiple clients and verticals (Google Ads, Bing, Performance Max, YouTube, etc.)
• Serve as the senior strategic advisor for all things SEM—owning client relationships, results, and recommendations
• Manage and mentor a team of SEM managers and specialists, ensuring continual growth, learning, and performance
• Oversee campaign planning, execution, testing, and optimization to meet performance goals (ROAS, CPL, CPA, etc.)
• Oversee audience segmentation, keyword strategies, bid strategies, ad extensions, and ad copy testing
• Analyze performance metrics and partner with Analytics team to deliver monthly reporting with actionable insights tied to appointment bookings or lead generation
• Partner with cross-functional teams (Media, Analytics, Creative, Data Science) to deliver holistic media plans.
• Stay ahead of trends in AI, automation, privacy changes, and Google/Bing ad platform innovations
• Lead quarterly business reviews and reporting presentations for key clients
• Partner with ad ops, analytics and client teams to implement and maintain offline conversion tracking from CRM systems and call tracking integrations
• Ensure SEM work integrates seamlessly into omnichannel strategies (including paid social, programmatic OLV/Display)
• Develop processes, playbooks, and best practices to scale SEM efforts efficiently and effectively
• Mentor a team of paid search managers and associates, ensuring strategy execution aligns with client goals and industry best practices

Director, Paid Search

• Lead and manage end-to-end paid search strategy across multiple clients and verticals (Google Ads, Bing, Performance Max, YouTube, etc.)
• Serve as the senior strategic advisor for all things SEM—owning client relationships, results, and recommendations
• Manage and mentor a team of SEM managers and specialists, ensuring continual growth, learning, and performance
• Oversee campaign planning, execution, testing, and optimization to meet performance goals (ROAS, CPL, CPA, etc.)
• Oversee audience segmentation, keyword strategies, bid strategies, ad extensions, and ad copy testing
• Analyze performance metrics and partner with Analytics team to deliver monthly reporting with actionable insights tied to appointment bookings or lead generation
• Partner with cross-functional teams (Media, Analytics, Creative, Data Science) to deliver holistic media plans
• Stay ahead of trends in AI, automation, privacy changes, and Google/Bing ad platform innovations
• Lead quarterly business reviews and reporting presentations for key clients
• Partner with ad ops, analytics and client teams to implement and maintain offline conversion tracking from CRM systems and call tracking integrations
• Ensure SEM work integrates seamlessly into omnichannel strategies (including paid social, programmatic OLV/Display)
• Develop processes, playbooks, and best practices to scale SEM efforts efficiently and effectively
• Mentor a team of paid search managers and associates, ensuring strategy execution aligns with client goals and industry best practices

Contract Director, Paid Search

• Fine-tune FleetPulse's outbound engine. This means owning the full Clay + Lemlist stack — list-building logic, campaign sequencing, copy, and performance optimization — targeting around 1,000 fleets per week.
• Launch and run the ABM program to a defined list of enterprise and mid-market fleet accounts. Work directly with the VP of Commercial Operations to prioritize accounts and tailor messaging.
• Stand up email nurture cadences in HubSpot — from scratch.
• Contribute to content and positioning work— shape how FleetPulse talks about its product to different buyer personas.

Marketing Manager – Demand Generation

• Own and grow a North American specialty materials business with strong brand equity and customer focus
• Shape strategy and expand applications
• Drive structural margin growth
• Build a high-performance commercial engine
• Position PPC as a category leader
• Develop customer-led solutions
• Strengthen pricing, segmentation, and sales execution
• Optimize channels and go-to-market strategy

PPC General Manager

• Lead and execute paid search campaigns using online platforms and tools including Google AdWords, Bing Ads, Search Ads 360
• Manage large search campaign budgets and adjust/optimize as needed
• Conduct keyword trend and audience research in tandem with analytics team members
• Create ad content and keyword builds for market deployment
• Track and report performance regularly in cohesion with account teams and analytics teams
• Partner with the senior associate to develop outstanding paid search strategies and campaigns
• Assist with billing processes by tracking campaign spend and reconciling invoices

Associate, Paid Search

• Plan, launch, and optimize campaigns across Google and Meta
• Write compelling ad copy and collaborate with design on creative assets
• Set up proper tracking — pixels, UTMs, conversion events — and verify accuracy
• Monitor daily campaign performance and optimize for CPC, CTR, ROAS, and CPA
• Conduct audience research and build targeted segments
• Run A/B tests on creatives, copy, and audiences
• Report weekly on spend, performance, and recommendations

Paid Ads Specialist – Google, Meta

• Own day-to-day campaign management across Meta (primary), TikTok, Google, and emerging digital channels. Continuously optimize campaign structure, bidding strategy, audience segmentation, and budget allocation to improve efficiency and acquisition volume
• Actively leverage AI tools to automate repeatable campaign management tasks such as bid adjustments, budget pacing alerts, anomaly detection, and performance summaries
• Own the Google, Meta, and TikTok accounts end-to-end, including campaign setup, audience strategy, funnel structure, and automated rules, ensuring execution aligns with defined growth priorities
• Partner with web/product teams to support optimization of the paid acquisition funnel, including landing page testing and performance improvements to increase conversion rates
• Partner with the creative team to execute a structured testing approach across hooks, formats, audiences, and offers, documenting learnings and applying them to improve performance
• Support Grove’s emerging digital channel roadmap by helping test and evaluate new platforms (e.g., TikTok, AI-driven channels), using structured test-and-learn frameworks and providing recommendations on next steps
• Own weekly and monthly performance reporting across digital channels, translating results into clear insights and actionable recommendations for the Growth team
• Support incrementality testing across channels using defined methodologies (e.g., geo tests, platform studies), and help interpret results to inform future investment decisions

Paid Media Manager

• Own and execute the global paid search strategy across Google Ads, Microsoft Advertising, and emerging search platforms
• Build and embed AI and automation tools into daily workflows
• Partner with SEO, Web, and Product teams to align paid and organic search strategy
• Define the SEM measurement framework and communicate insights to senior leadership

Global Paid Search Senior Manager

• Own the end-to-end activation and execution of Hero campaigns and Campaign-in-a-Box frameworks — ensuring every element ladders up to the campaign positioning and business narrative set by Brand leadership.
• Build channel activation schedules across paid, owned, and earned media, ensuring messaging consistency, creative alignment, and measurable distribution.
• Own paid channel briefs —ensuring full alignment to the campaign narrative and creative direction.
• Apply an experimentation mindset, track performance against pre-defined KPIs, and surface optimization recommendations to Brand leadership through the monthly Campaign Business Review.
• Coordinate Sinch's activation at Tier 1 industry events — connecting event presence to the relevant Hero campaign moment and ensuring messaging, creative, and content distribution are aligned before, during, and after each event.
• Develop and maintain a comprehensive understanding of the paid media landscape across Sinch's priority audiences across products.
• Build and own distribution plans across the B2B paid media landscape — including programmatic display, paid social, content syndication, and search — maximizing reach and relevance within budget.
• Build a documented audience-to-channel media framework for every campaign cycle, translating buyer research and channel data into actionable targeting strategies.
• Bring paid media insights forward to monthly campaign reviews to inform 'double down or stop' decisions across the active campaign portfolio.
• Serve as the primary campaign point of contact for regional marketing leads across APAC, EMEA, LATAM, and North America — balancing global campaign consistency with local market relevance.

Global Integrated Campaign Manager

• Own media budget allocation and pacing across all channels
• Translate data and insights into optimization opportunities
• Conduct research and competitive analysis to identify untapped channels and opportunities to reach Front’s prospects
• Build and present media plans, including channel rationale, reach/frequency projections, and expected business outcomes
• Manage relationships with media vendors, negotiate rates, and evaluate new inventory opportunities
• Roll up your sleeves on execution: sourcing and vetting sponsorship opportunities, reaching out to partners directly, managing logistics end to end
• Partner with our creative and performance marketing agencies to ensure campaigns are briefed, built, and optimized correctly

Senior Media Planning and Brand Campaign Manager – Contract

• Own end-to-end strategy, execution, performance and reporting of Google and Bing campaigns (Search, Shopping, Pmax, YouTube where applicable).
• Scale brand and non-brand programs efficiently with focus on customer acquisition and retention.
• Develop, monitor, and optimize campaigns with precision — from keyword strategy and ad copy testing to bid management and budget pacing.
• Partner with internal analytics and finance teams to forecast, measure, and report on key KPIs (ROAS, CAC, AOV, LTV, Margin).
• Identify and execute new growth opportunities, that will drive incremental value.
• Manage day-to-day performance dashboards and deliver clear insights and recommendations to leadership.
• Work cross-functionally with media, creative, and site teams to ensure alignment between audiences, quality traffic, conversion, and merchandising strategy.
• Maintain a test-learn-apply mindset, pushing boundaries to find efficiencies and sustainable growth levers.
• Maintain a positive and professional working relationship with peers, management, and support resources, with a constant commitment to teamwork and exemplary customer service.
• Conducts self in the presence of customers and community so as to present a professional image of SHP.

Paid Search Manager – Google, Bing

• Develop and lead integrated ABM and demand generation strategies that drive awareness, engagement, pipeline, and revenue across target enterprise accounts and priority segments
• Design programs that engage enterprise buying groups and personas for our data set, including executive, technical, operational, and functional stakeholders
• Build marketing motions that support long-cycle enterprise sales opportunities and multi-touch engagement strategies
• Translate account, persona, and vertical insights into targeted marketing programs that improve account penetration and sales conversion
• Build, launch, and optimize multi-channel marketing campaigns across digital, paid media, email, content syndication, events, publications, web, and content marketing channels
• Own campaign planning, audience segmentation, messaging alignment, execution timelines, and performance metrics and reporting
• Support website, landing page, and conversion optimization strategies to improve campaign performance and engagement
• Lead pipeline generation reporting and performance analysis across enterprise marketing programs
• Track and analyze campaign influence, sourced pipeline, account engagement, lead-to-opportunity conversion, funnel progression, and stage conversion metrics
• Pull and interpret campaign and pipeline data from Salesforce and related systems to identify trends and communicate performance insights to leadership
• Partner closely with Revenue Operations and Lifecycle teams to align lead scoring, pre-sales funnel stages, handoff processes, and account progression strategies across the customer journey

Director of Enterprise ABM, Demand Generation

• The Sr. Advertising Manager – Retail Media is a senior individual contributor role responsible for owning and driving clients’ digital advertising strategies across major retail media networks.
• This person acts as the primary day-to-day strategic lead for assigned clients, proactively communicates with senior stakeholders, drives process improvements as the team scales, and ensures the team delivers measurable business outcomes through insight-led retail media strategies.
• Partner with internal account teams and external clients to develop and execute retail media strategies aligned with client business objectives, growth targets, and promotional calendars.
• Serve as the primary POC for senior stakeholders. Proactively communicates performance trends, optimization plans, risks, and strategic recommendations.
• Translate performance data into compelling client narratives — connecting media results to business outcomes such as incrementality, profitability.
• Conduct keyword research, competitor analysis, market research, and platform innovation scouting.
• Stay current on retail media trends, platform updates, and measurement methodologies. Proactively bring new ideas and testing opportunities to the team and clients.

Senior Advertising Manager – Paid Media

• The Sr. Advertising Manager – Retail Media is a senior individual contributor role responsible for owning and driving clients’ digital advertising strategies across major retail media networks.
• Acts as the primary day-to-day strategic lead for assigned clients, proactively communicates with senior stakeholders, drives process improvements as the team scales, and ensures the team delivers measurable business outcomes through insight-led retail media strategies.
• Partner with internal account teams and external clients to develop and execute retail media strategies aligned with client business objectives, growth targets, and promotional calendars.
• Serve as the primary POC for senior stakeholders. Proactively communicates performance trends, optimization plans, risks, and strategic recommendations.
• Translate performance data into compelling client narratives — connecting media results to business outcomes such as incrementality, profitability.
• Conduct keyword research, competitor analysis, market research, and platform innovation scouting.

• Analyze and map data from the old system to the new one
• Develop and implement data conversion plans
• Design and execute data validation and testing processes
• Ensure data quality and integrity throughout the data conversion process
• Collaborate with business stakeholders, IT teams, and other departments to define and prioritize data conversion requirements
• Research and evaluate new data conversion technologies and industry trends to identify opportunities for innovation and improvement
• Mentor and train other team members on data conversion best practices
• Communicate with stakeholders and provide regular updates on project progress and status

Data Conversion Specialist

• Manage a growing portfolio of omnichannel clients to lead efforts on Meta (Facebook/Instagram), TikTok, LinkedIn, Pinterest, Snap, Reddit, and more.
• Deliver strategic proposal responses that highlight native & MiQ Advanced Social capabilities, avails, pricing estimates and benchmarks for new incoming opportunities.
• Own all Social activation across campaigns including campaign setup, creative trafficking, pixel development and more - setting each campaign up for success from day 1.
• Monitor the ongoing pacing, performance, and profitability across all our Paid Social campaigns.
• Pull data to build consolidated client facing reporting via excel to best highlight key data trends and insights across our entire activation.
• Use critical thinking & analytical skills to analyze complex data sets to make decisions to beat client goals.
• Support advanced measurement opportunities via native and third party solutions to tell bigger, omnichannel performance stories and exchange learnings between Social and Programmatic.
• Help build processes, templates, and practices that scale our ability to drive operational excellence across all responsibilities.
• Mentor and collaborate with junior team members supporting your book of business to support growth and elevation for you and your teammates.

Paid Social Manager

• Own the success of SMB clients, across channels
• Handle client relationships with poise, confidence, and empathy
• Project manage and organize your accounts
• Build relationships with your point of contacts
• Deep technical knowledge of Strategy, Paid Media, SEO, and CRO for tech companies
• Strong SaaS background preferred
• Skilled at having a large impact in a very specific role
• Creative spark for marketing + deep passion for getting results

Demand Generation Manager

• Support the planning, execution, optimization, and reporting of paid media campaigns across social and digital platforms
• Translate integrated marketing plans into tactical media recommendations and campaign setups
• Manage campaign pacing, budgets, invoicing, and buy details within internal systems
• Execute and optimize campaigns across platforms including Meta, LinkedIn, TikTok, X, Pinterest, Snapchat, and Google Ads
• Monitor campaign performance, deliver reporting insights, and ensure timelines and budgets are met
• Collaborate with internal teams, clients, and vendor partners to support campaign success and business growth

Paid Media Associate

• Own paid media strategy for existing Enterprise accounts, aligned to GTM priorities
• Translate campaign goals and account segments into channel plans
• Build and optimize audiences across named accounts, ABM segments, intent signals, and engagement-based retargeting pools; implement suppression logic where appropriate
• Execute and optimize campaigns across LinkedIn Campaign Manager, Google Ads, and Demandbase, including setup, QA, targeting, pacing, and ongoing optimization
• Own budget pacing and allocation decisions; proactively reallocate spend based on performance insights and shifting business priorities
• Enable tracking integrity for paid programs, including UTM standards, platform pixels, conversion actions, and event tracking
• Build and maintain dashboards that connect paid activity to enterprise account outcomes
• Create quarterly and annual forecasts to support budget planning and requests for increased investment
• Partner closely with Sr. Marketing Campaign Managers to align paid strategy and execution to campaign objectives.

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